Great episode David! I think this is the main pain for us when starting a career in UX. Plus, companies most of the time don't really know about roles or even methods/tasks. But that's understandable because this is a creative industry, there's no recipe you can send to business so they can build a successful brand and product. So we will need to do a bit of everything as required. The most important, as you said, is exploring more areas so you can communicate better and get to a better solution to each new problem you face.
@@javalosorozco - Stephen Gates has a lot to say about that. Good stuff. Worth looking up! Tldr: impostor syndrome comes from a good place, and you can use it for good. I fully agree with that viewpoint. Impostor syndrome can be a bit like the antonym of the dunning-kruger effect where people with less capabilities tend to overestimate those capabilities. Which is bad in itself, and horrendous when working in UX.
That was fabulous! Thanks so much for such great and thorough answer. Now, I don't know if I'm hungry or motivated but I certainly feel a bit more enlightened and informed. Much appreciated!
Thank you for that! Makes a lot of sense and gives me, a freelance designer, some comfort in my broad-and-shallow grasp of fields that aren't my expertise.
UX question: About design sprints: - Specifically: What's your take on design sprints and their research validity? Basically it's using the moderated think aloud usability protocol but for concept, desirability or market fit testing instead of usability testing. And on top of that (mis)using Jakob's "5 persons are enough" point while also interpreting it as equally valid for concept and not just usability testing. - More broadly: how do you see the impact of the rise of design sprints (so many agencies doing just that!) to the world of UX and to the human-centeren design workflow?` (My current take, which is evolving, is this: design sprints are great as a facilitation vehicle, for getting people together and co-creating things cross-functionally. In fact when people want to learn about giving workshops I recommend them that book. But while I would prefer every day to put a prototype in front of 5 people instead of surveying for feature desirability to 400 respondents, I feel it's wrong to apply the usability method for desirability testing. The variability in desire in far greater than the variability in being able to use something. The discount usability method simply doesn't cut it for measuring desirability. If you want to gauge your potential product market fit, run experiments like landing page, wizard of oz etc. Keep the usability method for the usability testing.)
It sounds like you're describing design sprints done badly. Done properly (according to Jake Knapp's book, 'Sprint'), users aren't taking part in desirability tests. In Jake's book, although he titles the evaluation stage 'Interview', his approach is actually a task-based usability test. I'd like design sprints more if they also had user involvement in the early phases, rather than relying on 'experts' to provide guidance. And like you, I would call out a design sprint that favoured user opinion over user behaviour.
@@DavidTravis - Exactly, but in the Sprint book, they're using task-based usability tests, not to gauge usability, but desirability. They're not testing "can people use this solution," instead they're trying to validate "do people want this solution" and answering that question with usability tests. With 5 people. Without iterations. Isn't that methodologically wrong?
Great episode David!
I think this is the main pain for us when starting a career in UX.
Plus, companies most of the time don't really know about roles or even methods/tasks.
But that's understandable because this is a creative industry, there's no recipe you can send to business so they can build a successful brand and product. So we will need to do a bit of everything as required.
The most important, as you said, is exploring more areas so you can communicate better and get to a better solution to each new problem you face.
That's a good point Juan.
@@DavidTravis The laying question may be, how do you deal with the imposter syndrome of being a generalist? :/
@@javalosorozco - Stephen Gates has a lot to say about that. Good stuff. Worth looking up! Tldr: impostor syndrome comes from a good place, and you can use it for good.
I fully agree with that viewpoint. Impostor syndrome can be a bit like the antonym of the dunning-kruger effect where people with less capabilities tend to overestimate those capabilities. Which is bad in itself, and horrendous when working in UX.
Great question and very well explained, David. Thanks :)
Glad it was helpful.
That was fabulous! Thanks so much for such great and thorough answer.
Now, I don't know if I'm hungry or motivated but I certainly feel a bit more enlightened and informed.
Much appreciated!
Thanks for the question!
Thank you for that! Makes a lot of sense and gives me, a freelance designer, some comfort in my broad-and-shallow grasp of fields that aren't my expertise.
Glad it was helpful.
UX question: About design sprints:
- Specifically: What's your take on design sprints and their research validity? Basically it's using the moderated think aloud usability protocol but for concept, desirability or market fit testing instead of usability testing. And on top of that (mis)using Jakob's "5 persons are enough" point while also interpreting it as equally valid for concept and not just usability testing.
- More broadly: how do you see the impact of the rise of design sprints (so many agencies doing just that!) to the world of UX and to the human-centeren design workflow?`
(My current take, which is evolving, is this: design sprints are great as a facilitation vehicle, for getting people together and co-creating things cross-functionally. In fact when people want to learn about giving workshops I recommend them that book. But while I would prefer every day to put a prototype in front of 5 people instead of surveying for feature desirability to 400 respondents, I feel it's wrong to apply the usability method for desirability testing. The variability in desire in far greater than the variability in being able to use something. The discount usability method simply doesn't cut it for measuring desirability. If you want to gauge your potential product market fit, run experiments like landing page, wizard of oz etc. Keep the usability method for the usability testing.)
It sounds like you're describing design sprints done badly. Done properly (according to Jake Knapp's book, 'Sprint'), users aren't taking part in desirability tests. In Jake's book, although he titles the evaluation stage 'Interview', his approach is actually a task-based usability test. I'd like design sprints more if they also had user involvement in the early phases, rather than relying on 'experts' to provide guidance. And like you, I would call out a design sprint that favoured user opinion over user behaviour.
@@DavidTravis - Exactly, but in the Sprint book, they're using task-based usability tests, not to gauge usability, but desirability. They're not testing "can people use this solution," instead they're trying to validate "do people want this solution" and answering that question with usability tests. With 5 people. Without iterations. Isn't that methodologically wrong?
Thoughts on where UX Writers fit into the picture?
I spoke about this here: ruclips.net/video/49Hib4I8A9g/видео.html
@@DavidTravis Thanks!
Great response...
Thanks!
Thank you master!!
You're welcome. 😊