Yup. At one time Schlitz was the largest brewery in the US. In its day Schlitz lager was brewed using an old German recipe. By the late sixties the company was run by an heir who had an Ivy League law degree. This character was more interested in playing polo than brewing beer, he was only interested in making as much money as possible so he could buy more polo ponies. The original formula was changed to make the beer as cheap as possible to produce. The entire thing ended in disaster. Google 'Schlitz snot' and read the sad story for yourself. Eventually they abandoned the new formula but the brew-masters who knew the old formula were gone. The company never recovered.
Sounds like John Garner to me, as to the commercial character name for Piscopo. Schlitz used to be available in "Tall Boy" 24 oz. cans at this time, with a seam on the side. It was a beer, and a weapon, all in one.
Nope; by the time this commercial came out, there were a number of worker strikes going on, and this, along with increasing production costs, led Schlitz brewing to shut down at the end of 1983, start of 1984.
Two or three years ago, whoever now owns the Schlitz brand re-introduced it, using the original formula from before the Schlitz Co. started screwing around with it (which was the chief cause of the brand's downfall). I tried it, and thought it was pretty good.
That guy in the glasses used to be all over sitcoms in minor parts in the 70s.
My mom bought me a Schlitz once. Once.
mike patrick That was Genius!
You know something, Danny? I think you got too much Schlitz in your diet.
Once
Something tells me they filmed this in the parking lot at the old Milwaukee County Stadium.
The Gusto commercial campaign was Schlitz's attempt to recover after changing its formula. It was supposedly a decent beer before they ruined it.
Yup. At one time Schlitz was the largest brewery in the US. In its day Schlitz lager was brewed using an old German recipe. By the late sixties the company was run by an heir who had an Ivy League law degree. This character was more interested in playing polo than brewing beer, he was only interested in making as much money as possible so he could buy more polo ponies. The original formula was changed to make the beer as cheap as possible to produce. The entire thing ended in disaster. Google 'Schlitz snot' and read the sad story for yourself. Eventually they abandoned the new formula but the brew-masters who knew the old formula were gone. The company never recovered.
I always thought I would be cool to have a beer with Joe Piscopo, but this was a party I would have preferred to miss.
“Come on guys it’s two minutes until game time.”
“What game? We didn’t buy any tickets!”
Sounds like John Garner to me, as to the commercial character name for Piscopo. Schlitz used to be available in "Tall Boy" 24 oz. cans at this time, with a seam on the side. It was a beer, and a weapon, all in one.
Giants were pretty easy to miss back then
I used to drink🍺when I was 14 now 62 I don't think they still make it?🇺🇸🍕🍺🍺
Cheers
Salud🍻
It's definitely over the top. They really miscalculated the appeal of the word, "gusto."
Well, sweet! Although, if you're looking for a good time.. buying 6 packs is probably not the best way to go.
My dad's choice of beer long ago, I once took a sip, nastiest shit I ever drank. Take the L from Schlitz, and you have it's true taste.
❤Aww, Schlitz; Giggle❣❣
Does anyone know what year this commercial came out?
Late 70''s maybe ? I had that very same radio back then.
1978
Read the bottom of the screen at the end of the commercial for the answer
@EricEbac22 it was 1978
Commercial seems kinda "Fratty". Who can we get to promote our beer???
me and my friends used to drink that stuff as a teens .. brought some to a HS reunion .....craps gross, bet it could polish furniture
do they still make Schlitz beer?
Nope; by the time this commercial came out, there were a number of worker strikes going on, and this, along with increasing production costs, led Schlitz brewing to shut down at the end of 1983, start of 1984.
They still make Schlitz, but it's not under the original ownership, which was bought out in 1982.
As far as I know, Old Milwaukee and Schlitz are owned by Pabst, and it's starting to come back in the US.
Two or three years ago, whoever now owns the Schlitz brand re-introduced it, using the original formula from before the Schlitz Co. started screwing around with it (which was the chief cause of the brand's downfall). I tried it, and thought it was pretty good.
If they do all the millennial noobs will start drinking it! Especially if it’s crap!