Why the Big Billion Days sale can make or break Flipkart's quick-commerce dreams

Last month, a Twitter post a Bengaluru-based IT professional about getting a laptop delivered from Flipkart went viral on social. The reason? Flipkart’s quick delivery arm called Minutes that went live in select cities had delivered it to him at a Starbucks cafe in 13 minutes.
But Minutes is Flipkart’s third attempt at quick delivery. And the real test is actually around the corner when the Big Billion Days sale goes live at the end of this month. During the sale, daily order volumes usually go up by nearly 140%, which makes delivery delays unavoidable. Flipkart’s delivery partners who work with its logistics and supply-chain arm, Ekart Logistics, are stretched thin. And now its going to get even more challenging because Flipkart is going use the same delivery personnel for Minutes.
Not only is Ekart going to help Flipkart with quick delivery, it is also supposed to be helping it manage its dark stores. Can Flipkart finally strike the right balance between its e commerce and quick commerce business?
Tune in.
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Daybreak
Episode 315
September 16, 2024
★ Episode details: share.transist...
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[@amoughgoyal4986]

Daybreak's jingle is a vibe🥰🥰

[@IntellectCorner]

*𝓣𝓲𝓶𝓮𝓼𝓽𝓪𝓶𝓹𝓼 𝓫𝔂 𝓘𝓷𝓽𝓮𝓵𝓵𝓮𝓬𝓽𝓒𝓸𝓻𝓷𝓮𝓻*
0:01 - Introduction: Flipkart's Quick Commerce Ambitions
1:21 - Flipkart's Past Attempts at Quick Delivery
4:48 - Flipkart's New Strategy: Minutes
6:44 - Challenges with Integrating E-kart and Minutes
8:32 - Electronics as a Key Differentiator for Minutes
9:10 - The Importance of Grocery Sales for Quick Commerce Success

[@JineshBagadia16]

16th 😅 I got worried for a bit

[@nish2887]

Samee😂

[@user-fq3on4qo9w]

lol yes