Desi Girls Try To Find The Perfect Foundation | BuzzFeed India
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- Опубликовано: 7 янв 2025
- "There are so many brown girls. We all go to stores, stare at the bottle, and say 'This is not my shade.' Help us out already."
Credits: www.buzzfeed.c...
Special thanks to:
Priyanka Paul : / artwhoring
Aranya Johar: / aranyajohar
Vinitha Shetty: / beingnita
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It's crazy that Indian brands don't cater to anything below light beige when the majority of the country is medium or dark-skinned. It's international brands that are tapping into this market more than homegrown ones.
Priya K exactly!!
Exactly! I always thought the only reason I am not getting my shade is because I am living abroad! :(
This is why India remains a third world country...Our citizens would rather buy foreign products then incest in our own. Why can't homegrown Indian brands have the makeup you need, we literally can't make makeup for ourselves apparently we need the French and the Americans to make our makeup for us....
Debo Datta if the homegrown brands don’t cater to their own market then consumers will inevitably go elsewhere. It’s the company’s responsibility to make their brand accessible to their own market.
They need to market it also. Maximum customers also want lighter foundation
"It is like annual day,ek teacher ka compact sabkeliye"😂😂😂
Relatable
😂😂😂
Hahaha
That's totally relatable 😁😁
And the red lipstick. Oh god, I remember looking like a clown.
I wish Fenty beauty and jeffree star cosmetics were available in India
Fenty beauty is ridiculously expensive.
Yes, absolutely, i agree with you!!
@@Vismaya007 honestly i would rain my money on both jeffree and fenty beauty. its really worth it.
@@cinnamonbun216 It would be worth raining money on if I wasn't a broke college student 😂😂😂
@@Vismaya007 dont you get allowance each month? just save some.
The hardest part is to match your neck with your face.
so true
True story 😂
Scrub tone serum moisturise. For a few weeks you'll have an even skin tone.
Poornima Vijaykumar Oh honey honestly thank you so much for your advice. I did went to a dermatologist for it and guess what, the medication is still there unopened. I’m just lazy but I’ll do try what you said .
Ek Nam kirtan
RELATABLE AF! But keep making this noise girls, trust me we’re definitely making a change. P.S: al of these women are so gorgeous 😍
Nice to see ur comment:)
Love you Jovitaaaaa ♥️♥️♥️
Yay! Thank you Jovita! Love your work
I instantly thought of you as I saw the caption of this video! You inspire me.. From one of your most sincere 'lovelies'...
💕😎💖
Shoutout to beauty influencers like Jovita who bring awareness to issues like colorism and to a lack of shade ranges. She also does awesome, informative tutorials on makeup that can help newbies out a lot! Keep up the good work, Jovita!
"Shop ki lighting mast thi" MOOD
As a MUA, thought I'd share some tips no body asked for: 1. Never buy foundation online specially if you don't have alot of knowledge about your skin undertones and makeup in general. 2. Never swatch it on your arm at the store, swatch it on your jaw and neck. 3. Store lighting is extremely deceiving, walk outside the mall and look at yourself in natural day light. 4. You can (should) set your foundation with setting powder so it doesn't melt off your face. Other than that, completely agree with the lack of shade range in alot of Indian brands and the availability in stores.
It's feels so refreshing to see girls and women not fall under pressures of being fair skinned and it's time cosmetics companies made products to suit our skin shades rather than force us to wear what they make and want us to wear!!!👍👍👍👍👍👍
Kewal Patil Exactly! This hopefully urges brands like Lakmé to be more inclusive with their shade range.
It's only in Indian markets that we don't get darker shades
@@tulikakaku1713 so what is stopping those companies from selling in India? Haven't they realised the power of Indian economy!!!
Hahaha i think u r black too
@@illegal5745 well I'm indian . You can imagine whatever color you like. To be honest I'm male so I don't use any of the products mentioned in video. But I'm just trying to be appreciative of the women here and supportive.
Mac was the first brand that made me realize that I can wear makeup too...
Hahaha
Yea
Yes
Mee too
but...was that on the affordable side😬
@@aishwaryasundaresan3494 foundation lasts for months and we don't wear it daily so that makes up for the cost
How much did it cost ?
only Priyanka found her perfect foundation shade and she was literally the most inexperienced lol she luckyyy
And it was a foundation which could burn hole in our pocket
omg yesss the struggle is real! I live in a Country full of goras so finding a brown girl foundation shade is even harder here!!!
wait which countries because the foundation shades in India would lead you to believe that its a country of goras
@@ananyainchal8525 😂
Exactly I don't understand why they wouldn't tap into this part of India for business.
ikr. I have experience living in India and America. America caters to poc better than country full of brown people@@alizaaslam3275
@@ananyainchal8525 Even celebrities in America want there to be inclusivity, whereas the celebrities in India don't even acknowledge people who aren't light skinned
tru dat girl
@@hannahwilson4022
My hands and face are two completely different colours because my face gets tanned and my hands are always covered so if the tester matches my hand tone I would buy 2 shades darker 😂
So true . !!!!😂
Ulta case, many people I've met have really tanned hands since they cover faces W dupatta
or maybe just swatch it on your face
Mine is your complete opposite! Hands 2 shades darker than the face!
@@kirtisawant9288 same here
I’ve come to a conclusion that men are easier to find than those jeans, bra or that damn foundation 😭
🤣🤣🤣👏
Dammn true
Damnn true
Y’all need to try fenty beauty foundation because Rihanna launched 40+ shades
EDIT: sorry guys, I didn’t know that it was not easily accessible in India 😔 I’m in Canada and it’s quite easily accessible here and is actually cost friendly, in comparison to comparable luxury brands such as Lancôme, Estée Lauder, etc. The price of one here is approx $35 and it lasts a while. Although I do agree, it’s not the best for dry skin as the foundation dries down matte. I’m oily skin type so it works for me and I still powder after.
Hopefully one day Sephora stores in India will be able to provide the same products that they do in the North American ones, that way we can all have access to amazing products 🙂
But FYI, we’re all beautiful in our respective shades, regardless if we’re wearing makeup or not 🥰
Yeah...
It is expensive af
@@sapnesuhaneladakpankeallep8828 it's worth it.......
@@anantharaman1972 la girl hd concealer has many shades too(for dusky complexion)..I mean if you are looking for jugad.
Yeaa me too. But I'll have to sell myself for that. Even then it won't be enough.
Hey hey hey
I have a lighter skin tone... even with a lighter skin tone I couldn't match a foundation
I bought a foundation and I had to put makeup for my sister engagement... it sucked and my face looked yellow .. I completely hated myself for wearing makeup on my sis engagement
Never Swatch your make up on your wrist. It doesn't work! Blend your make up near you jawline.
May I know why this channel don't have over a million subscribers??
Yea I agree
This video is exceptionally good but they are generally quite lame
Exactly!
I am so happy to see these women, feels so empowering, not on account of the content but just their presence in a video is so completing.
its interesting when aranya mentioned the women at makeup counters suggest lighter shades for her foundation choices. here in america, a lot of the clerks suggest shades that are quite orange for my skin. most indian skin has a golden neutral vibe to it, but until recently, very few brands carried that option. especially if you're in that "too dark for tan but not quite dark enough to be deep" category.
Or just don't buy a foundation. save money. drink plenty of water and slay it!!!!
- yes, I'm hella broke viewer.
Omg same🙂
Lol same
😊 not everyone glows with water. It doesn't work that way hon. Trust me. 😪
you can't treat pigmentation by drinking water....I wish everything was that easy.
@@soumimajumder6076 hmm...that's sad. * still filling up my water bottle *
cause you gotta stay hydrated for summer bruh.
Tip: Gals Just save money and buy a foundation from a bigger brand like MAC, Nars, Bobbi Brown, Estée Lauder they actually have a wider shade range which also caters to Indian skin tones. They maybe high on the wallet but atleast it will match our skin tone.
And I guess the sales person do recommend us a lighter tone foundation because the foundation does tend to get darker once we have applied it on our face.
Not only will it match you better/perfectly it will also last longer performance wise and product wise because high-end luxery brands provide you with a higher pigmented complexion product.
There are some winners at all price points but I agree they're hard to find. One other trick is to buy high-pigment products because they are going to go so much further than regular foundations, which usually only have 15-30% pigment. RCMA foundation, for example, has 50% pigment. Kevyn Aucoin Sensual Skin Enhancer is another super high-pigment one that I use. You literally use under a rice grain amount for a full face application. Pro MUA products like Cinema Secrets, Graftobian, etc. are in the same boat. They last forever. The one regular product I use is, like you suggest, a high end one - Giorgio Armani Luminous Silk. I use only a few drops and get great results. Shade adjusters are the best way to get the perfect match - I personally use Temptu and RCMA adjusters - so worth the investment in good products.
"After she stole my foundation... thanks mom" 😂😂😂
The black shirt girl looks like Meghan Markle !!
Yes
I think so too
She is really very pretty
No I don't think so she is pretty tho
And why do you say that? Oh of course..not according the conventional standards of beauty..
*I just apply Lipstic...n eyeliner...:"))*
*i dunno y i don't like using make-up..*
Lipstick and eyeliner is still make up
@@maryann1541 lol i know.....it's a make-up item...
but only putting on some Lipstic n eyeliner is not make-up..... make-up means doing full face make-up n all...
u know wat i mean!
it's their choice if they wanna do makeup, if it builds up their confidence and they love applying makeup let them do it. It's their choice
@@gureenabts9004 bro...no one is against make-up....so chill!!!!!
if anyone doesn't like doing make-up it's her matter...but it doesn't mean she is against make-up n all!!
*so take a chill pill:))*
@@vanitas562 k3g😂
I've been there. The whole process of going to the store, getting what you think is the perfect shade for you and then coming home and trying it on and getting disappointed.
Why is it so hard to just get what you're looking for? Make-up brands need to step up if they want long term customers.
I think you can buy a foundation online only when you are buying it for the second time after you have perfectly matched it first time buying from a showroom. 🤔
The thing about foundation is, the colour they give you is the colour of your neck, so that it matches the body, cuz the face is usually darker than the body and if you apply the exact face shade, your face and body will be different colours and that doesnt look good with any outfits where the arms show. And the greyness, you have colour correctors for that.
I live abroad and as a theatre kid who does theatre performances, OMG I CAN RELATE TO THIS ON SOOOO MANY LEVELS. This one time I was the only person who never got to wear foundation for one my performances because they didn't have the right shade.
My face legit is 3 shades darker than my neck, no chance of doing a good blending job.
Scrub tone moisturizer. On regular. Tone everyday. Then you get an even tone. Masking is imp for brown girls to stay on a single tone. So you get a set shade that will blend in and oxidize just right.
@@poornimavijaykumar1925 Most of us will never be a single tone... You can tone, scrub, microderm, skin needle, use umpteen serums from retinol to aha and bha, use every form of mask and sunscreen every day...For many folks it won't even out completely. And the truth is I wouldn't want it to - my pigmentation is like natural bronzer that adds dimension. Hyperpigmentation in darker skin tones is very common and isn't going to be resolved with topical treatments. The trick is to work with it and use different shades and adjusters.
@@kishlette1809 love I'm as brown as they come. Southern Indian brown. I never said doing a skin care routine as many women around the world do it is to become lighter. Skin care is to have an even skin tone. Tone dsnt just mean color but texture reduced pore line... Etc but if women any which ever color (let me specific) still wanna look like babadook can go ahead applying one shade they bought 6 months ago. Your right about adjusters but most Desi woman won't shell out nearly 2grand every time they have to adjust a shade. I just started my 30s brown or not we all age. That's when you need more of a routine to have a face to put make up on
Don't worry, that's perfectly normal. Many people have multiple shades on their face not to mention their neck and body. My advice is to learn about colour correctors to avoid ashiness as you apply makeup and work with your skin tone.
@@rhihenderson7742 Aye Sir.
I dont know her name but the girl with black bindi is so beautiful 😍😍
But they introduced everyone WITH their name
Aranya johar
Yeah 😍
I think it is easier to find a perfect life partner than a perfect shade of foundation.......
All of you are so beautiful.
Yes
No they are not and it is ok.
@@beimmortal352 they are for me :/
Dey r not
None of em are beautiful. Inside out.
You all have lovely skin. Also this is an important conversation and we needs to keep it going!! You girls are awesome 👏🏽
Why the heck don't indian brands produce foundation colors for indian skin tone? 99,5 of Indians have darker skin tones and they produce colors for 0,5% of the population which has light brown skin tone, not even white.
Seeing so many of my gorgeous dark skinned sisters in one video is taking my breath away. This is what we need! Loved it⭐️⭐️⭐️⭐️⭐️
So excited about Priyanka Paul being part of the group.
That fuckin anti national twitter troll bitch?
Jeez your generation is lost cause.
Stupid bitches y’all are falling behind a rice bag convert.
One dumb bitch you’re.
@@SR-kg5qu stop shouting and leave 🙏
So true. It's so hard to find darker shade foundation and the once that have the darker shade range are wayyy too expensive.
For us melanin rich skintones, the neck will always be darker than the face while the chest fairer. So the best way to match is to apply the chest matching foundation/concealer at the middle part of the face where the yellow highlight powder goes and go with a deeper/neck matching shade on the periphery where the bronzer goes. This seems to be the ONLY way where you can match both neck and the chest for us darker girls. :/
Next problem: undertone?
Next problem: finish?
Next problem: allergenic/acnegenic/comedogenic?
Next problem: oxidizing?
Next problem: Summer shade winter shade?
Next problem: cruelty free? Vegan?
Next problem: Price?
Seems never ending. Ugh.
The struggle is so real. And the guilt you feel coz your money got wasted on the shade which doesn't even match your skin tone. That shit hurts.😑😑
Fenty beauty and NARS are the game changers
This is just so sad 😓
Lemme quote Beyonce cause she’s queen and this song makes me feel so precious: “Brown skin girl, your skin just like pearls. The best thing in the world. I never trade you for anybody else”♥️♥️🤎🤎
Yess !! Bey is a queen
The struggle is real! Being of mixed heritage I have brown undertones but pink skin. Trying to match foundation is a nightmare, because if I match my skin color, I tend to look washed out and gray. Trying to match undertone is challenging because I have to go with foundation that looks like it’s going to be too dark. I have learned to mix and match and like to use stick foundations because they are easy to blend. I have been using Clinique stick foundations for some time and I like them, but I did not know Bobby Brown had stick foundation, have to check that out.
You could also use shade adjusters. I use Temptu adjusters for liquid foundations and RCMA adjusters for creams. I also use 2-3 shades to create dimension to the face...
Oh, Hourglass have a stick foundation now - I actually prefer it to Bobbi Brown's...I like the finish just a little more...
Try Mac, fenti beauty, make up for ever, nars (budget)
And who buys foundation online until already knows the shade
relatable!!! I love this. quick tip, if you find a foundation at Sephora (and this mostly only works at Sephora), ask the staff there for a sample of that foundation. They usually have these little tubs where there can give you a few pumps of the foundation for free (also works if you're in a pinch but your foundation has finished, just act like it's the first time you're trying that foundation out :D ). This way you can bring home the foundation, test it under regular lighting (not the bright store ones) and also test for oxidization (that's when your foundation dries down into a darker shade after some time), amongst other things like durability and how it feels after a long day.
And to the girl who said that she breaks out after a full face of makeup, I used to get that too, but I learned that it was because I wasn't really getting the makeup off even though I was removing it with wipes. So it's about the removal process more than the makeup itself (if I have a full face on, I usually double cleanse aka two face washes and then a toner but if your skin is sensitive you might wanna try gentler products).
That girl with bangs looks like Isha ambani!!👍
Tamil Desi from the states here! The way i got around this is honestly by spending money on high end makeup. Like i drop $ USD 30 on an everyday foundation and $ USD 70 on interview/special occasion makeup. Though most times now I just wear my $30 one for special occasions and everyday now just use concealer on my pigmentation. NYX concealer $USD 10 and NARS concealer $USD 30 both have my shade but i am luckily only medium brown. In the states, i tend to be the darkest shade or second darkest shade, until fenty literally outsold basically everyone and now US markets are starting to make darker shades sometimes and more accessible than before (see the backlash of what occurred to tarte). So yea drug store makeup is right out for me between shade issues and sensitive skin issues (but thatbis a different store entirely) . Like the only drug store brands i could possibly wear if they didnt make me breakout were loreal, covergirl and maybelline. Weirdly enough, i seem to have access to more range than you girls did... now i am shook that america has more shade range than india (which is surprising and sad)
I'm from Canada and I recently went to India. I needed to buy foundation and concealer but for some reason nothing in India works for Indians. Its usually chalky, dry and just not appealing.
What's the issue here?!? In Canada, I could buy any brand and it works for me.
You guys should definitely do more of these videos cause all of them look so frickin gorgeous
This is story of my life! I spend money, buy these products, everything looks good in the shop, when I return home I look like a zombie!
Ugh, I’m an Indian-American girl and I appreciate how many shades are available to me now in 2019, including affordable drugstore choices. It’s unfair that the girls in india do not have access to affordable Indian brands like lakme because of lack of shades! So frustrating! No one wants to look ashy or orange. Gray face is the worst! Great foundation enhances your skin and makes it look healthy and even. I hope access to good makeup improves in india and that color matching is invested in!
I jus love the girl who tried Maybelline super stay. She's so coooooool.
Apparently on another video 'How beauty industry failed Women of Colour', they said its not that hard to make darker pigments of foundations. It really isn't, then BOOM Fenty Beauty comes in and saves us all. Yet sadly, its not easily available in the market in India.
PS: LOVED this video and also can we talk about how many sales workers up in our business and dump lighter shades on us
I wish Fenty and Jeffree Star cosmetics were available in India
I just loved this video and highly appreciate the effort these gorgeous girls are putting in dealing with the millions of problems we Indian girls face in our day to day lives.
The whole idea of using a foundation that we have grown up with in our great Indian society is to look “gori” even though rest of the body parts still look naturally darker. In my wedding I had the worst makeup of my life yet. My face and hands didn’t match. Well then I stopped using a foundation for a long time. I used only Lotus sunscreen products that had a foundation like texture after application. Only after moving to Germany I found the brand Manhattan which offered a wide range and economical prices. I use the Bronze 86 shade and it has never disappointed me.
I tan very easily and never loose my tan😶. I love how my tan is faithful to me, lmao
Thanks for this video! I was so disappointed that I stopped applying a foundation of any kind and I thought nobody has skin tone issues like me. I am so relieved after watching this.
Sephora has a machine that helps you find your "perfect" shade... introduced me to hourglass which was nice but I like estee Lauder better
Oh the problem of store light and trying the product at home, so real! This video is SO RELATABLE!!
I love doing makeup!!
But where is sristy the make-up guru???
She left buzzfeed
@@pragyaverma351 whatttt???? If she left I will unsubsribe. Does she have a channel???
She wasn't relevant for this video. She's not brown, more like convenentionally fair so she'll get her shade v easily in the market. But ya, she did quit BuzzFeed!
@@swarnimasingh16 are your sure she left cause I can't digest the fact 😱😱😱
@@tanishkaagarwal4028 She'll be appearing in Buzzfeed videos now and then but otherwise she's moving on to carry with her own work.
Nykaa does shade matching which actually helped me. Buying foundation online is perfectly safe and would match a person perfectly if they know very well what kind of undertones they have. So if you end up with a wrong foundation, it's only half the brand's fault. Sorry to say.
The fact that they didn't go for the shades based on their undertone, is making me so mad
I don't think they had many options.
No option in undertones.
PRIYANKA 👏 PAUL 👏 IS 👏 THE 👏 BEST
That awkad one is so true 🤣🤣🤷♀️🤷♀️
On a visit to India I really wanted to test out some Indian makeup brands like Lakme etc so i ended up going to this store only to find that they did not have my shade in literally anything. I usually fall on the Tan level of most foundation ranges (im shade 300 in Fenty beauty for reference). The sales lady kept trying to sell me a foundation that were honestly very casket ready .. grey eleganza whatever you want to call it. Finally I pushed her into showing me the last shade in the range and it was close enough that I could finesse it but it did not match my undertones AT ALL so i bought it but now I have to mix it with other foundations so i dont waste it. But, watching this video made me at least happy that people are trying their best to speak out on it. Thank you Buzzfeed !
Wait why do drugstores in India have less foundation shades than drugstores in the UK!?
I'm kinda shocked that's all they could find wow.
crusty bobusty india is obsessed with fair skin, even darker women use lighter foundation in hopes of looking fairer
@@ucdp020 Yeah I know the obsession with fair skin is pretty pervasive in Asia in general.
But I didn't realise it was so accepted, that the market for darker skin is disregarded altogether.
That's very sad, I hope things are changing.
Sigh. I'm of Indian heritage but grew up in UK, US and Australia. Went to India recently and was so disappointed with the lack of social and cultural change. It's still really backwards in many ways. In terms of cosmetics, I was shocked by how many skin lightening creams were shoved in my face! (I don't mean any disrespect to my fellow peeps but we have to acknowledge that there's a long way to go.)
I have never worn foundation.I just can't seem to get the shades right or get used to the feeling of wearing it.I have great deal of respect for people who are actually good at picking out and wearing makeup because honestly it is an art form.
Fenty bauty is the best makeup for brown girls!!❤️
Mac is available in India..it's a good value for money and have enough shades of brown for medium to darker skin ,Nars is super good as well and Urban Decay (all nighter is the bomb),and it's so pigmented that a little goes a long way,they are full coverage foundation and no need to apply lots ..I have a Mac and Urban Decay one ...been using both for a year now....also guys and girls get your hands on The Ordinary foundation...it's so cheap and really really good ...I use all my serums and peels and acids by this brand...it's the grail !!! Like 5 to €6 for a serum ...€6 for the full coverage foundation and they have a wide variety of shades. ..hope this helps!!
Trust me all of u look so gd without makeup
The annual function part was sooo true man😂😂
Ok ladies , listen up . To find your shade online use Findation.com
They’ll find you shades like the current foundation that matches you .
Here are some amazing drugstore foundations - under ₹1000
maybelline fit me
Maybelline Super Stay
L’Oréal Matt Magique
Wet n wild photofocus
PAC HD foundation (amazing shade range - my absolute fav foundation )
High end
Estée Lauder Double Wear
Fenty
MAC studio fix fluid
Mix foundations for an amazing finish . Apply with a damp beauty blender and set with a powder if you tend to get oily .
FENTY 👏👏
Fenty the best
Fenty doesn't supply to india
I use maybelline fit me and its really good!! Looks very natural
@@Momo-hl9xh Maybelline fit me oxidises about 4 shades for me ! Currently using pro matte by loreal
Exactly it's the brand marketing, the problem is they sell all wheatish, American, European skin toned foundations to the warm Indian skin tones .Add to it the deceptive yellow lights in the mall. Honestly I have tried three brands and all of them just gave the same white chalky look on being blended. Indian foundation market really needs to evolve.
almost all foundations oxidize so its better to choose 1 shade lighter
I think in order to match your foundation shade it's really important to understand your undertone: warm/golden/olive, neutral, or cool It helps to match near your jaw so that you can blend down your neck if needed if your chest and face are different colors!
Mac, Fenty, Bobbi Brown, Maybelline's Fit Me line, Loreal's Tru match line, Makeup Forever, and Cover FX are some of the few brands with wide shade ranges that you should definitely check out. Even if the price point is high, it's worth your money because you will finally have a shade to match you and base makeup is good to invest in.
Another tip when finding the shade in store: after they pick a shade for you go outside in normal lighting so you can see if the shade is actually good! Store lighting is tricky, it makes everyone look good and it's unnatural, most people will be off if they match their. Hope this helps!! :)
9:03 to 9:26... LOUDER FOR THE PEOPLE IN THE BACK
Whenever you go to cosmetic stores, don't buy anything until they swatch on your face and you have seen what it looks like in natural light.
This reason alone is why I have them swatch what they think works, and then I walk outside and take pictures at different angles to check and see that it matches. After that I find the one that matches best and ask for a sample (if possible). That way, I can see how my combination skin interacts with it over the course of a normal work day. Once the sample container is empty do I go in and buy the product.
If you're shopping on-line, go to matchmymakeup.com. It really helps! Good luck!
So true. You have to wear it for a few hours to see if it oxidizes, look in natural light and go home and look in your own mirror... Even better to get a sample and use it at home yourself veggie vomiting to a while bottle. I wish I figured that out when I was 18!
3:58 most brands calls me ivory,vanilla, milkshake,marble. 😂😂 ...miserable at names maybe
A huge advice for ppl who love doing makeup- Find your undertone which are neutral, cool and warm. And always pick every makeup product from foundation to lipstick to blush according what's best for your undertone. This tip saved my life.
I love you guys so much, and tip for the brown girl gang, stay away from Lakme foundations. It's sad that as an Indian brand catering to an indian audience with an average of tanner skintones, they do not even match the medium toned girls. Horrible.
I have like a wheatish skin tone which is a little bit on the darker side and I remember using a Lakme foundation back when I didn't know any better... And God! It was awful... Turned me into a clown with a white face!
Superb video with thought-provoking message.
Literally all my body parts are of different colours SO HOW AM I SUPPOSED TO MATCH MY NECK AND MY FACE SHADE
I think Indian stores don't carry the entire shade range of certain brands. In Canada, I have no problems finding a shade dark enough for me at the drugstore...obviously some brands have crappy shade ranges but wet and wild, maybelline and loreal seem to have a lot more shades than others.
Even in Australia we have darker shades, I have the maybeline superstay and there are so many more daker colours here compared to India smh
Why don't the stores in India sell deeper shades when these brands actually have a lot more shades catering to medium, tan and deep skin?! I'm intrigued!! Affordable brands like Maybelline, L'Oreal and Nyx sell way more deeper shades in the US!
Cultural beauty ideals drive it. The prevalent view, unfortunately, is still that fair is preferable.
Just buy a lighter shade for dark foundation and darker shade for light foundation.. Maybelline fit me works great for mixing plus it's cheap too 😋😋 I'm makeup artist so I do it allllll the time
Buying shades online is so difficult but sometimes is the best option as there are more shades available.
Maybelline, L’Oréal and Nyx have a lot of shades if looking for foundation on a budget (Fit Me, True Match, Control Drop range respectively).
There are websites where you can compare foundation shades from. I also watch some RUclipsrs who are close to my skin tone and adjust accordingly (darker/ lighter/ undertone).
If you are confused between 2 shades, I always go for the darker option. I can adjust a darker one with some strategic concealer and powder place. With a lighter one I just end up looking sick and mask like.
Hope this helps.
P.S: I really wish Indian makeup market could step it up and cater to skin tones other that light beige. :/
I ❤️ sonia's skin complexion
I am a brown skin girl with yellow undertone ,I use maybelline 24/7 superstay foundation in warm sun it's orange in color but it's my skin color in summer season. In winter i become light in color so then i can go 2 shades light in my foundation. My foundation does look gray on my hyperpigmentation areas .I think in Mac i am probably NC 35 or 40. People call my skin color caramel brown , milk chocolate brown or golden brown.
Aranya Johar, I came across seeing ur pic with Emma Watson on her Instagram!!!
the struggle is real and I feel like our skin tone gets overlooked now that companies are focusing on the extreme range
Gotta b comfortable in our own skin ! We got it for a purpose 😘
I am in the fair shade range for Indians but my undertone is YELLOW, so most of the time I look yellow. The brands have foundation for pink undertone that makes everyone know that something is wrong when I put it on.
So yeah the foundation range in Indian market only carter to 10% but due to the people acceptance of using fairer and pinkish shade led to a slow growth or stagnancy in diversity of colour range.
I don't apply foundation and stuff not even cc creams , they look so extra coz obviously Ive got zero patience to find my shade and also I'm broke AF!!!!!
Though I belong to the fair category , but I look weird , I mean it looks cakey on me , very artificial , I will wear foundation only when i get one that actually looks like my second skin
So I prefer concealer , they hide my blemishes too😌
In short I feel makeup makes me look ugly , "uglier"😂
Hahaha true
LA GIRL HD foundation! Hands down the best! I've been using it for a couple of years and it goes super well with my typical South-India shade!
Even I mix L'Oréal "True Match" Honey and Golden Beige to match my skin tone but it's still grey 😭
You need a foundation with a yellow undertone, not pink
Really appreciate the initiative. Hope cosmetic companies are listening. I don't buy foundation as it makes my skin look dead and grey. Have tried MAC and Revlon and everything in between.
And I am so fair that even maybelline’s lightest shade is dark for me🤦🏻♀️ these stores need better shade ranges!
I am medium skin tone... olive, actual shade NC37. I buy two shades warmer/darker - NW33. Makes me look nice and tan.
You girls are too gorgeous for those stupid foundations TBH! I liked looking at the non foundation side more...🤭 I was like this is more beautiful dude!
All cosmetics shops should have white light instead of fancy lights as it helps in buying the right shade. Orange fancy lightings make everything (right from foundation to lipstick shade) look different. That's the main reason as to why foundations/any cosmetic product look great on you in the store and when you wear it at home you get to know that you have brought the wrong shade.