ଭୁବନେଶ୍ୱର ରେ ଜର୍ବେରା ଫୁଲ ଚାଷ, ୧୫ ଲକ୍ଷ ଟଙ୍କା ରୋଜଗାର ବର୍ଷକୁ ( Start Jarbera Farming in Odisha ).

Gerbera flowers are cultivated all over the world and are widely popular as ‘decorative’ plants. The flowers are used in making bouquets and for various decoration purposes. Commonly called African Daisy or Gerbera Daisy, the flowers are very much in demand as they can last for a long period of time without losing any freshness. This is why; flowers are widely used in weddings, parties, and functions. Gerbera is commonly known as Transvaal daisy or Bar Berton daisy or African daisy. It is an important commercial cut flower crop. Gerbera flowers have a wide range of colors including yellow, orange, cream-white, pink, brick red, red, terracotta, and various other intermediate colors. In double varieties, bicolor flowers are also available. Gerbera flower stalks are long, thin, and leafy and have a long vase life.
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