As a graphic designer i cant help but to find this very awesome. I know most people are unsure if they're gonna lose their jobs or something, but i try to accept that AI it's already part of this new era and it isn't going away. So i'm trying to find ways to use it to improve my work to new levels and with less time spent. i think it's a better perspective to look from.
You are right. There might be new jobs, just different ones. And we might output 10 times more work. The question is, does the world need that much? We might come to creation of new worlds, where more output is needed, or the quality bar will skyrocket due to new possibilities. We might create so much more complex graphics for some genres. Simple tasks, such as a single booklet, a single model or illustration, won't be created by artists anymore. Or for very little, so it won't make sense pursuing for serious designers. It's difficult to predict, as it's evolving too fast for the moment.
I mean, this is just for graphic creation, maybe some font building. As a graphic designer, you will probably have a ton of work using AI to create media for clients way faster than they could have ever imagined. I bet you're going to be okay.
Before people go all doom and gloom. I began my graphic design career just as computers took over the field. To the generation of designers that came before, the way their field was changing was probably the end of the line for many of them; but it opened the floodgates for a new army of designers to arise, for good or ill. Now, almost 30 years into my career, a new paradigm shift is emerging, on par with the shift from analogue to digital design. I will either learn how to keep up, or I'll be left behind. That goes for everyone already at least 10 years their design careers. The future is here ... again.
yes, the difference here is that this make designing in a good level reachable for absolutly anyone. That basically means that incomes will decrease exponentially. No one is going to want to pay someone qualified and experienced if anyone with a software can do the job alright.
I droped Graphic Design during the pandemic. Now I´m more focused on Customer Service overseas since I´m bilingual. Art I do is just for me, not posting on social anymore. Art and design in a commercial sense for creators are more than dead.
I am a graphic designer, illustrator, musician, and a teacher and I must say that this is a fantastic tool! Absolutely fabulous! And it´s also hilarious that a lot of people think the castle image at 10:00 is a good picture. So, as long as those people exist, the future will still need creative people who knows quality design. It´s nice to see that humans dont need to practice or learn or challenge their brains anymore in this area as well.
@@teka5509 It's also very telling the OP is making fun of what people like. They obviously have not noticed the anti elitist sentiment erupting in the entire world. I'm glad AI will get rid of this kind of person's thinking.
@@teka5509 Yes, you´re right about that, it will improve and develop. Maybe I´m just afraid that new technology will stand in our way of being curious and learning stuff. (That´s just the teacher in me speaking)
I've played around a bit with Midjourney and mage space, but it's more fun to throw curveball prompts at it to see what shenanigans come than anything else. What appeals about Firefly (and I'm hoping Adobe grants me access the beta soon) is the "do not share" feature and hopefully a great solution to blending two or more images together. I'm a photographer and there's been so many times I've wanted to combine and reimagine several images into something new. It's an exciting creative prospect for me.
I'd like to see Adobe add an AI feature for lipsyncing in Adobe Animate since that is the most tedious part of being an animator. Amazing things Adobe is doing with AI though. I can't wait to use Firefly when it comes out.😍
One hand - Absolutely incredible. The other hand - This is exponentially dumbing down the industry. We're going (hopefully not) to see more and more people simply expecting ai to create for them. I think we're sacrificing artistic skills for convenience.
@@jozsefk9 They shouldn't be designers, and I have no respect for that. I've been a designer for 25 years, a director for 10 of those years, I would NEVER hire a designer that couldn't execute my instructions without an AI crutch. AI today is glorified stock, and that is how we use it. AI as a replacement for hard earned skill, let it never be.
The thing I’m most excited about with AI is the idea of a CUI (conversational user interface) that replaces the GUI. Instead of having to take weeks and months to learn software, or even programming, you can naturally tell the AI what you want to do and it will do it. I can’t wait until the full operating system is like that. Right now it’s mentally taxing having to navigate a GUI and think about what the next step is in whatever you’re doing. Clicking through icons and menus wastes time. Also, think of older people who aren’t as computer savvy - if they can interact with technology without having to know how to use it, it will be a much less frustrating experience for them.
Correct. So the creation process will be like: Launch 3ds max Create me a box Ok, make it a table No, the round one Now add more horizontal concave details Search for similar refs Add fillets No, smaller ones More defined Make legs 1/4 taller The question is, any kid will be able to make it. What would be a specialist, if it can interpret it so easily? No technical barrier - floods of users, penny salaries
Even though AI has the ability to do a lot of things we do as designers, they can’t take our creative ideas and direction and that’s where I feel we can’t be replaced. You have to have the idea in order to request it
Agreed but as a graphic designer why wouldn't you use this to your advantage you can train the AI to know your exact art style and then when it's been fed enough data you can then tell it whatever you want and it will do it for you? You want to take it in a new direction then create something in that direction, get the AI to learn it and then go from there. I personally find this to be amazing also because I'm lazy and if AI can create my style of something then I see that as an absolute win.
@@skulkauk Ultimately what I’m saying is not everyone will be able to think of the creative idea to even look it up in AI, so they need our creative minds lol
@@theblvkswan That is very true, for the average consumer they'll be stuck..basically but for graphic artists already. This is a gold mine! Plus considering how much Adobe Creative Suite is per month I doubt the average consumer would pay into it unless they're actually serious about it.
Using this new program looks so easy and smooth. I am concerned if this gonna makes us very lazy and reduce our creativity for not solving complex problems. With prompt generators it was already quite easy but here you are constantly suggested what you can do next. I think artists have to be challenged in order for them reach higher creativity.
In my opinion, all this movement in bringing AI to creative field, at the first sight is an exciting news. But my first concern is that new tool can push to down the value of the digital art.
In the end, we are all limited by our creativity. And I for one am happy to see this could possibly open the door for people like my brother, who has a creative mind but lack the skillset to put what is in their head on paper.
From one point yes. But I hate mow much time some tasks take in art. We will produce more and much better, that's for sure. Creativity will mean a different thing. We will learn much quicker in art, and become better artists. What would take decades, might take years.
No way the first iterations of anything discovered on this is ready to come across a clients desk. A human will still need to work and fine tune the clunkiness that the AI shoots out. This won’t be the final solution.
@@Ezee682 Sorry, but I can't understand your point. Since creativity is a set of things. The better the perception of an artist in searching good references, the better he can boost his creativity. But it's personal. Democratization by A.I. will turn the art a freeze thing. This will flatten the artwork generated by A.I. Will make everything look the same. I don't know if you're noticing it, but it's already like that, the mood, the light, in short, the style is the same: dark, cold and lifeless. In my opinion of course.
the tricky task here is to "imagine" an entity (A.I.) that will be so unimaginably superior to us at a certain point that we cannot, by any means, be more creative than that. it's like an ant trying to understand quantum physics.
I have been a designer and illustrator for 25 years and I can tell you this is awesome!!!!!! The time save alone - plus the ability to create within already created images. WOW.
Great tool right? Are you going to take 10x work and destroy the possibility for the junior designers to get hired anywhere (I'm not Junior btw, have 15+ years of experience)? Think deeper and further!
Not true. Companies will still hire you. Everything evolves. This is a tool and not the end result. Everything grows, and everything changes. Learn to change, and new opportunities will arise. Who knows what will come from it. It's here no matter your feelings. So get up and get creative.
To all the creatives out there (from a non-creative), there's always someone who can use a tool better than others. Same in Midjouney, my prompts always resulted in stickman equivalent to others who have been messing with it much longer. None of the companies I've worked for will ever ask my teams (IT stuff) to divert attention and create graphics for stakeholders - because we'll all be too busy coding like 10x with our version of AI assists (likely every other departments as well) See you all at work!
Sure, but the market for professional creatives will shrink dramatically as one person can now do what 10, 20 or 100 people could do before in the same time. In other words, a lot of people who currently make their living creating visual media will struggle to survive.
@@Pneumanon It's been sliding the wrong way since the digital camera made photography easy compared to film. Along with stock and easier photo editing software, hardware. A perfect storm.
At first, I thought Ai was a bad idea. After trying out the Ai text generator, I think it will be a great tool to use. My only concern is copyright issues.
As a hobbyist programmer, I am completely blown away by the quality of code at the drop of a hat that can be generated by AI. Recently, I had ChatGPT spin up a DENO based web server with a REST API route using NeDB as my file-based data store. I had to tweak two lines of code, and then it worked like a charm - and those two lines would have probably not needed editing if the slack jawed human who posed the task had been more exacting in his specs. Now this isn't code I couldn't have written myself.. but it would have taken me a few hours, and more than a few console.logs. If I wasn't old, and almost dead, I'd be scared shytless as a creator.
For every one saying this is the end of art… Perhaps the same was thought of those who used an old school printing press with block letters to make books, when photoshop and InDesign came along… or when cameras were invented and previously the only option was to paint or draw. EVERY child is an artist. Life will evolve, technology will evolve. Learn, adapt. Or get left behind. Choose.
As a designer this is the most dystopian s#!t I've seen in ages. It's gonna get pretty rough over the next decade as creative people start falling by the wayside. I have a sneeky feeling that the democratization of this tech isn't gonna help creative people but rather empower a select few who can wither the current storm. Most like big creative companies who will start churning out designs and creative work at high quality and breakneck speed. Survival of the fittest I guess.
Yea. I'm both enamored and saddened. The race to the bottom to make image "creation" unbelievably easy imo will have compounding ramifications way past today's "ohh ahh sexy!" factor
This is all the beginning of skynet and the matrix in real life. Those movies were based on things that were actively being developed. It will only be a matter of months to years at this rate before reality cant be distinguished from ai generated. Every sci fi movie released until this point was pushed off as just that, sci fi and ALL of that technology exists today and is now slowly being conditioned into the lives of people slow enough that they will never consider the dangers of where the people with the track record of weaponizing technology known as modern day humans will take all this tech.
It was trending toward this since the digital era began. Photoshop with a barrier to entry for a lot of fine artist. They never made the switch. A lot of traditional artist lost their jobs to digital. The same thing is going to happen here if you can’t adapt.
maybe the low end shitty designs will be handed over to AI.. leaving the "fine artists" doing actually challenging work.. well I'd like to think that.. really, I'm actually tired of people hiring me for shitty samey samey jobs that are high level for a noob, but pretty boring to a pro, like it's still work I can do.. like once you reach a high level, it's work, you can do it, but it's no challenging any more.. I'd hope this challenging part might be in more demand.. or maybe the people who actually survive the AI art apocalypse will reap some reward in some new unconcievable way.. all noobs will switch to AI leaving laggard "traditional" digital artists in deman.. .. in a way like photographs took over portrait paintings - now every one can have a photo of them, instead of hiring a guy - and you get billions of shitty selfies.. but to get a good photo you still have to know how to photoshop, edit, know what lighting works etc.. AI can do it for you, but again, maybe some new level of this version will be required by the actual professionals.. Maybe you'll be able to deliver projects on time without sweatiing over the deadline.. the part that makes the creative job a shitty job anyway.. dealing with deadlines and impossible clients.. I'm going to be optimistic..
I think what would really change the game is when you can give an AI like Firefly an image i.e. image (including 2D art) and you describe what you want the image to do and the AI generates a series of images doing it. So basically a bunch of images that become like a few secs clip using your input image. If the consistency between images is kept, that would obliterate other AIs of the type so fast!
Thank you for your hard work in making this video. There are more and more new products on the graphics market these days and keeping track of their speed is quite difficult. I hope humanity can enjoy a new round of development and be inspired by new technologies to please the world with new fantasies.
The upcoming era will be advantageous for people who can describe things very clearly and to the point. Even you lack the artistic skills, the more you describe and provide information, they will get their art piece.
It means a better idea generation, rather than just a visual ides generation. Before you could use just words to describe, but now you can have so much more tools.
Writing prompt is not ‘engineering’ - even the most basic sentence can produce an attractive result. Inventing a fake skill and making it seem hard is just a cope for a sad truth. This will make you nothing more than a cheap replaceable prompt generator. This is bad news, it’s going to kill millions of jobs and there’s no getting around that.
@@TheBigBlueMarble I wonder if Firefly will repeat the same image (identical image) everytime we type in the same instruction. Obviously my request to access the beta has not been accepted yet...
@@netweight170 It would depend on whether the AI is self-training? If not, then most likely repeated prompts would get the same result until the AI was retrained. I have no idea how often they are retraining FireFly.
2018 John goes to art school to be a graphic designer. 2020 John loses a semester (or 2) due to Covid 2023 John graduates with a a degree in graphic design. Poor John
Speaking as an Affinity Studio user for some years now; as long as Abobe continue their monthly subscription payment model and always-on background process-checkers: no thanks
I am for progress but let's let artists be artists and computers be computers! They are so many other domains with repetitive tasks where AI can be useful. People say that this will not affect artists but I can't imagine an artist telling to a computer what to create and then choosing from the proposed options. What is a painter without his brush? What is a musician without his instrument? I don't know if I was very clear, but I think this is an important part of creation process. Maybe I am wrong but this is what I feel now about AI. It will slowly turn us into robots too.
You judge by its current state. I think it will have lots of tweaking possibilities in the future. Overpainting it with sketching over, instantly getting results. Voice prompting for altering. "Change the lighting to s warmer one", "move camera 20 cm lower", simply dragging objects and so on. It will be very flexible. Way more than an artist would make manually. An artist would make those changes for minutes/hours/days. Still, someone knowing how to hold a pencil would have some advantage. But the question when it becomes insignificant. It might happen faster than we might expect. Or not. While I'm typing it, my mind refuses to believe it's not a weird dream. The same way war happened to my country.
There would have to be some sort of ‘turn it in ‘ tool. Similar to famous plagiarism tools out there, we need to have a tool that can help distinguish between an AI generated image or text, and a human generated one. Or something ……
Sounds like a business to get into. Image/video validator. If you can prove in court or on TV how the image was produced, you have a job that probably pays alot.
Every possible tool can become even lethal. You can draw or you can kill someone with a pen. You can use a program for art or use it for mis information propaganda and manipulate the masses.
This is amazing. But the AI images generated vs what trained artists create is like the difference between fast food and fine dining. You get what you pay for.
I remember old tv shows where someone would say “Enhance this picture for me” and I thought, that’s stupid, it’s just impossible, you cannot make a clear picture from a fuzzy one. And here we are, in 2023, it is really happening.
Yes, can not wait. I have the problem today with converting a jpg content into an functional substitute in vector - it is really a long, long process. I use Adobe and hope they add it in the Cloud system
As a 28 year experienced graphic artist... Can you truly take satisfaction with something like this??!!.. I tried mid journey and I found amusement but no personal satisfaction in it... I didn't do it, I just wrote it... Anyone can be an "artist" with this kind of progress / regress
If you are an artist, you don't have to worry about other people's perception, satisfaction or if they are artists or not. It's pointless. Just keep doing your things.
@@_l3m35_ He's talking about taking pride in one's creation, which is what most artist love. In this AI generated work, talent is missing, so is the joy of knowing you created something.
@@uniconschmid3397 I think it's just a different kind of pride and a different set of skills to achieve the desired result. I've seen some very impressive things done in Midjourney and Stable Diffusion, and at the moment I'm not able to reproduce those results with my own prompts (unless I simply copy their prompts). There are so many configurations and possibilities that the most skilled/trained will get better results, so I don't see the "missing talent" - it's just different, like taking a photograph is different from drawing or painting.
Horses for courses, learn everything. I think illustrator is an amazing tool with lots of bells and whistles, but I can still create most vector artworks in corelDRAW much quicker. Just too many menus and extra mouse clicks.
The question, will t be interesting if the demand decreases? You might think creativity is something irreplaceable, and those tools would just help to boost it. But at some point it will creep into the holy area of human level thinking and surpass it
@@MIchaelSybi New tools will always level the playing field. The people who learn the tool earlier will have an advantage until it levels out. I'm just seeing this based on my experience from using amazing digital tools over the past 30 years. Obviously, AI is a step or so above raytracing (for example), but when that came around it was a huge boost to creative output for people using it.
It would be great if we could reference actual images along with text based prompts. So you could upload an image and then say 'Copy this models pose' or 'analyse and apply this photographs colour grading'
Has Adobe said if access to this will be an increase in monthly subscription fees? Or included in Creative Suite? Would love to use this but can't afford much more than what I'm already paying...
Just because there is a super powerful tool, doesn't automatically mean that people are going to be able to use it. There'll still be a huge need for people with the right skills to use these tools effectively.
I think the best thing about AI art generators is it allows anyone to conjure images straight from their imaginations to fruition without the natural talents or long practiced learned skills that traditional artists use. They no longer need to become adept with the tools, mediums, and techniques of trained or practiced image artists, but can still be creative and bring their imagined images to life through creative prompt use. While it does diminish the skills and talents of true artists, it also opens the door for more people to generate creative images.
Most of the discussion here is very upbeat, even by creatives whose present skills are looking to be devalued or rendered completely obsolete. There is lots of precedence for disruptive technologies opening up new areas of vocation while extinguishing others (buggy whips to car manufacturers, etc.) However, it is not always good, is it? Think about architecture and building technology. Things have evolved to bring us cheaper materials, potentially faster building (though things like bureaucracy, unions, regulations, etc. slow things down nowadays), the ability to create much taller buildings. And yet, the passing away of the artisan-based systems have led to a world of buildings characterized by general ugliness. We cannot produce the kind of beauty in architecture that we once did. Much of that is a cultural shift more than a technology shift via Modernism and Post-Modernism but we don't even have the ability to do much of that anymore. The knowledge base has been lost to the extent that it is just not feasible to create buildings approaching that level of craftsmanship and beauty. The internet itself has opened so many possibilities and has indeed brought enormous good. And yet most of us feel that it, especially the social media aspect, has become a negative thing in our lives while at the same time depending upon it and genuinely needing it. This AI stuff scares me though. The speed with which it has come and the weakened culture into which it is being birthed troubles me. I hope I'm wrong, but the dislocation caused by this could be much bigger than any of us appreciate. I'm not sure we'll handle it well. We are not a confident, vibrant civilization any more.
This will make human made art much more valuable, special, and unique. The value of art lays in the fact that it is inspired by the real emotions and fillings of the artist, that's something AI would never generate
@@eileenhung3288 because emotion is directly tied to personal experience. I don’t want to dive that deep down the cognitive rabbit hole, but do you think nostalgia is a replicable concept for AI?
@@prepculture Please draw me nostalgia. Visual art uses tools such as low-key, high-key lighting, mood palettes, etc, which can be learned. It all can be learned by AI without comprehending it. As we have huge amount of references
Beauty is in the eye of the beholder, and every idea for art starts in your imagination. This will just boost artists speed of production because not everyone can tell the program what to do. Your just making expressing yourself through art easier. I don’t necessarily think it’s a bad thing at all.
Don't worry graphic designers, we are going to enjoy those new tools and make great content. Most people doesn't care they just want result. We will play with these new tools and make the better of it. The only limit his our imagination. The catch is to use those tools and make them fit our customers needs and expectations.
You're underestimating the ability of AI. If this tool advances as it appears to be, people who would purchase images from a graphic designer will simply bypass the designer and go directly to the tool themselves. In a few years the AI generating system will simply anticipate what an editor wants, create it, and offer it to them before the editor even realizes he needs it.
@@TheBigBlueMarble You do you really think that they will take the time to learn and use these new tools? Don't underestimate the laziness of marketing employees 😁
@@jeanblier8571 As rapidly as AI is advancing, so will the interface that we have with it. You could even use your Alexa or Siri to interface with a very powerful AI.
I noticed as ai and I have interacted, We’ve both become smarter. I have been able to find more answers and solve more questions than ever before. I’m a designer, writer, business man, educator, manufacturer and many other things and I’ve been becoming more of the things that were always there. Ai enhances what you already are. I am unique and so are you. You just have to learn what and how to ask questions So… “On your Mark!
Well, the “skill gap” will not close. There will be a difference between people who know what they are doing and use the AI to improve their workflow and people who use the AI thinking it will automatically make them super good at photo compositing without putting in the work to learn how to do it in the first place. As a graphic designer, I am excited about the introduction of AI, it has the potential to reduce time spent on tedious and repetitive tasks so more effort can be put in actual design. Firefly sounds like it’s got some pretty awesome features
Why? Why will there be a difference? Give anyone this for a month and they’ll generate the same shit you will. Pull 10 images from the web to have it train on, tell it verbatim that you want something similar. I could not think of a product more aimed at replacing your job than this.
Because design and photo compositing is more than pulling random image ideas out of your arse. If you put your mind to it, you could learn how to do this stuff the slow way in a month and you don’t need to go to art school even. You could learn by watching free tutorials on youtube. The skill gap doesn’t come from knowing how to use photoshop any more than being a good painter comes from whether you can hold a paintbrush properly. It comes from experience and proper understanding why you’re doing what you’re doing, the emotions you want to elicit and the purpose the final image serves. Tools are precisely that. AI is yet another tool in the arsenal of people who know how to use it properly. So yeah, I’m not that frightened that this will take my job, thanks.
Also, Adobe’s customer base is almost entirely visual arts people who use multiple programs from their product suite. If you rendered your own customer base obsolete and also have them the option to pay for one do-it-all solution instead of multiple programs with different functionalities that’s not a very good business logic :D I doubt they’d be rolling out something that threatens their own business model if they really thought it had the potential to do so.
People think this will kill creativity but this will only expand it. This will make people focus more on the creativity thats being created rather than the challenges that comes with the process of creating. The ones alive today will see it as otherwise since we have grown up with a totally different mindsets but when something becomes easier to do, it becomes easier to innovate.
Not all people are creative, not all artists are creative. Many artists were fine making their paintings. Also, it's not very easy being constantly creative, as it's a very mind-intensive process, requiring lots of mental consumption. So repetitive tasks is where you could have some rest. Now you will be expected to be very effective and always delivering. Always running the marathon full-speed. And always compared to AI, with it winning quite the possibility. The creative part was not that big, and there was a technical barrier. A price to pay to become any professional. It's like AI would replace all drivers, except for racers. Great, but so much less jobs.
It won't expand creativity, it will only increase the rate at which people can create images (and soon video). That increases supply of images and video to the market because 'anyone' can do it. If anyone can do it, supply outstrips demand, making most creative content basically valueless. This has already happened with photos & videos thanks to the proliferation of phone cameras. Social media is absolutely flooded with zero value image and video content that no one would ever pay for. Ultimately the platforms that host that content are the ones that make the money. Most creators make absolutely nothing from the content they provide to those platforms.
@@Pneumanon exactly since there is so much content that is constantly diluting entertainment, those special few will think outside the box and innovate in artistic areas such as story telling.
@@MIchaelSybi when it becomes easier to create something, loads of that thing get created flooding a market, this in turn creates competition regardless on who is a creative since everybody is producing. Areas such as story-telling or design will benefit the most as the creative process wont hinder the brainstorming. There will be skills to mastering A.I and it will have a category on its own just like digital art and traditional art. I don’t advocate A.I fully as of yet, there needs to be regulations before it becomes a viable tool.
Why is the shadows in the wrong place. @ 3:30. Looks like the sun is coming in from the right of the screen, but the lighthouse shows it from the left.
I don't think this will be disruptive at all. If this gets to a level where I can specify amazing detail with simple words. The human creativity will evolve like 2000 percent. You see, most people think AI will create everything by itself which is not true. AI will essentially allow you to think and execute, can you imagine in 1h where you would probably achieve 1 creative approach you can now make 100 approaches in the same time-frame. The thing is that the ultimate result will be decided by humans, if we don't like it, we change it.
So what will stop the clients from executing commands by themselves and eliminating you? This will kill demands for graphic designers and creative professionals.
@@uniconschmid3397 thats everyday life tho. People do that to each other without AI's, weaponizing things is a choice. AI could fix most human problems when it reaches the correct potential.
Yes but before, only professionals made these decisions and common people came to you, pay you and you do the thinking for them. AI is cutting that out, so any commoner who has the time, can just engage AI and let AI think for them rather than come to you. Let's put it like this, everything you learnt in University about designing, both theoretically and practically has been fused into AI and at the click of a button, it will use all that to generate results for anyone who can think and has a few minutes to type. That's very disruptive. Now you don't even have to goto school to learn programming, designing, literature, etc. AI will give you the answer you need, when you need it, just ask the question.
@@djjaysmoke I don't agree sorry. AI creates opportunity for everyone to learn. AI wont code for you if you dont know what you are doing. University is useless, if you still think your education system is actually good you might be missing a bigger perspective here.
Now that the AI has taken up some serious speed, the world will never go back to the way it was. I will be waiting for thought-to-image and dream-to-video generators. I think we will be able to generate simulations on the fly that contend with reality; sort of like AI generated VR experience, but a lot more advanced.
It's funny to think that our imagination is exactly that, just not as powerful. It's already happening, look at Nvidia presentation. We will see lots of strange content, and some will be exceptionally exhilarating/scary etc. We are entering digital absolutism. The problem there won't be any ceiling it stops. Wo se might not adapt ever.
good video! I really like your videos. I have a question: what tool do you use to edit your videos? What program do you use for this? or anyone else who knows? much appreciated
I really hope this takes over midjourney. I still don't understand why they refused to make a web app, instead forcing us to type stupid prompts that does not make sense to many of us, and then use discord to generate it. Firefly was smart, and they simplify the process.
I also wish they would make things easier. But I think that's gonna be the natural flow of things. Once they get satisfied with it the next thing would probably be less resource intensive, less time consuming, streamlined process and more user friendlier
It doesn't actually know what detail is hidden but it chooses what to add based on the statistical probabality of what's there, based on all the images it's been trained on. Clever stuff!
Quite hard to predict where this is going to lead. The democratization of technology has always increased competition, and in the market that follows the law of supply and demand this has led to a specialists to charge less, or has made it harder to start a career in a specific industry. It happened with music, a field where it was already incredibly hard to make a living. It is happening with filmmaking, with content streamed instead that sold on dvd or broadcasted. Finally this has reached photography and graphic design. Good? Bad? No straight answer. But the old days where people used to enjoy doing their work the old fashioned way are definitely over.
Guys, Graphic art is just going through we went through in the Music industry 20 + years back , suddenly nobody needed the big studios, and the people who had spent their lives' learning how it all worked. It was tough. But History has taught us, there is No point in fighting, embrace it and try to make it your own. People will always use the pre-sets, others will explore Has happened throughout history (just exponentially faster now). If I were 20 now, I would grab these things, (well I like to think so ) I also do hope, like the vinyl record renaissance these days, real "painted art", will raise in peoples’ minds once again, and artists can earn a living, doing what they love. Not I that I am knocking digital art in anyway. Graphic artists, or those entering the industry, will certainly find it harder to get reasonable pay early on.
I understand the dystopian outlook many artists share about AI taking over the art world--so how can we combat this (feeling)? If the AI art takeover is truly inevitable, we should make sure it is used as a tool to make "work" easier + faster so that we have more time to spend on creating art we actually enjoy. In an ideal world, wouldn't we all want to spend less time on things we don't want to do and more on things we do? I'd like to believe that art created with purpose, intention, passion, and emotion will always shine through.
Actually this is very cool I have great artistic ideas some on paper but I never had time to excel Illustrator and photoshop. Maybe it helps to bring them to life
in the first scene, you're using the word "composition" incorrectly. A composition is the placement of subjects within the image, not the effect applied. What you are referring to is an effect applied to the composition, not a different composition.
Something to consider, the US Copyright Office has affirmed that the output of AI generative systems (text, audio, or images) may not be copyright protected. They essentially enter the public domain immediately. This will put a damper on their potential for commercial use.
@@Pneumanon I expect that will start with the editors. Individual magazines and other media outlets will need to formulate policies around the use of images and how they're going to differentiate between human generated and AI generated. I expect some will refuse to use AI-generated images for awhile. I think the really good editors will find a way to mix-and-match AI-generated images with those created by a human.
That will be quickly changed by large corporations like Apple and Nike successfully lobbying lawmakers to re establish copyright ability. Kind of like how companies like Target and Wal-mart lobbied to force taxes into online purchases.
Honestly I don't agree with that desition, since I think it was based solely in tools like Midjourney and Dall-E that doesn't give much control to the artists when generating an image (there is a high random component in the output). However I didn't see they took into considerations cases where the generated image is further tweaked with localized inpainting generations, the use of ControlNet for posing and composition, and node based UI like Comfy for Stable Diffusion where the user has a lot more control on the output rather than with just one prompt. All my works involving AI art are actually me composing the image and letting the AI just do the painting, pretty much like finding the right spot to take a picture with a camera, but virtually. I think that should be copyrighted (for me the composition is more important than the technique in art). Hopefully in the future these kind of copyright restrictions regarding AI generated content will be clearer when people start realizing about the uses of AI to make the process more efficient without necessarily taking the human creativity out of the formula.
Insane announcement! The various tools look really useful, and it's much more user friendly than Midjourney. Adobe is entering the AI wars and this only gets better for us as end users! Signed up for the waitlist, can't wait to test it out 😊
@@mrmachine5632 it will be like youtube - anyone can make their own videos. So people will make their own paintings no-one cares about. People will value not paintings, but ideas and creativity. The painter will be left out as an outdated profession. Any kid will "paint", and create. As any kid shoots videos. It will devalue as a thing, but quality will increase to new heights. Then it might change to something uthinkable today. People might start creating new realities, rather than single images or videos.
@@mrmachine5632 and how many designers are average or even awful? A good and skilled designer won't be as easily replaced. As a software engineer myself, I don't feel threatened by Copilot and all those AI assisted code generators in the slightest, because my skillset is much wider and the biggest issue when working with customers are the said customers themselves. And no AI can fix THAT.
I went to the site on my iPad, my experience was that it isn’t available to use right away, first I thought it was because it wasn’t compatible with the safari browser so I switched to google chrome and still I couldn’t get to the page that allows creation so I don’t know what the problem is, all in all I’d be interested in trying it out, I think I’d even buy it just for fun because I’m such a huge fan of art....imo I’d have fun just doodling on it.
I'm excited to see this coming along - I love to create composites with my photography and from the look of it this will let me expand and develop my "creative vision" even more so it gets a big thumbs up for me. There will always be a market for the better more professional markets that keep the traditional skills alive - don't let the hype blind you to that!!
Question! If I want to create a futuristic 30 page comic book from a script that I've written. Could that be possible with Adobe Firefly? It's been many years that I have tried to find an artist that can draw in parallel to my visions ! Eventually turn the comic book in 3D for VR! Thank you in advance for taking the time to reply!
It seems that every time a new AI product is released, it's like ChatGPT is the first to come out, and then suddenly there's a burst of new products from all the big tech companies. 🤣🤔🤨
Just because I like to be sure of what I am hearing..when it enhances resolution, does it actually upscale to a higher resolution? Or does just do a really good job of sharpening up what is that at the current resolution? Does this work on videos too?
After google will be with A.I , RUclips, gmail and others also update with A.I, we’ll connect A.I to our phone, it’ll be the most prominent digital assistant tools. Then one day someone makes a perfect internet virus with the A.I then it’s only be the A.I who plays the game with our identity.
Wow, I can't wait until these tools are available for video editing, wowwwwwww, it's going to make everything so much more damn easier and fun. I'm never leaving my PC again
As a graphic designer i cant help but to find this very awesome. I know most people are unsure if they're gonna lose their jobs or something, but i try to accept that AI it's already part of this new era and it isn't going away. So i'm trying to find ways to use it to improve my work to new levels and with less time spent. i think it's a better perspective to look from.
You are right. There might be new jobs, just different ones. And we might output 10 times more work.
The question is, does the world need that much?
We might come to creation of new worlds, where more output is needed, or the quality bar will skyrocket due to new possibilities. We might create so much more complex graphics for some genres.
Simple tasks, such as a single booklet, a single model or illustration, won't be created by artists anymore. Or for very little, so it won't make sense pursuing for serious designers.
It's difficult to predict, as it's evolving too fast for the moment.
well said
Exactly. It's already time to figure out how to use it and not how to destroy it.
I mean, this is just for graphic creation, maybe some font building. As a graphic designer, you will probably have a ton of work using AI to create media for clients way faster than they could have ever imagined. I bet you're going to be okay.
Tools will always be tools, but creation is a human skill.
Before people go all doom and gloom. I began my graphic design career just as computers took over the field. To the generation of designers that came before, the way their field was changing was probably the end of the line for many of them; but it opened the floodgates for a new army of designers to arise, for good or ill. Now, almost 30 years into my career, a new paradigm shift is emerging, on par with the shift from analogue to digital design. I will either learn how to keep up, or I'll be left behind. That goes for everyone already at least 10 years their design careers. The future is here ... again.
Well put
My view exactly - I absolutely love this explosion of new AI tools. Im already using many of them and for me, it just makes me far more productive.
Same here, 100% agree
yes, the difference here is that this make designing in a good level reachable for absolutly anyone. That basically means that incomes will decrease exponentially. No one is going to want to pay someone qualified and experienced if anyone with a software can do the job alright.
I droped Graphic Design during the pandemic. Now I´m more focused on Customer Service overseas since I´m bilingual. Art I do is just for me, not posting on social anymore. Art and design in a commercial sense for creators are more than dead.
I am a graphic designer, illustrator, musician, and a teacher and I must say that this is a fantastic tool! Absolutely fabulous! And it´s also hilarious that a lot of people think the castle image at 10:00 is a good picture. So, as long as those people exist, the future will still need creative people who knows quality design. It´s nice to see that humans dont need to practice or learn or challenge their brains anymore in this area as well.
Enjoy that "future" while you can, AI will just keep getting better and better.
@@teka5509 It's also very telling the OP is making fun of what people like. They obviously have not noticed the anti elitist sentiment erupting in the entire world. I'm glad AI will get rid of this kind of person's thinking.
@@teka5509 Yes, you´re right about that, it will improve and develop. Maybe I´m just afraid that new technology will stand in our way of being curious and learning stuff. (That´s just the teacher in me speaking)
I've played around a bit with Midjourney and mage space, but it's more fun to throw curveball prompts at it to see what shenanigans come than anything else. What appeals about Firefly (and I'm hoping Adobe grants me access the beta soon) is the "do not share" feature and hopefully a great solution to blending two or more images together. I'm a photographer and there's been so many times I've wanted to combine and reimagine several images into something new. It's an exciting creative prospect for me.
I'd like to see Adobe add an AI feature for lipsyncing in Adobe Animate since that is the most tedious part of being an animator. Amazing things Adobe is doing with AI though. I can't wait to use Firefly when it comes out.😍
Isn't Auto lip sync already available in Adobe Character Animator
@@harrykurakula6390 Yes, but programs can always acquire improvements and with IA's can make better works 😄
@@harrykurakula6390 It is available in character animator, but from my experience you always have to re-tweak it, which can be time consuming.
One hand - Absolutely incredible. The other hand - This is exponentially dumbing down the industry. We're going (hopefully not) to see more and more people simply expecting ai to create for them. I think we're sacrificing artistic skills for convenience.
Just like we sacrificed survival and hunting skills for art.
10000% agree. Just like Canva designers, now we will have AI designers.
Well, from other side, there are people with good ideas and imagination but with lack of creativity. AI could be helpful for them.
@@jozsefk9 They shouldn't be designers, and I have no respect for that. I've been a designer for 25 years, a director for 10 of those years, I would NEVER hire a designer that couldn't execute my instructions without an AI crutch. AI today is glorified stock, and that is how we use it. AI as a replacement for hard earned skill, let it never be.
@@robertpace4913 I didn't mean to say they should be designers. What I wanted to say is that they could get the artwork without the designer.
Bing and Adobe hitting hard. The AI is moving at alarmingly fast rate.
The thing I’m most excited about with AI is the idea of a CUI (conversational user interface) that replaces the GUI. Instead of having to take weeks and months to learn software, or even programming, you can naturally tell the AI what you want to do and it will do it. I can’t wait until the full operating system is like that. Right now it’s mentally taxing having to navigate a GUI and think about what the next step is in whatever you’re doing. Clicking through icons and menus wastes time. Also, think of older people who aren’t as computer savvy - if they can interact with technology without having to know how to use it, it will be a much less frustrating experience for them.
Correct. So the creation process will be like:
Launch 3ds max
Create me a box
Ok, make it a table
No, the round one
Now add more horizontal concave details
Search for similar refs
Add fillets
No, smaller ones
More defined
Make legs 1/4 taller
The question is, any kid will be able to make it. What would be a specialist, if it can interpret it so easily? No technical barrier - floods of users, penny salaries
@@MIchaelSybi Correct
That's called being an expert. Perhaps we won't need "experts" in the future. Time to take up hairdressing. You can't AI a haircut (yet). 🙂
Even though AI has the ability to do a lot of things we do as designers, they can’t take our creative ideas and direction and that’s where I feel we can’t be replaced. You have to have the idea in order to request it
cope
Agreed but as a graphic designer why wouldn't you use this to your advantage you can train the AI to know your exact art style and then when it's been fed enough data you can then tell it whatever you want and it will do it for you? You want to take it in a new direction then create something in that direction, get the AI to learn it and then go from there. I personally find this to be amazing also because I'm lazy and if AI can create my style of something then I see that as an absolute win.
@@skulkauk I agree we can use AI to help us with our own creative ideas and bring them to life!
@@skulkauk Ultimately what I’m saying is not everyone will be able to think of the creative idea to even look it up in AI, so they need our creative minds lol
@@theblvkswan That is very true, for the average consumer they'll be stuck..basically but for graphic artists already. This is a gold mine! Plus considering how much Adobe Creative Suite is per month I doubt the average consumer would pay into it unless they're actually serious about it.
Using this new program looks so easy and smooth. I am concerned if this gonna makes us very lazy and reduce our creativity for not solving complex problems. With prompt generators it was already quite easy but here you are constantly suggested what you can do next. I think artists have to be challenged in order for them reach higher creativity.
In my opinion, all this movement in bringing AI to creative field, at the first sight is an exciting news. But my first concern is that new tool can push to down the value of the digital art.
In the end, we are all limited by our creativity. And I for one am happy to see this could possibly open the door for people like my brother, who has a creative mind but lack the skillset to put what is in their head on paper.
From one point yes. But I hate mow much time some tasks take in art. We will produce more and much better, that's for sure. Creativity will mean a different thing. We will learn much quicker in art, and become better artists. What would take decades, might take years.
No way the first iterations of anything discovered on this is ready to come across a clients desk. A human will still need to work and fine tune the clunkiness that the AI shoots out. This won’t be the final solution.
Just like craftmanship was replaced by factory in the past, anything will revolve to solve problems faster
@@Ezee682 Sorry, but I can't understand your point. Since creativity is a set of things. The better the perception of an artist in searching good references, the better he can boost his creativity. But it's personal. Democratization by A.I. will turn the art a freeze thing. This will flatten the artwork generated by A.I. Will make everything look the same. I don't know if you're noticing it, but it's already like that, the mood, the light, in short, the style is the same: dark, cold and lifeless. In my opinion of course.
Creative people just need to adopt early on with digital tools. Creativity never dies.
There are some threats and copyright infringement at a large scale that must be clarified. But I agree. AIdapt or dAI!
Well said...creativity is adaptability exercised
the tricky task here is to "imagine" an entity (A.I.) that will be so unimaginably superior to us at a certain point that we cannot, by any means, be more creative than that. it's like an ant trying to understand quantum physics.
creativity is the process.....and the process will be wiped out
You need to know the difference between a tool and a replacement....it's gonna become clear though.
the brush feature, the outpainting and the vector feature are suuuuper useful.
I have been a designer and illustrator for 25 years and I can tell you this is awesome!!!!!! The time save alone - plus the ability to create within already created images. WOW.
Long story short, companies won't have to hire you any more. Enjoy your early retirement.
Great tool right? Are you going to take 10x work and destroy the possibility for the junior designers to get hired anywhere (I'm not Junior btw, have 15+ years of experience)? Think deeper and further!
Not true. Companies will still hire you. Everything evolves. This is a tool and not the end result. Everything grows, and everything changes. Learn to change, and new opportunities will arise. Who knows what will come from it. It's here no matter your feelings. So get up and get creative.
To all the creatives out there (from a non-creative), there's always someone who can use a tool better than others. Same in Midjouney, my prompts always resulted in stickman equivalent to others who have been messing with it much longer. None of the companies I've worked for will ever ask my teams (IT stuff) to divert attention and create graphics for stakeholders - because we'll all be too busy coding like 10x with our version of AI assists (likely every other departments as well) See you all at work!
Sure, but the market for professional creatives will shrink dramatically as one person can now do what 10, 20 or 100 people could do before in the same time. In other words, a lot of people who currently make their living creating visual media will struggle to survive.
@@Pneumanon It's been sliding the wrong way since the digital camera made photography easy compared to film. Along with stock and easier photo editing software, hardware. A perfect storm.
Wow they’re 4 weeks ahead of you. Writing prompts is not a skill that requires 10000 hours. It requires like 100 hours.
@@thomaslevine405 But people will always want photos shot on film and developed by humans right?? Sarcasm obviously.
At first, I thought Ai was a bad idea. After trying out the Ai text generator, I think it will be a great tool to use. My only concern is copyright issues.
As a hobbyist programmer, I am completely blown away by the quality of code at the drop of a hat that can be generated by AI.
Recently, I had ChatGPT spin up a DENO based web server with a REST API route using NeDB as my file-based data store.
I had to tweak two lines of code, and then it worked like a charm - and those two lines would have probably not needed editing if the slack jawed human who posed the task had been more exacting in his specs.
Now this isn't code I couldn't have written myself.. but it would have taken me a few hours, and more than a few console.logs.
If I wasn't old, and almost dead, I'd be scared shytless as a creator.
For every one saying this is the end of art… Perhaps the same was thought of those who used an old school printing press with block letters to make books, when photoshop and InDesign came along… or when cameras were invented and previously the only option was to paint or draw.
EVERY child is an artist. Life will evolve, technology will evolve. Learn, adapt. Or get left behind. Choose.
As a designer this is the most dystopian s#!t I've seen in ages. It's gonna get pretty rough over the next decade as creative people start falling by the wayside. I have a sneeky feeling that the democratization of this tech isn't gonna help creative people but rather empower a select few who can wither the current storm. Most like big creative companies who will start churning out designs and creative work at high quality and breakneck speed. Survival of the fittest I guess.
It's crazy.
Yea. I'm both enamored and saddened. The race to the bottom to make image "creation" unbelievably easy imo will have compounding ramifications way past today's "ohh ahh sexy!" factor
This is all the beginning of skynet and the matrix in real life. Those movies were based on things that were actively being developed. It will only be a matter of months to years at this rate before reality cant be distinguished from ai generated. Every sci fi movie released until this point was pushed off as just that, sci fi and ALL of that technology exists today and is now slowly being conditioned into the lives of people slow enough that they will never consider the dangers of where the people with the track record of weaponizing technology known as modern day humans will take all this tech.
It was trending toward this since the digital era began. Photoshop with a barrier to entry for a lot of fine artist. They never made the switch. A lot of traditional artist lost their jobs to digital. The same thing is going to happen here if you can’t adapt.
maybe the low end shitty designs will be handed over to AI.. leaving the "fine artists" doing actually challenging work.. well I'd like to think that..
really, I'm actually tired of people hiring me for shitty samey samey jobs that are high level for a noob, but pretty boring to a pro, like it's still work I can do.. like once you reach a high level, it's work, you can do it, but it's no challenging any more..
I'd hope this challenging part might be in more demand.. or maybe the people who actually survive the AI art apocalypse will reap some reward in some new unconcievable way..
all noobs will switch to AI leaving laggard "traditional" digital artists in deman..
.. in a way like photographs took over portrait paintings - now every one can have a photo of them, instead of hiring a guy - and you get billions of shitty selfies.. but to get a good photo you still have to know how to photoshop, edit, know what lighting works etc.. AI can do it for you, but again, maybe some new level of this version will be required by the actual professionals..
Maybe you'll be able to deliver projects on time without sweatiing over the deadline.. the part that makes the creative job a shitty job anyway.. dealing with deadlines and impossible clients.. I'm going to be optimistic..
Canva also released Text-to-image with the same functions yesterday, pretty cool too. But I think Firefly is more advanced, can't wait to try
I know i think canvas is so basic.
I think what would really change the game is when you can give an AI like Firefly an image i.e. image (including 2D art) and you describe what you want the image to do and the AI generates a series of images doing it. So basically a bunch of images that become like a few secs clip using your input image. If the consistency between images is kept, that would obliterate other AIs of the type so fast!
Thank you for your hard work in making this video. There are more and more new products on the graphics market these days and keeping track of their speed is quite difficult. I hope humanity can enjoy a new round of development and be inspired by new technologies to please the world with new fantasies.
I think vectors/software elements and png with transparent backgrounds are the most insane changes here
The upcoming era will be advantageous for people who can describe things very clearly and to the point. Even you lack the artistic skills, the more you describe and provide information, they will get their art piece.
Yes, Prompt engineering.
It means a better idea generation, rather than just a visual ides generation.
Before you could use just words to describe, but now you can have so much more tools.
@@abhi9029 chatGPT ist the best prompt engineer! just tell him what you need and it creates awesome prompts...
Very soon you will have embedded chips in brain, so all you need to do is visualise and you have it !
Writing prompt is not ‘engineering’ - even the most basic sentence can produce an attractive result. Inventing a fake skill and making it seem hard is just a cope for a sad truth. This will make you nothing more than a cheap replaceable prompt generator.
This is bad news, it’s going to kill millions of jobs and there’s no getting around that.
I’m an artist/ designer and this save a lot of time. I don’t think this will threaten my career as much as the pharmacist (s) at my local Wegman’s.
Well said
I'm sure that the industry is really shocked with Adobe. This is a dream come true!
Yeah it's crazy! Photoshop decided to include Firefly in its set of tools - just made a video about it on my channel if you wanna see
CANNOT wait to use this for my design work!
The clients that won't need to hire you (or the rest of us) anymore are saying exactly the same thing.
Looks great. Wonder when this will be available
I wonder if we hold the copyright ownership for the images generated by Adobe Firefly or similar software.
The US Copyright Office has determined that AI generated images may not be copyrighted.
@@TheBigBlueMarble I wonder if Firefly will repeat the same image (identical image) everytime we type in the same instruction. Obviously my request to access the beta has not been accepted yet...
@@netweight170 It would depend on whether the AI is self-training? If not, then most likely repeated prompts would get the same result until the AI was retrained. I have no idea how often they are retraining FireFly.
2018 John goes to art school to be a graphic designer.
2020 John loses a semester (or 2) due to Covid
2023 John graduates with a a degree in graphic design.
Poor John
We also have war to the bulk
2030: John gets a job like every other motion designer despite AIs existance.
If Adobe can integrate this with Photoshop, it would destroy any other photo manipulation and editing software out there.
Its basically a better photoshop.
@@JBMetalProductions its far more than just basic
That integration has already been done, it just hasn't been released to the public yet.
Speaking as an Affinity Studio user for some years now; as long as Abobe continue their monthly subscription payment model and always-on background process-checkers: no thanks
as long as adobe has free torrents of this shit then I am always on board bro ez LMAOOOOOOO
I am for progress but let's let artists be artists and computers be computers! They are so many other domains with repetitive tasks where AI can be useful. People say that this will not affect artists but I can't imagine an artist telling to a computer what to create and then choosing from the proposed options. What is a painter without his brush? What is a musician without his instrument? I don't know if I was very clear, but I think this is an important part of creation process. Maybe I am wrong but this is what I feel now about AI. It will slowly turn us into robots too.
You judge by its current state. I think it will have lots of tweaking possibilities in the future.
Overpainting it with sketching over, instantly getting results.
Voice prompting for altering. "Change the lighting to s warmer one", "move camera 20 cm lower", simply dragging objects and so on.
It will be very flexible. Way more than an artist would make manually.
An artist would make those changes for minutes/hours/days.
Still, someone knowing how to hold a pencil would have some advantage. But the question when it becomes insignificant. It might happen faster than we might expect. Or not.
While I'm typing it, my mind refuses to believe it's not a weird dream. The same way war happened to my country.
Best explainer for firefly yet! Thanks.
Problem is these tools can be used to falsely incriminate people by putting people in places and situations they never were.
There would have to be some sort of ‘turn it in ‘ tool. Similar to famous plagiarism tools out there, we need to have a tool that can help distinguish between an AI generated image or text, and a human generated one. Or something ……
Sounds like a business to get into. Image/video validator. If you can prove in court or on TV how the image was produced, you have a job that probably pays alot.
Every possible tool can become even lethal. You can draw or you can kill someone with a pen. You can use a program for art or use it for mis information propaganda and manipulate the masses.
Great news! Thanks for sharing!
This is amazing. But the AI images generated vs what trained artists create is like the difference between fast food and fine dining. You get what you pay for.
I remember old tv shows where someone would say “Enhance this picture for me” and I thought, that’s stupid, it’s just impossible, you cannot make a clear picture from a fuzzy one. And here we are, in 2023, it is really happening.
Yes, can not wait. I have the problem today with converting a jpg content into an functional substitute in vector - it is really a long, long process. I use Adobe and hope they add it in the Cloud system
Clock strikes 12 ,shocks the entire industry
As a 28 year experienced graphic artist... Can you truly take satisfaction with something like this??!!.. I tried mid journey and I found amusement but no personal satisfaction in it... I didn't do it, I just wrote it... Anyone can be an "artist" with this kind of progress / regress
If you are an artist, you don't have to worry about other people's perception, satisfaction or if they are artists or not. It's pointless. Just keep doing your things.
@@_l3m35_ you're right..
@@_l3m35_ He's talking about taking pride in one's creation, which is what most artist love. In this AI generated work, talent is missing, so is the joy of knowing you created something.
@@uniconschmid3397 I think it's just a different kind of pride and a different set of skills to achieve the desired result. I've seen some very impressive things done in Midjourney and Stable Diffusion, and at the moment I'm not able to reproduce those results with my own prompts (unless I simply copy their prompts). There are so many configurations and possibilities that the most skilled/trained will get better results, so I don't see the "missing talent" - it's just different, like taking a photograph is different from drawing or painting.
Ok. So the artists will no long study their art skill but prompts. Is this art anymore?
most knowledgeable video sir
keep delivering many videos, sir.
I thank God that when I got into graphic design I chose Adobe, cant imagine watching this video and being a Corel designer.
LOL Amen to that. 🤣
Horses for courses, learn everything. I think illustrator is an amazing tool with lots of bells and whistles, but I can still create most vector artworks in corelDRAW much quicker. Just too many menus and extra mouse clicks.
Can not wait! Our careers may change drastically, but the creativity boost is going to be exhilirating.
The question, will t be interesting if the demand decreases? You might think creativity is something irreplaceable, and those tools would just help to boost it. But at some point it will creep into the holy area of human level thinking and surpass it
@@MIchaelSybi New tools will always level the playing field. The people who learn the tool earlier will have an advantage until it levels out. I'm just seeing this based on my experience from using amazing digital tools over the past 30 years. Obviously, AI is a step or so above raytracing (for example), but when that came around it was a huge boost to creative output for people using it.
@@gavinholmes7768 The problem it stepped in the creatve territory, so it's not just a new tool. It's a new digital worker
It would be great if we could reference actual images along with text based prompts. So you could upload an image and then say 'Copy this models pose' or 'analyse and apply this photographs colour grading'
Hope the same technology can be use in Healthcare system so that we can scan and Fix our diseases.
looking forward to using this!
Has Adobe said if access to this will be an increase in monthly subscription fees? Or included in Creative Suite? Would love to use this but can't afford much more than what I'm already paying...
Exactly.
Didn’t know what to expect and this blew my mind. I’m late to the game but not late to create so this was super informative.
Amazing video you got my subscription ❤️
Just because there is a super powerful tool, doesn't automatically mean that people are going to be able to use it. There'll still be a huge need for people with the right skills to use these tools effectively.
There will be clients who are ok with their own creativity
Great content
Question: what app d you use for your screen recording?
Thanks
There are going to be a lot of designers and illustrators out of a job in the coming years.
I think the best thing about AI art generators is it allows anyone to conjure images straight from their imaginations to fruition without the natural talents or long practiced learned skills that traditional artists use. They no longer need to become adept with the tools, mediums, and techniques of trained or practiced image artists, but can still be creative and bring their imagined images to life through creative prompt use. While it does diminish the skills and talents of true artists, it also opens the door for more people to generate creative images.
This sort of stuff is both crazy amazing - but also makes me curious how the discourse on AI and Ethics will evolve in the near future
Most of the discussion here is very upbeat, even by creatives whose present skills are looking to be devalued or rendered completely obsolete. There is lots of precedence for disruptive technologies opening up new areas of vocation while extinguishing others (buggy whips to car manufacturers, etc.)
However, it is not always good, is it? Think about architecture and building technology. Things have evolved to bring us cheaper materials, potentially faster building (though things like bureaucracy, unions, regulations, etc. slow things down nowadays), the ability to create much taller buildings. And yet, the passing away of the artisan-based systems have led to a world of buildings characterized by general ugliness. We cannot produce the kind of beauty in architecture that we once did. Much of that is a cultural shift more than a technology shift via Modernism and Post-Modernism but we don't even have the ability to do much of that anymore. The knowledge base has been lost to the extent that it is just not feasible to create buildings approaching that level of craftsmanship and beauty.
The internet itself has opened so many possibilities and has indeed brought enormous good. And yet most of us feel that it, especially the social media aspect, has become a negative thing in our lives while at the same time depending upon it and genuinely needing it.
This AI stuff scares me though. The speed with which it has come and the weakened culture into which it is being birthed troubles me. I hope I'm wrong, but the dislocation caused by this could be much bigger than any of us appreciate. I'm not sure we'll handle it well. We are not a confident, vibrant civilization any more.
absolutely spot on.
This will make human made art much more valuable, special, and unique. The value of art lays in the fact that it is inspired by the real emotions and fillings of the artist, that's something AI would never generate
Physical art is now going to be the highest end kind of work you can get your hands on. It’s better for the fine artist for sure.
Exactly. But trust some to still try to stake claim to their AI designs like they created it.
Why so certain that ai will not generate emotion someday in future?
@@eileenhung3288 because emotion is directly tied to personal experience. I don’t want to dive that deep down the cognitive rabbit hole, but do you think nostalgia is a replicable concept for AI?
@@prepculture Please draw me nostalgia.
Visual art uses tools such as low-key, high-key lighting, mood palettes, etc, which can be learned. It all can be learned by AI without comprehending it. As we have huge amount of references
Good job, the info is very useful. please more information on how to download and install.
Beauty is in the eye of the beholder, and every idea for art starts in your imagination. This will just boost artists speed of production because not everyone can tell the program what to do. Your just making expressing yourself through art easier. I don’t necessarily think it’s a bad thing at all.
Don't worry graphic designers, we are going to enjoy those new tools and make great content. Most people doesn't care they just want result. We will play with these new tools and make the better of it. The only limit his our imagination. The catch is to use those tools and make them fit our customers needs and expectations.
You're underestimating the ability of AI. If this tool advances as it appears to be, people who would purchase images from a graphic designer will simply bypass the designer and go directly to the tool themselves. In a few years the AI generating system will simply anticipate what an editor wants, create it, and offer it to them before the editor even realizes he needs it.
@@TheBigBlueMarble You do you really think that they will take the time to learn and use these new tools? Don't underestimate the laziness of marketing employees 😁
@@jeanblier8571 As rapidly as AI is advancing, so will the interface that we have with it. You could even use your Alexa or Siri to interface with a very powerful AI.
@@jeanblier8571 Oh really, judging from inputs of this demo, a kid can learn it in a day or two.
@@jeanblier8571 What do they have to learn? How to type? Instead of typing an email or a brief to a designer, they type straight into the software.
I noticed as ai and I have interacted, We’ve both become smarter. I have been able to find more answers and solve more questions than ever before.
I’m a designer, writer, business man, educator, manufacturer and many other things and I’ve been becoming more of the things that were always there. Ai enhances what you already are. I am unique and so are you. You just have to learn what and how to ask questions So… “On your Mark!
Social media “influencers“ are probably wetting themselves right now.
This take fix it in post to a whole new level
Well, the “skill gap” will not close. There will be a difference between people who know what they are doing and use the AI to improve their workflow and people who use the AI thinking it will automatically make them super good at photo compositing without putting in the work to learn how to do it in the first place. As a graphic designer, I am excited about the introduction of AI, it has the potential to reduce time spent on tedious and repetitive tasks so more effort can be put in actual design. Firefly sounds like it’s got some pretty awesome features
Why? Why will there be a difference? Give anyone this for a month and they’ll generate the same shit you will. Pull 10 images from the web to have it train on, tell it verbatim that you want something similar. I could not think of a product more aimed at replacing your job than this.
Because design and photo compositing is more than pulling random image ideas out of your arse. If you put your mind to it, you could learn how to do this stuff the slow way in a month and you don’t need to go to art school even. You could learn by watching free tutorials on youtube. The skill gap doesn’t come from knowing how to use photoshop any more than being a good painter comes from whether you can hold a paintbrush properly. It comes from experience and proper understanding why you’re doing what you’re doing, the emotions you want to elicit and the purpose the final image serves. Tools are precisely that. AI is yet another tool in the arsenal of people who know how to use it properly. So yeah, I’m not that frightened that this will take my job, thanks.
Also, Adobe’s customer base is almost entirely visual arts people who use multiple programs from their product suite. If you rendered your own customer base obsolete and also have them the option to pay for one do-it-all solution instead of multiple programs with different functionalities that’s not a very good business logic :D I doubt they’d be rolling out something that threatens their own business model if they really thought it had the potential to do so.
People think this will kill creativity but this will only expand it. This will make people focus more on the creativity thats being created rather than the challenges that comes with the process of creating. The ones alive today will see it as otherwise since we have grown up with a totally different mindsets but when something becomes easier to do, it becomes easier to innovate.
Not all people are creative, not all artists are creative. Many artists were fine making their paintings.
Also, it's not very easy being constantly creative, as it's a very mind-intensive process, requiring lots of mental consumption. So repetitive tasks is where you could have some rest.
Now you will be expected to be very effective and always delivering. Always running the marathon full-speed. And always compared to AI, with it winning quite the possibility.
The creative part was not that big, and there was a technical barrier. A price to pay to become any professional.
It's like AI would replace all drivers, except for racers. Great, but so much less jobs.
It won't expand creativity, it will only increase the rate at which people can create images (and soon video). That increases supply of images and video to the market because 'anyone' can do it. If anyone can do it, supply outstrips demand, making most creative content basically valueless. This has already happened with photos & videos thanks to the proliferation of phone cameras. Social media is absolutely flooded with zero value image and video content that no one would ever pay for. Ultimately the platforms that host that content are the ones that make the money. Most creators make absolutely nothing from the content they provide to those platforms.
@@Pneumanon exactly since there is so much content that is constantly diluting entertainment, those special few will think outside the box and innovate in artistic areas such as story telling.
@@MIchaelSybi when it becomes easier to create something, loads of that thing get created flooding a market, this in turn creates competition regardless on who is a creative since everybody is producing. Areas such as story-telling or design will benefit the most as the creative process wont hinder the brainstorming. There will be skills to mastering A.I and it will have a category on its own just like digital art and traditional art. I don’t advocate A.I fully as of yet, there needs to be regulations before it becomes a viable tool.
"Those details" aren't there in the lo-res image. They are added from information collected by the machine learning software.
Why is the shadows in the wrong place. @ 3:30. Looks like the sun is coming in from the right of the screen, but the lighthouse shows it from the left.
I don't think this will be disruptive at all. If this gets to a level where I can specify amazing detail with simple words. The human creativity will evolve like 2000 percent. You see, most people think AI will create everything by itself which is not true. AI will essentially allow you to think and execute, can you imagine in 1h where you would probably achieve 1 creative approach you can now make 100 approaches in the same time-frame. The thing is that the ultimate result will be decided by humans, if we don't like it, we change it.
So what will stop the clients from executing commands by themselves and eliminating you? This will kill demands for graphic designers and creative professionals.
@@uniconschmid3397 thats everyday life tho. People do that to each other without AI's, weaponizing things is a choice. AI could fix most human problems when it reaches the correct potential.
Yes but before, only professionals made these decisions and common people came to you, pay you and you do the thinking for them. AI is cutting that out, so any commoner who has the time, can just engage AI and let AI think for them rather than come to you.
Let's put it like this, everything you learnt in University about designing, both theoretically and practically has been fused into AI and at the click of a button, it will use all that to generate results for anyone who can think and has a few minutes to type. That's very disruptive. Now you don't even have to goto school to learn programming, designing, literature, etc. AI will give you the answer you need, when you need it, just ask the question.
@@djjaysmoke I don't agree sorry. AI creates opportunity for everyone to learn. AI wont code for you if you dont know what you are doing. University is useless, if you still think your education system is actually good you might be missing a bigger perspective here.
@@uniconschmid3397yep. You figured it out. Now that you know hows about to go down switch lanes and keep safe. Peace
Now that the AI has taken up some serious speed, the world will never go back to the way it was. I will be waiting for thought-to-image and dream-to-video generators.
I think we will be able to generate simulations on the fly that contend with reality; sort of like AI generated VR experience, but a lot more advanced.
😅😅😅😅😅😅 thought to image and dream to video you say??? You gonna wait loooooong bruh
It's funny to think that our imagination is exactly that, just not as powerful.
It's already happening, look at Nvidia presentation.
We will see lots of strange content, and some will be exceptionally exhilarating/scary etc. We are entering digital absolutism.
The problem there won't be any ceiling it stops. Wo se might not adapt ever.
good video! I really like your videos. I have a question: what tool do you use to edit your videos? What program do you use for this? or anyone else who knows? much appreciated
I really hope this takes over midjourney. I still don't understand why they refused to make a web app, instead forcing us to type stupid prompts that does not make sense to many of us, and then use discord to generate it. Firefly was smart, and they simplify the process.
I also wish they would make things easier. But I think that's gonna be the natural flow of things. Once they get satisfied with it the next thing would probably be less resource intensive, less time consuming, streamlined process and more user friendlier
So when they zoom in on a person’s face in the movies and the quality stays perfect, it’s actually becoming true.
It doesn't actually know what detail is hidden but it chooses what to add based on the statistical probabality of what's there, based on all the images it's been trained on.
Clever stuff!
No, because these are fake details. They also suck, pretty much always, and only sort of look real if you don't focus on them at all.
Yeah i guess it wasnt science fiction after all!
Quite hard to predict where this is going to lead. The democratization of technology has always increased competition, and in the market that follows the law of supply and demand this has led to a specialists to charge less, or has made it harder to start a career in a specific industry. It happened with music, a field where it was already incredibly hard to make a living. It is happening with filmmaking, with content streamed instead that sold on dvd or broadcasted. Finally this has reached photography and graphic design. Good? Bad? No straight answer. But the old days where people used to enjoy doing their work the old fashioned way are definitely over.
How long did it take to get access? Just requested to join the beta, excited to try some of this out!
Guys, Graphic art is just going through we went through in the Music industry 20 + years back , suddenly nobody needed the big studios, and the people who had spent their lives' learning how it all worked. It was tough.
But History has taught us, there is No point in fighting, embrace it and try to make it your own.
People will always use the pre-sets, others will explore
Has happened throughout history (just exponentially faster now).
If I were 20 now, I would grab these things, (well I like to think so )
I also do hope, like the vinyl record renaissance these days, real "painted art", will raise in peoples’ minds once again, and artists can earn a living, doing what they love. Not I that I am knocking digital art in anyway.
Graphic artists, or those entering the industry, will certainly find it harder to get reasonable pay early on.
Will this be a subscription or one time purchase?
Thank you for this video !
I understand the dystopian outlook many artists share about AI taking over the art world--so how can we combat this (feeling)?
If the AI art takeover is truly inevitable, we should make sure it is used as a tool to make "work" easier + faster so that we have more time to spend on creating art we actually enjoy.
In an ideal world, wouldn't we all want to spend less time on things we don't want to do and more on things we do?
I'd like to believe that art created with purpose, intention, passion, and emotion will always shine through.
App is part of Creative Suite or an independent app? price?
Oh man. This is a new level for architectural renders.
Actually this is very cool I have great artistic ideas some on paper but I never had time to excel Illustrator and photoshop. Maybe it helps to bring them to life
That is some time to experiment, god speed to you!
is it an add-on to Photoshop or a complete new software?
Will it be part of the Creative Cloud subscription?
in the first scene, you're using the word "composition" incorrectly. A composition is the placement of subjects within the image, not the effect applied. What you are referring to is an effect applied to the composition, not a different composition.
Something to consider, the US Copyright Office has affirmed that the output of AI generative systems (text, audio, or images) may not be copyright protected. They essentially enter the public domain immediately. This will put a damper on their potential for commercial use.
Hopefully. But how will AI generated images be identified compared to human made images? And what of images which are a mixture of both?
@@Pneumanon I expect that will start with the editors. Individual magazines and other media outlets will need to formulate policies around the use of images and how they're going to differentiate between human generated and AI generated. I expect some will refuse to use AI-generated images for awhile. I think the really good editors will find a way to mix-and-match AI-generated images with those created by a human.
@@Pneumanon that raises an interesting point. What have you got when you pull an AI-generated image into Photoshop and then dramatically alter it?
That will be quickly changed by large corporations like Apple and Nike successfully lobbying lawmakers to re establish copyright ability. Kind of like how companies like Target and Wal-mart lobbied to force taxes into online purchases.
Honestly I don't agree with that desition, since I think it was based solely in tools like Midjourney and Dall-E that doesn't give much control to the artists when generating an image (there is a high random component in the output). However I didn't see they took into considerations cases where the generated image is further tweaked with localized inpainting generations, the use of ControlNet for posing and composition, and node based UI like Comfy for Stable Diffusion where the user has a lot more control on the output rather than with just one prompt. All my works involving AI art are actually me composing the image and letting the AI just do the painting, pretty much like finding the right spot to take a picture with a camera, but virtually. I think that should be copyrighted (for me the composition is more important than the technique in art). Hopefully in the future these kind of copyright restrictions regarding AI generated content will be clearer when people start realizing about the uses of AI to make the process more efficient without necessarily taking the human creativity out of the formula.
Insane announcement! The various tools look really useful, and it's much more user friendly than Midjourney. Adobe is entering the AI wars and this only gets better for us as end users! Signed up for the waitlist, can't wait to test it out 😊
It seems like midjourney has some good competition. Would love to see midjourney release an actual app. I think midjourney gets bought by adobe though
@@TheAiGrid Midjourney is my fave yah. Adobe buying Midjourney, I thought the same to!
If you think replacing skilled designers with idiots that can use AI then yea it's great
@@mrmachine5632 it will be like youtube - anyone can make their own videos. So people will make their own paintings no-one cares about. People will value not paintings, but ideas and creativity. The painter will be left out as an outdated profession.
Any kid will "paint", and create. As any kid shoots videos. It will devalue as a thing, but quality will increase to new heights. Then it might change to something uthinkable today. People might start creating new realities, rather than single images or videos.
@@mrmachine5632 and how many designers are average or even awful? A good and skilled designer won't be as easily replaced. As a software engineer myself, I don't feel threatened by Copilot and all those AI assisted code generators in the slightest, because my skillset is much wider and the biggest issue when working with customers are the said customers themselves. And no AI can fix THAT.
Wow... Simply amazing! Here comes the yearly subscription mark up 😓
Let's Go!! This is epic.
I went to the site on my iPad, my experience was that it isn’t available to use right away, first I thought it was because it wasn’t compatible with the safari browser so I switched to google chrome and still I couldn’t get to the page that allows creation so I don’t know what the problem is, all in all I’d be interested in trying it out, I think I’d even buy it just for fun because I’m such a huge fan of art....imo I’d have fun just doodling on it.
I'm excited to see this coming along - I love to create composites with my photography and from the look of it this will let me expand and develop my "creative vision" even more so it gets a big thumbs up for me. There will always be a market for the better more professional markets that keep the traditional skills alive - don't let the hype blind you to that!!
Question! If I want to create a futuristic 30 page comic book from a script that I've written. Could that be possible with Adobe Firefly? It's been many years that I have tried to find an artist that can draw in parallel to my visions ! Eventually turn the comic book in 3D for VR! Thank you in advance for taking the time to reply!
I just had drinks with the *Entire Industry* and let me tell you - they were SHOCKED!
It seems that every time a new AI product is released, it's like ChatGPT is the first to come out, and then suddenly there's a burst of new products from all the big tech companies. 🤣🤔🤨
ChatGPT wasn’t first.
your title omg everything shocks the entire industry
None of this will ever beat learning how to use a real pencil to draw on real paper, and then rendering it with real colour.
Is this for real!!!??? Definitely gonna try it out 😮
Just because I like to be sure of what I am hearing..when it enhances resolution, does it actually upscale to a higher resolution? Or does just do a really good job of sharpening up what is that at the current resolution? Does this work on videos too?
After google will be with A.I , RUclips, gmail and others also update with A.I, we’ll connect A.I to our phone, it’ll be the most prominent digital assistant tools.
Then one day someone makes a perfect internet virus with the A.I then it’s only be the A.I who plays the game with our identity.
Wow, I can't wait until these tools are available for video editing, wowwwwwww, it's going to make everything so much more damn easier and fun. I'm never leaving my PC again
Thanks, great video
You definitely can insert an image in canvas and create multiple templates.