Heineken

Is this the best billboard ever? This is the Heineken 0.0 Alcohol Free Billboard Bar!
Outdoor advertising doesn’t need to be flat and functional-it can be interactive and fun, as this new stunt by Publisis for Heineken 0.0 in Brazil demonstrates.
Driving through the streets and being impacted by images from a billboard is common. But for drivers who are close to the Rodrigo de Freitas Lagoon, in Rio de Janeiro, Brazil, this experience was quite different in the beginning of Dec. 10th-13th. That's because the zero-alcohol version of Brazil's best-selling premium beer Heineken 0.0 featured the “Outdoor Bar”: an unprecedented bar-shaped billboard.
The activation explored new moments of consumption of Heineken 0.0, reinforcing the message that now the consumer can drink a beer with quality flavor and zero alcohol at any time of the day, even before driving.