Will Dunkey Save The Gaming Industry?

Поделиться
HTML-код
  • Опубликовано: 22 сен 2022
  • AN INVESTIGATION
    DUNKEYS VIDEO ► • My Indie Game Publishi...
    BIGMODE SITE ► bigmode.com/
    WATCH LIVE ► / atrioc
    TWITTER ► / atrioc
    DISCORD ► / discord
    REDDIT ► / atrioc
    Edited by QuacK | / quack_001
    OUTRO SONG: • 【8bit cover】Soda City ...
    FULL VOD: not up yet
    #atrioc #videogamedunkey #bigmode

Комментарии • 724

  • @TheGamingAltar
    @TheGamingAltar Год назад +5294

    I don’t understand how anyone would think Dunkey would fail. Dunkey has the world record on Bowser’s Big Bean Burrito so he could never fail.

    • @CheeseyHR
      @CheeseyHR Год назад +95

      @Bully Maguire 🅥 I love how bots are using this v emoji thing and think they people are stupid enough to think that’s verified.

    • @seabass8154
      @seabass8154 Год назад +2

      I made the like reach 400, fear my power

    • @2Links
      @2Links Год назад +7

      Lilkirbs giving him a run for his money though.

    • @boomknight1015
      @boomknight1015 Год назад +12

      Also publishers don't know shit about games. Just selling them. If he makes videos with his friends and pay them. He got a ton of people looking at every game he publishes. Making it near impossible for them to fail. All he has to do is not publish bad games.
      I see him doing well in the first two years then falling off as he greenlights what ever and becomes more worried about money then the games like every publisher.

    • @TheMirksta
      @TheMirksta Год назад +2

      @@boomknight1015 I think as long as he is in the green slightly he will be fine with it, seems like more of a passion project and wanting to see good games succeed than a purely money making scheme.

  • @arbiterannie
    @arbiterannie Год назад +1146

    If he fails you know his controller wasn't even plugged in

    • @barrycontonnais
      @barrycontonnais Год назад

      also he could be blinfolded

    • @PicassosCat
      @PicassosCat Год назад +7

      I can already see people using this when he mess up

    • @barrycontonnais
      @barrycontonnais Год назад +39

      @@PicassosCat yeah but he wasn't even trying tho

    • @galaxypaper969
      @galaxypaper969 Год назад +31

      @@barrycontonnais yeah, but he was blindfolded tho

    • @barrycontonnais
      @barrycontonnais Год назад +38

      @@galaxypaper969 sure, although you'v missed it was his little brother that actually launch this company

  • @notednuance
    @notednuance Год назад +1147

    Wow you explained the role of a game publisher in this video... and still there are people in the comments that don't know that a publisher doesn't actually make the game.

    • @trevor245
      @trevor245 Год назад +63

      I was thinking the same thing, honestly quite baffling.

    • @TheMirksta
      @TheMirksta Год назад +76

      I think it's hilarious, people get so worked up about things that they don't even understand.

    • @georgietorrance
      @georgietorrance Год назад +26

      It's pretty amusing how people learn about the video game industry with recent news coming out. This, the GTA 6 leaks and the valorant franchising were fun to follow

    • @e.d.5766
      @e.d.5766 Год назад +9

      I still think some of the criticisms have some validity, because Dunkey did talk about how he wanted to have creative input in the games, but it's definitely unfair for people to say "he can't make games, so how is he going to publish them?"

    • @trevor245
      @trevor245 Год назад +21

      @@e.d.5766 I agree but also basically every publishing company will have some influence on the creative direction, active or passive.

  • @collinVG
    @collinVG Год назад +1014

    Dunkey could never fail. Especially with his little brother running the show

    • @isaiaht9207
      @isaiaht9207 Год назад +23

      @Bully Maguire 🅥 no we haven't

    • @drip2245
      @drip2245 Год назад +51

      Also he is blindfolded and using a steering wheel to operate the company

    • @Lifeislife102
      @Lifeislife102 Год назад +6

      He’s also running the company with a steering wheel

    • @yhm3607
      @yhm3607 Год назад

      💀

    • @OhNoMrKoolaidMan
      @OhNoMrKoolaidMan Год назад

      Using a Wii controller

  • @mustownage
    @mustownage Год назад +1338

    I just hope the best for Dunkey, always makes good content just like the glarketer himself

    • @northster1294
      @northster1294 Год назад +6

      Kongtent

    • @dwan7063
      @dwan7063 Год назад

      10:04 the playtesting still is incredibly important though, since the quality of the games is directly tied to his ability to provide marketing. The only reason he can provide marketing is because his viewers trust his word and he’s created a great reputation over the years. If he publishes games that end up like shit, it’s gonna tank his reputation and is going to directly affect his ability to sell games to his audience.

  • @CriticalKunic
    @CriticalKunic Год назад +601

    As an indie developer, his audience is definitely what Dunkey is bringing to the table. So Dunkey offers ~30m monthly video views, with an average video netting 1-1.5m within the first day. So let's say he puts up a video on launch day for a game he's publishing, and that video gets 1.25m views. If even 0.1% of those views convert to a purchase - and honestly I'd expect this to be higher if he's singing the praises of the game - that'd be 1,125 Day 1 purchases. Instantly pushing the game into the New & Trending category on Steam.
    Let's not even get into the fact that the game, if good, is likely to make it to the top of the most Wishlisted games on Steam simply from Dunkey making videos about it in the lead-up to the release. Wishlists have a much higher conversion rate than above, so if the game gets 20-30k wishlists, we can realistically expect another 1k-5k sales on Day 1.
    Developers can also host Steam streams of their game whenever they want. Let's say he's participating in that too for the Day 1 release. Then anyone just browsing Steam is now likely to see the stream due to the game being top of New & Trending (if you view the Steam page when the developer is streaming the game, the stream will instantly play at the top), and he's so well known that it should lead to more conversions.
    Comparatively not a ton of people follow the accounts of publisher's so they can't do this kind of a push. Devolver, as mentioned, is an exception due to how fantastically they market their games. But most seem like they're just there to provide a little bit of funding and then take large chunks of profit in perpetuity,

    • @chrundlethegreat2251
      @chrundlethegreat2251 Год назад +6

      But isn't this like the Paul bros and their fake water venture? No one is arguing that the games won't sell or get noticed, this guy just has a pretty divisive history with certain things, so even if there is remarkable success, I still get the feeling this is going to end badly or have a few crazy twists coming up. I personally really don't like the guy, but the move seems interesting, I'm just not sure his intentions are what he says.

    • @mrcyberpunk
      @mrcyberpunk Год назад +3

      The auidence is the only benefit he brings as a publisher, otherwise there's a heap of risk here for a studio. I question if he'd be capable of getting Porting (what platforms? is he just going to pull an EA and outsource it to a porting house?) and QA support to be on the same level as other publishers. As an Indie developer I wouldn't risk it until his company shows proof that they're not going to screw you around. Plus competing with Devlover is going to be a difficult prospect I think Dunkey has bit off a lot, lets see if he pulls it off.

    • @letsgetfluffy3138
      @letsgetfluffy3138 Год назад +35

      @@chrundlethegreat2251 Why would thry not be, Dunkey loves playing videogames

    • @donuthog
      @donuthog Год назад +7

      But I'd also expect most videos about the new games he's publishing to net much less views, especially after a while of those videos being published. Meaning it probably won't get 1-1.5m views in a day.
      But also, advertising typically reaches much more people. And that's one of the perks of going with a more traditional publisher like Annapurna or Devolver. Even if his videos could net 1.5m in a day, advertising through more tried and true methods such as video ads, billboards, etc. can also reach as large an audience, if not larger. Then add on how E3, PAX, GDC, etc can attract even more people.

    • @xol9133
      @xol9133 Год назад +13

      @@mrcyberpunk I don't know why people assume he's going to do everything himself. He'll most likely just be an outlet for pre established small indie dev companies while giving them insight for new games. There's LOTS of amazing indie games that can easily become a trending piece of media if it had some more money and guidance during the development process. Dunkey can easily do this

  • @Cyzs66
    @Cyzs66 Год назад +60

    Dunkey in every meeting with his hands together like Gendo Ikari saying "Add a grapple hook"

  • @bodardr
    @bodardr Год назад +490

    As a game developer myself, I fully endorse his initiative as well. I believe he has the eye for this kind of stuff, and his style can bring a breath of fresh air to the game industry.

    • @ATXnomad698
      @ATXnomad698 Год назад +5

      Ok can you explain to us non-devs why so many of y'all have such a vehement hatred for your audience? I swear the second a non-dev has a take or tries to do something cool, there's 20 devs saying "lmao stupid audience member you don't get how hard I work"

    • @bodardr
      @bodardr Год назад +53

      @@ATXnomad698 Okay, so first off, I really hope I didn't come across as hating my audience by writing this comment, but honestly I don't think so.
      With that said, I really don't hate my audience, but I'll try to pitch in on why we _might_ find some gamers annoying or disconnected from the game dev scene.
      Game Development is a hyper competitive area where there's lots of passion and creativity, which is why I became one in the first place. So there's a lot of work involved figuring out how game engines work, input, graphics, you get the idea... lots of effort lead to some expected payoff in the form of sales or at least a form of positive reinforcement. A "keep it up, proud of you" kind of thing, if you will.
      During my associate's degree, there was a series of death threats addressed to a game dev because he got an exclusivity deal on the Epic Games Store. To me, he's just trying to survive in this ruthless industry, he's not entitled to release it everywhere for the sake of gamers having their product on their favorite store or library. He wants to put the game out there, and keep making more.
      So here's the fracture : gamers seem to think we have a duty to give them a game in this pristine, near-utopian condition...
      But the truth in my opinion is, we're just like you guys. We're gamers that love making great experiences, but we're not perfect. We might miss out on some details, may seem out of touch on some areas, and lack the experience, knowledge, you get the idea.
      To me, a video game is the most difficult art medium to produce. You got sound, graphics, and interaction to think about - and that's just the human senses at work. But hey, it may be the most satisfying thing to pull off.
      I'd be glad to give out some other examples, but I'll keep the already huge wall of text as digestible as possible. If you have more questions, feel free to drop them. Cheers

    • @randomdeliveryguy
      @randomdeliveryguy Год назад +19

      @@ATXnomad698 First mistake: "Devs" thinking everyone who is not a dev knows nothing about games, putting them in a group before even knowing anything about them.
      Second mistake: You throwing this guy into the "Devs" group because he said he is a game dev, lumping him with totally unrelated people he probably never met or will meet in his life, and asking why those people think a certain way.

    • @KnightKingu
      @KnightKingu Год назад +16

      @@ATXnomad698 I also think it’s just that in general gamers and the consumers are incredibly stupid and have more of a voice. Someone can work years on a game for some guy on Reddit to play 2 hours and call it absolutely dogshit and send the dev death threats

    • @greenbean4422
      @greenbean4422 Год назад +3

      Unfortunately being a professional in the industry doesn't also mean you're making a decent business model.
      Asking for oversight of a game/company without asking for equity is an equation for disaster in any business model.
      You can't have one without the other, and so however dunkey plans on tackling this contractually will spell out the future success of his company

  • @DomJReeves
    @DomJReeves Год назад +107

    Great example of this is the Yogscast being a content company but also having a game publishing branch putting out things like plate up!

  • @SgtBallsworth
    @SgtBallsworth Год назад +109

    Dunkey has always felt pretty consistent and transparent with his views on overall gaming practices. I think if you agree with the ideas he presents in his game reviews, I would trust that he would produce high quality games.

    • @Uryendel
      @Uryendel Год назад +1

      Question is, why high quality games would goes through him for publishing ?

    • @alien5589
      @alien5589 Год назад

      @@Uryendel but why male models?

    • @ogulin6039
      @ogulin6039 Год назад +2

      @@Uryendel because he's got the means to get people's names out there that most indie devs don't have access to. for every undertale or night in the woods there's a thousand spark the electric jesters out there. don't know what spark the electric jester is? that's exactly my point

    • @Uryendel
      @Uryendel Год назад +1

      @@ogulin6039 except no, he doesn't, offering one single sponsored video won't change shit.
      Do you really believe that if he published Spark the electric jester it would have been an major hit? Reality is they wouldn't have sell way more copy and would have lost some money because the publisher take a part of the profits.

  • @sarthak-ti
    @sarthak-ti Год назад +179

    I definitely don’t agree with all of dunkeys opinions on games. But I do think that a lot of the games he’ll end up publishing will have a lot of love and effort put into them.

    • @KnightKingu
      @KnightKingu Год назад +18

      Ironically I also think he put it perfectly in his vidya about that saying you don’t have to like watching someone to agree with every opinion they give, diff opinions diff takes diff thoughts

    • @hei7846
      @hei7846 Год назад +9

      Yeah same for example I didn't like his take on Octopath Travellers but not every game is for everyone. His videos and recommended games are great

    • @sarthak-ti
      @sarthak-ti Год назад +4

      @@KnightKingu Yeah I definitely agree with that. There are some types of games dunkey recommends that I just don't love. But because he remains consistent, it's pretty easy to spot when that's the case

  • @bazaydry
    @bazaydry Год назад +5

    “I have not played Celeste”
    Plays Celeste music over the entire video

  • @TapTapClick
    @TapTapClick Год назад +49

    This is how good Dunkeys marketing is. I don't even watch his stuff most of the time but I hear about him on almost every other channel I watch

  • @wayback2262
    @wayback2262 Год назад +22

    I just wanted to say Atrioc that your video was very well structured. It explained what a publisher does and the current publishing landscape in a very concise and logical manner, whilst carefully choosing great annecdotal perceptions of Dunkey's new venture that represented the general mood from each side of the discussion. Doing this without being dry is a gift, well done. Keep it up!😃

  • @Domblestdoof
    @Domblestdoof Год назад +31

    Dunkey is definitely the first place I heard I about Celeste. I didn’t buy it from his video, but in my mind he started the hype train for the game, a game which has become a defining game of the indie platformer genre and absolutely changed some of my friends’ lives. If he really caught that a year before release, I trust him to find the guys making good games, especially now that he announced that they should come to him.

  • @Dalrad
    @Dalrad Год назад +220

    Yogscast Games has proven to me that the proper creators can make stuff like this work.

    • @Simple_City
      @Simple_City Год назад +36

      I didn't realize Yogscast had a publishing company! I have seen a few of the games they have published and they seemed really fun, and obviously Plate Up has been a massive success. I don't watch a lot of Yogscast videos anymore but always listen to the Triforce podcast, they've always seemed like a solid group of people working over there

    • @Sleepy_Cabbage
      @Sleepy_Cabbage Год назад +5

      what about that kickstarter

    • @thereddevils091
      @thereddevils091 Год назад +37

      @@Sleepy_Cabbage the kick-starter was them trying to develop a game, not publish

    • @DuncTV
      @DuncTV Год назад +4

      @@thereddevils091 It wasn't though. They were paying a development team to develop the game, that's publishing.

    • @hunterra217
      @hunterra217 Год назад +19

      @@Sleepy_Cabbage Yogventures was like 10 years ago, still a funny bit though lmao

  • @Claydoc_
    @Claydoc_ Год назад +26

    My assumption was that a big part of his contribution would be monetary. Basically helping these developers with ideas that he believes in afford to get through development. Potentially he could even hire people like 3D artists or programmers who could provide assistance to multiple smaller development teams that may not otherwise have enough full-time talent to make the game they want in a timely manner. While any publisher could do these things, why developers would choose to work with Bigmode specifically would of course be for access to Dunkey's audience.

  • @joh2831
    @joh2831 Год назад +25

    I don't think there's anything immediately wrong with the concept of BIGMODE, but I do think dunkey kind of shot himself in the foot with the optics of the announcement video, and the website itself leaves an important question for anyone who wants to do more than steam releases.
    just my two cents as someone who's worked with publishers before:
    2:20 - Yes, most games are bought digitally, and the access that consumers have to your content is no longer really tied behind brick and mortar institutions. However, that doesn't mean getting your game on a console is easy, ESPECIALLY if your aren't backed by a company that has connections to whichever platform your aiming for (Sony, Microsoft, or Nintendo). Can't really get into the specifics of it, but there are quite a few requirements that your gold master must meet and hurdles you have to jump through for EVERY platform you plan on releasing to (Nintendo and Sony being the most particular about what you can and cannot do). A lot of the time (and especially for new comers / small developers) you aren't going to know a single one of these, and even getting access to dev portals / files where these requirements are documented without being a fully fledged company with some kind of legitimacy in the eyes of these major companies can be a daunting task in and of itself. Not to mention the SDKs and development kits. So while "the worst days for game development" are gone, that doesn't mean there isn't a good amount of work on the publishers end when it comes to anything outside of a steam release. Credit to Valve, they have made the release process on their platform relatively easy and they are pretty responsive and open with what you need to fix once you try to get your game released.
    10:05 - Marketing is the majority of what most game publishers do *publicly* these days. This is the crux of what I think the divide between what you called "old-school" industry types and modern gaming influencers views on this is boils down to. Publicly, a publisher acts as your marketer. Internally, the publisher acts as your advocate, representation, and source of legitimacy when it comes to dealing with large established companies that you might encounter depending on the scope and goals with your game.
    5:51 - I agree with this, but it's also a double edged sword, with the way dunkey is presenting this being one of the key things here. He is, whether he intended to or not, tying his personal brand to a publishing company, so much so that if he faces any kind of controversy it could potentially have drastic effects on the success of the games released under it. This isn't necessarily something that other publishers are exempt from, but the potential impact both long term and short term in the event of significant drama will be amplified.
    I also take issue with the concept of aspects of games that "always work" and "never work". If the indie scene has shown us anything, it's that what does and doesn't work is always relative to the entirety of the product. Also I think this goes without saying but what does and doesn't work is always going to be dependent on your target audience, and "traditional" American gamers are not necessarily always going to be the target audience (see: JRPGs and how much money they print and renown they achieve with their target demo). Maybe he also thinks that, maybe that was a joke that I took to seriously, but it didn't come across in the video IMO. more of a nitpick than anything I think it potentially speaks to how his announcement might come across to developers, especially indie ones which tend to be much more "auteur" then your average game company.
    This is why I think some of the skepticism is warranted. What I saw from the video is someone with a lot of passion (and judging from his audience and his claims hopefully enough capital) who wants to help indies make great games. That's admirable, but I do hope he has people on his team with insider connections, solid experience developing and iterating upon games, and have overseen enough indie titles to understand the financing behind them. Otherwise, this could blow up in his face.
    My guess would be that BIGMODE would be best suited for small indie teams (like 1-5 people) making small games with a quick turn around relative to the typical multi-year process that bigger projects entail (at least at first).
    Ultimately I think he would have been better suited doing a kind of development fund that gives out grants given over the course of multiple milestone that require semi-regular approval/feedback, with the promise of advertising in exchange for royalties. But I'm interested to see what comes of this.
    sorry for the wall of text lmao.

    • @calcifersplash
      @calcifersplash Год назад +6

      Amazing indepth response, thanks for taking the time. I have nothing to add, just wondering what your role was/is in the gaming industry?

    • @marquielitman8601
      @marquielitman8601 Год назад

      ]

  • @sagarpathak02
    @sagarpathak02 Год назад +3

    I love how all these new videos are coming out so much faster! Keep up the good work QuacK

  • @TheIrshNinjaaa
    @TheIrshNinjaaa Год назад +17

    Been pumping out the content lately, let's gooo

  • @finncedar7388
    @finncedar7388 Год назад

    great video! i found it not only informative, but found that you had a unique take that wasn’t the same stuff i was seeing everywhere else, actual great content, keep it up brandish and quark

  • @rainxi4087
    @rainxi4087 Год назад +1

    gREAT TITLE BIG A! Honestly love how informative and comedic your videos/streams are, you're seriously underrated imo and I always look forward to seeing your content :)

  • @azmilog
    @azmilog Год назад +1

    thanks for making a video on this! even when they're the popular opinion, your takes never feel shallow or regurgitated. always nice to hear from someone who actually knows what they're talking about and their experience doesn't just come from talking about it online. your optimistic opinion + support from people who made celeste + people at devolver digital all have me very excited!

  • @shytut
    @shytut Год назад +17

    I'm an game developer of 15+ years, worked in the industry and indie games throughout my career.
    Game publishing is not as complicated as people think. Dunkey is a hard working man and he knows games, if he has contacts and resources, that's about all he needs.
    Publishing is not development, it's about choosing projects to fund, connecting people to people and companies to companies, and then marketing. Localization sometimes.
    Dunkey already knows more about games than most of the indie publishers I've talked to.

  • @lushG678
    @lushG678 Год назад +63

    Man Devolver is amazing and if dunkey is even 80 percent as good as them then i'll be happy

    • @chrundlethegreat2251
      @chrundlethegreat2251 Год назад +4

      "80%" lol...

    • @anperson7303
      @anperson7303 Год назад +3

      @@chrundlethegreat2251 80% of devolver is a huuuuuuge compliment

    • @chrundlethegreat2251
      @chrundlethegreat2251 Год назад

      @@anperson7303 no shit...whoosh

    • @anperson7303
      @anperson7303 Год назад +5

      @@chrundlethegreat2251 How is that a whoosh, you made no joke just a slightly cryptic... What was I supposed to take away from that?

    • @chrundlethegreat2251
      @chrundlethegreat2251 Год назад

      @@anperson7303 i'm not explaining irony to you sorry...study the original comment for the irony in the "80%". If you don't get it, you don't get it I guess

  • @Qaztar44
    @Qaztar44 Год назад +91

    Watched this live so I can already say with confidence that the takes in this video are certified based.

  • @bshr1nk3yk1d
    @bshr1nk3yk1d Год назад +10

    As a developer a lot of people, like in most professions, think very highly of themselves, we generally just understand a coding language, not what people want, and definitely not systems will work best. If you're the type of person who really likes the "behind the scenes" and constantly finding ways to understand your game better. Speedrunners are amazing at this, they will take your great game and break it down, understanding it better than any dev can. No human is always correct, and devs are incorrect more than most.

  • @L2H2L2
    @L2H2L2 Год назад +23

    I think we should be cautiously optimistic. It’s like Alfred says: “with big power comes big responsibility.”
    That being said, all you have to do is look at the hoops The Doinkler has jumped through for Big A to realize how many Indie devs could benefit from working with even smaller content creators-like dunkey.

    • @benman92
      @benman92 Год назад +1

      Alfred did infact say that iconic reference

  • @cigpope
    @cigpope Год назад

    Love your content man, feels like I'm learning about an industry and I love and appreciate. Thanks

  • @zakroslazaros4428
    @zakroslazaros4428 Год назад +23

    It's too BIGmode to fail

  • @AbdullahSheikh-gn6wo
    @AbdullahSheikh-gn6wo Год назад

    Loving the more frequent uploads

  • @johatho1122
    @johatho1122 Год назад +59

    The entire reaction to his announcement didnt tell me much about how to think about the company itself but instead it taught me that there are people out there that dislike Dunkey.

    • @davidlazerz8564
      @davidlazerz8564 Год назад +31

      There are people out there who cant dissociate themselves from the content they enjoy. They take it personally if someone likes something they dislike or dislikes something they like, as if its a personal attack for someone to say "Xenoblade isn't that fun" or "TLOU2 is a great game".
      Its especially bad when you realize Dunkey usually exaggerates his opinions for comedic effect...and people take it at face value as if his shit talking is him writing a thesis paper on why a game sucks/rocks.

    • @daniman0114
      @daniman0114 Год назад +2

      @@davidlazerz8564 it’s hard not to take it personally when you see the guy spoil people for no reason other than of his own amusement, it makes him come across as a piece of shit.

    • @K..C
      @K..C Год назад +16

      @@daniman0114 On the other hand, it's pretty easy to not take it personally when you realize he doesn't even know you exist, and that you only matter as a metric, if you even matter to him at all

    • @daniman0114
      @daniman0114 Год назад

      @@K..C I mean I agree overall but doing that in the first place still makes him an asshole.

    • @condimentking3395
      @condimentking3395 Год назад

      @@daniman0114 Man did you have to make fun of my favorite creator like that? Damn, what a curmudgeon trying to spoil my enjoyment of dunkey for purely selfish motives. You really come across like a piece of shit

  • @jrdnanitsua
    @jrdnanitsua Год назад +6

    Starting today with a Slam Dunk, Yes Atrioc!

  • @Piix4r
    @Piix4r Год назад +6

    "If the game is not fun, why bother."
    I really wish Dunkey all the best. Sounds like Bigmode could actually bring us some bangers once every few months (hopefully).

  • @zaqwiddows9179
    @zaqwiddows9179 Год назад

    @9:37, when "profitable" brings out that grind demon

  • @tommelville6239
    @tommelville6239 Год назад

    “Go big mode” - Dunkey, Oct. 13 2020

  • @LRC.
    @LRC. Год назад +2

    Damn editors really pumping these videos out love to see it

  • @BobbyWelcomePackets
    @BobbyWelcomePackets Год назад +1

    9:38 “to make it 👹PROFITABLE👹”

  • @John-uw2je
    @John-uw2je Год назад +7

    Dunkey can act as a snowball effect, being able to bring out generally good games and letting them meet their market while giving them good deals. Eventually as he gains funds he can further increase the size and development time of these games.
    I don't doubt he could start off well, he just needs to start off with a good game to set his viewer's expectations. Eventually however, I wonder if he can upscale his publishing company in a managable and effective way.

  • @MicahK33
    @MicahK33 Год назад

    bro love the vids keep it up

  • @BMbucky1
    @BMbucky1 Год назад +4

    I was waiting for a big streamer/creator to do this because it seems like the next best step in a creator career

  • @aEvvy818
    @aEvvy818 Год назад

    Was in the middle of watching the vod thanks

  • @DavidTheJohnson
    @DavidTheJohnson Год назад +13

    *CORNBREAD RECIPE*
    *Ingredients*
    · Flour: This sweet cornbread recipe starts with a cup of all-purpose flour.
    · Cornmeal: Opt for yellow cornmeal for this recipe, as it's sweeter than its white counterpart.
    · Sugar: Use ⅔ cup white sugar for the perfect amount of sweetness.
    · Baking powder: Baking powder acts as a leavener, which means it helps the cornbread rise.
    · Salt: A teaspoon of salt enhances the flavors of the other ingredients.
    · Milk: Use whole milk, 2% milk, or your favorite alternative milk to add moisture and help create the perfect batter consistency.
    · Oil: A neutral oil, such as vegetable oil, keeps the cornbread nice and moist.
    · Egg: One egg lends moisture and acts as a binding agent.
    *How To Prepare*
    Step 1: Preheat the oven to 400 degrees F (200 degrees C). Lightly grease a 9-inch round cake pan.
    Step 2: Whisk flour, cornmeal, sugar, baking powder, and salt together in a large bowl. Add milk, vegetable oil, and egg; whisk until well combined. Pour batter into the prepared pan.
    Step 3: Bake in the preheated oven until a toothpick inserted into the center of the pan comes out clean, 20 to 25 minutes.
    *Nutritional Factoids*
    189 calories; protein 3.1g; carbohydrates 28.2g; fat 7.4g; cholesterol 17.1mg; sodium 353.9mg.

    • @jurbishjurb
      @jurbishjurb Год назад

      Thanks

    • @thefloatingtree
      @thefloatingtree Год назад

      Wait how much cornmeal do I use for this? Thanks

    • @DavidTheJohnson
      @DavidTheJohnson Год назад +2

      @@thefloatingtree In the southern style? About 2 cups worth.

  • @dean988
    @dean988 Год назад +14

    i hope it works out for him, something like this is what the gaming industry needs and dunkey realizes that

  • @isk8atparks
    @isk8atparks Год назад

    you going crazy with the uploads

  • @mr.miserlou8323
    @mr.miserlou8323 Год назад +3

    Dunkey making a game Company is like when an Old Kung-Fu master makes a martial art movie

  • @Johnjohnjohnjohnjohnj0hnjohn
    @Johnjohnjohnjohnjohnj0hnjohn Год назад +1

    9:34 the Devil starts coming out of him second he starts talking about micro transactions

  • @Peecekeaper
    @Peecekeaper Год назад +1

    Amazing video as always Big A, I loved your insight on the matter. You always bring something new to the table, great work!
    Also, there was something about you buying a house for my parents? How can we get in touch?

  • @Palozon
    @Palozon Год назад

    Putting in the Celeste OST in the background is such a fucking tease and you know it, Quack.

  • @patrickhanlon2325
    @patrickhanlon2325 Год назад +2

    The thing is it's not even him running the company it's his little brother, also he has a blindfold on

  • @BobTheBob9
    @BobTheBob9 Год назад +2

    this is basically all the shit I've been thinking and saying about this and it's gotten me super excited to get my game into a pitch-ready state asap, good job Big A

  • @picklemorty9881
    @picklemorty9881 Год назад +1

    Thank you for this very insightful take, your marketing background gave a lot of details I never thought of. The last tweet really puts it into perspective that this really could be amazing for the people who put their heart into making games. Coffee cow glizzyhands.

  • @denglish5
    @denglish5 Год назад +6

    Honestly to just hearing a direct competitor say have such a positive view of bigmode reminds me why I like indie scenes so much better than popular ones

  • @xanderkruvczuk9800
    @xanderkruvczuk9800 Год назад +33

    Thank you to the Glizzy GLADIATOR for informing me of Dunkey's Game Company!!

  • @ZetaCheese
    @ZetaCheese Год назад +1

    im gonna miss videos like this

  • @FREE_DRILLY_GZZLY
    @FREE_DRILLY_GZZLY Год назад

    LETS GOOOOOOO MORE UPLOADS

  • @NathanStanz
    @NathanStanz Год назад +3

    Love the title and thumb

  • @tombruges1557
    @tombruges1557 Год назад

    Good to mention the importance on networking devs together and other staff as will happen over time

  • @doggydoge3571
    @doggydoge3571 Год назад +4

    My favourite Atrioc video that I haven't watched!

  • @douggieharrison6913
    @douggieharrison6913 Год назад +3

    Idc how well his games do, I'm always watching every video he makes and once every few months binging all 10 years of his channel's content.

  • @quitstalin
    @quitstalin Год назад +1

    So many of Dunkey's videos feature him breaking the game, so he's probably a decent QA resource

  • @dv_xl
    @dv_xl Год назад +4

    Yogscast already proved this can work with Plate Up

  • @c.a.g.e.
    @c.a.g.e. Год назад +1

    literally to prove the point of content creators and influencers being the best form of advertisement and exposure, I would have never found out about Skate Story had you not put a little clip of it while talking about Devolver Digital that shit looks so good!!

  • @Brandongamesall
    @Brandongamesall Год назад +1

    You literally made this so formal and informational that your explanations made me understand the possible controversies, but we know that influencers are best for the upcoming games

  • @TheStashOfNash
    @TheStashOfNash Год назад +3

    I just hope it succeeds. This could be a truly great chance at another content creator publishing games, and it be something that only benefits the indie scene. I guess it's just all down to if the first game is good or not. If it is, and momentum builds, it could truly be something incredible.

  • @soasertsus
    @soasertsus Год назад +1

    I could see it working, I'm not a Dunkey viewer but the sheer amount of games I've bought over the last like decade because of seeing Northernlion play them absolutely dwarfs any amount of influence any traditional publisher has had on my purchasing decisions. There are several entire games that blew up almost entirely because of NL finding them and playing them on stream. Probably like half of my steam library is either directly or indirectly influenced by NL, and for sure plenty of those games probably got sent to him by traditional publishers, but it just makes sense to cut out the middleman. It might even be better because if he was the publisher he doesn't have to worry as much about the video analytics for certain games which might be really good but not very watchable or more niche since he gets his cut from the game sales instead of ad revenue. Like it works because if you follow him for a while, you probably know his taste in games and share it to some extent, so if he likes a game that's the best endorsement you can get, and if Dunkey's audience is the same way this could definitely have potential.

  • @gregothy9190
    @gregothy9190 Год назад +10

    I think a big question is how does he ensure this kind of quality without creative control?

    • @DannyDecksLoR
      @DannyDecksLoR Год назад +4

      I would imagine developers approach him with a alpha or beta version he plays it and says yes or no.

    • @notednuance
      @notednuance Год назад +13

      It seems like mostly the plan is to only sign devs with a project he thinks is good... not signing a dev with a mediocre idea he thinks he can improve via providing input. It honestly sounded more like a passion project than a money making endeavor.

    • @Mojkanal1234
      @Mojkanal1234 Год назад

      He said he doesn't want creative control, but he didn't say no creative collaboration and of care as mentioned by picking promising games.

  • @nicholaslornadek8234
    @nicholaslornadek8234 Год назад +1

    Just look at how he boosted Cruelty Squad, which is a superniche imm sim, with ps1 aesthetics and a story involving mostly obscure philosophy. The game got like a ton of sales after his video. He for sure has the audience.

  • @Chef_John_PSX
    @Chef_John_PSX Год назад

    found so many cool games through dunkey's videos, excited to see how this goes!

  • @notamethdealer
    @notamethdealer Год назад

    I'll have to wait and watch dunkey's video on their first game before I judge it

  • @MrCapitalOrange
    @MrCapitalOrange Год назад

    dunkey turned me on to both celeste and neon white which quickly became some of my favourite games ever, so i'm interested to see what comes out

  • @tobybarnett7768
    @tobybarnett7768 Год назад +3

    im praying that starsector will be able to get more recognition through this

  • @rizzzou
    @rizzzou Год назад

    10:30 damn 100t catching strays

  • @ibscherer8327
    @ibscherer8327 Год назад +1

    And this is good marketing for Bigmode

  • @plurt6544
    @plurt6544 Год назад +1

    I would quite enjoy to see more build & demolish excavator playground demo 3, I think it could bring a whole new audience into the atmosphere

  • @Wayne3
    @Wayne3 Год назад

    When games get announced at e3 and other events i usually just look up dunkeys new video to find out if anything worth playing is coming out.

  • @lys7262
    @lys7262 Год назад

    Creators have been what has gotten me intersted in games the past 5 yrs

  • @jimbeam275
    @jimbeam275 Год назад +1

    That word “profitable” almost made you throw up in your mouth 😂😂😂😂😂

  • @gotspooked1823
    @gotspooked1823 Год назад

    5:51 Literally the most true thing ever said, I didn't know about card shark before, now I'm very interested in getting it.

  • @Artisn
    @Artisn Год назад +1

    Atrioc saw the 50/50 change, realized 70/30 is a pipe dream, and is like, DROP ALL THE RUclips CONTENT!
    I ain't mad.

  • @Cappple
    @Cappple Год назад +1

    9:36 what the fuck
    PROFITABLE

  • @ssheeessh
    @ssheeessh Год назад

    love how you had to crop out the "marketers" gigantic sausage fingers

  • @triplebog
    @triplebog Год назад +2

    As someone who works in the game dev industry, I'm definitely intrigued by Dunkey's new company. Mostly because this is entirely new territory for the industry. It will be fascinating to see where it goes.

  • @wideeric1
    @wideeric1 Год назад +2

    Atrioc really should play Card Shark. Would be a great stream

  • @tommywells254
    @tommywells254 Год назад +3

    Great title atrioc!!!

  • @rafaelbordoni516
    @rafaelbordoni516 Год назад +2

    As a dev, a lot of those arguments against him are just strawmen, he never claimed to know everything, never claimed he's going to develop them, he just said he wants to do publishing. He's also 100% right about navigating the indie space today and almost everyone in the dev community agrees with it, selling video games today has never been harder. By virtue of his name alone, he's already bigger in marketing than most publishers today, and that puts Big Mode in the top tier publishers already, as you stated.

  • @zvb7311
    @zvb7311 Год назад +1

    There are so many cool indie games out there that will never be discovered. I think something like this is a great thing to raise visibility for those games that might have never been found

  • @imeggscellent7117
    @imeggscellent7117 Год назад

    i have high hopes for this, if its not a joke. i think theres a business model hes taking notes from and its not so much from a 'publishing company'. this seems like it will be more an 'oprah's book club' kind of thing. 'dunkey seal of approval' that comes with a financial investment prize backing it up if it meets or exceeds dunkey's playthrough.

  • @tennenyt5311
    @tennenyt5311 Год назад

    Also, as streamers start playing the games his company publishes there could be question of behind the scenes [can't think of the word but like scheming but less extreme]

  • @angus5693
    @angus5693 Год назад +1

    Man what a great title!

  • @tonaerio
    @tonaerio Год назад +1

    Great title Glizzy Hand Jr

  • @Phantomx999
    @Phantomx999 Год назад +1

    I just hope this starts a positive trend, so much untapped money that could start funding indie games that might not have gotten made as soon or maybe ever and be great for everyone

  • @1draigon
    @1draigon Год назад +5

    the only companies i know that do this in a good way are daedalic entertainment and devolver digital to be fair... and that is pretty crazy, i hope bigmode can fix that

  • @CaptainMidget159
    @CaptainMidget159 Год назад

    This is a seriously great video, really appreciate your takes big A

  • @synthiandrakon
    @synthiandrakon Год назад +1

    One thing that holds a lot of RUclipsr made/associated games back is the tendancy to make what I refer to as "influencer bait joke games" which are basically games that are designed to make a good RUclips title and thumbnail but aren't that great and rely on the fact a bunch of RUclipsrs will make a video about it and their fans will buy it

    • @Sopsy_Hallow
      @Sopsy_Hallow Год назад +1

      can you give examples? i dont really know any of these games that are like that, i mean yeah there are games which are made moreso for streamers/yts rather thana casual audiace but they arent made BY the streamers

  • @jacobheller9231
    @jacobheller9231 Год назад +4

    I miss the old glarky, the way marketing used to be.

  • @LucidProtean
    @LucidProtean Год назад +1

    I think I bought Celeste because of that Dunkey vid, I think there's a good shot Big Mode works out. I'm not the one to say what will happen, but I'm super excited to learn more and try the first game they publish

  • @davidmanhunter4370
    @davidmanhunter4370 Год назад

    LOVE the title

  • @rohanchinni6732
    @rohanchinni6732 Год назад +1

    If he just said he's going to promote passion projects but can't guarantee they'll all be great this would be a no brainer dub

  • @audreyazwell
    @audreyazwell Год назад

    I believe in this so much fr, I submitted an email as a composer! BIG MODE LET'S GOOOOO