Yeah i'll do more case study of some founder led content for those brands in the future. I have one of Ken Sakata on my channel who is a doctor that sells out streetwear / fashion mfer clothes he designs all from social.
i've noticed paid acquisition pushes people to either a lead magnet for mail or directly towards a signup form where they input info. when i was working at a private college our paid ads would lead directly to them signing up for a consultation call. for your specific business, what is the process is after they get on your newsletter. Do you nurture them a bit or are they in a sequence of emails then convert after (like Marie Forleo's 5 day email training program that she uses as a lead magnet). I'd look there first to see which part of the sales process to have paid push promotion push potential customers to.
@ I am a life coach and what I do is I never advertise and push for free discovery calls (I consider in bottom of the funnel). Instead I push for free newsletter subscription - gives me better conversion in terms of getting an email id compared to discovery calls. I can legitimately show up every week in the inbox and I talk a little about how I am a coach and can help them in that newsletter. I don’t think I would require paid ads yet as one on one coaching is high ticket and I only need 8-10 clients per month. If I come up with a course or a group coaching or cohort program, in that case I could come up with some lead magnet and advertise. What do you think?
Love the content style man. Would be great to see some info on how to create systems for consistent content creation / brand consistency. Keep it up!
Sure I'll do one on that
Can you do a video on strategy for a clothing brand starting from 0
Yeah i'll do more case study of some founder led content for those brands in the future. I have one of Ken Sakata on my channel who is a doctor that sells out streetwear / fashion mfer clothes he designs all from social.
I want to know how paid acquisition works? I use email newsletters as the middle of the funnel as that works for me better.
i've noticed paid acquisition pushes people to either a lead magnet for mail or directly towards a signup form where they input info. when i was working at a private college our paid ads would lead directly to them signing up for a consultation call.
for your specific business, what is the process is after they get on your newsletter. Do you nurture them a bit or are they in a sequence of emails then convert after (like Marie Forleo's 5 day email training program that she uses as a lead magnet).
I'd look there first to see which part of the sales process to have paid push promotion push potential customers to.
@ I am a life coach and what I do is I never advertise and push for free discovery calls (I consider in bottom of the funnel). Instead I push for free newsletter subscription - gives me better conversion in terms of getting an email id compared to discovery calls. I can legitimately show up every week in the inbox and I talk a little about how I am a coach and can help them in that newsletter. I don’t think I would require paid ads yet as one on one coaching is high ticket and I only need 8-10 clients per month. If I come up with a course or a group coaching or cohort program, in that case I could come up with some lead magnet and advertise. What do you think?
Does anyone need further explanation on certain parts and what examples you'd like to see?
Can you do a video on strategy for a clothing brand starting from 0