Cash Cow, Ep. 1 Top Sirloin Butt

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  • Опубликовано: 6 фев 2022
  • Cash Cow is a series of videos produced by the New York Beef Council. They are educational and offer insights on ways to optimize the profitability of having beef on restaurant menus and getting the most out of your beef menu items.

Комментарии • 194

  • @clifbradley
    @clifbradley 7 месяцев назад +19

    I'm not a restaurant owner, but for a single dad on disability with zero money, this is awesome for me. Thank you

    • @1DEADBEEF1
      @1DEADBEEF1 3 месяца назад +3

      Your dogs will love all the silverskin and connective tissue, the fat pile you should render into tallow (think lard but from beef instead of pork) - perfect for frying, most expensive cosmetics are made from it. If you have pieces with bone - bone broth is nutritional and delicous

    • @bierbrauer11
      @bierbrauer11 3 месяца назад +3

      As the other person said, render that fat for tallow! Tallow is king of cooking fats! I do the same for fatty pork - that lard is solid gold!

    • @coolerkin
      @coolerkin 28 дней назад

      What a fascinating insight!!!
      Likewise time to stop buying from supermarkets...
      And start purchasing whole joints...

  • @eliascarrillo4974
    @eliascarrillo4974 Год назад +11

    I just became a meat cutter at work. This guy explains the statis quo of portioning a top sirloin out better than my manager. This video is very helpful!!

  • @nateb2715
    @nateb2715 Год назад +41

    The Coulotte is more well known nowadays as Picahna. And if you cut your steaks with the grain, then after cooking your last cuts are against the grain which makes it more tender. Definitely one of the best tasting parts of the cow. I pay $30-$40 for a 2.5 lb Picahna(Prime grade), so buying this whole primal is something I am going to look into

    • @darinbaxter8224
      @darinbaxter8224 8 месяцев назад

      I was thinking the same thing 😎
      Presentation = Cooked on a Sword… $28-32 ❤️‼️

    • @bobsummers3592
      @bobsummers3592 8 месяцев назад

      😮

    • @carvedwood1953
      @carvedwood1953 6 месяцев назад +1

      They sell this primal with the picahna already removed so watch out for that. I was going to try the same thing.

  • @johnhubbard6262
    @johnhubbard6262 2 месяца назад +1

    "Your Customers have Choices - What are you going to do to make them choose you" 40 years in business, years of marketing studies/tests/books/classes you name it, and it all boils down to just this. Well Said.

  • @steverussell1500
    @steverussell1500 Год назад +10

    Hey Mark! I am a consumer/amateur cook (American living in Spain for 30+years), not a producer/professional chef, but I really appreciated this vid about how to break down a sirloin butt primal (called by many names depending on the culture.) FYI, a top sirloin cap is called a "picaña" or "picanha" in Latin cultures, "picata" refers to ground product. NEVER trim off the fat cap from a picaña - silver skin yes into the trash, never in grind - considered a culinary sin in our cultures (fat is flavour...Don't want it? Don't eat it.) Well done, and thank you. HeHe..."red is bread"...love it!
    I am also a semi-retired educator/tutor in a completely different set of fields (math, economics, business), and I learned a lot from you. Kudos.
    Tnx...Steve

  • @KamaJiuJitsu
    @KamaJiuJitsu Год назад +15

    You’re definitely a teacher, and I learned a lot from you. Thank you!

  • @johnkilcher477
    @johnkilcher477 3 месяца назад +2

    A wonderful presentation. Anyone that opens a small restaurant should cherish the chance to follow your guidance. Well done, sir.

  • @juanasearcy
    @juanasearcy 7 месяцев назад +3

    This was so incredibly helpful. And you are clearly a very, very knowledgeable man who also enjoys his craft. Will be a follower!

  • @georgeparrault9945
    @georgeparrault9945 9 месяцев назад +3

    Growing up We had a Butcher that When anyone asked for hamburger, He would say, “I don’t have hamburger, I have Ground Beef “. It was always 80/20 very little grease in the pan. Test come back from the weights and measure (?) Who ever does the test. No fillers, dies just 100% Ground Beef. It was Mr. Helm, and His Son Tim at Helms Grocery in Mabelvale, Arkansas. Good Folks.

  • @darrenj9013
    @darrenj9013 2 года назад +13

    I've been looking on here for good videos of how to break down big primal cuts. This is definitely one of the best I've seen! In depth explanation and good camera angles. Please do more

  • @geostall
    @geostall 3 месяца назад +1

    I really like the way you laid everything out and had a roast option. Than you.

  • @jeancarloperez7729
    @jeancarloperez7729 2 года назад +4

    Thank you! This was so satisfying and therapeutic! I’m a chef from Florida and I love this video so informative.

  • @RichardStafford-px7sd
    @RichardStafford-px7sd Год назад

    Really enjoyed your video on turning the sirloin top into many opportunities, really liked your technique and the simplistic example showing us how to manage this task. Nicely done. Thank you.

  • @let7771
    @let7771 2 года назад +6

    Excellent tutorial. I learned a lot from your video, practical as well as conceptual. Thank you!

  • @TheOCTAVIUS72
    @TheOCTAVIUS72 11 месяцев назад +6

    This was an AMAZING video which taught me a lot. Thank you Chef 🙏🏾

  • @brada1997
    @brada1997 3 месяца назад

    Thank you very much for this thorough demonstration. I got turned on to buying the top sirloin butt at a Costco I was living near in 2011. I could buy prime top sirloin for cheaper than I could get choice New York strip roasts. I've always bought the cryovac packs and trimmed out my own steaks. I was blessed to grow up where we did a lot of our own butchering, be it pork, chicken, venison. I never trimmed my top sirloin down as much as you did here, but I did pretty close. This was a fantastic demonstration. There's so much good meat in one of those butts

  • @compscript7973
    @compscript7973 День назад +1

    Thank you for not playing music.

  • @ecurrie4549
    @ecurrie4549 9 месяцев назад +1

    This was THE BEST demo of how to remove silver skin. Awesome job!!!

  • @bluebunny2343
    @bluebunny2343 2 года назад

    Great educational video. Thank you so much for posting.

  • @Isaiah88p
    @Isaiah88p 7 месяцев назад

    Thank you. I don’t have a restaurant I just love to feed my family steaks and in times like today every little bit helps. Iv been cutting up my own animals for about 6mths now and I’m loving it. I’m so glad I came across this video. I’ll bring watching this video again tomorrow when I portion out this cut tomorrow

  • @GeoffreyFlores
    @GeoffreyFlores Год назад

    Great tutorial! 'this is a getnetter... eyeballs perfect length' - love watching an artist work

  • @cahoonm
    @cahoonm 5 месяцев назад

    What a pro! As an amauter cook I was fasdcianted by your craftsmanship. I have learned from watching similar videos how little my local store butcher knows. Thank you for this! Bravo.

  • @janicesmyth2183
    @janicesmyth2183 3 месяца назад

    I worked in a steak house back in the 50's and I wished they would've taken the time to explain this to me. Thank you now I'm goinig to get a top sirloin for my bbq and cut it up just like you!

  • @markboyer4221
    @markboyer4221 2 года назад +2

    Wow .. I’m from England.. not a professional chef ( but I was trained , can’t do it because of hip replacements and arthritic knee ) or a butcher just a home cook now.. this was amazing and the half hour flew past so quickly.. well done amazing 👍👍👌👌👏👏👏👏👏👏👏👏

  • @utkbyuca89
    @utkbyuca89 Месяц назад

    Thank You SIR. You teach with such amazing passion.

  • @stephenlund539
    @stephenlund539 2 года назад

    Excellent instruction. Thank you.

  • @bluefalconssuck5881
    @bluefalconssuck5881 Год назад +1

    I make my $$$ in metal fabrication... THIS I do for my own table.
    It's always better to have skill sets, otherwise you're paying others.
    Thank you for sharing your knowlege.

  • @ruthstory2277
    @ruthstory2277 Год назад +1

    Thank you for this video! Yes, please do more!

  • @timlewis5096
    @timlewis5096 9 месяцев назад

    I found this fascinating. Loved it
    Thanks for the demo

  • @Calijeepgirl25
    @Calijeepgirl25 Год назад

    This video was so helpful. Thank you!!

  • @lisainpalmdesert
    @lisainpalmdesert Месяц назад

    Excellent explanation!

  • @kimwood3635
    @kimwood3635 Год назад

    Great video, very informative. Thanks

  • @JerseyArkansas
    @JerseyArkansas Год назад

    Thanks for sharing Mark!

  • @tracydee4681
    @tracydee4681 7 месяцев назад

    We are such a wasteful society, in general. What a great video. Thanks for sharing your hard earned experience!!

  • @GWLM
    @GWLM Год назад

    amazing video, and super informative. great video!

  • @jimpederson1328
    @jimpederson1328 Год назад

    Excellent video. I learned a lot... Thanks!

  • @davidpetrus1748
    @davidpetrus1748 Год назад

    that was a great lesson on that cut of meat i have been cutting deer for 35 yrs and dont cut cow that much they are alittle different because of the size this video definitely helps

  • @robstarr6817
    @robstarr6817 6 месяцев назад

    Very interesting, informative and entertaining. Thank you.

  • @ElvenJustice
    @ElvenJustice 4 месяца назад

    This guy sounds like Guiliani. This is very educational, now if only I had $80+ to go to a butcher and buy one.

  • @liltonysoprano
    @liltonysoprano Год назад +1

    Thank you so much for putting this out Mark. I wasn't sure if it was your name or face which looked very familiar to me. At the end when you mentioned the CIA, that's where I believe I may have met you or at a Food Show at the Javits Center. Great knife skills and demonstrating where additional revenue can be found by fabricating a subprimal into retail cuts. God Bless you

  • @user-ye8pc6rc7r
    @user-ye8pc6rc7r 9 месяцев назад

    amazing video, and super informative. great video!. Great educational video. Thank you so much for posting..

  • @MrMixItup
    @MrMixItup Год назад

    Absolutely masterful!!

  • @b0lobattali0n78
    @b0lobattali0n78 Месяц назад

    Thank you sir for this video. I wish i saw yours before i processed my first one.
    I got a packer from Costco yesterday and cut one for the first time last night. I got plenty of steaks and some scrap meat out of this.
    My processing isn’t as clean as yours, but for 60 bucks it was well worth it. I do wish that i cut the picanha portions a little bit bigger than an inch.
    Also don’t do shoulders and tris at the gym the day before. Sharpen your knives well before as well.

  • @jlrobwil
    @jlrobwil 6 месяцев назад

    WOW! So glad your video came up on my feed!
    Yahoooooooo!

  • @SweetCheeks27100
    @SweetCheeks27100 2 года назад

    Awesome video!

  • @dianecooper7502
    @dianecooper7502 7 месяцев назад

    Great content. I’m actually cooking the whole top sirloin for a big crowd. Whenever I do this they think I’m serving them prime rib. Ends being cheaper to make than a couple of pans of lasagna and way more impressive.

  • @WillShattuck
    @WillShattuck 9 месяцев назад

    Thanks for teaching me how to affordably feed my family of 7 nice tasting beef.

  • @markopalikko6986
    @markopalikko6986 3 месяца назад +1

    Excellent, thank you.

  • @dapymp17
    @dapymp17 2 года назад

    Great info here. Thank you sir

  • @jimervin2472
    @jimervin2472 7 месяцев назад +1

    Sirloin....soooo underrated!

  • @johnconnolly3635
    @johnconnolly3635 3 месяца назад

    Fantastic video. Great information. I will use it ty

  • @tiagoj8020
    @tiagoj8020 Год назад +2

    I agree with high yields on top butts, but it always depends on your cost no matter what cut you produce. If I can get a great cost on shoulder clods then I'm making the most money off clods that week.

  • @aarons5724
    @aarons5724 3 месяца назад

    What a fascinating video! When with just a little wise time and effort, you can turn $75 into $500, that's a business that stays in business. Even if you go super conservative on revenue projection, consider that turning $75 into only, say, $250 is still a tremendous profit. Shoot, you could buy the sirloin butt at a butcher, trim it all up, then cook on the side of the road, making enough money to live. And if you did that as a side hustle, then, along with your regular job, you could substantially better your situation.
    Thank you, Mr. Butcher Man, for a truly informative--and persuasive!--video.

  • @joy2440
    @joy2440 4 месяца назад

    Excellent instructor - plain everyday language- also applications for everyday living ..,

  • @johnroy4508
    @johnroy4508 Год назад

    Fantastic video! Thank you for you detailed easy to understand information to help individuals learn how to maximize our hard earned meat investments and deliver a supreme product to our customers.

  • @kbu812
    @kbu812 Год назад

    Thank you, Great info.

  • @robcook2775
    @robcook2775 9 месяцев назад +1

    Loved the video. I have a primal cut I need to break down and this video helped. With the fat, could you render it down into tallow?

  • @jessegpresley
    @jessegpresley Год назад

    This guy's an artist.

  • @alain3163
    @alain3163 7 месяцев назад

    This is a masterclass. been looking at these Costco sirloin for $CAD100 and wondering how to handle it, well there it is, the full instruction set from a master. Your approach , assessment and execution is nothing short of mastery, not only in butchering but also for 'max bang for your bucks' engineer. Even though I'm not running a restaurant I'm having a fresh new look at these sirloins. Thank You for sharing your knowledge.

  • @DatHoodCook
    @DatHoodCook 8 месяцев назад

    Awesome video!!! I'm not a restaurant owner but just a home cook. Very valuable information.

  • @blinkhornklinkhammer999
    @blinkhornklinkhammer999 10 месяцев назад +1

    What are you thoughts about taking the whole top sirloin butt, removing all the connective tissue, nerves, excess fats, and then tying all the main pieces together into a massive roast? Would matching up the grains be a problem during carving?
    Thanks for making this video, really enjoyed it!

  • @johnhubbard6262
    @johnhubbard6262 2 месяца назад

    Love Red is Bread, but that fat cap you trimmed and put in the throw pile hurt just a little, I render that - it's gold for my kitchen.

    • @johnhubbard6262
      @johnhubbard6262 2 месяца назад

      Ahhh later I see you have renamed it the fat pile - smacks himself for commenting before video was done.

  • @24electricservice
    @24electricservice Год назад

    Great video!

  • @deedeemarsh-kk2pl
    @deedeemarsh-kk2pl 4 месяца назад

    U am a butcher and this is an exellwnt video. Good job. Lookig foward to more

  • @redskins17084
    @redskins17084 6 месяцев назад

    Fantastic Channel, beyond Professional.

  • @MRT-vy2hm
    @MRT-vy2hm 8 месяцев назад

    I keep an eye out for sirloin roast on sail. Often times there’s a picahna still attached I separate that and grill with a chimichurri sauce on the side.

  • @kbs36
    @kbs36 10 месяцев назад

    Awesome video.

  • @je187u
    @je187u 2 года назад

    Awesome info

  • @stevesel9254
    @stevesel9254 Год назад

    Great Video!

  • @jeffsmith2022
    @jeffsmith2022 Год назад

    Nice video Mark, 40 yrs. in the meat business...

  • @evelynggomezdebourne8297
    @evelynggomezdebourne8297 7 месяцев назад

    Thanks Mark!

  • @terrymcguire4800
    @terrymcguire4800 9 месяцев назад

    Thank you vary much

  • @_SurferGeek_
    @_SurferGeek_ 3 месяца назад

    This is 2 years old, at the time of my comment, and the price of beef has increased by almost 40-50% at this point.
    Eating out at a restaurant is becoming a luxury event for more and more families that used to eat out 2-5 times a month.
    And it's only getting worse with minimum wage being increased in most states. Dinning out will become a thing of the "good ole days".

  • @YaketyYakDontTalkBack
    @YaketyYakDontTalkBack Год назад

    Great video

  • @dylanmorrison2994
    @dylanmorrison2994 Год назад

    Got a what i thought was a whole sirloin butt last week. I cut open the vac sealed bag and to my surprise no cap steak or coulotte as u called it.

  • @bobm7275
    @bobm7275 Год назад

    Well done.

  • @oksooner405
    @oksooner405 Год назад

    Thank you

  • @montedyoung3247
    @montedyoung3247 7 месяцев назад

    Great demo Chef…reminds me of Chef Sartori’s demos, in SA!

  • @myrnapaltza2513
    @myrnapaltza2513 Год назад +1

    Can you please tell us what size Net Applicator Tube and net socks you are using here? You are by far, the best I have ever seen. With these instructions, anyone can learn to cut whole primal cuts. :)

  • @henryw5762
    @henryw5762 7 месяцев назад

    This guy loves being a butcher. You can just see how perfectly he works!

  • @AKAtAGG
    @AKAtAGG 9 месяцев назад

    I'm a British (catering) butcher. I don't want chefs learning all this stuff. edit: 13:22 as a butcher I agree that seam butchery is tedious but you're 100% correct that if you're doing a job, no matter how tedious, you do it 100% right every time, or go do something else for a living.

  • @c_y_n_i_c_3822
    @c_y_n_i_c_3822 8 месяцев назад

    jesus that intro music almost knocked me off my couch

  • @tiagoj8020
    @tiagoj8020 Год назад +1

    You should do a cost to yield analysis on the meat that you cut to show the audience actually how much they can possibly make

  • @TBoneTheGreat1
    @TBoneTheGreat1 9 месяцев назад

    Which cut used to be referred to as a Butt Steak?

  • @TheWhitetailrancher
    @TheWhitetailrancher 11 месяцев назад

    What restaurant(s) have you owned?

  • @gregargo1898
    @gregargo1898 8 месяцев назад

    ty Sir!!

  • @rickross199
    @rickross199 2 года назад +4

    $27 bucks for a sirloin steak? Good Lawd!

    • @tiagoj8020
      @tiagoj8020 Год назад +3

      I agree I will never pay $27 for sirloin!

  • @DavidMoriconiM3inspect
    @DavidMoriconiM3inspect 9 месяцев назад

    As a consumer, this just confirmed my suspicion the public is being over charged to increase your profit , line your pockets when our dollar is eroding every day.

  • @secrandell
    @secrandell Год назад +9

    This guy got it right. You have to understand, inflation is here now and getting worse. His prices are closer to the truth now. Only part I think you missed is the picanha. Trim it with the grain and then the final cut of steak is the most tender. Worth way more than any other cut on the butt!

    • @jaysantos536
      @jaysantos536 Год назад +1

      When I buy Top Sirloin at the grocery store I ONLY buy two inch thick steaks WITH the CAP on...

    • @brikkijim
      @brikkijim Год назад +1

      Picanha is a restaurant craze right now. It's on the special board everywhere and it's not cheap. Underrated cut. Nobody has heard of it. Great point.

    • @unidielts
      @unidielts Год назад +2

      ​@@jaysantos536 he did but with another name they call it coulotte or top sirloin cap.

    • @blinkhornklinkhammer999
      @blinkhornklinkhammer999 10 месяцев назад

      @@unidielts Nailed it. Every cut has about 6 different names now. In western Canada we typically refer to the Picanha/Coulotte as the Sirloin Cap. Can’t say I’d rank a Cap Steak above a Baseball, but it’s reasonably close.

  • @gilguillemette4174
    @gilguillemette4174 Год назад

    Do you recommend a book or guide for beginner butchering. Cutting without waste.
    You are a professional but not many people have a clue. IDE like to learn. Gil

  • @Aliii378
    @Aliii378 2 года назад

    Such a great man salute to you! Economic times are tough for us most

  • @lindacrowley1405
    @lindacrowley1405 6 месяцев назад

    That a great knife 🔪

  • @Garth2011
    @Garth2011 3 месяца назад

    With the price of that primal, you could grind the entire thing into hamburger and still make the same profits because most hamburger today is sold for $4.99. We have seen it as much as $7.99 for lean and as low as $3.29 for 70/30.
    When hamburger prices are up, we can buy steaks for the same price/lb or close to it. When on sale, we see our petite sirloin steaks selling for $5.99/lb.

  • @raidersfan79
    @raidersfan79 8 месяцев назад

    What about using the fat to make tallow?

  • @christianwiblemo5060
    @christianwiblemo5060 Год назад +1

    Would you cut a picanha steak with the grain instead of against it so the last cut would be across the grain?

    • @mahmoudelraiis
      @mahmoudelraiis Год назад

      I was exactly thinking the same. Am confused why he would butcher against the grain? Let’s hope we get an answer as am really intrigued to know.

    • @charliethao1966
      @charliethao1966 Год назад

      The Brazilians cut it against the grain if left thick to rotisserie and shave against it. I cut my steaks with the grain like you say and last cut against it when I eat. Just did two of these tonight.

    • @charliethao1966
      @charliethao1966 Год назад

      Although a lot of steaks are cut against the grain. For example, the fillet, strip, ribeyes are all cut against the grain.

    • @mahmoudelraiis
      @mahmoudelraiis Год назад

      @@charliethao1966 thanks man

  • @TCTAkilla187
    @TCTAkilla187 11 месяцев назад

    I would suggest saving and rendering the fat. Steaks finished in garlic and herb infused tallow is delicious

  • @joedennehy386
    @joedennehy386 5 месяцев назад

    The rest of the English-speaking world calls this the rump. And the smaller steaks are Picanha. I break down one of these a month. In New Zealand for about $14.00 nz per kilo, so similar to what you paid

  • @MiyagiNariyoshi
    @MiyagiNariyoshi 2 месяца назад

    That 3 lbs of fat can be rendered easily to make tallow. Awesome video!

  • @phillipsmith770
    @phillipsmith770 3 месяца назад

    Hoorah, Hoorah!!

  • @kurtgellert9166
    @kurtgellert9166 8 месяцев назад

    Is this the only part of the beef where sirloin steaks come from?
    One of the biggest challenges as a consumer is understanding the anatomy cuts when the names vary so often. Minimizing confusion helps the consumer see the value.