Coca-Cola Small World Machines - Bringing India & Pakistan Together
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- Опубликовано: 28 сен 2024
- www.coca-colaco...
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Go behind the scenes to learn what went into making the Small World Machines a reality: CokeURL.com/5df8
CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Chicago & Sydney
GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
CHIEF CREATIVE OFFICER: Andy DiLallo
EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
ART DIRECTOR: Justin Carew
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark, Michelle Browne
EXECUTIVE STRATEGY DIRECTOR: Wells Davis
STRATEGY DIRECTOR: Olivier Tse
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
DIRECTOR: Patrick Fileti
DOP: Patrick Fileti
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
2ND UNIT DOP: Angus Forbes
TECHNOLOGY PARTNER/COMPANY: The Super Group
PRODUCTION COMPANY: Highlight Films
MUSIC COMPANY: Song Zu
![Cody Johnson - I'm Gonna Love You (with Carrie Underwood) [Official Music Video]](http://i.ytimg.com/vi/yy9PuYMU29g/mqdefault.jpg)
I am a pakistani girl and I really agree with this message. india is awesome! I just want us to be friends :)
Why should I be held responsible for the doings of other people from my country, I have done nothing wrong.I don't hold grudges for my country either. Let's be friends!
Thank you so pls request ur govt to stop supporting terror and return to your original culture and heritage..... This Arab culture has destroyed Pakistan
You are responsible because you are the ones that support your government and state that sponsors terrorism in India and yet you live in ignorance.
@@chandrait2004 but ur country s relation with arab country what about that??
@@devendravijay3545 ur the one who Scatter hates
Cl8
This is so amazing! I have some Indian and Pakistani heritage but was totally unaware of the situation between India and Pakistan. The world needs more people like this that are will to be friends and put differences aside.
I don't even care if this is a corporate promotion. I'm just glad a company has at least tried to portray something so genuinely positive
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wish more people from both sides of the border visit each other... i have this experience and it changed my prospect about Indians forever.. i cant explain in words it was like stepping into a part of ur house which u have never been to before.. wish we had students exchange programs between us.. only then the people would get rid of their misconceptions..
with love from Pakistan.
Yeah my country is in the same situation just like Pakistan and India the people are so friendly to each other but are governments won't let us be friends it amazes me how leaders tend to make hard for people to get along.
Love you brother. :) Love Pakistan. :)
Even if Indian government elected by people is ready, the coup guys - Pakistani military government will never be ready
@@videogamepro964pyru ivyjt
Mashallah. Dil khush ho gaya. Kash yeh screen k bijae real mein milen. Agar dono countries ke log dil ki nafraten mita kar ek ho jayen, to talent ki base par puri dunya ko hila kar rakh sakte hain. Dono ka music top ka, actors top ke, aur bhi bohot kuch. 2015 aa gaya hai, pata nahi kyu abhi bhi kuch logon ke dilon mein nafrat hai. Please purani baton ko bhula kar ek ho jao aur dunya mein dosti ki ek misal peda karo :-)
Before 1947 we were one...! I'm proud to be indian and Pakistani! Long live ind-Pak May Allah bless both Countries and bring peace.. and May Allah crush all the terrorists who separates us.. India Pakistan Zindabad!
davebatistaaa1 990okko0p0
jńu
Even as an agnostic, I approve of what you are saying.
nier brought me here
L9x. C🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉😂😂😂😂😂😂😂🎉🎉🎉🎉😂🎉🎉🎉😂🎉😂🎉m7🎉🎉🎉🎉🎉🎉🎉🎉🎉😂🎉🎉🎉🎉🎉🎉🎉
If you are an Indian or Pakistani living in the middle-east, Europe or the US, and you happen to meet a Pakistani or an Indian, you'll know how similar we are! You'll proudly tell your European, American and Emirati friends that you are not so different after all! You'll have tons to share, first of which is Cricket, then comes movies! It's a different feeling altogether! It's amazing. I really hope we can live in harmony and get to know each other better!
I'm not an Indian nor a Pakistani, but this video made me cry. I hope both nations would be friends again. =)
Same!!!
+Romeena Anne Same, I am a Chinese
+Romeena Anne we hope good
+Romeena Anne
as long as politicians in both countries dont stop their assholery
no need to cry mam.. it cud never be possible and will never b possible.. bcoz only indians want to make good relationship..
~ This was an incredibly great thought of having a machine like this to really see who the neighbours are :) Coca Cola comes up with many great ideas all over the world but can we have something like that in Hong Kong? The sharing can was a good idea too but again we should have access to it in hong kong too!! :)
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We must do this for any country that has a history of hate, I'm from America and if we did this with Russia China ect, it would change a lot, people must realise we are all the same and just because your told to hate someone for some absurd reason dosnt mean you have to, Much Love From America and Keep The Love Flowin!
I don't know why I'm crying! It just made me so happy!
Hi guys I'm head of global advertising at Coke. Firstly thank you for such passionate debate. For those that are pro this idea we feel humbled and inspired to do more #workthatmatters. Taking a stance like this is always risky but the overwhelmingly positive comments and likes are all the fuel we need to do work that goes beyond advertising. For those that don't like the #workthatmatters approach - all we can say is we will try even harder next time to change your mind.
Coca-Cola sure knows how to make beautiful touching ads :)
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@@ArissaAyumi I second the motion and my house is filled with my coke collection
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This is realty, this is what peoples from both country like,
today whole world is globule village, if Europe can join together, then we can also join,
we must support this type of events,
Thanks to Coca-cola and all those who brings this ideas
i have met so many pakistani and i donot feel any difference between us love from india
Ruchir Sharma
Oldu
i love india....i always did...love from lahore
ঐঅঁঐঐচচজঠঢঝ
ননপ
this is such a great campaign so much love in it loved watching it. Great concept uniting 2 neighbour con tries With love and Communication. Great job Guys
Glory to Yoko Taro.
Getting inspired from something that was related to the Indian-Pakistani culture, and put it in his game.
Nier Automata is a gift that keeps on giving.
Hemang Chauhan Can you explain it without giving spoilers?
It's impossible to do so. And I can't put it to words, it's only something that one can experience in the interactive medium.
All I can say is, play the game. Even after you think its ended, keep playing. Keep playing until either your hands fall off or the game asks you to stop. Trust me, you will know.
Cheers :)
Fillmidedecexo
@@joelmasantos7561 artesanato
How can someone dislike this?. Guys don't let handful of haters rust your minds.
This video should give everyone hope. If they can do it, any country can. Great message Coca-Cola. Way to do something beautiful.
ka mad
Good work Coca cola! Love this one!
"This is what technology SHOULD be doing for us--ALL OVER THE WORLD! At first, my favorite part of the video was the "dancing together" that we witnessed. After re-watching the video a few times, I came to realize that my ABSOLUTE favorite part of the video is the SMILES!!! Life shouldn't be measured in how big your paycheck is, how shiny your car is, how big your house is, etc. Life should be measured in SMILES...& the MORE, the BETTER!" - Skull6, proud Coke drinker
This makes my heart so happy. I love what Coca-Cola is doing for people.
Very nice .....being human
Been binge watching all these commercial they are all so good!
We need that machines in Seoul and PyeungYang!
it amazes me that people always find a way to find something negative to say.... peace within this world will come from evert individual finding peace within themselves. do some soul searching... find a reason to love yourself more... find a reason to live your life through love. value oneness, togetherness... everything that defines us divides us.. we are all energy, we are all spirits, stop being distracted by this physical world... love is love. i love everyone. love&light & peace to you all
Though I don't drink soda, I LOVE cocacola for this idea. It's probably one of the most brilliant ad campaigns I've EVER seen!
If this was truly implemented...great job on the marketing department Coca-Cola. On both the existent user and in penetrating evolving new markets.
Many times I saw this Ad.. I really love it. I request Coca-Cola to do such events so that people can close each other and forget their past. And I will love to be work with Coca-Cola.. Respect ❤️
such a nice moments peoples getting heppy to see eachother
i truly hope that one day our country will unite again to do wonders as we did it in past...
Superb.One Idea at a Time. If only governments could learn from corperates
I LOVE PAKISTAN, FROM THE HEART OF INDIAN!!!!
same to india from the heart of a pakistani :)
Monica Rana
So sweet 😍
I am indian and this is very great and sweet
Wow! Goosebumps and tears in my eyes! Just too good! Been to Lahore, it was just like our own Lucknow and some parts like Delhi!
This can bring tears to ones eyes..... Only love... No more room for hatred
I LOVE PAKISTAN FROM THE HEART OF INDIAN
same to india from a pakistani :)
banda y. corrii
Tinu George
:-)
Appreciated
Thanks man I love Indies to 😀🤗
@@asdjkhasdhjasd a
Amazing! We need to start appreciating one another
tğğğt bbnb bbnbnnnn😮
ArabsArabsArabs
Exactly what we need! Netalog bhale khelte rahe, aam janta sabhi ek hain. Dilwalo ki taraf se hats off to you coke :)
Made me cry! We need to promote things like this, instead of violence and hatred. In the end we are All Human beings, we need to start caring for one another. Promote love and peace universally!!!
Beautiful.
I wish they would do this for Hong Kong and China
Almost cried watching this. *tears of joy*
*teary eyed* I hope both countries unite. This video made me cry and also warmed my heart simultaneously.
This video makes me to watch again and again....when i see pakistan people in Dubai and UK i treat them like my brothers....next time when you see people from india/pakistan give a hug and make them friend.......Indian
nice of u :) i will do the same :)here
coke is so brave to do something like this and i think its really nice. Great job coca cola!!
India n Pakistan r brothers from different mothers................love u coca cola .....now i will quit other brand drinks .....
they r not from different mother, they r from same mother, we Bangladeshi too.:)
Capitalism won
Coke a day
Diabetes is on its way.
In fact, Coke is one of the "greatest places to work" the have work life balance and they employ thousands of ppl world wide
we need this again please 🙏
MashaAllah, absolutely amazing Idea. Good job Coke, perfect..
Speechless
M an Indian But this video made me Cry...Love you all my Indian and Pakistani brothers...India Pak Zindabad
I'm proud 2 be a die hard fan of coke, being a Sri Lankan have 2 admit I almost had tears on my eyes while watching this clip. Mandela was right people learn to hate they could be taught to love for love comes naturally to the human heart.
Cocacola is good making sodas. Great in charities
This is one of the most inspiring community marketing initiatives i have seen in a while. Well done Coca-Cola
great initiative.. we are humans first .. not hindus or muslims , indians or pakistanis ,white or black or tall or short.
let's respect and get huge respect
coke.. u r the legends 👏
So touched !!!!
hats off u to coca-cola for sharing our thoughts in your video.....
i cried
Thanks to Coca Cola--we the people of both countries every time make our perspective on the basis of what we are getting from newspaper, tv news and from our politicians..but we never ever talk to the people each others country..This campaign shows that we all are human beings and we love each others...before making your opinion we must need to read about each other and understand things that nobody loves war..and once again thank you coca cola..the people of both countries desperately need this kinds of campaigning..
it's truly inspiring, how both nations can be united again... such a miracle, never wonder that coca-cola can bring people together
I hope you will continue to do this.. this could mean a lot to people
Tears of happiness and joy from this video.
dear Santa Coke, in 2014 please do the same between Israel and Palestine...
I think it's the right time to comeback .
And UNITE both the NATION'S.
This brought tears to my eyes
Nice touch, Coca-Cola! Very well done and touching message
The best yet!
This is very touching. I'm crying
I salute Coca Cola, gr8 effort......gr8 feeling.........a million thanks to coca cola
loog kine kosh hoye eik doje nu dekh k .fir v duniya kehndi india pakistan eik duje de doshman ne ..doshman sada koi hor a jis da sanu pata nai lag reha ..
Wowww...I almost cried....really good initiative coca cola....Way to go!!
2:04 HEAVEN...
well done Coca-Cola. We need more things like this around the world, what a great world it would be if we was to be all united
Liam davis,
We obviously do want to talk to each other
I live in the uk and i have indian friends it's mainly india and pakistan who have the problems they don't want to be enemies its just hard to explain
I am Indian.I love to visit Pakistan.........
Po....bomb pottu kolluvaan
Next step, israel and palestine
Gonzalo Vanini
Jewish are enemies of the Islam and also Christine's.
Brilliant! Finally, this can set a good example for other huge corporations to put their power to good use and make the world a better place. Do something for Greece too:)
this is frikkin awesome...
now to place two of these in two army camps:)
Anyone knows the music? It says music by Song Zu but I still can't find it...
Karl P.
@@alexanderynonanysla1305 show ,pessoas saindo do tradicional, e se alegrando. Muito bacana o que há Coca cola fez nota dez em marketing.
I think it would be awesome if Coca-Cola did this with Israel and Palestine.
As someone who nearly lost his mind trying to find out tune that song was near the end. It's the tune of the beginning of Turning Japanese by The Vapors. Like if you had it bothering you too, so that we may help people.
i'm thanking Coca Cola to take this kind of initiative to reunite people around the world. keep it up the good work! :)
ur Mentality and way of Thinking infect Knowledge Tells The Truth and ur world in which u r livin. nyways enjoy in ur own world.
WE WERE ONE, UNITED WE WERE STRONG, MIGHTY COUNTRY, UNBEATABLE.
HOPE AT LEAST WE WILL UNDERSTAND EACH OTHER ONCE AGAIN ONE DAY,...........
Love the video!
...Glory to Mankind
Glory... to mankind
Glory, to mankind.
Glory to Mankind
-All Yorha units
one of the best ad campaigns ever by coke
Um neither Pakistani nor indian. But this made me cry 😀 keep up the good work coca cola !
One of the best advertisements ever made.
Best Video on the internet so far.
ITs nice to see them doing something together :)
Tears falling for this wonderful idea.
Brilliant! Beautiful! Touching! so many things, but if I had to choose just one word, this video is WONDERFUL. Keep up the good work.
Best ad in the world
Wow.. amazing.. nice idea of making a good relationship between india n pak..