New ABCs by Lifebuoy -

While we do want to persist with healthy habits, such as handwashing, we find it hugely challenging to stick with them over the long term.
Lifebuoy realized that the first lessons in life are the ones that stay with us.
And so, Lifebuoy decided to fundamentally change how the letter ‘H’ is taught. No longer will ‘H’ stand for Horse, Hat or Home. ‘H’ must stand for Handwashing. And this is just a glimpse of the success so far.