Wow, how in the world are you so quick?! It's not even on the changelog yet! Yet again another confusing move by Google. But your explanation is great as always 👊🏻
I have a question here, I am setting up a lead gen form with a thank you page. I want to track the thank you page as a conversion in my Google ads. I am confused - do I create a conversion action in Google ads and fire the trigger on my thank you page through GTM or should I send an event to my GA4 via GTM, mark that as key event and then import the ey event in my Google ads? Which one is best for the long run ?
Thanks for the heads up, great to be informed before it happens - love your channel! So does this mean we have to change all of our Looker Studio reports again to the new metric?
Any updates where we can locate the Key Events Reports? Previously, the Legacy Conversion Report can be access at Report > Life Cycle > Engagement > Conversion but ATM it didn't show up on our end.
Thanks for getting this info out so quick! I googled it while watching your video and literally can't find ANYTHING about it. How did you hear about it?
🎯 Key Takeaways for quick navigation: 00:00 *📊 Changes in Conversions to Key Events* - Google Analytics 4 now refers to conversions as key events. - Metric names have changed accordingly, for instance, session conversion rate is now session key event rate. - The renaming aims to address discrepancies between conversion numbers in Google Ads and Google Analytics. 01:10 *📈 Conversions and Key Events in Reports* - Reports in Google Analytics 4 now reflect key events rather than conversions. - Different sections of the platform focus on key events from various perspectives, such as traffic acquisition and attribution. - Conversion performance reports in the advertising workspace specifically highlight Google Ads conversions. 03:15 *🤔 Thoughts on the Changes* - Despite the attempt to align Google Ads and Google Analytics metrics, concerns remain about clarity and consistency. - Education efforts are needed to inform stakeholders about the difference between key events and conversions. - The change may not completely resolve the issue of mismatched numbers between platforms. 04:50 *❓ Common Questions Addressed* - No action is required from users except to inform others about the name change from conversions to key events. - Updates to tracking codes or Google Tag Manager configurations are unnecessary. - Key events are calculated similarly to legacy conversions, with no functional differences. - An event can be marked both as a key event and a conversion simultaneously. Made with HARPA AI
Considering the huge discrepancy between Google Ads and GA4 conversions data in countries affected by GDPR, shouldn't the numbers of conversions still be different? Or will GA4 simply import data from Google Ads? In any case, this sounds like it will solve exactly nothing.
In Looker Studio reports I've created calculated fields to show me Conversion Rate (Conversions / Sessions). Will I need to change that calculation to use (Key Events / Sessions), so that it isn't showing me the CR only for Ads Conversions?
thank you for this great vid. Unfortunately our conversions in Adwords are reporting half of what is reported in GA4. Trying to see if we are double counting somehow. Its a minefield and very unsatisfactory from Google.
This video is very helpful, but I don't think enough people will see it and as a result, won't understand the difference between key events and conversions. But I am happy Google is taking steps to make GA4 less confusing and I myself have run into this issue of incorrect conversion reporting based on Google Ads data. I always try and keep things simple when setting up conversions regardless of where I am setting them up and try and maintain the policy that a conversion equals a lead. So a form fill or a gated download is a conversion because it produces a first name, last name and email address. But any website activity that doesn't produce a lead, I don't consider a conversion when doing reporting. What do you think of adding a lead metric to GA4? I feel like clients understand what a lead is better than what a conversion is.
No diss to you, but if one listens to the first 3 minutes of this tutorial, its mind-blowing how difficult and obtuse Google now makes tracking conversions.
Google: we are constantly improving our products for a better and more intuitive user experience Analytics and advertising users: yes, yes, yes, we confirm.....
Wow, how in the world are you so quick?! It's not even on the changelog yet! Yet again another confusing move by Google. But your explanation is great as always 👊🏻
You are pretty good with explanations yourself!!
I have a question here, I am setting up a lead gen form with a thank you page. I want to track the thank you page as a conversion in my Google ads. I am confused - do I create a conversion action in Google ads and fire the trigger on my thank you page through GTM or should I send an event to my GA4 via GTM, mark that as key event and then import the ey event in my Google ads?
Which one is best for the long run ?
Thank you for politely giving shit to Google.
Thanks for keeping us up-to-date, as always!
Thanks for the video! However, for some reason, I don't see Events nor Key Events under the Data display, what am I doing wrong?
Really helpful as always! I'm assuming this won't break anything in our Looker reports that use conversions?
It shouldn't
I know I'll have to rename all the metrics in 'conversions' because my clients won't understand what 'key events' are haha
That's true
Very good explanation. I have a question, does this change the interpretation of new users and active users?
Completely unrelated
Thanks for the heads up, great to be informed before it happens - love your channel! So does this mean we have to change all of our Looker Studio reports again to the new metric?
The metric should be renamed eventually there
Any updates where we can locate the Key Events Reports? Previously, the Legacy Conversion Report can be access at Report > Life Cycle > Engagement > Conversion but ATM it didn't show up on our end.
So confused, I also can't find anything like that either please let me know if you work it out!
Thanks for getting this info out so quick! I googled it while watching your video and literally can't find ANYTHING about it. How did you hear about it?
Magic :)
🎯 Key Takeaways for quick navigation:
00:00 *📊 Changes in Conversions to Key Events*
- Google Analytics 4 now refers to conversions as key events.
- Metric names have changed accordingly, for instance, session conversion rate is now session key event rate.
- The renaming aims to address discrepancies between conversion numbers in Google Ads and Google Analytics.
01:10 *📈 Conversions and Key Events in Reports*
- Reports in Google Analytics 4 now reflect key events rather than conversions.
- Different sections of the platform focus on key events from various perspectives, such as traffic acquisition and attribution.
- Conversion performance reports in the advertising workspace specifically highlight Google Ads conversions.
03:15 *🤔 Thoughts on the Changes*
- Despite the attempt to align Google Ads and Google Analytics metrics, concerns remain about clarity and consistency.
- Education efforts are needed to inform stakeholders about the difference between key events and conversions.
- The change may not completely resolve the issue of mismatched numbers between platforms.
04:50 *❓ Common Questions Addressed*
- No action is required from users except to inform others about the name change from conversions to key events.
- Updates to tracking codes or Google Tag Manager configurations are unnecessary.
- Key events are calculated similarly to legacy conversions, with no functional differences.
- An event can be marked both as a key event and a conversion simultaneously.
Made with HARPA AI
Great video on key events and conversions in GA4!
Considering the huge discrepancy between Google Ads and GA4 conversions data in countries affected by GDPR, shouldn't the numbers of conversions still be different? Or will GA4 simply import data from Google Ads? In any case, this sounds like it will solve exactly nothing.
you are really the best I ever seen in the past 10 years experience.
Just by changing the name, how’s it going to help match the Conversions in Google Ads and GA4?
That's a good question! I want to know as well
In Looker Studio reports I've created calculated fields to show me Conversion Rate (Conversions / Sessions). Will I need to change that calculation to use (Key Events / Sessions), so that it isn't showing me the CR only for Ads Conversions?
I think no. "conversions" should eventually be renamed to key events
@@AnalyticsMania great - I thought the same thing, makes more sense that way! 🤞Thank you!
Thank you for this video! I'm still not seeing this in my accounts yet, but at least I won't be surprised when I do.
thank you for this great vid. Unfortunately our conversions in Adwords are reporting half of what is reported in GA4. Trying to see if we are double counting somehow. Its a minefield and very unsatisfactory from Google.
Useful vid. Still not sure of the need for multiple naming terms.
Will API names be changed? Wondering if we will need to update our tools that pull this data programmatically.
Not now. Who knows what will happen in the future
@@AnalyticsMania Thank you!
This video is very helpful, but I don't think enough people will see it and as a result, won't understand the difference between key events and conversions. But I am happy Google is taking steps to make GA4 less confusing and I myself have run into this issue of incorrect conversion reporting based on Google Ads data. I always try and keep things simple when setting up conversions regardless of where I am setting them up and try and maintain the policy that a conversion equals a lead. So a form fill or a gated download is a conversion because it produces a first name, last name and email address. But any website activity that doesn't produce a lead, I don't consider a conversion when doing reporting. What do you think of adding a lead metric to GA4? I feel like clients understand what a lead is better than what a conversion is.
Is this being rolled out ongoingly? Our GA4 properties are still using "conversions" and "mark as conversion" in admin:event settings.
Sounds like you didn't warch the video till the end
Aha! There it is! @@AnalyticsMania
Do you have any citations to support this? I can't find any details on the interwebz that supports this update.
support.google.com/analytics/answer/13965727
@@AnalyticsMania thank you!!!
Thank you for your quick update 😊
explanation is great
No diss to you, but if one listens to the first 3 minutes of this tutorial, its mind-blowing how difficult and obtuse Google now makes tracking conversions.
Thanks brother
Thanks for information.
非常棒的解释，很有帮助！
Google: we are constantly improving our products for a better and more intuitive user experience
Analytics and advertising users: yes, yes, yes, we confirm.....
Thank you! Very useful
Thanks for explaining this.
Thanks, Julius!
What a legend
what if i dont have a google ads? i do only have ga4
Then you will have only key events
Thanks!
Another useless update from Google! It sounds to me like "conversions" will come only from Ads. Thank you Julius!
Google has made it their mission to alienate as many Google Analytics users as possible.
excellent, thanks!
FYI this isn't widely rolled out yet. I have multiple 360 properties where it's not yet active.
You haven't watched the video till the end, have you?
Thats nice.
It sounds a bit like a #gamechangers solution for now, doesn't it? Let's see!
Nice video, but another bad change from Google lately...
Dear Lord...one has to ask whether the developers know what they are doing.