Joyalukkas 25,000 കോടി വിറ്റുവരവിലേക്ക് എത്തിയത് എങ്ങനെ?- Joy Alukkas Interview | Dhanam Titans Show

In this inspiring interview, Joy Alukkas, Chairman, Joyalukkas Group talks about the journey to 161 showrooms in 11 countries and attaining an astonishing turnover of Rs 25,000 crore. (He is today India’s richest jeweller and 50th richest India according to Forbes.)
He talks about how he selects a good team, his marketing innovations and strategies, using celebrity brand ambassadors, the biggest challenges he faced, his response to failures and factors that have helped him become successful.
He also reveals why he didn’t accept the late Rakesh Jhunjhunwala’s (Indian stock Guru) offer to acquire stake in Joy Alukkas.
Guest Bio
Joy Alukkas is the founder & Chairman of Joyalukkas an international jewellery retail chain. He is the second richest Malayali and 50th Richest Indian according to Fobes.
The Joyalukkas Group employees more than 10,000 people and have presence in 11 countries .His brothers Jos Alukkas , Paul Alukkas and Francis Alukkas, are also involved in the gold retail business.
Time Stamp
00:00 Interview Preview
01:36 People said you had no talent for business? How did you turn that around?
02:53 What did you learn from your father and brothers?
03:41 Why did you first open your store in Abu Dhabi?
05:06 When you first reached Abu Dhabi were you able to launch a store?
05:38 What were some of the firsts bought about by Alukkas
06:39 How are you able to open so many stores?
07:20 What kind of work did your father first give you?
12:54 The courage to do it first, where did that come from?
13:34 How did you get people to come to the store?
17:06 How did you get fund for opening the store
20:01 How were you able to build a good team
21:16 Entrusting Gold to team members
21:59 Did you have a vision of building such a big company?
24:05 Don’t you close down Jewellery showrooms?
24:21 Do you feel sad when they are closed?
25:36 Other business apart from Real Estate?
26:56 How do you identify location for your shops?
27:15 How do you take decisions?
28:30 What made you come back to Kerala?
28:57 Is it more difficult/easy to do business in Kerala as compared to Gulf?
29:18 Rakesh Jhunjhunwala wanted to pick up stake in your business
31:12 The biggest challenge you faced in your business?
32:02 Bringing Madhavan as brand ambassador
33:24 How do you handle failures
35:09 Any other factors responsible for your success?
35:43 What kind of Change does Kerala Require
37:52 What is the plan for next 2 years?
Credits:
Host: Geena T S
Executive Producer: Anoop Abraham
Editors: Ayana Ajayan, Rajesh Sundaran
Camera Team: Rajesh Sundaran, Randheer K R, Renjith Ravi
For sponsorship: [e-mail]
Veegaland Homes, established in 2011, stands as a beacon of excellence in crafting quality residences across Kerala. With a footprint in key cities like Kochi, Thrissur, Kozhikode, and Trivandrum, it epitomizes the visionary property development initiative of Shri. Kochouseph Chittilappilly. Committed to the ethos of Biophilic Urban Living, Veegaland Homes seamlessly integrates nature-centric design into all its projects. Renowned for their timely delivery, exceptional build quality, and transparent business practices, Veegaland Homes incorporates eco-friendly practices into all their projects, marking Veegaland Homes as a Name You Can Trust.
www.veegaland.com | [phone] | [e-mail]
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#joyalukkas #joyalukkasjewellery #dhanamtitansshow #successstory #keralabusinessideas
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[@dhanam_online]

You can watch Part 2 of the interview with Mr. Joy Alukkas here: ruclips.net/video/FTmmMIfVAnM/видео.htmlsi=gF3VIoarzPTdFb2Z

[@joselazar4984]

Mr. Joy your great

[@kingofWakanda_]

His biggest reason for success is - like he said - he didnt stay in Kerala or he didnt depend on kerala !! Tats his success! No negative !! No gossiping!! Life wil succeed

[@user-vj2nv7hz8p]

ഞങ്ങൾ തുടങ്ങിയ ഐസ്ക്രീം സംഭരമ്പത്തിൽ.. ഗുരു വായി കരുതുന്ന ഒരാൾ... എങ്ങിനെ മുന്നോട്ടു പോകണം... എങ്ങിനെ പ്രതിസന്ധികളെ... തരണം ചെയ്യാം.. ഇതൊക്കെ പഠിച്ചത്... ജോയലുക്കസിൽ നിന്നും തന്നെ... Staff എഡ്യൂക്കേഷൻ.... Factory heiginic... മാർക്കറ്റിംഗ്... ഒത്തിരി അനുഭവങ്ങളുടെ.. ഒരൂ വലിയ കത്രീടൽ ആണ് ജോയേട്ടൻ

[@krishnadaskp21]

All the best for your venture. What is your brand name ? Will try it out

[@pariskerala4594]

ജോലിക്കാർക്ക് ഗുണമുള്ള സ്ഥാപനമാണ്

[@ppnasruchaliyam3310]

അവതാരക സൂപ്പർ കാര്യമായ ചോദ്യം അതിലേറെ പടനാർഹമായ വളരെ പ്രസക്തമായ മറുപടി കൃത്യം വ്യക്‌തം പടനാർഹം very good job joy eettan👍👍🌹🌹

[@vipinjoyalukkas916]

Joyalukkas world's favourite Jeweller's 😍

[@skywalker2920]

Fantastic Interview. He has grown because of his ability to think big and do many things first before other people could image doing them. The interview is filled with lot of takeaways.
Also, he makes a very valid point when he says that lot of people just tend to sit around and criticise others them instead of minding their own business.

[@Bigboss-bu7vg]

My Role model ❤
He is a champion Buisiness Man

[@deskversion158]

ധനം.... Spark... ഇതൊക്കെ നിരന്തരം കണ്ടാൽ ബസ്നെസ്സ് ideas കൾ ഒരു പാട് കിട്ടും

[@googleuser1148]

Yess...പണ്ട് josh talks നല്ലതായിരുന്നു... ഇപ്പൊ ഒന്നിനും കൊള്ളില്ല...

[@deskversion158]

@@googleuser1148 മോട്ടിവേഷൻ കിട്ടും

[@nidhalmibrahim4536]

Sparks paid aanu

[@jobishjohny7482]

Proud to be the part of Joyalukkas and Thank you for this great man who changed my life ❤

[@jimmygeorge-il3mb]

Excellent interview. Every Malayali must watch it and hold the insights in mind.

[@shamzeershakeer4910]

Most inspirational personality in my life. What a visionary, truly a legend in business world 🌎

[@rasurasi]

“Thrilled to witness our visionary chairman’s insightful interview! 🌟 Proud of you, my chairman. Your leadership lights our path to success.

[@catchanilesh2011]

My Bose unpredictable ❤🙏🙏🙏, I am a Proud member of team joyalukkas family ❤

[@sir7373]

Point by point interview
ഒരു entrepreneurship ന് വേണ്ടുന്ന ഒരു sum ഉണ്ട്.... superb

[@iamprashantnair]

Excellent interview. Behind his calm demeanor lies a dynamic visionary. Makes things look very easy. Respects.

[@tennyarikkadan6168]

Great discussion and a good case study for entrepreneurs.

[@antonysilvester4563]

Very inspiring....
Will get many management insights and lessons from this discussion.
Importance of first mover advantage in business.
How to deal with failures.
Innovations in business
Importance of team building, how to treat employees.
System and process driven organization
Advice to investors - stop doing but manage and grow organization.
Go out from comfort zones.
Ability to say no to unacceptable things. - eg. Rajesh Junjunvala
Giving importance and credit to others for success.
Finally business is an art for born business men....
Many things he say.
One of the great malayaalis. Let's be proud of him.

[@Kriz319]

Such a positive man indeed

[@dhanam_online]

In PART 1 of this inspiring interview, Joy Alukkas, Chairman, Joyalukkas Group talks about the journey to 161 showrooms in 11 countries and attaining an astonishing turnover of Rs 25,000 crore. (He is today India’s richest jeweller and 50th richest India according to Forbes.)
He talks about how he selects a good team, his marketing innovations and strategies, using celebrity brand ambassadors, the biggest challenges he faced, his response to failures and factors that have helped him become successful.
He also reveals why he didn’t accept the late Rakesh Jhunjhunwala’s (Indian stock Guru) offer to acquire stake in Joy Alukkas.

[@pajohnson3041]

May God bless you AND your family 🙏

[@georgemathew4436]

All the best God bless you and your family

[@AUSSIEMALAYALI2024]

Dialiser free aai for dialysis patients kodukkunna joy alukkas is a good will jewellery..I always purchase from joy allukass have sen how the employees there enjoy working there as well.. God bless

[@abdulmajeedcpcp9587]

Super interview

[@nithinm2516]

Nice interview 👍🏼 worth to watch ❤

[@vinusheena]

Very Inspiring interview

[@renchuraju3982]

Great business man, good personality, god bless you sir

[@muhammedshihab2771]

Good interview 🤝

[@sureshvaidyanathan7642]

Sincerity and efficiency his trade mark

[@abhinavkp6936]

Excellent interview

[@skimenon]

All the best JOYJI

[@jedimaster4589]

what a vision and how openly he talks the truth !!

[@prineeshkrishanapriya3457]

Great mentor

[@shameerBafakyh]

Good interview, waiting for part 2 ❤

[@dhanam_online]

Hi. You can watch Part 2 of the interview with Mr. Joy Alukkas here: ruclips.net/video/FTmmMIfVAnM/видео.htmlsi=gF3VIoarzPTdFb2Z

[@fredyvalias]

ADIPOLI -ELLAM CLEAR -- GOOD QUST. & CORRECT ANS.

[@coralcube4783]

Whatever may be his real character, he is a pay master...

[@aveenmspejathaya1672]

pioneer and visionary

[@binduchakrampillythomas1317]

He is daring….. he always does what others can’t imagine. And his daring nature to be the first in many business firsts and marketing firsts and financial firsts- that is his strength and that is his success….. really inspirational

[@prashobc2987]

confidence level😮

[@dhanyaviswam8395]

My bossss ❤

[@smilewithsheen]

Great joy chettan 💚💚

[@nithuldasdesam9845]

Our chairman🥰

[@vibinkichu4738]

My role model

[@ajeeshca556]

ആ ചിരി യിൽ എല്ലാം ഉണ്ട് ❤😍👌👌👌👌

[@ajipeter5429]

😊

[@ashok-ey2pc]

நல்ல முதலாளி 😊❤
Great owner,,👍🙏

[@PraveenKumar-ul1ep]

Questions 👌

[@harshanshree6270]

Great

[@roykvazhappilly165]

ജോയെട്ടാ അടിപൊളി അടിപൊളി👍👍👍👍👍👍👍

[@sreerajns8618]

Waiting for Part 2

[@sudeep160]

Yes he is the only one entrepreneur who brought many things first in business.If you have doubt just see his employee s .they are very smarter than other businesses employees.secondky the design of his showroom wow great.other entrepreneur s copied many things from him.Actuly he should be the role model for keralites than current one.but some problems I dntknow that.

[@sumeshts100]

കലക്കി

[@ivideo3636]

ബൊച്ചേ 🔥🔥🔥🔥🔥

[@user-xi2yj3ub4v]

super mentality

[@tkdhanesh01]

സാരംശം! കേരളത്തിൽ ജനങ്ങൾ എല്ലാം വികാരം കൊണ്ട് ചിന്തിക്കും. വിവേകം ഇല്ല. അത് കൊണ്ട് ബിസിനെസ്സ് ഇവിടെ വളരില്ല🎉🎉🎉

[@maharajamac]

what he is referring to is the first mover advantage.

[@shamnasshaa6112]

ചോദ്യങ്ങൾ 👌

[@kamarajvidyajyothi107]

GREETINGS TO ONE AND ALL.....................................

[@user-vo9ot5zk8h]

Every one should support joy alukkas because giving employment to many , people should support the growth of the group ❤ every malayalee should respect each other and help with out thinking I am above u ,help should be given were needed to others please reply to my comment so that I can correct joemon kanjoor

[@binumdply]

Yes

[@sm-530]

No jewellers has ever given adequate tax in India. This is how they become very rich.

[@Kriz319]

What about kalyan jewellery

[@dhanam_online]

ഈ ഇന്റര്‍വ്യൂവില്‍ നിന്നും നിങ്ങള്‍ക്ക് ലഭിച്ച ഏറ്റവും വലിയ
ഉള്‍ക്കാഴ്ച എന്താണ്? താഴെ കമൻ്റ് ചെയ്യൂ

[@JIBYAbram]

should have a goal and work for it every day,

[@Adaywithothers]

കേസ് ഒതുക്കി തീർത്ത??😂

[@lithinkm6921]

തീരുമാനിച്ചാൽ നടപ്പിൽ ആക്കുക

[@jo-techmalayalam1659]

ഇത് കണ്ടില്ലായിരുന്നെങ്കിൽ വലിയൊരു നഷ്ടമായിരുന്നു. ഒരുപാട് പഠിക്കാനുണ്ട് ഇദ്ദേഹത്തിൽ നിന്ന്...

[@jo-techmalayalam1659]

മനുഷ്യൻ ശരിക്കും തീരുമാനിച്ചു കഴിഞ്ഞാൽ..അസാധ്യമായി ഒന്നുമില്ല എന്ന് മനസ്സിലായി...

[@phenomaneltravel]

Watch paul alukkas interview😊

[@sanjujose9588]

💪

[@jestinrock]

❤❤

[@tp8895]

🎉👏🏻👏🏻👏🏻👏🏻👏🏻

[@roshanjose3770]

17.10 about കേരള ബിസിനസ്‌ situation

[@glainalvincen8600]

❤❤❤❤

[@Dutvmalayalam]

too much diplomatic answers

[@pajohnson3041]

🎉

[@arshalvi4322]

👍👍👍

[@ajithgeorge890]

❤

[@lthomas5609]

Dent care കമ്പനിയേ കുറിച്ച് ഉള്ള ഇന്റർവ്യൂ ചെയ്യണം

[@dk2473]

👍👌👌

[@user-gc6zv9fb2m]

👍🙏

[@jeemonjoseph2611]

Whether ED gave back his house?

[@ranjithkrishnacovers6137]

Kalla Jose/kunna Jose ennanu iyaal ariyappedunnatu ennu swantham brother Paul Alukkas oru interview il parayunnatu jnan keyttu. Koodathey iyaaley kurey puliccha theriyum vilicchu. Nalla best family

[@kevingeorge3905]

Nalla sangadam ondallo ninak😂.

[@arjun3248]

ED case enthayi

[@dhanam_online]

You can view the previous episodes of the Dhanam Titans show featuring interviews with business leaders such as Mr. Kochouseph Chittilappilly, Mr. Santosh George Kulangara, Mr. Navas Meeran, here: ruclips.net/p/PLU7KS9af-as7dex5REIcO7UhOOYGBBiNw&feature=share9

[@Civilised.Monkey]

2:00 swarnnamakki viikk Annaa

[@Civilised.Monkey]

20:29
Pani Ariyavunna panikaran: hei hei kittiye
Sneham kittiyee
kittiyee kittiye
Sneham kittiyee

[@AUSSIEMALAYALI2024]

Superb interview..kerala needs to change..peoples attitude and the dumb unthinking political supporters

[@piusgeorge7418]

Old video, the old one, not new

[@moneylender4972]

Crooked Fork

[@anthonyg1266]

Question 144p answer 1080p

[@dreamer4617]

D company lite

[@jazzmk1311]

റൈഡ് ഉണ്ടായത് ഉള്ളതാണോ

[@babuabraham4619]

Jose Mani video 😂

[@mohammedkutty886]

എന്ത് തീരുമാനം

[@emperor..837]

Number 1 ഖേരളം 🚩🚩😂

[@vishnusm9162]

ED

[@ajipeter5429]

വെറുതെ വീട്ടിലിരുന്നു മറ്റുള്ളവരെ കുറ്റവും പറഞ്ഞിരിക്കുന്നവന്റെ അടുത്തേക്ക് ഒരു ED യും വരില്ല. വിജയകരമായി ബിസിനസ് ചെയുന്നവന്റെ അടുത്തേക്ക് ആണ് ED യും GST യുമൊക്കെ വരുന്നത്.

[@Unapologeticmyrmidon]

300 crore adachu erangiyo

[@ajipeter5429]

ഇല്ലെങ്കിൽ ഇയാള് അടക്കുവോ

[@athul7545]

🤣🤣

[@bibinbaby8877]

Ingeru mukkiya paisede varthem illa vivarom illa maprakalkku cash koduthu mukki ,than ini oru Bible vakku kudi paranjal shubham😂😂😂

[@akathunderinternational7702]

ഒരു ഇബ്രാഹിം കുട്ടിയെ അറിയുമോ, ആവോ

[@downtown2994]

Interviewer has no idea what to ask

[@Hiux4bcs]

ഇവരുടേ കൊട്ടാരം ജപ്തി ചെയ്യ്തില്ലേ .. പിന്നേ വീണ്ടും

[@roymammenjoseph1194]

An astute fraud

[@Bigboss-bu7vg]

നീ എന്തറിഞ്ഞിട്ടാണ് ആളെ ഫ്രോഡ് എന്ന് വിളിക്കുന്നത്??

[@candybird2960]

Mammanu kushumb😂😂

[@albypoly4391]

Podoooo

[@ajipeter5429]

നിന്റെ മുഖം കാണുമ്പോഴേ അറിയാം നീയാണ് ഫ്രോഡ് എന്ന്. എന്തിനാടോ ഇങ്ങനെ അസൂയയുമായി ജീവിക്കുന്നത്. മനുഷ്യനായി ജീവിക്ക്

[@RIDON_TRADER]

Hello Roy I use to see your comments in Ravichandran c videos, may I know why did you call this man a fraud?

[@ranju3848]

വല്യ കള്ളനെ കുറിച്ച് ന്യൂസ്‌ വന്നപ്പോൾ മലയാളം ചാനൽ ഒന്നും റിപ്പോർട്ട്‌ ചെയ്തില്ല.. കാരണം പരസ്യം

[@topfactsindia4752]

IPO pokan time aayi

[@SajilSreedhar-jt3fw]

Excellent interview