Drowning in Unsold Art? The One Skill That Makes All Others Obsolete

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  • Опубликовано: 5 июл 2024
  • Drowning in Unsold Pieces? Selling Secrets Galleries Won't Tell You!: • Drowning in Unsold Pie...
    ✨ Drowning in Unsold Art? Here's the Key to Unlocking Your Success! ✨
    Dries recounts a personal experience when his artwork was once rejected by a gallery only to be praised by the same institution years later. 🖼️💔❓ The twist? The artwork never changed. So, what did? The answer is in the art of perception and the power of marketing.
    🔥 HIGHLIGHTS: 🔥
    Personal journey of rejection to recognition 🔄
    The game-changing realization that even the greatest artwork needs an audience 🌎
    Deep dive into Damien Hirst's success and the art world's biggest misconceptions about him.🎨🧩
    Breakdown of why marketing is a SUPERPOWER every artist needs.💥🚀
    💡 KEY TAKEAWAYS: 💡
    The Power of Perception - How art doesn't age, but perceptions do. 🖼️👀
    The Damien Hirst Enigma - Exploring similarities in works, what truly sets him apart? 🎨🔎
    Art & Originality - Does being unique really matter? Or is it all just a marketing game? 🤯
    Andy Warhol's Wisdom - Why attention, regardless of its nature, is invaluable. 📏✍️
    Seth Godin's Genius - "People buy relations, stories, and magic." 🌌💫
    Marketing 101 for Artists - The crucial skills that can elevate your art from the studio to the spotlight! 🌟
    🎁 SPECIAL BONUS: 🎁
    Stick around till the end of the video for a FREE Perception Evaluation Checklist. This invaluable tool will provide insights into how people perceive your work, putting you in the driver's seat to steer their impressions! 📜🔍
    🌐 Final Thoughts: 🌐
    Marketing isn't about changing your art, but about magnifying its reach. If you're an artist feeling lost, this video will illuminate your path to success. 🛣️🌟
    Join me in this journey to decode what truly matters in the art world and discover the one skill that stands tall above all others. 🎨🔝🔍
    Other links for the curious souls:
    Saatchi Art:
    www.saatchiart.com/Dries.Ketels
    Website:
    driesketels.com/
    Course on Grant Writing for artists:
    www.udemy.com/course/grant-wr...
    TikTok:
    / driesketels
    Instagram:
    / ketelsdries
    Facebook:
    / driesketels.art
    #DriesKetels #artists

Комментарии • 73

  • @driesketels
    @driesketels  6 месяцев назад +2

    Grab the free Art Fair Checklist Here (20+ pages):
    forms.gle/QiUTYtw4i9AXE6tb7
    You'll learn:
    - How to sell art: Following our guide will equip you with strategies that could significantly boost your art fair profits. Imagine making consistent income from your art.
    - Boosted Confidence and Recognition: Navigate art fairs with the poise of an experienced artist. Your newfound confidence will not only attract more admirers but also open doors to invaluable connections and opportunities in the future.
    - Save Money: Learn to budget effectively, ensuring you maximize returns while keeping expenses in check.

  • @kylaallen822
    @kylaallen822 2 дня назад

    Late to the party but I SO loved this! I am an ADHD artist meaning...I constantly change the type of art I am working on, the style, the meanings. I was once criticized for "not having an art style" and was devastated. I'm an old gal, and hearing you say "art style is overrated" lifted so much weight off my heart, even decades later. Thank you!

  • @christopherkopeikin5536
    @christopherkopeikin5536 8 месяцев назад +11

    Thanks for all your work on this video, I wanted to comment on a few ideas that were highlighted.
    As an artist, personally in looking or developing a style I was never even thinking about money. I make art because it’s a part of my personality and when I don’t do it I start to feel down. So possibly people who are so focused on a style or these other ideas are more looking at art as a way to make a living so they are coming at it from a whole different place.
    The second thing I wanted to say is that in my opinion these exact topics are what’s wrong with the art world today. It has become nothing but another investment for people to manipulate. Not everyone can be an artist, everyone can be creative but being an artistic person is a personality like outgoing, shy, sociopathic and it comes with traits. In my opinion many people like Damien Hurst are businessmen marketing something. It’s really sad the damage it does and how skewed it makes everything. I have seen people who are immensely talented get passed over by someone who is not just because they were more eccentric and outgoing, that in my opinion is not art anymore that’s marketing. Thanks again for the video

  • @nikkiminkinow1378
    @nikkiminkinow1378 2 месяца назад +5

    Great video…agree with the advice. People buy the artist as much as the art. In the case of Damien, perhaps he’s not a “cheater”, but he probably sold his soul nonetheless. What is the cost of “art fame”? The Bizarre and Macabre? Is it the goal to disturb, revolt, or shock? Art should stir the soul, inspire, and engage us in beauty…and sometimes challenge us towards a higher good.

  • @AlexChavezArtist
    @AlexChavezArtist 8 месяцев назад +12

    Art only needs to be honest to be good. Damien Hurst became famous creating dishonest artwork.

    • @AlexChavezArtist
      @AlexChavezArtist 8 месяцев назад

      Art is dead. Due to clowns like Damien Hurst and his like Koons & Warhol all the way back to Duchamp. Are you going to just put another nail in that coffin for a fake construct like money ?

    • @driesketels
      @driesketels  8 месяцев назад +2

      Interesting thoughts, I always love to hear different perspectives on the same topics. So if art is dead how would you suggest to bring art "back to life"?

    • @jawadkazmi8856
      @jawadkazmi8856 8 месяцев назад +2

      He did not say "Dead" he said dishonest- not truthful or disingenuous not from the heart. If I'm correct in interpretating his view.😂

    • @EffySalcedo
      @EffySalcedo 8 месяцев назад +3

      Hirst Art = Honestly Dishonest ! 😅

    • @AlexChavezArtist
      @AlexChavezArtist 8 месяцев назад

      Warhol and Koons are upfront and honest about their work but Hurst is not.
      @@EffySalcedo

  • @judilynn9569
    @judilynn9569 3 месяца назад +3

    lol Damien Hurst absolutely stole from everyone. And he had a staff of workers who actually created the pieces.

  • @deelynn8611
    @deelynn8611 3 месяца назад +1

    I agree. Whatever works to sell your art, what is wrong with that? Being a "sell-out" means way more people liked and bought your art. Same with hit songs, hit books etc.

  • @annavernick1490
    @annavernick1490 8 месяцев назад +3

    What I learn from observing Damien Hirst is that he has a boundless enthusiasm and confidence, and enjoys taking inspiration and lifting it to a new experience for his audience. He is a showmaker. I have read your notes onscreen and realise that my own efforts have been dedicated or swayed to making decor for high end interiors and high paying decor customers.
    The only cultural activism i feel like expressing is stop the killing! A whole row of canvases of urban landscape and setting them on fire, in a large sophisticated gallery. I wonder who could sponsor that? As always thank you for your insightful goading to action for artists. Luv what you do.

    • @AlexChavezArtist
      @AlexChavezArtist 8 месяцев назад +1

      You’re welcome and thank you for this chat. I truly love your videos and appreciate you offering so much good information without asking for payment first.

    • @driesketels
      @driesketels  8 месяцев назад +1

      Thanks for your insightful comment. Nobody is stopping you from burning some canvases ... No sponsorship needed.

  • @sabelomncwabe5818
    @sabelomncwabe5818 День назад

    You are a good analyst thank you so much, i get inspiration 🙏

  • @pseudonamed
    @pseudonamed 8 месяцев назад +5

    Many of the observations about Hirst are things he did after he was already famous. Once you're already big it's easy to keep building your brand. But how did he get big? A lot of it was because of Saatchi being well known and everything Saatchi chose at that time period became gold. Something that is hard to replicate. However the observation of his early art being controversial is true. Getting attention helps. Also it's easy for him to produce many dot paintings because he doesn't actually paint them himself, lol.

    • @driesketels
      @driesketels  8 месяцев назад +3

      Powerful observation indeed, some of the things are being speed up by the fact that he is indeed already famous. I obviously can't change that... On the other hand that doesn't mean we can't learn from his strategies even though he is playing at a different level then us.

    • @journeyofaconfusedartist
      @journeyofaconfusedartist 7 месяцев назад +1

      He was born in Bristol, Uk, and grew up in Leeds. I Studied art at Leeds University but lived in Bristol with the Banksy crew. Flip-side

  • @JustCreateReihanTrandafir
    @JustCreateReihanTrandafir 3 месяца назад +1

    I have learned so much from your video's in 2 weeks in selling that i have learned in 4 years. Thank you 🙏🙏🙏💯💯💯❤

  • @jamhot8243
    @jamhot8243 7 месяцев назад +1

    I’m a digital artist… I’ve been doing ok but hit a dry spell… love your channel, I’m learning a lot!!! 🙏🏻

  • @elizabethbarsanti4297
    @elizabethbarsanti4297 Месяц назад +1

    Top right hand corner “settings”, select speed of commentary (slower or faster)

  • @elizabethbarsanti4297
    @elizabethbarsanti4297 Месяц назад

    Enjoyed this illuminating analysis very much

  • @icenberg6055
    @icenberg6055 7 месяцев назад +2

    I had a portfolio reading. They tells me "we see that you are only playing" - it's shit. But i know that i have my style. Maybe not the better technique but i have things to tell. But i can't understand how to make marketing to reach collectors. I hate likes on Instagram. I hate reels that im forced to do(a post make 1% of views, comment or interaction of what i make with a reel). I can't print my art. Zero workplace. Zero stages or other things. I live in the worst place in Italy(it's not Naples or Milan-two places where art moves like a river)... Sorry for the vent. So much person near me, but no one can understand

  • @normapadro420
    @normapadro420 8 месяцев назад +2

    Hello. I use my art on my book covers. I just want to keep creating art, photography, and compose music. I never think about how far it will go.

    • @driesketels
      @driesketels  8 месяцев назад

      Go for it! It doesn't have to go far to be beneficial and enjoyable.

  • @journeyofaconfusedartist
    @journeyofaconfusedartist 8 месяцев назад +2

    GREAT insight my Art friend. You nailed it, because of experience

    • @driesketels
      @driesketels  8 месяцев назад +1

      Thank you so much 😀

    • @journeyofaconfusedartist
      @journeyofaconfusedartist 8 месяцев назад +2

      @@driesketels My Pleasure, my art friend. Keep going. Art is timeless. We need to be involved in its development but appreciate traditional techniques

  • @brettblaster
    @brettblaster 8 месяцев назад +2

    Love your vids

  • @earthempresstv
    @earthempresstv 8 месяцев назад +6

    fascinating... and as artists we are naturally creative and can create amazing, inspiring, catalyzing marketing ;)

    • @driesketels
      @driesketels  8 месяцев назад +3

      That's a lovely wat to look at it... We artists create the most creative and enjoyable type of marketing. It would be a disservice to the world to not market or stuff.

  • @thegicleegallery
    @thegicleegallery 8 месяцев назад +1

    Hey Dries, it’s AtlanticKat…I changed my personal channel to my new business channel…thanks for the intel, very valuable and motivational, as usual 😊

    • @driesketels
      @driesketels  8 месяцев назад

      You're more then welcome.
      Ps: Do you also have a 'real name'. Or do you prefer atlantickat?

  • @Artinsane
    @Artinsane 2 месяца назад

    Wow you blow my mind❤

  • @chingchee3876
    @chingchee3876 8 месяцев назад

    Very true

  • @Artinsane
    @Artinsane 8 месяцев назад +1

    Hi bro amazing video❤❤

  • @sondradupree8709
    @sondradupree8709 2 месяца назад

    Drie Ketel is obsessed with Damien Hurts.

  • @elenstefs
    @elenstefs 7 месяцев назад +1

    I LOVE YOU, REALLY.

    • @driesketels
      @driesketels  7 месяцев назад

      Currently accepting love letters for my next 'unboxing fan mail' video

  • @lads.7715
    @lads.7715 Месяц назад

    Those floating basketballs were Koons, not Hirst.

  • @emcelectronik3948
    @emcelectronik3948 Месяц назад

    Still a nobody!?! 😂
    Brother you’re awesome I am thoroughly enjoying your content .

  • @johnratsch7362
    @johnratsch7362 8 месяцев назад

    Damien’s art doesn’t even compete with J.France Ratschs work thank you.

    • @driesketels
      @driesketels  8 месяцев назад

      Hahahah, it's good to have a lot of confidence in your work I guess.

  • @christopherkopeikin5536
    @christopherkopeikin5536 8 месяцев назад +1

    I don’t think one figured it out I think Damien hurst paid a marketing company. And yes people buy a person not a product but in real art it shouldn’t matter who it is if the piece moves you you should buy it. All this other sensationalism like the blank Mona Lisa spot is a perfect example. Would it be ridiculous if someone paid more for the blank piece of wall instead of the painting. Marketing is only most important if you are most concerned about money and not creating art because the true artist does art whether or not they are making money.

    • @lilypayne7792
      @lilypayne7792 8 месяцев назад

      I am a true artist, but I also MUST make money. I will not have time or money to be an artist if I don't make money.

  • @AlexChavezArtist
    @AlexChavezArtist 8 месяцев назад

    Nothing can be brought back to life. Art as we know it will slowly decay. I’m old so I will not be around, but my guess is VR will replace all forms of art as we currently know them.

    • @driesketels
      @driesketels  8 месяцев назад

      Could be, hard to predict

  • @kerryklaassen
    @kerryklaassen 7 месяцев назад

    Interesting thoughts in this video, thank you. Do you still sell your art? It looks like you no longer post on Instagram, and it looks like your art isn't available on Saatchi anymore. Oh, and one thought about the theft of the Mona Lisa. When it was stolen, it was in the Louvre. It had already gone much farther than most paintings! And what did it matter if it became more famous? It was not going to be sold, ever.

  • @egonisnoise
    @egonisnoise 6 месяцев назад +5

    PETA sued for that artwork because an animal was killed to make it. it's very simple. Considering an animal's life as something that can be taken just to make a piece of entertainment is obviously something that an animal rights organization has to fight against. It could even be argued that a piece like that elevates the killing of a living being to an art form, which of course it' s the opposite of making a statement against exploitation. It's like if someone in the '30s took a black man and whipped him as an 'art installation' against slavery and got sued for it. History clearly tells us who would have been the villain in that story.

    • @JuliosStudio
      @JuliosStudio 2 месяца назад

      Booo

    • @egonisnoise
      @egonisnoise 2 месяца назад

      @@JuliosStudio I love how you have arguments and thinking points for your rebuttal. Thank you for adding very important points such a 'boo' to the conversation

    • @JuliosStudio
      @JuliosStudio 2 месяца назад

      @@egonisnoise If you were cool I’d waste my time. But you’re lame. Have a nice day

  • @wizzelhoart
    @wizzelhoart 8 месяцев назад

    thankfully I have an empty garage...at some point I'll do a 99€ sale 😂

    • @driesketels
      @driesketels  8 месяцев назад +1

      Better $99 then nothing!

    • @wizzelhoart
      @wizzelhoart 8 месяцев назад +1

      @@driesketels indeed. I was explaining to my mother-in-law that my art hobby is a great investment: I have space and even if it sells in 20 yrs it was worth it.

  • @lenscap8925
    @lenscap8925 8 месяцев назад +1

    Possibly the dot guys hacked Yayoi Kusama work...

    • @driesketels
      @driesketels  8 месяцев назад +1

      Hahahaha nice comment

    • @lads.7715
      @lads.7715 Месяц назад

      Possibly both hacked 20,000 yr old Aboriginal Art…

  • @mihaiilie8808
    @mihaiilie8808 8 месяцев назад +2

    The Monalisa is famous because it's the first picture like painting in history.
    It uses sfumato technique that Leonardo invented with Monalisa.
    Monalisa it's also famous for the reason of who she was in real.

    • @driesketels
      @driesketels  8 месяцев назад

      Always love to hear different angles on the same question. Thanks for Sharing

    • @mihaiilie8808
      @mihaiilie8808 8 месяцев назад

      @@driesketels The best painter in history is Caravaggio and he uses the sfumato technique that Leonardo invented for Monalisa.
      Also Monalisa is a man, Leonardo da Vinci lifelong companion and the model for all the paintings of Leonardo (95%) and Giampetrino.
      Its Salai, the Saint John from Giampetrino Last supper copy which Dan Brown mistaken for Mary Magdalene😂.

  • @ReligionAndMaterialismDebunked
    @ReligionAndMaterialismDebunked 26 дней назад

    I was born in 89. Hehe. Spot the difference, pun intended. Haha.

  • @fraemme9379
    @fraemme9379 26 дней назад

    Damien Hurst is not an artist in my opinion. You said it well, he is a marketing expert. In this capitalist society, advertisement is of course more important than anything. But art is not a marketing product I think. Yes you can sell it because the artist shouldn't starve, but at its core art is not a product, it is a cultural creation.

  • @cerokillsdoll
    @cerokillsdoll 2 месяца назад

    thats why your pieces have absolutly not uniqueness & your image as well. just saying professionally but its a good perception about the game

  • @whoisrussell
    @whoisrussell Месяц назад

    sounds like drake

  • @serenaclampert4797
    @serenaclampert4797 8 месяцев назад +1

    😂 most paintings, churned out by wannabe artists ,are just junk hobby art which ends up in the council trash .

  • @chrisastley1309
    @chrisastley1309 8 месяцев назад +2

    Good vid. Also great hair!
    Sent you a message through insta but I should of just told you here. Your SSL cert may need updating, your website won't load.
    Such a faff.

    • @driesketels
      @driesketels  8 месяцев назад +1

      I know I have been to lacy to solve it haha