Pushbutton Magic - 1948
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- Опубликовано: 9 июн 2013
- Film made to train GE sales representatives in sale of kitchen ranges. Salesman demonstrates his pitch to woman and her husband visiting the showroom. New GE "Stratoliner" push-button electric range. New Calrod heating units. Built in pressure cooker/deep-well cooker. Storage drawers. Large porcelain-lined oven converts to one-shelf sped oven. Broiler. Automatic timer. Two oven "Liberator" range. Range and Water Heater Divisions, Bridgeport.
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I just watched a 25 minute commercial for something that I can not buy...
Same 🥴😂
I bought one four years ago…on FB marketplace.
Me too! I've never seen an oven and range like this in my life. Why don't they make these anymore? LOL 😂
Ive never enjoyed listening to an underwater salesman so much in my life either…
Lol best comment
"Never underestimate the resourcefulness of a woman!"-lol
pfft
I restored one of these. $70 @ thrift store b/c nobody wanted to move it. We cook with it everyday. 70 years later. Looks classier than any of these new range we've seen.
That is so awesome! 👍
It was obviously designed by somebody who is more than a marketing genius who is putting lipstick on a pig of a piece of garbage engineering and selling it for thousands of dollars. Oh, and equivalent quality of this would go if it was the same price for over $5000 now. But you can buy trash that goes for that too. Just look at all the high-end appliances now.
Lucky find! Congratulations
Made to last
That’s when companies made appliances to last 👍🏻
Dora Elinburg That's also when an appliance was a massive investment. A fridge or range would cost many weeks salary. Now you can buy a fridge with one days earnings, a basic cooker for a couple of days average wages. Appliances are crap now because consumers have demanded ever cheaper goods, and manufacturers have responded by compromising on materials and quality. It is still possible to buy well built appliances, but people are reluctant when they hear a Miele washing machine is £1500 or a top quality range cooker is the same price as a small family car.
Why? They went out of business...
They didn't think back then, if we made our products last forever, then we won't be able to sell anything to this customer anymore.
Until obsolecense
@@spencerwilton5831
Where can I buy a fridge for $64 before tax?
Anyone else like me dying over this Range?! I love everything about this! I have double in-wall ovens and flat cooktops built into my counters. Both are GE, made in 2006 and are nothing compared to this range! My ovens were wonderful, but started having issues a couple of years ago where I can’t cook things on high temps above 375 for over an hour and a half without the oven displaying an error code and going into self-lock mode. Obviously it needs fixed but we haven’t had the time. But this range is just incredible! And I actually love the open space next to the burners. You can just take something off the burner and set it to the side without having to rush & grab pot holders before placing it on the counter. Just a really neat range. That built in pressure cooker is amazing! I wish they still made them like this today! These were truly built to last! And most that bought them, owned them for decades and used them for life!
I'm more a fan of the Chambers C90. But I'd like a crack at building my own if I had the resources and time.
Right?! Why don't we have these features now?
@@LoraA81 because in this era things were built to last forever
Now all what industrials care about id how to make us spend more and more money 😢
@@azalea.9now everything is built to be broken so you keep buying them lol
For sure, now price is up and last 7to8years. We could have even better stoves, but cheap products now. I've had stoves, washers, dryers last 30 years. I'm fixing them, not buying new, so sad...
In 1956, GE made built-in appliances (electric cooktops + built-in ovens) that used the same cook-by-color push button controls as seen on the range in this video that mounted to either a wall or a cabinet front. In the early 1990s, I was helping a friend demo a kitchen in a mid-century home that had them and I had the opportunity to get them for free. But I had no use for them at the time so we just threw the built-ins away. I’m still kicking myself for doing that, I’d love to now own everything we threw away. Many appliances from 1956 are still working great today, but I’m certain that zero appliances built today will still be working in 2090. We live in a disposable society, where the products we buy are designed with planned obsolescence in mind. 😢
I actually installed this very electric range in a 1950's "styled" house I lived in from 1981 to '87. The stove, oven, and pressure cooker never failed😮.
My aunts had one of these and boy did it cook good! The user manual came with wonderful recipes that I am still making today. That deep well cooker acts like today's Instant Pot and Slow cooker. It's a shame these aren't manufactured today.
They never should have stopped making these!! I want the one with the pressure cooker and warming drawers!!
me too!!
"I'm supposed to tell you about these features, but I'm no salesman..."
Proceeds to do a 25 minute infommercial. LOL.
Well, we're not even sure if the woman really is his wife, or just a model.... Politicians use this kind of frivolities all the time, and don't just get away with it, but sometimes they even get more votes with it than the previous time...
Got one of these in our kitchen. Still going strong in 2015.
Matt Waters Keep it. It will likely outlast anything you could buy today.
You are so very right Dawn! Today's appliances are throw-away junk!
Matt Wa
Where do you buy parts?
@@lynjoy4651 At the GE parts store. (no kidding)
Why they quit making ranges with a countertop built in I will never understand. Ranges of the 1940s and 1950s were the absolute best ever made. My grandma had a range that had a deep well cooker. She loved it
The width of old ranges like these were made to be around the same size as vintage fuel-burning cast iron stoves. Those required a separate fire box and bulky air and flue passages. With electric and gas, none of that is relevant, so they shrunk them to make them cheaper and to allow smaller kitchens in apartments and such. You can't put cabinets directly over a stove, so you lose more space there.
Corporate greed. Future Generations are going to have it way worse than us😂
@@straightpipediesel -- but they could still manufacture them for people who have larger kitchens / properties, couldn't they, it's a real shame that they don't .
@@michellefalleur960They do. Look up Wolf or Aga.
I want this range! That built in pressure cooker is absolute genius!
Built in Pressure Cooker And Warmer . . Exactly what I want in my *New Stove! Now I have a Pressure Cooker cluttering up my counters! Why did they drop these great ideas for everyday stoves?
My parent's '53 GE didn't come with that cooker option,but it had double ovens. They used it for 50 years. When one oven went down after 30 years,the second one kept working for 20 years more.
@@podany4tx Whatever happened to those ovens with a rotisserie they had in the 1960's?
@@swingman5635 It was mid 1953 that they eliminated the pressure cooker option. My general electric is from that vintage. At the same time as much as I would like a built-in pressure cooker, I’d rather use my modern stovetop pressure cooker.
They had to drop the pressure cooker on the double ovens because the second oven took up the space the pressure cooker needed.
Never under estimate the resourcefulness of a woman....Amen to that brother and how!!!!
period
My great grandfather patented the deep well cooker. Also known as a range.
Wow that's awesome!
A built in pressure cooker. How have I never seen this by 2021!! Now that's ingenuity
1948: "and what about the broiler unit?"
2018: "Does it cook pizza?"
Isn't it amazing that people spend 100,000 dollars on a new kitchen and heat up takeout?
we had the stratoliner in our home back in the 1950s...and when my dad moved in the 1970s...he had the stove removed and installed in his new home...that appliance was reliable...and had modern features...wow...great to see this add in 2021
I feel like I just sat through an infomercial. I was just waiting for him to say "but wait... order now and you'll also get a second GE liberator, a $49 value, absolutely free. Just pay separate shipping and processing "
Kleva range and extenda ladder has ruined you 🤣🤣🤣
I have one of theses and it works really well. 70 years later.
Me too. Best range I've ever used.
We are selling my grandparents' house in a month or two. Granny's range is still in perfect working order. I am tempted to trade mine for it.
@@amydecker6207 I doubt you’ll regret if you do.
matt marks Not only were these appliances designed well, they were aesthetically pleasing.
Built to last!!! They don’t do that much anymore.
My Grandmother had a stove that had a deep well and it also had pull out rods/rack on the side to dry your drying towels (to dry off dishes) on. It also had a built in griddle that you covered for extra stove top space and a drip pan underneath the stove top for spills, etc.
😢I miss that drip pan!! So easy to clean!!
My aunt had a push button range. Just the buttons not with the lights. Brings back so many memories and smells of her cooking. Never thought I would miss that time of my life as much as I do.
I never saw one with light up buttons before. Great idea that they should have kept!
I'm sold! thing sounds better than a lot of new units
I would love to get a Liberator stove today. How ironic that one of the best inventions is no longer available!
That was a great sales pitch. Now I want one.
Good Luck in finding one that's functioning.
The only thing concerning about this demonstration is being able to take an ice cube tray out of a 400ºF oven with your bare hands
they had me at "welded from a single piece"
In the days when they knew how to promote and sell products; with pride and dignity.
We have the 1948 Liberator that we still use at our coastal farmhouse. It needs some work and I am looking for someone who can work on it, but it is a cooking monster. Much better than any we have used in our city apartment.
I just restored a 1955 Liberator for my wife. It is the best stove she ever used and everything does better.
Lucky lady! I'd love to have one of these in my kitchen.
I agree! I love mine! Its still perfect.
That’s because it was made in the USA in 1955, not like this stuff today
personally, I have had both kinds of stoves and definitely prefer gas. We live in a rural area up north. When we lose power during bad storms we still can cook with gas, add cooking with our wood stove we stay nice, comfortable, and warm. There is no warm up time on a gas stove top, once that flame goes on instantly you have a hot burner. We use small gas canisters, the size we use for the outdoor grill, that we change out ourselves every 4-6 months and we cook daily along with canning in season. Plus our utility costs are much less by using gas for cooking.
Get a gas stove. Electric stoves are terrible
Look how svelte the actors are, and how formally dressed. My, my, how times have changed!
In 1950, only 10% of the American population was classified as obese.
True story.
It's really striking me as I watch these old shows, how much they actually had in the 50s. In fact, they more or less had what we have now as far as appliances. Our stuff now is just a little quieter and energy-efficient perhaps. I guess computers and entertainment are where we see big differences.
Also the appliances back in the day were made to last. What they have now are made to break down.
I recently invested in everything from the 30's to 50's era; everything in perfect working order. Actually stoves, and refrigerators have neat gadgets that they don't have now. Really neat!
@@SG-477 agreed, me too. Appliances had a lot more because they were expected to work and people cooked.
I remember when my late grandmother born in 1887 got her first push button electric stove in the early 1950s....I forget what make it really was, but I remember each push button was a different color, green, blue, red and yellow! I grew up in the 1950s and 60s and we had a pink kitchen like so many other women had back then. Pink and turquoise were the big colors back then before Harvest Gold, Avocado green and Coppertone brown by the 1970s. And I remember our electric dishwasher which had uncoated steel racks got so HOT we had to take the dishes out with potholders!
I had a good working harvest gold stove all the way up till 2017
The colors symbolized the degree of the heat offered. Traditionally, blue was the lowest heat level, followed by green, yellow and red. Some makes also had orange and purple buttons (orange between yellow and red, and purple above the red button).
Yikes!
We had a GE push button stove when I was growing up. I loved it! YEARS later we were renting a house that had one! That one had 2 ovens! Instead of the drawer on the left, there was a smaller oven. I could bake cookies in the large oven while I cooked a meatloaf for supper in the smaller one. I guess it was the Liberator. We had to move because they sold the house. The new people put the stove out in the alley for the trash!!! I didn't know until it had trained & ruined it. I cried & cried! I would've LOVED to have that stove!! Best one I've ever used!
My grandmother born in 1887, living in the city, with gas supply since 1930, still had a wood burning stove until 1961! We gave her our old gas stove. She died a year later. Oh well.
01:17 "Never underestimate the resourcefulness of a woman."
Dang skippy! Facts!
I'M SOLD! Make one like this for me in the USA today and I'll buy it right now!
Me, with my brand new double oven.. “ I want a GE Liberator!” 🤣
I grew up with a 1940s range. It was still working when we got a new one in the 1980s. The only reason we got rid of it was my 2 year old nephew leaned on the open oven door and it no longer shut properly. Things were made better back then, no planned obsolescence
I have a push button stove, no lie! Funny frizzy ends! 😂 still laughing! Cute.Times don’t change! Love the space on stove. That’s cookware not utensil. Yikes! Built in pressure cooker? Never heard of it, wow. Why don’t they keep this unit nowadays?
I still have that same exact stove.
in my basement, it still works.
I don’t use it tho
It’s just nice to have an antique from the 50s..
Anybody recognize who portrayed the salesman? His name was Dan Frazer. 25 years later he would co-star with Telly Savalas as Captain Frank McNeil, on Kojak
slay
really? saw a few episodes of that and also Iron Sides
love a good detective flick
A built-in pressure cooker? Genius!!
I'm sold! Pressure cooker and speed oven 👌
Omg the deep well cooker!
These types of videos are my ASMR
I'll take the dual oven stove AND those gorgeous copper pans on the wall ! someone beam me back to 1948 please!
In 1954 that Liberator cost over $500. It was A LOT of money!! But probably better than any $6000 ones you can buy now.
You got an arm and a leg?
"BEAMING" is for moving in SPACE, NOT TIME! 👎😂
🤗👏👏👏Can't buy it BUT I do love it! Thanks GE❤
I love how the vapours, obediently stay away from the controls, even though they are only two inches away!
That pot roast looked soooooo yummy (10:50)!
Such a shame they've done away with the well cooker, that would be so handy to have.
Hot d.mn! This 1940s oven is way more advanced than my 1970s GE oven that I still use 😂 I didn’t know ovens were that advanced back then lol.
I find that in the old days things were better and were better made then what you have today.somethings are timeless.this reminds me of Julia child and betty crocker..so 1950S...what a time.
I’d love to have one of those older stoves with the cooking well.
70 year old range?? Im sold!!!!
This is truly amazing and that triple use thing would be considered innovative even if reintroduced today. 4.5 minutes to preheat to 400?? My oven takes ages!
Why don't they keep good designs like this?
because you burn the holy crap out of your arm when the pots are steaming and spattering when adjusting the heat...my granny had this stove. not to mention the rats nest of wires in the back as every button has two wires
@@philtripe My grandma had this stove too. She liked having 2 ovens even though she rarely used them both at the same time. She never broiled anything because it was messy and she had a friend whose pressure cooker blew up. She used the pan to make soup and stew.
@@philtripe Most electric ranges are still like this. I have the stratoliner from 1954. You don't burn yourself unless you're careless.
The ovens are the best I've ever used.
@@asbestosfibers1325 They switched away from the pressure cooker in 1954. It's a 'deep well' cooker for soups and so on. The lights merely use a 4 or 7 watt c7 bulb. I know, I bought one last year and replaced the bulbs.
The raising and lowering of the burner IS a bad idea but not because of the heat, because of the brittleness of the wires from constant movement.
That pressure cooker is AT LEAST 5 quarts and you canned a family of 4 with that.
These are fantastic ranges.
@@bigbeargaming7608 the stratoliner cost $400 in the early 1950s and the liberator was $500. That’s about 4500 and 5500 today. Expensive! Average family income in 1950 was $3300 per YEAR. So, yeah, expensive, I bought a stratoliner from 1954 two years ago got $50. Put a few hundred in and it cooks really well.
General electric was Viking sold in Canada by Eatons. I have a 1956 one. Best stove hands down! Need a burner. Use it every day! Not fun trying to find parts. But Amazing stove.
Granny had the push button ge stove and the ge fridge with the metal lever ice trays. If it weren't for the house fire we had in 94 (magnavox telly blew and caught curtains on fire); it probably would still be running to this day 😂
ooo! I miss those metal lever ice trays!!
I'm sold! Where can I buy one?? :)
I had 2 like this wasn't that great I'll take my glass top anytime over that anytime
Boy not me. I left that crappy glass top behind and moved into a place with a 1950s stove similar to this and I am never looking back!
Jackie Marshall I agree 100%. I grew up with a later version of this. The only thing they could add would be self cleaning.
@@vomMarischal I agree Jackie. I have said, mainly that new is not better, just new. Give me anything that was built to last. Appliances, cars and even houses are throw away anymore.
You can buy one in 1948 😂😂😂
My parents still have their washer from 1977 yeah it has needed some parts replaced over the years but it still washes clothes damn good
i have this exact model in my kitchen everything works an still looks awsome after all these years
That's crazy... Upload a 10 sec video of it
Didn't know they had electric windows in cars back then.
motivecap Same here!
Yes, since the prewar 40's with the really high dollar brands.
Wikipedia "Packard had introduced hydraulic window lifts (power windows in fall of 1940, for its new 1941 Packard 180 series cars. This was a hydro-electric system. In 1941, the Ford Motor Company followed with the first power windows on the Lincoln Custom (only the limousine and seven-passenger sedans). Cadillac had a straight-electric divider window (but not side windows) on their series 75."
Also, it's pretty much like most people don't know that kitchen dishwashers were around in the 20's as well. Yes, dishwashers. As a built in part of a double bowl sink. The dishwasher was an integral part of one bowl. They were called "Electric Sinks" back then, and could also be had with garbage disposals.
Some used Hydraulics, The Switch controlled the pump and valves to make the windows go up and down.
why not, if you see what for airplanes and whatever they could build back then, why not fucking electric windows. its the easiest one.
@@klaasj7808 Because most of us didn't get to experience automatic windows until much, much later. I was a small child in the '80s so this was long before my time, but I remember rolling down manual windows until my family got a new vehicle when I was nine years old. I'll never forget how I marveled at how much easier it was to roll the windows up and down, so it's wild to see that it was a thing, even if only for the wealthy, back when my parents were a LOT younger than nine years old!
I didn’t know this about 5 years ago. My ancestor William Hadaway made the electric stove. Yes My last name is Hadaway. I’m so glad he made Electric stove.
It's kind of amazing the way he can touch those metal ice cube trays with his bare hands right after they've been in a 400 degree oven.
its 2018 and I want one of these
same here!
I have one and I wish I had a gas stove. Waiting for the electric stove to warm up is annoying and takes so much longer than a gas stove. Also, you get less control on electric stove
"All the great chefs use electric stoves!" - No one ever.
Tell me about it lol my 70s GE oven is not even that advanced in features, my sht is as standard as it gets, the thing in the video is like some back to the future type sht.
My mind is blown by that built-in pressure cooker
Great item and futuristic looking at night with the multi color indicators. Time to eat my Char-Broiled Steak!
That range is about the same size as my car and about the same amount of steel.
i admire your honesty...
and congratulations on your new KIA!
I think they were originally made by car manufacturers.
Mrs. Roberts and the salesperson have an affair! I'm sure of it! 🤣
Jokes aside though, I love old videos like these.
the tea
😂😂😂
I'd like a stove with a built in pressure cooker/deep well cooker
Very entertaining. Too bad you can't buy one. One thing we forget is that folks had to use a wood stove for cooking before these new methods came along. What a difference.
Dude when he was showing the oven part with the ice cubes and he bumped the bottom rack and didn't get burned I was so impressed and now I want this oven
I just came from the Westinghouse promotional film "Diner at 6", from 1946, and this range looks and has features remarkably close to that oven from 2 years previous, is it just me, or does anyone else see a pattern?
Husband: we must hurry...
Wife: ok dear..... Proceeds to ask salesman 20 more questions.
Salesman: I can stand here all day, I get paid by the hour.
17:06 WHY DON’T THEY STILL DO THIS? The double door ovens make no sense to me… THIS is GENIUS. BRING IT BACK!!
The part at 12:00 with the pop up heating element is so freaking cool, even in 2023.
You need a dial to be able to control the heat as precisely as possible.
Exactly.
I cook, a lot. I find the presets perfect.
Different people, different situations.
@@nathanjustus6659 Different from Who? What?
@@nathanjustus6659 I cook a lot. I don't find presents suitable.
The salesman: “I’d tell you about this, but I’m no salesman.”
Haha it's 2018 and I still have 2 cars without auto windows.
Are you bragging or complaining? :-)
Why would they take this away? Why don’t we still have this?
Because things are not meant to last.. that way we consume consume consume..
@@mrzhyphy1510 - That's actually very true what you said! There is even a committee of people who test objects out to see when they'll break. They literally make things to break now to keep people buying them.
Bianca C da Kitteee we do , get a touchpad induction stove top
Because it's expensive.
Because not many people cook nowadays. We're bombarded with ads for ordering out, or sitting in our cars in line around a God awful burger place, who's so called burgers are horrid.
My neighbour has ! of these that still works and has it for sale!!!!!
How much is it for sale for? Or sold for?
I paid $100can a few years ago. Looks perfect. Works perfectly. It did have to be carried out of a very old basement though. Heavier then a piano.
I've got the "Liberater" version ( 2 ovens) in a 1952 Frigidaire stove. I think it was manufactured by General Motors. The interior is showing it's age with so much use over the years. The outside looks like new. It still works for the most part. I wish we could find parts for it.
We literally just got done replacing the "door latch" on our only 5 year old Samsung dishwasher. The water started to spray out the other night and it revved up when I was pushing the settings even before I could close the door! Fortunately, from watching a RUclips video, we were able to diagnose the problem, order a part and fix it ourselves. So much for modern appliances...they are junk!
ge is an amazing brand I wish I had all ge brand items I absolutely love them.
GE is owned by China now.
Quality is a thing of the past!!!!!
Period!!!
We know we are Chinese
their ICBM's are _still_ the envy of the world.
I still have my first, and only, GE microwave from 1990. I thought I was going to have to get rid of it this year. Turns out I just needed to invest in a little WD-40 🥹
"The red light tells you that the stove is hot and green light tells you it's ready to cook; then there's blue... a holding heat to keep food at just the right serving temperature; you use yellow for fast preheating on the right rear unit; purple gives the the perfect heat for a rolling boil; a brown light tells you that you've burned the dinner trying to figure out all these damn lights...."
Ha! That had me rolling.
Really it isn't bad :)
That looks like an interesting oven.
Such a wonder of convenience 70 years ago is the norm today. We're so spoiled.
Back when America was America 🇺🇸
She can’t replace the inside of the burners and her husband has to do it?
Why would she want to when her husband can do it for her?
400 Degree outof the oven ice cube trays with BARE hands!!! These stoves are wonderful they should bring them back. .
The deep well cooler is cool. Plus it's a pressure cooker.
Damn, that's a very young Dan Frazer doing the demonstrating. He was best known for playing Kojak's boss, Capt. Frank McNeil.
Why don't we have built in pressure cookers anymore?
They should have called it Dreamliner, it’s a dream even by todays standards. The name Stratoliner was used also for the Boeing 303.
The Liberator was an airplane, too. The entire range was aviation - there's also the 'Aviator' the "Stewardess"
Yes, really. That's a peculiar name for a stove. Although it seems appliances from the same company had names, just like different cars from the same company. 1950's and 1960's. They loved naming things.
@@tomdeininger7379 I see that Americans love naming stuff compared to us, Europeans, which we stick to numbers. I remember when the first 4G phones landed in the US and had names like Amaze, EVO4G and others.
@@tomdeininger7379 Indeed, yes. And interestingly enough @connectorxp mentioned calling it Dreamliner - it seems to me that later there was a GE range called a Dreamliner.
@@connectorxp The difference is all the languages used in Europe versus one in America. You even have an issue with letters because Europe's got Greek and Cyrillic.
If a salesperson talked like that in a real store, the customers would fall over laughing.
Why?
Thank you for putting this online. I am loving it.
It’s crazy that GE had 25 minute commercials back then
Can you imagine these appliances now with the cost of electricity?!! My light bill would be almost a thousand dollars a month!!!
Why? They’re really more efficient than today’s stuff.
Holy crap, I want that master oven!!
Got a '67 model still works great I like the 40" wide size.
Sold! I want one!
I’m not certain on my time line here but we’re these filmed before tv? Where would they have been shown? Previews before movies maybe? I find these short films fascinating to watch.
I feel like cooking something on yellow. Let me go into the kitchen and get started.