So many people were upset over Darci (a black content creator) because she said the same thing and the people in her comments defense was "it’s a Korean brand why would they make darker tones", "Koreans are pale they don’t need a wide shade range", "not everything is about you" (even the darkest shade was still too light for most Koreans) and kept bashing her for it and how it wasn’t made for her when she got the PR package sent to her to test, I’m so glad they made more shades but there are still uneducated people out there who don’t know why is it important for brands to have a wide range even if they’re only planning on selling it within the origin country especially in Asian countries most foundations are still 3-5 shades too light for lots of people which’s really disappointing.
theres also foreigners that live aboard, and have families that have lived there generations. even if theyre a minority they should be able to walk into a store and get makeup in korea
I know, they bashed the mess out of her for it. It was so crazy, I felt bad for her. It not that hard for these brands to make more shades, they can make way more money if they did anyway
Fr I love her too! I watch her shorts all the time cuz she’s just such a likeable person, and gives amazing makeup tips. I was sos sad when she got so much backlash for saying something completely reasonable
Being a brown girl, it means a lot having a trustworthy brown influencer ❤️❤️ thankyou so much for all your hard work and keep posting ! Love watching your content
Tirtir expanded their shade range!! Darcei a black makeup influencer did a video with new shades recently and honestly im impressed! Love how tirtir is taking customer feedback!
I love that! Honestly though, even if it’s marketed in Asia, there should still be a wide range of shades. Korean makeup is so popular in the Philippines, where a majority of people are not that pale. But I guess that’s where the “skin lightening” products come in 🙃 As a Filipina, I’ve always wanted to try Korean cushion foundation, but I thought there would never be a shade for me
Yes always find it odd that an Asian brand marketed in Asia the biggest continent in the world and has the widest range of skintone but only has pale shades? If they want to make it exclusive to Korea and East Asia then just market themselves there
Literally Monica and darci are doing free consulting for these brands, like if you want to expand outside your home market you have to cater to the local population, if you want a successful business that is. K beauty is super popular amongst POC, more so then caucasian audiences - like we know about them before they even come to the US market. If they want to be successful right out the gate they have to expand for the audience they already have.
@@chronofantasma hey sweety , a Korean brand but it's being sold across the world and is being marketed also in North America (North America is a continent that includes many countries, the biggest being the United States, Canada and Mexico!). This is what we call a global brand, think of MAC or maybelline as examples of other global beauty brands. It's ok though, we don't judge the slow learner. keep trying and you'll be just as knowledgeable as everyone else, eventually!
@@emilyann4504When you talk about the Asian market you dont usually include everyone in asia. Bangladeshis and Indians are also asians but you dont really usually associate Asia with them. The shades are mostly pale because its probably aimed at the Asians that are pale. The koreans and the chinese,
And now her brand bribes bloggers with bags to have only positive mentions. A clever one, but I will never buy any Tir Tir product and plan to unsubscribe any blogger who shows Tir Tir.
@iryna1722 come on, please please go to another comment to spread your propaganda. TirTir is not relevant to this comment thread. This nice comment refers to Dr.Gio a BLACK OWNED KOREAN BEAUTY BRAND. 🙄
It's looking dark because you have put too much product on. When applying a Korea cusion you have to put very sheer layers. Firstly, you have to press in then entire puff for equal distribution of the product not the edge. Secondly, you have to pat off the excess on the back of the lid over the cusion...
Exactly. Ppl tried defending them but I always commented that they shouldn’t be marketing their product to Americans bc of the various shades of Americans. It’s nice to see they know how to take criticism and improve their product based on what they’re told
People don't understand that inclusivity helps everyone. Most korean shades are darker on me and the only shade 13 that I could wear was casket ready grey on me. This brand has developed the shade 13 in two undertones. Of course I'm going to give it a try. I didn't before because 17 is always too dark. Also I'm always going to pick a brand that's willing to spend coin on developing all shade ranges.
Theyre not, they even get lighter tones and you can see they dint match the face and necks most if the time because looking "whiter" is the beauty standard, even whitening creams but they do have some who are daker, and even darker Asians in their country get bad treatment a lot
@@Manilove223I visited Korea twice and each visit was under 3 weeks but to you don’t know what your talking about, both Korean men and women have naturally light and thin skin, you think they put on a pound of makeup just to look pale? Because it’s really hard to completely blend in the wrong makeup shade and I don’t think it’s like most Korean women do that everyday
We're tan, but we're not that tan tbh.. The foundation colors match with my tan grandma and my really pale friend, but they definitely should broaden there range if they're reaching towards a American audience since there's like a whole different variety of people here
I feel like people dont understand that foundation is supposed to go underneath other makeup. Its a base. Its supposed to look like the neck and chest and the rest of the body, then you put your other stuff on top. This is a really good coverage and its a good color. Maybe a little dark but it definitely can be her summer shade.
@nthabisengsello6428 it's definitely saying something. It's saying that their original shade range was unacceptable for a brand pushing itself in an international market.
all the shades i’ve seen look very warm toned. actually as someone with very light cool toned skin this is kind of a struggle for me with korean foundations in general. even if they are light they usually seem to be warm toned. western foundations only recently have started addressing undertones widely though tbf so it might be a reach for me to want that lol i think tirtir has shades that claim to be cool but they still look warm to me
Us South Asians living in East Asia watching all the comments 'justifying' not expanding shade ranges like 🤨 When they first came out, they didn't even start putting all the Fenty shades out (let alone stocking them in-store). Even though I see plenty of East Asians who are darker than me 😂😅
i'm so glad they took the criticism well and are coming out with more shades. considering how there are even tan native koreans, i'm glad this brand has taken the step in the right direction to be more inclusive for their local and international consumers! i don't really wear foundation since it's usually heavy on the skin but i hear cushion foundations can help with that so i'm excited!!!
Honestly, respect for the brand when they admitted they messed up when they decided to market their foundation outside of korea, and fixed the issue in a reasonable amount of time.
True, if you are planning to market it in the us, where fenty changed the game, you should consider having deeper shades. I "get" if the company only has lighter shades because it wants to keep it in Korea, where having pale skin is more value and important, even tho there are people with darker shades anyway. But that's the standard. Also, sometimes these companies expand their makeup to other parts of Asia where there are darker shades, regardless if the standard is pale skin, they still deserve a wide range of options.
Why is everyone attacking Korean brands for their initially limited foundation ranges? It’s made for primarily for Asian beauty standards. Constructive criticism to see more foundation styles is ok, but most people use very negative tones toward these companies. Especially when you have creators over applying the product because they use it like regular american style products.
they’re marketing in the us though. if they just want to make shades for asians then they should have kept their marketing over there. & koreans themselves complain that their home brands don’t make shades dark enough for most koreans so i don’t get this argument, they’re suffering too
They sent it to dark skinned creators in PR. If they do not like it, they are entitled to their opinion and should give an honest review. Plus, they were giving constructive criticism. They have no reason to hate the brand as a whole for one product that they didn't like.
So happy that influencers like you are so vocal about brown skin friendly products which pressurises brands to make brown skin friendly products ❤️❤️❤️❤️❤️
I’m glad you said ‘and taking it to the US market’. So many people seem to forget the logistics behind a product and its marketing. Korean brands go viral when a woman with a lighter complexion finds an amazing formula that matches while travelling Korea and then brings the info to Tiktok. Then when loads of darker complexion women try it, the poor brand gets cancelled for not having enough deeper shades when they weren’t even marketing in the US/ Western market. For information, Korea only has 6k darker skinned women residing there, a country of 51.6 million people. (0.01%). The market is not large enough for them produce the make up in deeper ranges as it will most likely never sell. Thats why when they do go viral, they’re quick to release more shades to fulfil the needs.
I somehow feel like the tone is different from your real skin, maybe the undertone? Idk, also the finish doesn’t look the best, until you showed the final look after powdering, it kind of looked heavy and caked in the try on.
i think perhaps she may have been dabbing the cushion too much into the foundation (if you get what i mean)? usually with this type of product you lightly dab at the foundation, since it's high coverage. idk tbh i can't see how she's putting it on the cushion😭 i'm most likely wrong
What’s really funny is the Korean brand’s darkest shade is actually the most common shade! Many Asian people wear foundations several shades lighter than they actually are. Countries that are almost sub tropical (closer to the equator) will naturally have darker complexioned natives because they’re closer to the sun! A lot of tan skin denial goes on in these asian countries.
Now that I know they have a wider shade range that is more inclusive, I’ll give them a try. I only shop brands that have a diverse range for all make up users. Thanks for the update on Tir Tir.
I'm white and live in Korea (lifer.) What a lot of people don't think about when they retort "Well duh it's light it's a Korean product made for Korean skin colors" is that Korea actually has a large population of non-Koreans (I refuse to ever use the word "foreigners") from all over the world... Not just people who come to teach English but there are so many people here from South and Southeast Asia who come for all sorts of reasons: marriage, higher education, jobs. The same reasons people immigrate to Western countries. Those people live here and contribute to society by working hard (literally most aspects of the manufacturing industry would grind to a halt if not for migrant workers and due to the low birth rate there are fewer students than ever so universities are BEGGING for international students or else they will have to close down) so why shouldn't they have ready access to products that fit them? It is often difficult and expensive to source and import your usual products from your home country and Korea literally NEEDS people to sustain its economy so inclusive foundation tones is like...the absolute bare minimum.
Omgggg u did a review! I love it! I got 33C and it oxidizes (my ONLY concern as a coloured consumer) so it becomes too dark but 29N is too light. Im waiting because they r going to release even more shades!!!❤❤❤❤
IMO, their initial target demographic was Korean skin tones. However, as they expanded their products globally, they found unexpected success. Now, they're scrambling to accommodate a wider range of skin tones, likely without sufficient research and development for these new demographics will take time to get it right. Despite the challenges, they are listening and making efforts--so CALM down folks.
At this point sending dark skinned girls with their "darkest" shade was definitely a marketing scheme and the actual dark shades were already in production to be sent after they sent out the first ones. It had to be. Pretty smart of them.
As a brown girlie who can't find her shade in shops, seeing these developments makes me happy because it means more people can share the experience of being able to use a good product.
I'm Korean. Here's a tip for you. In Korea, use a skin pad and put it on both cheeks, forehead, nose, and chin for about 10 minutes before applying makeup. Take a small amount from the cushion foundation and pat it on thinly to create a pretty skin! For those with dry skin around your eyes, it's helpful to put a skin pad close to your eyes! 😆
Guys I think it's also important to understand that a company does not HAVE to do anything. They're not forcing you to buy their products it is 100% your choice and 100% their choice who they market to.
Tip to using cushions CORRECTLY, alot of korean cushions are designed to be a touch up product, so to get the most wear out of them when you put product on the sponge tap off a little on the back of the closing container (the little black divider that holds the sponge) and then put it on and u can use the tapped off product if you need more. When you apply it so directly it can look super cakey in real life and also not set properly leading to ur base smudging.
I'm so confused. Yes it's a Korean makeup brand marketed for Koreans and unfortunately in Asia it is a thing where people prefer to be lighter than they are, they don't tend to make much "darker" shades as they won't sell. Believe me they're darkest ones have been the lightest ones in the western industry for me
Did u not watch the video. She literally said that this brand PURPOSEFULLY markets in western countries and as a result then they SHOULD have darker shades if they’re going to do that.
It's just that they're targeting western market but they're not inclusive... But overally, Korean makeup is really good. I wish brands like Clio, Rom&nd or PeriPera also start targeting European/American market and sell their products in local drugstores. I'm pale girl with cool undertone and it's hard for me to find foundation because women in Europe tend to wear foundation with yellow undertone and that's what drugstores sale. Korean brands are my savior.
I bought this cushion foundation 2 months ago and it is fire. I love it so much I stopped using my high end foundations because this one is jst the best. Totally recommend
It's darker in the pan, trust me. You can tap off the excess on the inner cap and slowy build up.It's medium to full coverage. Also it will slightly oxidize.
as a korean american im too dark for maybe 90% of korean foundations 😭 the colorism is soo bad. im glad there are at least a few brands which are starting to include darker skin tones & i hope kbeauty & korean society continues to be more inclusive of a greater range of skin tones 🫶bc honestly i already pretty shocked by how dark this brands darkest shade was at launch 😭 normally it's 3 shades of white off white light beige
Ooo you went a little heavy handed on the application and you might like the finish more if you did two lighter layers since this is full coverage and the stuff looked really wet once you covered your face
I just hope they expand the shade more for the crystal cushion. The red one is amazing, but it gets dry after a few hours. And it clinged on dry patches around my chin area. So if you have a dehydrated skin (i am combi but dehydrated) this one may nor be for you. Or opted for a hydrated primer and setting spray and prep your skin well.
I find it corny that they didn’t release the darker shades to begin with. It’s seems like this was purposely done to bring attention to their brand. Because there’s no way a company started by a global influencer (Lee Yu-bin) didn’t know the assignment already.
I've been saying this for a while but she does the wrong kind of color correction. She corrects with colors that are opposite of what she'd trying to hide on the color wheel, and when you do that, the result is straight up grey. I don't think she should be giving color correction advice 😬 She tends to color correct her chin and jaw and I'm pretty sure that's why it looks ashy
@@taylorg2320 Color correction is to use the opposite shade of hyperpigmentation to remove it. And she didn't even color correct here to show the foundation. When you DON'T color correct, you will look ashy.
I mean I completely understand where ur coming from buttt they are a Korean brand… probably not a world wide kind of makeup brand so I would expect stuff to be for lighter skin tones but you are also correct saying that they marketed it as a U.S. brand like for people in the US to also use it so I agree with that.
One thing is texture and Other is cakeyness, this just looks like the lady has texture on her skin (acné, pimples, etc) and i dont think it is greasy,just with a luminous finish, but if u dont like that u can use a powder to matify it
Ya I totally agree with this I seen this foundation all over the internet and I don’t understand why there marketing these foundations as shades for people deeper skin tones as well cause there not so definitely need to be fixed and soon cause this crazy
So I saw a make up artist show how to use the cushion foundation and he said you should slide two fingers under that ribbon part and the middle finger should be on top of the ribbon so you have even pressure. He said you should tap it once lightly and you should not see any foundation on the cushion, but when you apply to your face, you will have the amount that you need to cover your entire face
It looks nice and olive for your undertones. And in summer it will match even better. Plus you can get even more snatched and glam with brighter concealer under eyes.
@@EIIy Yes! It was her! I felt like the positivity, uh, was about as on point as the foundation match was(n't). I assume they're getting paid very well for these videos, but... Don't love it 😬
Also fam they’re coming out with more shades in June/July too! Super stoked to see inclusivity even in kbeauty now 🥹
You should do a vintage bollywood makeup and outfit!
Was that they’re darkest shade?
@@DanieeIathey’re coming out with much darker shades for us.
@@DanieeIano
I dont know if I missed it in the video but what shade did you use ??
So many people were upset over Darci (a black content creator) because she said the same thing and the people in her comments defense was "it’s a Korean brand why would they make darker tones", "Koreans are pale they don’t need a wide shade range", "not everything is about you" (even the darkest shade was still too light for most Koreans) and kept bashing her for it and how it wasn’t made for her when she got the PR package sent to her to test, I’m so glad they made more shades but there are still uneducated people out there who don’t know why is it important for brands to have a wide range even if they’re only planning on selling it within the origin country especially in Asian countries most foundations are still 3-5 shades too light for lots of people which’s really disappointing.
theres also foreigners that live aboard, and have families that have lived there generations. even if theyre a minority they should be able to walk into a store and get makeup in korea
I know, they bashed the mess out of her for it. It was so crazy, I felt bad for her. It not that hard for these brands to make more shades, they can make way more money if they did anyway
Yes, especially because the brand markets themself in America. If brands do that, of course inclusivity is going to be a priority for people!
Fr I love her too! I watch her shorts all the time cuz she’s just such a likeable person, and gives amazing makeup tips. I was sos sad when she got so much backlash for saying something completely reasonable
Fellow Darci fan!❤️
Being a brown girl, it means a lot having a trustworthy brown influencer ❤️❤️ thankyou so much for all your hard work and keep posting ! Love watching your content
Tirtir expanded their shade range!! Darcei a black makeup influencer did a video with new shades recently and honestly im impressed! Love how tirtir is taking customer feedback!
I love that! Honestly though, even if it’s marketed in Asia, there should still be a wide range of shades. Korean makeup is so popular in the Philippines, where a majority of people are not that pale. But I guess that’s where the “skin lightening” products come in 🙃 As a Filipina, I’ve always wanted to try Korean cushion foundation, but I thought there would never be a shade for me
I’m a Filipina too! I’m glad Tirtir understood the assignment and recognized that there is a need for additional shades
Yes always find it odd that an Asian brand marketed in Asia the biggest continent in the world and has the widest range of skintone but only has pale shades? If they want to make it exclusive to Korea and East Asia then just market themselves there
Literally Monica and darci are doing free consulting for these brands, like if you want to expand outside your home market you have to cater to the local population, if you want a successful business that is. K beauty is super popular amongst POC, more so then caucasian audiences - like we know about them before they even come to the US market. If they want to be successful right out the gate they have to expand for the audience they already have.
@@chronofantasma hey sweety , a Korean brand but it's being sold across the world and is being marketed also in North America (North America is a continent that includes many countries, the biggest being the United States, Canada and Mexico!). This is what we call a global brand, think of MAC or maybelline as examples of other global beauty brands. It's ok though, we don't judge the slow learner. keep trying and you'll be just as knowledgeable as everyone else, eventually!
@@emilyann4504When you talk about the Asian market you dont usually include everyone in asia. Bangladeshis and Indians are also asians but you dont really usually associate Asia with them.
The shades are mostly pale because its probably aimed at the Asians that are pale.
The koreans and the chinese,
There is actually an African American woman found a makeup brand in Korea. I saw an interview on it. Pretty nice too.
Oooooh thanks for the info girl/boy! That's amazing!!
And now her brand bribes bloggers with bags to have only positive mentions. A clever one, but I will never buy any Tir Tir product and plan to unsubscribe any blogger who shows Tir Tir.
@iryna1722 come on, please please go to another comment to spread your propaganda. TirTir is not relevant to this comment thread. This nice comment refers to Dr.Gio a BLACK OWNED KOREAN BEAUTY BRAND. 🙄
@@breeeeeee U TELL EM SIS !
I'm so tired of these propagandists lol 😅
It's looking dark because you have put too much product on. When applying a Korea cusion you have to put very sheer layers. Firstly, you have to press in then entire puff for equal distribution of the product not the edge. Secondly, you have to pat off the excess on the back of the lid over the cusion...
Yea that makes sense… she looks crazy 😮
She generally uses too much foundation.
Exactly. Ppl tried defending them but I always commented that they shouldn’t be marketing their product to Americans bc of the various shades of Americans. It’s nice to see they know how to take criticism and improve their product based on what they’re told
You're tripping
Hey Monica. I would suggest watching the official Tirtir channel's video on how to apply it to avoid applying too much.
Robert Welsh also recently did a video on how to properly apply the cushion without using too much.
People don't understand that inclusivity helps everyone. Most korean shades are darker on me and the only shade 13 that I could wear was casket ready grey on me. This brand has developed the shade 13 in two undertones. Of course I'm going to give it a try. I didn't before because 17 is always too dark. Also I'm always going to pick a brand that's willing to spend coin on developing all shade ranges.
It's completely forced
These korean companies need to worry about the people in their own country as well bc I BET YOU not every korean is that light even 😂
Not every korean...but most koreans. And brands usually don't care about the marginal ppl
Theyre not, they even get lighter tones and you can see they dint match the face and necks most if the time because looking "whiter" is the beauty standard, even whitening creams but they do have some who are daker, and even darker Asians in their country get bad treatment a lot
@@Manilove223I visited Korea twice and each visit was under 3 weeks but to you don’t know what your talking about, both Korean men and women have naturally light and thin skin, you think they put on a pound of makeup just to look pale? Because it’s really hard to completely blend in the wrong makeup shade and I don’t think it’s like most Korean women do that everyday
@@Manilove223they also wear a lot sunscreen which really prevents any sort of tan because tanning is a skin response to too much sun exposure
We're tan, but we're not that tan tbh.. The foundation colors match with my tan grandma and my really pale friend, but they definitely should broaden there range if they're reaching towards a American audience since there's like a whole different variety of people here
Totally agree! I’m Asian and honestly any Asian makeup brand that markets to the US should have a wide range of skin tones.
I feel like people dont understand that foundation is supposed to go underneath other makeup. Its a base. Its supposed to look like the neck and chest and the rest of the body, then you put your other stuff on top. This is a really good coverage and its a good color. Maybe a little dark but it definitely can be her summer shade.
I'm so glad companies like this are taking feedback and making great products for more people!!!
Christie tried out the darkest shade (I think) and it was perfect on her. That’s saying something. At least they’re more inclusive now
They released new shades! This is their shade extension and they’re releasing more in June/July
Lol no Christie being their darkest shade is not "saying something"
I hope they have darker because I'm darker than both those beauties
@@PastelPixie99they’re releasing more
@nthabisengsello6428 it's definitely saying something. It's saying that their original shade range was unacceptable for a brand pushing itself in an international market.
I think the undertone is wrong. It looks a little orange. Maybe a shade lighter
She matches to her neck which is darker
she literally said it’s too dark for her
is it just me or it looks green
@@fl0urboyy she has an olive undertone
all the shades i’ve seen look very warm toned. actually as someone with very light cool toned skin this is kind of a struggle for me with korean foundations in general. even if they are light they usually seem to be warm toned. western foundations only recently have started addressing undertones widely though tbf so it might be a reach for me to want that lol
i think tirtir has shades that claim to be cool but they still look warm to me
Guys, the shade is 40 Cinnamon. I went to her shop thingy link and checked
thank you
Thank you. Getting the lighter one before this!
God bless you 😊
Its a little off, but not bad, hopefully they continue with more shades for darker skin
i think you put way too much foundation, maybe you should reduce it a bit and add a combo of other shades. as a brown girl that’s what i do 😊
That is a good idea!
I agree. Korean cushion foundations are generally not meant to be applied in thick layers, which is also what gives them the real-skin finish.
First comment I seen say this. The undertone as well. Like it doesn’t really match lol
Us South Asians living in East Asia watching all the comments 'justifying' not expanding shade ranges like 🤨
When they first came out, they didn't even start putting all the Fenty shades out (let alone stocking them in-store). Even though I see plenty of East Asians who are darker than me 😂😅
If a Korean brand made more skin tone ranges not as many people would buy it because not as many East Asians have darker skin (I’m Chinese btw)
@@deffnotmaebut if they are also marketing in the US they should expand their skin tone ranges
No girl that foundation is too warm on you it's too Orange
The foundation matches her neck.
@@M33PSTER no lol, it's too orange. Scroll down to see other ppl agree too
Hello, What is the first shade that she use?😢
Wow, this is the first time I see a cushion foundation this dark😍
i'm so glad they took the criticism well and are coming out with more shades. considering how there are even tan native koreans, i'm glad this brand has taken the step in the right direction to be more inclusive for their local and international consumers!
i don't really wear foundation since it's usually heavy on the skin but i hear cushion foundations can help with that so i'm excited!!!
Im so happy that they added more shades! I really love k beauty but its so sad to see that the shade ranges are always atrocious 💔
72 hrs is CRAAAAAAA 🤯
100% agree! If you’re targeting the American market, you need to have ALL shades- from almost-white to pure black
Honestly, respect for the brand when they admitted they messed up when they decided to market their foundation outside of korea, and fixed the issue in a reasonable amount of time.
BROOOOO they went back to the lab and created more shade?! That’s insane. Love that! Also, the foundation looks incredible on you. Wowzers!
True, if you are planning to market it in the us, where fenty changed the game, you should consider having deeper shades. I "get" if the company only has lighter shades because it wants to keep it in Korea, where having pale skin is more value and important, even tho there are people with darker shades anyway. But that's the standard. Also, sometimes these companies expand their makeup to other parts of Asia where there are darker shades, regardless if the standard is pale skin, they still deserve a wide range of options.
I feel like people forget brown Koreans exist like not only is it inclusive for us but for them too 😭
Thats the thing! They're excluding their own target audience still 😭
Right? I have this problem in my own country too. The shade range straight up ignores brown people.
Not trying to tell you what to do or anything but you should’ve have to dip that many times. Twice should definitely be able to do your whole face
I saw a lot of Korean creators applauding this brand for having darker shades. Not enough but baby steps! 🙌🏼
In Korea this cushion comes still in just 3 shades
Im Korean with tanned Brown tone. Brands def need to make more shades options
Why is everyone attacking Korean brands for their initially limited foundation ranges? It’s made for primarily for Asian beauty standards. Constructive criticism to see more foundation styles is ok, but most people use very negative tones toward these companies. Especially when you have creators over applying the product because they use it like regular american style products.
they’re marketing in the us though. if they just want to make shades for asians then they should have kept their marketing over there. & koreans themselves complain that their home brands don’t make shades dark enough for most koreans so i don’t get this argument, they’re suffering too
Keywords: "Asian Beauty Standards." Even Asians cannot find the foundation in their range because of these standards.
@@DayoOgundethere’s Asians in the US lmao??
Then why market in the west?
They sent it to dark skinned creators in PR. If they do not like it, they are entitled to their opinion and should give an honest review. Plus, they were giving constructive criticism. They have no reason to hate the brand as a whole for one product that they didn't like.
Thanks to my girl Darcei ❤❤❤❤❤
So happy that influencers like you are so vocal about brown skin friendly products which pressurises brands to make brown skin friendly products ❤️❤️❤️❤️❤️
I’m glad you said ‘and taking it to the US market’. So many people seem to forget the logistics behind a product and its marketing. Korean brands go viral when a woman with a lighter complexion finds an amazing formula that matches while travelling Korea and then brings the info to Tiktok. Then when loads of darker complexion women try it, the poor brand gets cancelled for not having enough deeper shades when they weren’t even marketing in the US/ Western market. For information, Korea only has 6k darker skinned women residing there, a country of 51.6 million people. (0.01%). The market is not large enough for them produce the make up in deeper ranges as it will most likely never sell. Thats why when they do go viral, they’re quick to release more shades to fulfil the needs.
I somehow feel like the tone is different from your real skin, maybe the undertone? Idk, also the finish doesn’t look the best, until you showed the final look after powdering, it kind of looked heavy and caked in the try on.
i think perhaps she may have been dabbing the cushion too much into the foundation (if you get what i mean)? usually with this type of product you lightly dab at the foundation, since it's high coverage.
idk tbh i can't see how she's putting it on the cushion😭 i'm most likely wrong
Yep . Monica has a neutral undertone. Tirtir one isa warm .
She matches to her neck
Two light dabs, tap off excess. She’s putting on scoopfulls like she’s spackling a wall 😫
What’s really funny is the Korean brand’s darkest shade is actually the most common shade! Many Asian people wear foundations several shades lighter than they actually are. Countries that are almost sub tropical (closer to the equator) will naturally have darker complexioned natives because they’re closer to the sun! A lot of tan skin denial goes on in these asian countries.
Dark for you better shade you need
Now that I know they have a wider shade range that is more inclusive, I’ll give them a try. I only shop brands that have a diverse range for all make up users. Thanks for the update on Tir Tir.
What foundation shade are you wearing?? Btw looks amazing 🤩
I'm white and live in Korea (lifer.) What a lot of people don't think about when they retort "Well duh it's light it's a Korean product made for Korean skin colors" is that Korea actually has a large population of non-Koreans (I refuse to ever use the word "foreigners") from all over the world... Not just people who come to teach English but there are so many people here from South and Southeast Asia who come for all sorts of reasons: marriage, higher education, jobs. The same reasons people immigrate to Western countries. Those people live here and contribute to society by working hard (literally most aspects of the manufacturing industry would grind to a halt if not for migrant workers and due to the low birth rate there are fewer students than ever so universities are BEGGING for international students or else they will have to close down) so why shouldn't they have ready access to products that fit them? It is often difficult and expensive to source and import your usual products from your home country and Korea literally NEEDS people to sustain its economy so inclusive foundation tones is like...the absolute bare minimum.
Which shade are you using? Also, does the foundation seem to be better for dry or oily skin? Love your content btw!!
Guys, the shade is 40N Cinnamon. I went to her shop thingy link and checked
Mix both shades. Great foundation.
Girl not everyone has money like that that’s such an inconvenience 😂
@@No-qb1qb she already has it! I wasn’t meaning that’s what people should do.
Omgggg u did a review! I love it! I got 33C and it oxidizes (my ONLY concern as a coloured consumer) so it becomes too dark but 29N is too light. Im waiting because they r going to release even more shades!!!❤❤❤❤
Second plan of action: undertone correction.
Yea cuz that looked green.
Agreed :( @@cpc061
She has olive skin, plus she matches to her neck
@@cpc061 y'all are too funny😂😂 some people say it looked green some say it looked orange, make a decision because that's literal opposites, lmfaoo
IMO, their initial target demographic was Korean skin tones. However, as they expanded their products globally, they found unexpected success. Now, they're scrambling to accommodate a wider range of skin tones, likely without sufficient research and development for these new demographics will take time to get it right. Despite the challenges, they are listening and making efforts--so CALM down folks.
At this point sending dark skinned girls with their "darkest" shade was definitely a marketing scheme and the actual dark shades were already in production to be sent after they sent out the first ones. It had to be. Pretty smart of them.
As a brown girlie who can't find her shade in shops, seeing these developments makes me happy because it means more people can share the experience of being able to use a good product.
I'm Korean. Here's a tip for you. In Korea, use a skin pad and put it on both cheeks, forehead, nose, and chin for about 10 minutes before applying makeup. Take a small amount from the cushion foundation and pat it on thinly to create a pretty skin! For those with dry skin around your eyes, it's helpful to put a skin pad close to your eyes! 😆
Korean brands are great quality, thats why we need more range of shades for all consumers who value korean products.
Guys I think it's also important to understand that a company does not HAVE to do anything. They're not forcing you to buy their products it is 100% your choice and 100% their choice who they market to.
It’s really orange.. too bad they don’t have olive/neutral undertone browns
i hope they keep expanding their range
Did they come out with lighter shades? There was like 3 in stores when i went to japan and couldnt find one that matched
yup !!
I bought mine from Japan and it was waaaay too white for me so they definitely have lighter shades!
Tip to using cushions CORRECTLY, alot of korean cushions are designed to be a touch up product, so to get the most wear out of them when you put product on the sponge tap off a little on the back of the closing container (the little black divider that holds the sponge) and then put it on and u can use the tapped off product if you need more.
When you apply it so directly it can look super cakey in real life and also not set properly leading to ur base smudging.
I love how Darci supported them to make new shades
Try tapping it on the other cushion to make it blend easier it will also just make it easier to use overall
I'm so confused. Yes it's a Korean makeup brand marketed for Koreans and unfortunately in Asia it is a thing where people prefer to be lighter than they are, they don't tend to make much "darker" shades as they won't sell. Believe me they're darkest ones have been the lightest ones in the western industry for me
Did u not watch the video. She literally said that this brand PURPOSEFULLY markets in western countries and as a result then they SHOULD have darker shades if they’re going to do that.
It's just that they're targeting western market but they're not inclusive... But overally, Korean makeup is really good. I wish brands like Clio, Rom&nd or PeriPera also start targeting European/American market and sell their products in local drugstores. I'm pale girl with cool undertone and it's hard for me to find foundation because women in Europe tend to wear foundation with yellow undertone and that's what drugstores sale. Korean brands are my savior.
They are coming out with more colors!!
I bought this cushion foundation 2 months ago and it is fire. I love it so much I stopped using my high end foundations because this one is jst the best. Totally recommend
Omg I'm so excited I might cry!!! I've been so jealous of everyone who got to use this foundation
I bought, and the darkest one, 43N, is almost exactly my skin tone ❤❤❤
It's darker in the pan, trust me. You can tap off the excess on the inner cap and slowy build up.It's medium to full coverage. Also it will slightly oxidize.
as a korean american im too dark for maybe 90% of korean foundations 😭 the colorism is soo bad. im glad there are at least a few brands which are starting to include darker skin tones & i hope kbeauty & korean society continues to be more inclusive of a greater range of skin tones 🫶bc honestly i already pretty shocked by how dark this brands darkest shade was at launch 😭 normally it's 3 shades of white off white light beige
Tirtir is so good when it comes to the shade range, but also means you have to go a shade up due to how much it oxidises
what shade are you wearing??
Your make up looks cakey though
It is too dark and the undertone seems off. It looks green on your face.
Ooo you went a little heavy handed on the application and you might like the finish more if you did two lighter layers since this is full coverage and the stuff looked really wet once you covered your face
I just hope they expand the shade more for the crystal cushion. The red one is amazing, but it gets dry after a few hours. And it clinged on dry patches around my chin area. So if you have a dehydrated skin (i am combi but dehydrated) this one may nor be for you. Or opted for a hydrated primer and setting spray and prep your skin well.
I don’t know why Korean brands are always so light… Like, it’s HOT and sunny in Korea, which means you’re gonna get a lot of tan, right??
I find it corny that they didn’t release the darker shades to begin with. It’s seems like this was purposely done to bring attention to their brand. Because there’s no way a company started by a global influencer (Lee Yu-bin) didn’t know the assignment already.
It looked amazing initially but in the last clips it seems a little bit ashy on the lower side of your face. It just maybe the shade.
I've been saying this for a while but she does the wrong kind of color correction. She corrects with colors that are opposite of what she'd trying to hide on the color wheel, and when you do that, the result is straight up grey. I don't think she should be giving color correction advice 😬 She tends to color correct her chin and jaw and I'm pretty sure that's why it looks ashy
@@taylorg2320 Color correction is to use the opposite shade of hyperpigmentation to remove it. And she didn't even color correct here to show the foundation. When you DON'T color correct, you will look ashy.
Im a fair skinned individual so luckily I dont have issues with Korean foundations but i feel bad for darker individuals
It does seem a little darker for u but once it oxidized w/ ur skin it looked so good😩 I would love to see u do a shade match
Gorgeous!!
Hopefully when they come out with even more shades in June or July they would have my shade. Can't wait!
You are supposed to dab it on the other side to remove the excess first for even better application.
Great! I am waiting for my shade to come out!!!
What shade did you buy?
Guys, the shade is 40N Cinnamon. I went to her shop thingy link and checked
This is why I love TIRTIR ❤
I mean I completely understand where ur coming from buttt they are a Korean brand… probably not a world wide kind of makeup brand so I would expect stuff to be for lighter skin tones but you are also correct saying that they marketed it as a U.S. brand like for people in the US to also use it so I agree with that.
it looks greasy and cakey though
One thing is texture and Other is cakeyness, this just looks like the lady has texture on her skin (acné, pimples, etc) and i dont think it is greasy,just with a luminous finish, but if u dont like that u can use a powder to matify it
Thank you so much for everything Monica! You are the only influencer I trust to give us good reviews 😊
Ya I totally agree with this I seen this foundation all over the internet and I don’t understand why there marketing these foundations as shades for people deeper skin tones as well cause there not so definitely need to be fixed and soon cause this crazy
You gotta dab the pad on the black part of the component before you apply to your face, and build it up. That makes it last longer, and oxidise less
It looks cakey cover is perfect 👍 and you need to hydrate your base slots otherwise it won’t work soo rather buy good brand like msc in this price
I’m so glad they got more shades :))
Where do you buy this though??
The lighter shade would have worked for highlighting areas. The dark shade is too dark on you, unfortunately. Maybe mix them?
I received my cushion foundation from Amazon yesterday and I am going to spend time putting my makeup on I hope it will be the right shade!
girl I just searched the tir tir cushion yesterday this is such a coincidence 😭
So I saw a make up artist show how to use the cushion foundation and he said you should slide two fingers under that ribbon part and the middle finger should be on top of the ribbon so you have even pressure. He said you should tap it once lightly and you should not see any foundation on the cushion, but when you apply to your face, you will have the amount that you need to cover your entire face
Does this foundation last throughout the day??
They oxidized 2 shade darker thru out the day so keep in mind !!
What shade did you use in the video?
Bro these x hr etc bragging claimes on these foundations is getting out of hand 😂😂 who reading 72hrs and thinking wooow finally a foundation for me !
I agree 😂
My mom 😳
It looks nice and olive for your undertones. And in summer it will match even better. Plus you can get even more snatched and glam with brighter concealer under eyes.
Wrong undertone
I saw a different creator who is Black try a different shade in the extended range and the undertones didn't look great on her either 😬
@@arghleblarghle Miss darcei ? Because for both I find it weirdly too... green almost ?
It's the right undertone. You can see how it matches her neck perfectly and foundations are meant to match the neck not the face.
Yeah it’s green. She put foundation on her neck first so it blends better, but still looks green. I honestly thought it was a joke review.
@@EIIy Yes! It was her! I felt like the positivity, uh, was about as on point as the foundation match was(n't). I assume they're getting paid very well for these videos, but... Don't love it 😬