Rethink and the Amazing, Awesome, So Sweet, Very Good Cannes

Cannes Lions 2024 may officially be in the can, but many folks are still coming down from the high of a whirlwind week. That rings even more true if you came home with a literal pride of (Cannes) Lions, like the brilliant team at Toronto-based indie agency Rethink.
With a whopping 25 wins, including Independent Agency of the Year, Independent Network of the Year, Strategic Agency of the Year and the Grand Prix in Effectiveness for their Heinz client work, it’s safe to say this year’s Cannes Lions went - in the words of Larry David - “Pretty, pretty good” for the team.
IAN caught up with Rethink’s Global Chief Creative Officer, Aaron Starkman, to take a look at some of their award-winning work for Heinz, Coors and Epidemic Sound and bless us with some inspiring and “refreshing as f*#k” straight talk about the importance of building trust with the client to create great work and take risks.