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From Bankruptcy to NVIDIA's $1B Bet: The Nokia Resurrection
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- Published on Mar 13, 2026
- On July 18th, 2012, Nokia's stock hit €1.33. The company that once made half the phones on Earth had just lost 98% of its value. Bankruptcy felt inevitable.
Twelve years later, Jensen Huang invested $1 billion in Nokia. This is the story of how they got there.
THE NUMBERS:
2000: €65 per share (peak)
2012: €1.33 per share (98% collapse)
2016: Enterprise value up 20x from 2012 low
2020: 100 commercial 5G deals
2025: NVIDIA invests $1 billion
CHAPTERS:
0:47 - The Empire
2:43 - The Collapse
6:19 - The Pivot
8:14 - The Rebuild
10:43 - The NVIDIA Bet
14:04 - The Takeaway
Divider by Chris Zabriskie is licensed under a Creative Commons Attribution 4.0 license.
creativecommon...
Source: chriszabriskie....
Artist: chriszabriskie....
#Nokia #NVIDIA #NokiaComeback #5G #6G #JensenHuang #TelecomIndustry #BusinessCaseStudy
Sources: Nokia SEC Filings, BCG, WSJ, Reuters, NVIDIA Newsroom, Mobile World Live.
Good to hear Nokia still lives and thrives, the name itself brings so much back for the 90s kids.
If they're not making phones then they might as well do nothing.
@rohandaniel311 Nope. They are known for great products, I don't care of they sell routers only, but they will sell most solid router out there.
Nokia??? Microsoft
Agreed!
Aye
nokia being nokia undistructable
It'll get AI on it. This will follow your every movement and conversation
@steverx4460 you don't need AI to track all that. Existing phones are capable of doing it for last 10yrs😅
I know her too. People underestimate how important risk management is. I was chasing quick wins until I got burned.
I'm a bit perplexed seeing Mrs Jasminewrubel been mentioned here also. Didn't know she has been good to so many people too, this is wonderful
@DEEPANJANBISWAS Now its commercial and used against users everywhere you look.
Nokia isn't going anywhere as long as their patents are industry-standard in telecommunications. It will continue to generate revenue. Apple, Samsung and Qualcomm continually license Nokia's patent.
Wow! Even apple❤
Apple doesn't make anything by themselves😂. Apple Silicon is just ARM, like Qualcomm also uses ARM for core design.
@ElCeeKaathey have their own core design they only use the ARM instruction set.
Reminds me of Phillips (Netherlands) inventors of the LazerDisc...they sat back counting all the licensing money from CD,CD-ROM,DVD,MiniDisc etc...and failed to produce their quality domestic products, although their industrial division continued on.
And NTT, NEC, Huawei and ZTE
Still being unique even while dying...
It's great to hear that you're doing well financially, despite the economic challenges.
Your success is a testament to your financial knowledge, smart decisions, and resilience.
But how do you manage to consistently earn that amount? Is it through trading, investing, or another venture?
Can I ask something honest? How did you all start getting steady returns? I've been trying on my own for years, but my results are all over the place. I'd love to retire earlier, but I need more structure.
When people ignore market cycles and inflation, emotions take over. Securing $20,000 in passive income you haven't just earned money; you’ve built a system that works independently of your labor, which is the ultimate hedge against a devaluing currency
When people ignore market cycles and inflation, emotions take over. Securing $20,000 in passive income you haven't just earned money; you’ve built a system that works independently of your labor, which is the ultimate hedge against a devaluing currency
If Nokia came back with own ecosystem I would came back.
My 3210 is almost 23 years old now and still working.
Very good video explaining Nokia clearly.
The 5110 was the original phone with Snake, also pretty indestructible
my Nokia is still working. They just stopped 3G in the UK so no good now.
Yeah the 3310 had snake 2.
@damianbutterworth2434 Old school Nokia phones were 2G..
@petesmitt That`s what I thought. Someone told me it was 3G that was turned off. I`m not an expert. I don`t have an internet phone still.
@damianbutterworth2434
It can work on 2G
I think they don't shut 2G off
Hiring Stephen Elope was the biggest mistake Nokia did
Total disaster for Nokia. I as an shareholder lost big too.
Exact opposite of jaguar cars!
The morons at jaguar went woke, has nothing to do with this
Selling a sinking business to Microsoft for 7bn, What a dream lmao
Considering Microsoft was part of the reason it WAS sinking, I think it's pretty fair.
Do you have any idea on how many patents Nokia holds? Value... priceless
More like a Microsoft shill destroyed nokia so his real employers could buy it for cents on the euro.
Jokes aside had nokia gone Android they probably would have thrived amd dominate. Microsoft software has been garbage piled ontop of junk for the past 20 years
@mp24022Microsoft's software was fine. Nokia's software was fine. It was the app development and distribution framework for both platforms which killed them in the end.
@DarkKreig Absolutely NOBODY wanted a 'Windows Phone' so hitching their company to Microsoft was a BIG death blow to Nokia. I'd agree with others that if they had gone Android Nokia might be still making phones today.
Microsoft on the other hand was so drunk on their own Kool-Aid that Windows Phone would take over the market Microsoft happily bought Nokia's phone division.
Funny stuff - fast forward to 2026 and outside of corporate work spaces, few want Microsoft ANYTHING these days. 🤣
Never had ANY problems with a Nokia phone. Sure wish we could get them again.
no problems is their problems, they did not change..
Not my experience. I bought my first Nokia 2 (TWO) years ago, that's an Android One phone and it is too slow (much slower than my equivalent-spec Motorola) and with mediocre battery length (again compared with equivalent Motorola). This seems like a Motorola ad but it is just a recent Nokia disapointed customer. Probably I just had back luck.
I have a nokia Xr20 or w/e it's called bought new less than a year ago and it is awful. Battery lasts barely a day with any use, BT range is mediocre, processor is woefully underpowered.
Edit: and it freezes four times a day on a bad day.
But I guess it works and is drop and dustproof as all phones should be by now.
@gatofuji7410 The company (=HMD) that bought the phonebrand called Nokia has nothing to do with the original Nokia... fyi...
Nokia with touchscreen phones had same issues as all the other brands with touchscreen. The phones that were indestructible were the old button phones where screen was under plastic and small that was hard to damage. But with toucscreen the one full side is a screen and it's the weakest part of any phone.
A really interesting video without additions to make it... 'interesting'. No embedded subtitles, no irritating background music, no ridiculous old film effects.
My first cellphone ever was a Nokia ❤
Elop destroyed Nokia's phone business.
Putting on my tinfoil hat, I think that was on purpose. Nokia was set to rebound with Meego and the N9. So the adoption of Microsoft was to allow the US to have a stranglehold on world wide user data.
There was no way for Nokia to stay in phones. Jobs changed phones from phones to computers. Nokia was not a software company. Microsoft had a shot: but didn't deliver.
@PxThucydides bs. If they’d chosen android they’d still be one of the biggest phone manufacturers. Lumia phones had the best hardware at that time but were lacking in software. If they came with android, Samsung wouldn’t have stood a chance
@qazqwertyqaz9551💯
@qazqwertyqaz9551 maybe, but if we look phonemarket today do you really think Nokia would be making their own chips like Samsung? I don't think it would be worth it for them to buy Snapdragon cpu and other components and just put them together like most are doing. Elop wasn't totally wrong thinking that they could at least differenciate with OS, sadly that OS was way worse than Android and came way too late to the party where most people had picked their side. I still think it was dying business for Nokia once Android and Iphone got way ahead of Symbian and they basically had to pick between microsoft or google ecosystem. At that point hardware would be build by someone else and OS isn't theirs... they would basically be just buying parts make design based on those and slap common OS on the thing.
Look how beautifully small those phones were. I miss small light phones.
I have a small one called branded DIGIT, which works well
I have had 2 small Nokia phones for emergencies when the expensive phones pack up, but their screens died, and no one wanted to repair them
Reminds me that whatever Microsoft bought, they screwed them up so much that MS had to write them off completely within a few years.
Like GE
12:30 "you know business i know chemistry" ahh deal
Nvidia is Walter White. It will get darker over the years and die out.
Nokia, like Jesse Pinkman, will stay on the track.
Nvidia's greed will consume them. Mark it.
Nokia N97 was my dream phone. They should of continue to build on their own OS.
I hope that HMD Global or Jolla succeeds in this (both continuing the Nokia's legacy in phone markets, as both have some of Nokia's previous engineers), as having something debloated but as reliable as Android (at the very least) would be neat. The new Jolla phone actually uses Sailfish OS "Sailfish OS is the only European mobile operating system available in the market today, as well as AppSupport, which allows Android™ apps to run on any Linux platform".
@Thamaell-San Nice
Bravo Nokia ... Looking forward to the next product
Nokia was high handed and irresponsible in after sales service. They took customers granted. They lost business for their recklessness..
Nokia dont make phones anymore.
Nokia will be performing behind the scenes not upfront
Small corrective note: the 3210 model was the real first banger around Europe, before the release of the more compacted 3310. Also, earlier on, a previously released model called 5110 (kind of considered the 32/3310’s big brother, the first model with Snake and 2 more implemented games and with the interchangeable front cover only) had obtained a great success and was considered a real status symbol in the late 90’s mobiles fashion among youth.
You’re right, the 5110 and 3210 were huge way before the 3310. Went with the 3310 since it’s the one most people remember but there’s definitely more to the story. Appreciate the correction 🙏
Nokia just being Nokia. indestructible.
Damn, I was hoping they would come back to making phones.
5:25 instead of windows nokia should have adopted linux as OS for thr phones
My first phone was that popular Nokia indestructible brick from 2005
ups and downs still strong. indestructable indeed
preaty crazy the founders didn't expect what they would end up with
That was a great video, fren.
😂😂😂 looking at nokia shares right now gravy train starts again
Nice one very, reflective and insightful!
What an amazing video.subscribed
Once an individual attains the status of a legend, they remain a legend perpetually.
Good video Thanks
Kiitos ! Hyvä Video !
Lets be honest… this is sounding more and more like Terminator
From bankruptcy to a billion-dollar bet… that’s a movie plot
Great content - Great video - nice work !
It’s cool to see how resilient this company is to have switched their business model multiple times over the generations.
i love how they focus on something and try to cut lose in their end instead of chasing a product that wont sell
History is a good teacher. Gratitude.
Nokia also experimented with unix/linux based phones along windows and Symbian . During the transition from Symbian to windows there were two different OS based phones go launched Maemo and Maego (I personally used Maego phones )
We hope Nokia, I remember this phone when I watched Metrix
Great...
Well developing...
🌐🙋♂️☘☘☘☘☘
Can’t wait for Blackberry to come back.
Informative
Awesome video!
And that nokia will be full of nvidia infamous spywares .
Not needed if you live outside USA. The US CLOUD Act 2018 gives any law agency access to the cloud data held by any US Company. Sounds like the evil empire is manoeuvring towards this anyway.
Very informative video.❤
this is geniunely insane i love this viod bro
Very well done video.
Now that's a video of the day
great video
Keep up the good content
Watching this on my 8 year Nokia phone (the beautiful Nokia 7.2) makes it even more fun. Amazing content. Loved every bit of this video. Keep up the good work. Love, your new Subscriber.
8 years on a Nokia 7.2? that thing’s built different. I wish I still have my N70. Welcome and thanks for watching! Really appreciate it.
@Core_Sight True story. It's an amazing phone. Main limitation currently is small storage (128GB). I never felt I get a more satisfying phone (value for money at least); a good iPhone is beyond my budget. Recently I discovered the the high end Motorola Edge could do the job so I'll reluctantly retire this beautiful Nokia at the of this year. Swap it for the latest Motorola Edge.
Good job!
nice video
Still remembering owning a Nokia, that thing could last a month without charging. Great video!
>Did they bet on AI?
>They did.
>LMFAO
subscribed!
Excellent summary of Nokia history!
One of the best videos explains the story in one video.... Thanks
Even tho its an AI video
@BeyondNarratives - "Even tho its an AI video"
What is AI? The voice or the content? I don't really get the AI vibe from the content. Usually it's pretty easy to detect. Also, there's no AI announcement on the description of the video (nowadays there typically seems to be when the content is AI created). As Hassan said, the content is really good. I don't actually know, though.
but the ceo bonus grew from 10million to infinity while stocks tank
N900 Maemo Linux phone was my lifetime favourite. N8 took incredible photos with it's giant sensor
Yes, I still have an old N8 from that time,, still working fine. I should have gotten the N900.. But I like the N8 too.
Long but the smartest video on tech.❤❤❤❤❤
good to hear this😢
Nokia has never been near bankruptcy.
Just like their phone, their company is indestructible
The N900 and N9 are still my favorite phones that I have ever owned... and I feel as though they were the last ones I 'owned'.
glad theyre still in the game!
WAO this is just so educational, the kind of money playing around is just mind buggling
Thanks you for the good reporting. This is useful and entertaining- how legacy media should be publishing stories. ❤
Thank you, glad you enjoyed it 🙏
We want more like this. It was good.
Förtalslagen kommer bli nästa knäppgöksvåg som utnyttjas innan förståndet stabiliseras.
i loved the windows phone.... lol
funny - i was just thinking of Nokia and Blackberry the other day lol
Can somebody explain if towers will have their own servers instead of directing the traffic somewhere? How does it work?
Had they used android software, they'll be super huge til today.
Nokia 3310 with 3nm chip they can make miniturized AI data center.
Good video Adavia
cool!
A former Microsoft employee joined Nokia and recommemded to ditch symbian and jump to windows....interesting
MURICA HAHAHA
I remember back when Stephen Elop joined in and decided to switch over to Windows Phone. At first there were rumours and people were already saying that it would be a bad move and I too wished Nokia went the Android way.
When the decision to go Windows Phone became official, in my mind Nokia had signed its own death warrant.
Windows Phone (especially 8 & 8.1) was a surprisingly good os and, although still in its infancy, many of the ideas they put in it are now used by Samsung as "new incredible innovation". Its problems were only that it entered the market too late, with a weak and simply not ready WP 7 Os, and lastly apps availability in the store.
The miego harmattan was iphone OS of their age.
a bet, its not a resurrection, its only a little hope.
I hope there will be nokia 8250 new version for messenger only ...
Moral of the story - never say die!
guess i was one of the few who really enjoyed their Lumia Phone, i loved the simplicity
I had Nokia boots when I was a kid.
Ah!
My good ol' nokia 3210.
Nostalgic.
I checked, stock prices are increasing!
Iam still using this phone because this brand got great brand name I hope this get it position strong
I really thought Nokia went bankrupt. Great educational vid.
Nokia made a big miscalculation
Absolutely brilliant. Lesson to all of us to never give up. As a business leverage your human capital.
Crazy save
Instead of building large llm centres, they'll utilize existing towers. I really telling that everywhere.
NOKIA punya bank dan banyak jenis usaha
Looking forward to Buy a new nokia product
Still watching this on a Nokia smartphone..
Which one
❤❤