Is luxury history? - Jean Noel Kapferer
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- Опубликовано: 24 мар 2013
- As luxury brands extend their global reach and add more shades of luxury stretching down to the mass market, are they drafting new models for profitability and value growth or writing themselves into the history books?
Imagination hosted an event at their Store Street office to explore these issues.
Speakers included bestselling author, Professor Jean-Noël Kapferer and James Lawson, Founding Director of Ledbury Research.
After watching this presentation, it’s much easier to differentiate between Premium Brands, Fashion Brands, and Luxury Brands.
Premium brands are like Lexus, Mercedes, BMW, Audi, Infinity, Acura, Samsung.
Fashion Brands are like Apple, Ralph Lauren, Gucci, LV, Prada, Ray-Ban, Alexander McQueen, Coach, Michael Kors, Off-White, Nike, Adidas, Burberry, Balenciaga, Valentino, Giorgio Armani, Versace.
Luxury Brands are like Christian Louboutin, Fendi, Chanel, Dior, Bottega Vennetta, Loro Piana, Brioni, Goyard, Patek Philippe, A. Lange & Sohne, Vacheron Constantin, Ferrari, Bugatti, Bentley, Rolls Royce
2:50 from product to retail, digital based
9:10 luxury definition
(ii)
sectors 12:12
13:30 started as tribute to god
sacrifice 13:45
-16:30
18:00 luxury brands as medals
-by definition international
(iii) as specific strategy
19:40 the way you achieve goals
21:00 premium vs fashion vs luxury
-22:30
25:30 luxury business model in action
Very interesting presentation, It will help with my luxury dissertation. I hope I can build other people's dreams after I graduate.
Interesting presentation and interesting insights. Some insights on license business need additional verifications
This man is right, Creed just sold their family company to one of the big groups.
Which book is he referring to?
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
37:30 Meanwhile Vuitton made a collaboration with Kanye West lol
Ergo, LV is not luxury.
at 5:35 he says: In India, water is a luxury. They do not have it. !
Has this guy even travelled to India? :| India is a country of 1.2 billion people. Try drawing a circle on the globe to encapsulate an area that has 1.2 billion people. And then try pointing out any one single area containing a population of 1.2 billion that does not have issues like health and poverty....
It's quite silly to classify India as a country that has issues like "Drinking water"! Especially in today's day and age.
for itiots like you - en.wikipedia.org/wiki/Water_scarcity_in_India
I believe his comment was an example of induction, not meant to generalize the entire country's water situation. Given his background, it's more about highlighting specific challenges, not dismissing India's diverse realities. Let's not over-interpret his words and recognize the broader context he's addressing
hahaha exploitation of the religous genius