this may be the single best car design interview I've ever seen. Domagoj Dukec provides such substantial and interesting explanations for the philosophy behind the choices BMW have made in crafting this vision. And Horatiu conducts the interview beautifully. Thank you both!
Very cool and elegant lines I like the front and rear and the side lines. The front and rear lights are particularly good. Good interior space and a timeless design. Good job!
Looks great ! I hope it performs - speed, handling, range, practicality. Very nice wheels and perfect size too. (Loved my old 2002tii at the time. This takes me back...)
I remember years ago, l showed an old car designer friend of mine a sketch of what direction l think BMW should go. The kidney grille was stretched across the front, with the lights housed inside. He didn't like the idea. But l am glad BMW caught on.
Can you guys also do an interview on Neue klasse chassis and E/E architecture guys? Then we know if the Neue klasse is really modern or just the outside is funky and modern, but the inside is same old sphagetti of cables, hoses and mcpherson struts..
Some nice questions there Horatiu. Pity the answers are always PR speak, but there is some hints in the reaction to the question... like the question about the kidney design for production. My take from his reaction was, don't give anything away. But the production version will be 'like' the concept within reason. About the design, I like the language from the i Vision, to the Dee Concept to this. Simple and clean. Once the production processes are incorporated, it should look much more familiar, but different enough. I'm excited for this!!
At the end of the presentation bmw shows a camo'd version of an EV SUV and since they said they gonna start with an X3 and a 3 series, we can assume that the SUV in the teaser is the up coming iX3 with a front end design of this concept
I look at this and the X vs the new 2025 X3 and wonder why these look so good vs the new X3. I certainly hope these more elegant designs remain in the production versions.
Front and rear lights reminded me Mitsubishi from the 90's. rear side windows , Chevy cavalier. I believe Toyota or Chevy , did a prototype similar to that.
I used to love BMW because of their compact fun to drive sedans, but gave up on them because they seemed to have stopped making those cars. This however would certainly interest me again...
6:13 He lied, I don't see any clear Hofmeister Kink. Only the Vision Dee got the kink. It's totally a new stylized version that doesn't resemblance the iconic kink, totally different from the concept.
The interior is nice but the exterior isn’t a bmw. If this is the 3 series it’s dead to me.I think this new head designer thinks he is Chris bangle but he is not.Seems like they have to overdo this wierd designs till it back fires and blows up in their face then they wake up and do something about it. If this is their new design people gonna buy new Teslas.
A DREAM I LOVE THIS BMW LIKE I LOVE ALL BMW'S !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! The only thing that i miss as a BMW LOVER and ENTHUSIAST ist the BMW LOGO !!!!!!!!!!!!!!!! IT'S A MUST!!!!!!!!!!!! BLUE AND WHITE WITH THE BLACK RING AND THE WHITE BMW WRITE ON THE CENTER!!!!!!!!!!!!!!!!!!!!!!!!!!! Don't destroy BMW logo!!!!!!!
10:00 He contradicted when he talks about the door handles, Highly funtionalized door handles yet you remove it for the sake of the style. Maybe they got this inspiration from Ford Mustang Mach-E.
I appreciate that this is all forward looking design. But I fear that driver involvement is a thing of the past. As futuristic as it looks, it doesn’t look like something that will develop into a car I want to drive on a twisty backroad. I hope I’m wrong and the M division has magic to make this into a drivers car eventually.
Looks a bit like a modern Volvo crossed with a Lincoln MKZ. It's not bad looking, but BMW does not have a good recent track record of building attractive cars
My last car is g12 alpina b7. V8, buttons, knobs, mean looking premium car. Goodbye BMW, the future looks really terrifying. Burkard Bovensiepen was right to sold the company. We are done ;(
@@bmwblog And I agree, I prefer my 5.7L V8 .It's just that BMW produces beautiful concept cars and they have nothing to do with what they produce later
front end very good. nice interior.. but WTF with the rear end? very ugly. They could use whole black rear tail light instead like Audi or three parts of light to save money for future repairs.
Na, i like the back also. Not at first glance, but now. Yes. A bit alfa 75 a like. Will be different anyway as this is a new 3. Probably less outspoken.
what... he says, nothring you cant like about it... it looks hideous, worst design concept in... the Fiat Multiplay is a beauty compared to it... stop BMW!
Despite the all bla bla polishing words when I see the back design of the car I don't see BMW, I see Mitsubishi. The sprinkled, recycled black material is also no go for me. This car is not elegant at all, no prestige. I'd go for another brand.
Horrible design, customers will switch to the better designed asian competitors. Even with the current line-up who wants a bmw ix if you can also buy a lotus eletre. BMW should stop the 'i' designs completely.
@@Sneeder88 meatriding corporations? Wth you talking about? 99.9% of cars are made by corporations, so is your iPhone, android, or computer you’re typing on lol
I love the subcompact sedan look, very old school cool
this may be the single best car design interview I've ever seen. Domagoj Dukec provides such substantial and interesting explanations for the philosophy behind the choices BMW have made in crafting this vision. And Horatiu conducts the interview beautifully. Thank you both!
Glad it was useful.
The BMW Engineer is extremely well-spoken
Of course, he's the boss of BMW Design
That is some of the best looking wheels I've ever seen, the design of the car is also spot on!
Best Design presentation in years. Love the many references to the BMW legacy. Cool, iconic, alive
Glad you enjoyed it
It's sometimes hard to see where BMW is going with their new concepts, but like anything else, it grows on you over time.
And then other company's copy.
Very cool and elegant lines I like the front and rear and the side lines. The front and rear lights are particularly good. Good interior space and a timeless design. Good job!
I like the front not sure about the rear
Looks great ! I hope it performs - speed, handling, range, practicality.
Very nice wheels and perfect size too. (Loved my old 2002tii at the time. This takes me back...)
Looks absolutely fantastic, great job BMW!
I remember years ago, l showed an old car designer friend of mine a sketch of what direction l think BMW should go. The kidney grille was stretched across the front, with the lights housed inside. He didn't like the idea. But l am glad BMW caught on.
This is a great interview and information session - I'm really excited about the future of BMW design
Glad it was useful.
Can you guys also do an interview on Neue klasse chassis and E/E architecture guys? Then we know if the Neue klasse is really modern or just the outside is funky and modern, but the inside is same old sphagetti of cables, hoses and mcpherson struts..
We will, but too early. They are not ready to talk about it yet
@@bmwblog Thanks. Please do when they are ready!
Some nice questions there Horatiu. Pity the answers are always PR speak, but there is some hints in the reaction to the question... like the question about the kidney design for production. My take from his reaction was, don't give anything away. But the production version will be 'like' the concept within reason.
About the design, I like the language from the i Vision, to the Dee Concept to this. Simple and clean. Once the production processes are incorporated, it should look much more familiar, but different enough. I'm excited for this!!
We try to ask but can't force them to answer all. Domagoj is very good though at providing hints. I like talking to him
At the end of the presentation bmw shows a camo'd version of an EV SUV and since they said they gonna start with an X3 and a 3 series, we can assume that the SUV in the teaser is the up coming iX3 with a front end design of this concept
yes, that's the iX3
Front super! Heck muss optimiert werden.
I look at this and the X vs the new 2025 X3 and wonder why these look so good vs the new X3. I certainly hope these more elegant designs remain in the production versions.
Interesting. Simplicity. Timelessness.
Super Design!
Endlich wieder gut aussehende Autos von BMW 👍
Front and rear lights reminded me Mitsubishi from the 90's.
rear side windows , Chevy cavalier. I believe Toyota or Chevy , did a prototype similar to that.
It needs to round headlamps on each side.
Agreed, what i thought too. Then it reminds me of the 3.0csi which i love
I LOVE THIS CAR
Did I miss something? How do you open the door with no door handle? A light sensor? But how do you open it lol
I used to love BMW because of their compact fun to drive sedans, but gave up on them because they seemed to have stopped making those cars. This however would certainly interest me again...
Digitization pls
This goes to show that just because you can do something it doesn't mean you should. We will see how this carries over.
Even if you didn't sit down, this was great!
Did I say sitting down? Could be :) Long day
@@bmwblog it's in the video description, no worries. ;D
I was looking at getting a Porsche Taycan but if something like this is coming out then I'm getting it.
BMW just reinvented/redesigned the automobile! visionary!! always years ahead!!
Next level meatriding.
6:13 He lied, I don't see any clear Hofmeister Kink. Only the Vision Dee got the kink. It's totally a new stylized version that doesn't resemblance the iconic kink, totally different from the concept.
could listen to you guys talking for hours!!!
We have one more coming up with Kai Lange. Head of BMW i Design
The tail lights are ugly :( They look like they're from a 2007 Lincoln MKZ :(
Lol. Every car from the usa is ugly. Taillights are like alfa romeo 75. I like it.
Whould buy it like that.
I'm convinced that BMW paid for all other these positive comments... Because WTF is this 😳
so here's a thought. I know we just went tall on the grills- now hear me out. turn them sideways...
Does this change the exterior colour like bmw Dee ?
Nah, that was just a ghimic. This version is closer to the production version. Authorities wouldnt accept it on the street
No
There migt be a stripe in the side windows, else the glass roof might feature either colour or even pv options?
It doesn't but the tech is on the doors. We will see a color changing also one day
The interior is nice but the exterior isn’t a bmw.
If this is the 3 series it’s dead to me.I think this new head designer thinks he is Chris bangle but he is not.Seems like they have to overdo this wierd designs till it back fires and blows up in their face then they wake up and do something about it.
If this is their new design people gonna buy new Teslas.
This will be the Bud Light for BMW
Nope
A DREAM I LOVE THIS BMW LIKE I LOVE ALL BMW'S !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! The only thing that i miss as a BMW LOVER and ENTHUSIAST ist the BMW LOGO !!!!!!!!!!!!!!!! IT'S A MUST!!!!!!!!!!!! BLUE AND WHITE WITH THE BLACK RING AND THE WHITE BMW WRITE ON THE CENTER!!!!!!!!!!!!!!!!!!!!!!!!!!! Don't destroy BMW logo!!!!!!!
Weird homophobic comments on this video.
I think its super cool :)
I actually like the design of this with the new lights in front and rear compared to todays BMW i7 which looks like shit with split lights.
Yes, the design is def better
looks nice!
Mhh Lancia Fulvia somehow, but I like it !
it has the silhouette of a 2019 corolla sedan 😂
10:00 He contradicted when he talks about the door handles, Highly funtionalized door handles yet you remove it for the sake of the style. Maybe they got this inspiration from Ford Mustang Mach-E.
Test drive and mass produce it already geez
I appreciate that this is all forward looking design. But I fear that driver involvement is a thing of the past. As futuristic as it looks, it doesn’t look like something that will develop into a car I want to drive on a twisty backroad. I hope I’m wrong and the M division has magic to make this into a drivers car eventually.
They are apparently working on a solution for driving dynamics. We just had a chat with the BMW board member responsible for development
Looks a bit like a modern Volvo crossed with a Lincoln MKZ. It's not bad looking, but BMW does not have a good recent track record of building attractive cars
Didn’t BMW make a tiny BMW a few years ago, and it went away…..
WHAT THE HELL IS EVEN THAT!!!
it looks like an e30, Can't decide between the CLA mercedes concept or this. I do like the smaller sized EVs. If they're all this small, I'm game
Still a way to go
Nothing surprises me from BMW anymore. This is an embarrassment to the brand.
I'm not moved or captivated by it at all. It's a sea of sterility, in my view.
My last car is g12 alpina b7. V8, buttons, knobs, mean looking premium car. Goodbye BMW, the future looks really terrifying. Burkard Bovensiepen was right to sold the company. We are done ;(
How do you say ugly in German
Grossartig.
gruselig
So BMW produces concept cars and Tesla produces cars for sale, wow, I wonder how far it goes😂😂😂
Let's see. Still so early in the game and not all customers want electric so far
@@bmwblog And I agree, I prefer my 5.7L V8 .It's just that BMW produces beautiful concept cars and they have nothing to do with what they produce later
White boy wearing Travis Scott nikies❤
Loving that pair
Looks like a FIAT
Why Not i german?
BMW design has gone down the drain every new gen since bangle era. Stop trying to make it cool. And make it the ultimate driving machine again pls.
rear looks like toyota rav 4 na good way sort of
It doesn't look sporty anymore, bmw legacy is sporty designs
front end very good. nice interior.. but WTF with the rear end? very ugly. They could use whole black rear tail light instead like Audi or three parts of light to save money for future repairs.
Na, i like the back also. Not at first glance, but now. Yes. A bit alfa 75 a like. Will be different anyway as this is a new 3. Probably less outspoken.
@@Stevenafoe well see. maybe not much red light up while driving.. would look better in the black color car.
👌❤
looks like a peugeot
🤝✌️
👌🏾
what... he says, nothring you cant like about it... it looks hideous, worst design concept in... the Fiat Multiplay is a beauty compared to it... stop BMW!
Erster! 😅
Despite the all bla bla polishing words when I see the back design of the car I don't see BMW, I see Mitsubishi. The sprinkled, recycled black material is also no go for me. This car is not elegant at all, no prestige. I'd go for another brand.
Let's see the production version, then we can decide what it looks like
This is not a good looking vehicle :(
The Ultimate LGBT machine
Почему это?
@@normas..
They’re letting non whites design their cars instead of Germans.
@@normas..Because he's an idiot.
Yes, & over 2 million of them annually, while 20X that troll them.
Not a BMW. Looks like a Lincoln in front and an Avanti in back.
Horrible design, customers will switch to the better designed asian competitors. Even with the current line-up who wants a bmw ix if you can also buy a lotus eletre. BMW should stop the 'i' designs completely.
The Lotus Eletre is hardly a looker either.
Yes,support Communist Chinese Geely, billionaire owner need$ the ca$h.
Buying any BMW with the new massive grills just lets everyone know that you’re a fa🏳️🌈🏳️🌈🏳️🌈🏳️🌈.
cool
Well, better include Lexus, Audi, and to an extent Mercedes to that massive grill list.
@@Bimmer_BillAston, Koreans, most design today is so generic only grilles differentiate 'em.
@@Bimmer_Bill
They’re offensive too, just not this outrageously offensive. Keep meatriding corporations though.
@@Sneeder88 meatriding corporations? Wth you talking about? 99.9% of cars are made by corporations, so is your iPhone, android, or computer you’re typing on lol