Ep. 61: Pitch Perfect: Leveraging Faculty Expertise to Boost Your University’s Image

In this episode, Jaime sits down with Kim Hallman to talk about the role placing faculty experts can play in an integrated marketing communications strategy. By strategically integrating faculty experts into an overall marketing communications strategy, universities can leverage their knowledge and reputation to enhance the institution’s image, attract and retain students, and potentially impact rankings. Takeaways from this episode include:
• Advice on how to choose faculty members for strategic expert pitching - and how to train them to make the most of their interview opportunities
• Insight into ways colleges and universities can use earned media as part of a broad marketing strategy
• Guidance on how to craft a pitch that sells an expert
• Insight into trending topics - including the forthcoming election
• Strategies for leveraging faculty expertise through short form video
Guest Name: Kim Hallman
Guest LinkedIn: / kimberlyhallman
Guest Bio: Now in season 10 at 160over90, Kim leads the agency’s institutional marketing practice, helping colleges and universities, research institutes, health enterprises, and cause-based organizations raise awareness and raise funds to support a core impact mission. A former journalist turned publicist now all-around communications strategist, she first penned bylines in The Post-Standard in upstate New York, then worked as an editorial assistant for the National Campaign for the Arts in London, before landing on the marketing scene 18+ years ago. Originally focused in retail and hospitality PR, Kim quickly found that education category work fulfills her deep desire for lifelong learning. She holds a BA in English from Bucknell University and a master’s degree in Print Journalism from Syracuse University’s S.I. Newhouse School of Public Communications. These days, when Kim’s not working, she’s soaking up all the firsts of new motherhood (and still trying to make some time for sleep).
- - - -
Connect With Our Host:
Jaime Hunt
/ jaimehunt
/ jaimehuntimc
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network (podcasts.enrol...) . If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Talking Tactics (podcasts.enrol...) and Higher Ed Pulse (podcasts.enrol...) .
Enrollify is made possible by Element451 - the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com (451.elmt.link/...) .
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event (element451.com...) .
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today (element451.com...) .