How Rihanna Changed The Beauty Industry Forever

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  • Опубликовано: 26 фев 2024
  • the fenty effect, from pop royalty and fashion icon to helping set new beauty standards. that rihanna reign just won’t let up
    instagram: imthehonestboy
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Комментарии • 131

  • @kiasms22
    @kiasms22 3 месяца назад +557

    the clip of rihanna talking about genders gets me everytime 😭

    • @mizb819
      @mizb819 3 месяца назад +59

      She don't get it but she alright with it 😭 and that's the true mark of a queen 👑

    • @moonlightprincess449
      @moonlightprincess449 3 месяца назад +26

      I understand her confusion tbh lol

    • @bumfuzzle717
      @bumfuzzle717 3 месяца назад +31

      "the pronouns" 😂

    • @Zoe-ko3us
      @Zoe-ko3us 3 месяца назад +38

      She's a little confused but she's got the spirit

    • @AugustCrossroads
      @AugustCrossroads 3 месяца назад +9

      ​@@Amazingunreleasedmusic-nx3uiDidn't she name like 4 there including "gender appropriation" as a gender

  • @sparkswolverine
    @sparkswolverine 3 месяца назад +921

    0:47 That video clip where Rihanna is explaining the inclusivity of her brand to all gender appropriations will always be iconic.

    • @diegoleon582
      @diegoleon582 3 месяца назад +43

      That was for savage x fenty. , but yeah it's cute

    • @etrepitchnoir729
      @etrepitchnoir729 3 месяца назад +31

      She’s not familiar with the gender concepts tho. I love there tho

    • @krilldion
      @krilldion 3 месяца назад +60

      ...and the pronouns

    • @shizzlemywizzle1
      @shizzlemywizzle1 3 месяца назад +3

      @@diegoleon582 Yes, the clip was featured 30 seconds into the video but thank you for correcting this random stranger lol

    • @cillamoke
      @cillamoke 3 месяца назад +2

      Well Rhiannas not wrong

  • @the-berries-and-cream-dude
    @the-berries-and-cream-dude 3 месяца назад +273

    It’s actually baffling how it took a celebrity to innovate the beauty community and tackle the exclusivity problem instead of actual beauty brand.

  • @guinessbeer
    @guinessbeer 3 месяца назад +382

    There are a lot of people who try to diminish the talent and work ethic Rihanna has. She will always remain unbothered and setting trends in everything she does.

    • @Chasi385
      @Chasi385 3 месяца назад +7

      💯

    • @DaBratlife
      @DaBratlife 3 месяца назад +2

      So very true 🥰💯🙏🏽

  • @amyward8861
    @amyward8861 3 месяца назад +326

    Rihanna truly changed the game. I wish her all the best. She deserves her success.

  • @b.f.2718
    @b.f.2718 3 месяца назад +132

    Oh I remember when she dropped Fenty Beauty & everyone saw how varied the range was - a TON of existing makeup brands started posting their darkest shades & the dark shades they were going to make lol. She had everyone shook!

    • @dm3889
      @dm3889 3 месяца назад +14

      And when I say shooketh?!? lol. They were scrambling. They knew what time it was lol.

  • @mayaraejohnson
    @mayaraejohnson 3 месяца назад +305

    “…and … the pronouns !”

    • @real_cade
      @real_cade 3 месяца назад +28

      🤣🤣

    • @itsbonkerjojo9028
      @itsbonkerjojo9028 3 месяца назад +1

      ​@@real_cadewhy is that funny ? Did she say something wrong or some unknowingly iconic moment or ? Was it something controversial or ? I just want to know

    • @thirteenthday_
      @thirteenthday_ 3 месяца назад +14

      @@itsbonkerjojo9028 Gender politics has become such a big thing to where everyone and their grandma is meant to be an activist for these people. But from the clip, it's pretty obvious that Rihanna was just saying that to pander to the crowd.

    • @karanaher5030
      @karanaher5030 3 месяца назад +9

      ​@@itsbonkerjojo9028Nothing controversial, just comedic.

    • @Mezdisna
      @Mezdisna 3 месяца назад +3

      ​@@itsbonkerjojo9028since some people has become sensitive about the pronouns and .... She was just trying to be inclusive

  • @reannagordon
    @reannagordon 3 месяца назад +205

    She loves the beauty industry so much, she had to put on her Fenty makeup in the middle of her superbowl performance during that one song to promote it and remind us this is what she does now and we’re not getting another album for the foreseeable future 😅

    • @anyaaa2801
      @anyaaa2801 3 месяца назад +17

      She doesn’t need her measly record music anymore. Record labels barely pay their artists.

  • @55555gino
    @55555gino 3 месяца назад +23

    Rihanna not trying to get cancelled video is a gem 🤣😭

  • @flyleelee5351
    @flyleelee5351 3 месяца назад +207

    It's insane that the beauty industry didn't think that being inclusive would be successful... it's literally more money. Like the segregation of yesteryear....

    • @milimans18
      @milimans18 3 месяца назад +46

      That’s always what gets me when I think back to that (VERY recent ) time. Like, how can a beauty company not think to expand their product range to appeal to more customers? Racism is really ridiculous 😭 It’s one thing to expect a moral compass from these companies but the money is right there…

    • @DakaloMooi_05
      @DakaloMooi_05 3 месяца назад

      ​@@milimans18 I prefer to see it as an opportunity for black brands to secure an underserved market

    • @Prestelle
      @Prestelle 3 месяца назад +5

      THISSS

    • @welfare_king
      @welfare_king 3 месяца назад

      ​@@milimans18 not really. I'm sure most beauty brands were doing perfectly fine without charcoal shades. The "inclusivity" aspect is just a marketing gimmick and window dressing for self congratulatory libtards.

    • @RandomZ5
      @RandomZ5 2 месяца назад +1

      I think they didn’t care because white dollars were all that mattered. Then they see this Barbadian queen making coinT and lose their minds. 💅🏽 Too late

  • @Mbeiie
    @Mbeiie 3 месяца назад +50

    It’s insane growing up to Rihanna to see where she is now , when pon de replay came out I think it was obvious she’d be a star but she’s exceeded all my expectations and more ! That is one powerful woman

    • @glistening7178
      @glistening7178 3 месяца назад +4

      she was only 17 when she released pon de replay too!

  • @chillbro5145
    @chillbro5145 3 месяца назад +169

    "we want to ... y'know ... Include people of all ... *shifts chair* Gender APPROPRIATIONS"
    Y'all got Rihanna scared to death in interviews trying to sell her products 😭

    • @moonlightprincess449
      @moonlightprincess449 3 месяца назад +27

      Cause people annoying af and complain over everything of what you say or don’t say

    • @brandoncole5533
      @brandoncole5533 3 месяца назад +21

      Fr you could see the FEAR In her eyes 🥲😭

    • @karanaher5030
      @karanaher5030 3 месяца назад +7

      That's a stretch, Rihanna's too big to be fearful of anything damaging her career.

    • @glistening7178
      @glistening7178 3 месяца назад +5

      @@karanaher5030 right like no way people are trying to assign a victim label onto a billionaire lmao. that woman will be fine regardless of what she says.

    • @AlexKamillaKroy
      @AlexKamillaKroy 2 месяца назад

      @@glistening7178 smole-tier billionaires like Kanye get cancelled if they cross the wrong people.

  • @ca.9986
    @ca.9986 3 месяца назад +75

    0:48 not this clip 💀 you’ve gotta love her for trying tho!! ❤

  • @VivaLaShay89
    @VivaLaShay89 3 месяца назад +101

    Her brand and the quality of the products are SO GOOD. I don’t think there is a product I’ve used from Fenty that I haven’t loved. Now the price points these days are getting a bit steep in this economy 😂😅 but I still grab a thing or two when it’s in my budget.

  • @donjai9366
    @donjai9366 3 месяца назад +36

    Rihanna definitely changed the beauty industry & inspired more artists to Mahe their own beauty brands. I don't think there would be an R.E.M or Rare Beauty w/ out the start of Fenty. Fenty Beauty along w/ Rihanna paved the & changed the landscape of the beauty industry

  • @aphroditedaughter2003
    @aphroditedaughter2003 3 месяца назад +83

    Even though theres a lot of female celebrities with makeup brands like Gaga, Selena and Ariana, Rihanna was the one who started this. back then, there were no good makeup brands for all skin types and she decided to include all ethnicities, races, and skin colors. Makeup Queen👑

  • @angeldelmoroable
    @angeldelmoroable 3 месяца назад +36

    Fenty Beauty didn't just succeed because of inclusivity, it ALSO took off because Rihanna has been a CHAMALEON when it comes to beauty and fashion, all those previous years of makeovers truly showed RIHANNA. Her braveness to embrace change when it comes to looks is so much her, and THAT also captivated people, because it was like people truly KNEW HER and SHE KNEW PEOPLE, and when people buy Fenty, they KNOW Rihanna LOVES beauty and isn't doing it ONLY for the money.

  • @angelinebena9675
    @angelinebena9675 3 месяца назад +44

    That’s why for me the other celebrities’ makeup brands will not be the same level as Fenty

  • @Chuu_Vault
    @Chuu_Vault 3 месяца назад +54

    She's THE icon, she's THE legend and she's THE moment

  • @luigi-1545
    @luigi-1545 3 месяца назад +24

    what we don't discuss at lenght in these kind of retrospective videos is rihanna's savvy businesswoman tactics, i mean sure it is a kind of activism but moreso it represents the exploitation of a ripe, underused market. she profits from it. rihanna always knows where the money is at, that's why she bets on the brilliance of a product rather than her personal footprint.

  • @jourdonpatron212
    @jourdonpatron212 3 месяца назад +23

    And to think, if Fenty Beauty failed we'd get new music almost every year. 😭

    • @melanin_n_kinks
      @melanin_n_kinks 3 месяца назад +23

      With how toxic the music industry is, can't blame her for dipping 😂

    • @xetuoz
      @xetuoz 2 месяца назад

      this ain't talked about enough lmao😂@@melanin_n_kinks

  • @tylerhackner9731
    @tylerhackner9731 3 месяца назад +43

    Truly iconic

  • @kingderald
    @kingderald 3 месяца назад +8

    I saw Rihanna and fenty and had to click as always. She is just so RELATABLE, so she continues to be successful.

  • @GodsFaveSim
    @GodsFaveSim 3 месяца назад +50

    Fenty skin is my go too!
    My good sis Rih makes sure the quality matches the price point.
    I have been using Fenty skin since early 2020 and haven’t looked back. The team at Fenty beauty deserves their flowers because they haven’t failed us. They heard the people and met the demands.

  • @colorfuldivinity
    @colorfuldivinity 3 месяца назад +11

    Not the clip of Rihanna not trying to get cancelled 💀

  • @prestonwade7065
    @prestonwade7065 3 месяца назад +19

    your videos are always so good

  • @a90107
    @a90107 3 месяца назад +7

    THANK YOU FOR THIS VIDEO ON THIS TOPIC OMGGG

  • @crisholly19985
    @crisholly19985 3 месяца назад +13

    She’s not perfect but a lot of the work she’s done for diversity is very admirable

    • @youtube_chanel.02
      @youtube_chanel.02 3 месяца назад

      Nobody is perfect.

    • @crisholly19985
      @crisholly19985 3 месяца назад

      @@youtube_chanel.02 no shit! but you can always do better.

  • @DaBratlife
    @DaBratlife 3 месяца назад +4

    They call it "The Fenty Effect" constantly setting the bar in everything she does and I'm so very proud of her🥰🥰🥰💯🥶👏🏽.

  • @areallycoolhat504
    @areallycoolhat504 3 месяца назад +23

    I wish Cécred would follow in these footsteps a little more. There’s so much discrimination surrounding black women’s hair, this would be a huge opportunity to change how people perceive beauty in hair if Beyoncé would make her marketing a little bit more specific

    • @ilovechips1327
      @ilovechips1327 3 месяца назад +22

      I love Beyoncé but she would have to attempt to be more approachable. I just don’t see her going around doing videos interviews about her products. The market is so saturated, but I really hope it is a success.

    • @meloi661
      @meloi661 3 месяца назад +14

      I hope she succeeds too. But what I wanted her to do was rebrand the hair scale of 1a-4c and make it wider and makes products specific for each hair type. Similar to Fenty coming out with so many foundation shades, she could come out with many hair products for different hair types. But it’s okay Bey you already doing a lot. You the first black woman with a number one on the country charts!!

    • @CremeBrulee-qm8wi
      @CremeBrulee-qm8wi 2 месяца назад

      Beyonce needs to promote her businesses like Rihanna,Kayne or Kim.

    • @CremeBrulee-qm8wi
      @CremeBrulee-qm8wi 2 месяца назад

      @@ilovechips1327 Exactly

  • @cheesecheese3895
    @cheesecheese3895 3 месяца назад +19

    Hi! Please do a video on the yes , and remix with Mariah Carey and your opinions on Ariana’s upcoming album eternal sunshine and expectations

  • @squidward9155
    @squidward9155 3 месяца назад +10

    Pls I wrote my senior thesis on this topic

  • @iuooo8635
    @iuooo8635 3 месяца назад +1

    Ur my favorite commentary channel

  • @Kitchel17
    @Kitchel17 3 месяца назад +7

    Fenty was a game charger! First time i found my shade and will always love it❤

  • @broski8728
    @broski8728 3 месяца назад +6

    She deff meant to say “ affiliations” not appropriations but we Stan a busy queen who gets her social justice information confused lol

  • @teqkilla
    @teqkilla Месяц назад +1

    All these FB clips, Rihanna is ethereal

  • @taint1801
    @taint1801 3 месяца назад +3

    You knew damn well what you were doing including that clip

  • @beautifullovechannel
    @beautifullovechannel 3 месяца назад +4

    :50 OMG🤣🤣💀💀💀💀💀 dead @ss 🤣🤣🤣🤣💀💀💀💀💀💀💀🤣🤣🤣🤣

  • @ENGO1008
    @ENGO1008 3 месяца назад +2

    0:49 she was trying so hard to not get cancelled

  • @Zoe-ko3us
    @Zoe-ko3us 3 месяца назад +7

    Idkw but it's so funny to me how you tried every way not to simply say that there was barely make up for poc and different skin tones than white before fenty in the beginning

  • @Azulaozai._
    @Azulaozai._ Месяц назад +1

    I think a handful of brands also had a variety of shades of foundation much before Fenty Beauty.

  • @donjai9366
    @donjai9366 3 месяца назад +7

    Hi Honest can you make a video on George Michael and his impact on the music industry similar to a documentary.

    • @j-dub22
      @j-dub22 3 месяца назад +1

      I LOVE GEORGE MICHAEL ♥️ . He definitely doesn't get the props he deserves. Like Bruno Mars, the Wknd, & Timberlake, GM was a multi genre artist. Idk know GM keeps getting overlooked .

    • @donjai9366
      @donjai9366 3 месяца назад +2

      @@j-dub22 I know right he's my favorite male artist of all time. His lyrics & stage presence amaze me & I love all his songs. He's a true inspiration to me. He definitely deserves his props because he's a legendary artist. Great vocalist , great stage presence , and great lyricist/Songwriter. I agree that he's definitely overlooked & I think he deserves more credit for his music & cultural impact. I also agree w/ u that he's a multi-genre artist. He sings different genres ranges from pop to dance to rock to r&b to even jazz which is rare since not many mainstream artists today sing jazz. I dont know he keeps getting overlooked either. I really hope & wish that Honest makes a video on George Michael because I've been asking about this for a very longtime. I won't stop til he does .... tee-hee-hee 🤭

    • @j-dub22
      @j-dub22 3 месяца назад +1

      ​@@donjai9366No lies detected ❤❤❤

    • @AugustCrossroads
      @AugustCrossroads 3 месяца назад

      ​@@donjai9366Loved him in arrested development

  • @datgirl4509
    @datgirl4509 3 месяца назад +4

    Love Rihanna and Fenty Beauty❣️❣️❣️❣️

  • @RasheedaParker-qn9ec
    @RasheedaParker-qn9ec 3 месяца назад +2

    Awesome 🤩

  • @katherineraquelle1930
    @katherineraquelle1930 3 месяца назад

    Raquelle with Narcissism by Raquelle perfume, her signature makeup of Smokey eyes, pink blush and pink lipstick 😊

  • @KrissyKayyy
    @KrissyKayyy 3 месяца назад +3

    Rihanna is the pop culture blueprint

  • @everythingniasha
    @everythingniasha 3 месяца назад +3

    Robyn Rihanna 👑 Billionaire Fenty

  • @riyanegi1223
    @riyanegi1223 3 месяца назад +14

    Love riri

  • @missbitch.worldwide6899
    @missbitch.worldwide6899 3 месяца назад +10

    never been this early, let's gooo

  • @akuaampabeng
    @akuaampabeng 3 месяца назад +3

    Iman Cosmetics walked so Fenty Beauty could run

  • @Imboredinclasslol
    @Imboredinclasslol 3 месяца назад +1

    so true

  • @saraianna8870
    @saraianna8870 3 месяца назад +11

    Rihanna rose the bar so high ain’t no celebrity can top her. The only one I can think that’s close to second is imo rare beauty or even Kylie but yeah FENTY is just that good

  • @JaxMchunu
    @JaxMchunu 3 месяца назад +8

    As someone who works in the luxury fashion and beauty industry, I enjoyed this video.. Fenty Beauty is innovative, inclusive and groundbreaking!

  • @LaeeqaJardien
    @LaeeqaJardien 3 месяца назад +5

    Ive bought kylie cosmetic products and fenty products before. Lets just say kylie should stick to being a social media star while Rihanna makeup is actually very good. My shade of skin doesnt even exist on kylie cosmetics while fenty beauty has like so many more different shades of foundation that actually match my shade of skin. That should say enough. Tried revlon before and it gave me a rash. Tried essence and it works buut it like finishes in a week. Fenty is the only one that agrees with my skin and it surprisingly lasts me a full month

  • @ncebashai4918
    @ncebashai4918 3 месяца назад

    Do you think she has people who buy a lot of stock for Fenty and use it for events like weddings, funerals etc

  • @AlexKamillaKroy
    @AlexKamillaKroy 2 месяца назад +1

    I gasped @ 0.53, you're SAAAAAVAAAAGE for including that "bajan mom ain't here for your pronuns shit" moment (which was cut out btw) in the video
    I mean, she actually practices representation in business (or at least in their offer, idk about real biz practices, most likely it's biz as usual) instead of virtue signaling about it, why does she have to be a pro in all this bird lingo nuances? Lol

  • @gabifgt
    @gabifgt 28 дней назад

    rare beauty, haus labs, rem beauty and all the celebrity makeup brands wouldn't exist without fenty, lets be honest here.

  • @hornedskullasmr7811
    @hornedskullasmr7811 3 месяца назад +3

    I am glad she proved inclusivity is sellable.....now if only she could you know.....sell an album.

  • @b.k8051
    @b.k8051 3 месяца назад +5

    All I know is that that's a very old picture of Rihanna in the thumbnail cuz she hasn't looked like that in many years lol

  • @TheEtherny
    @TheEtherny 3 месяца назад +7

    I can't believe you're able to extend "she was inclusive" into 6 freaking minutes. Sometimes I remember this channel exists and I click a video and remember quickly why I stopped watching in the first place

  • @shanicelacy7894
    @shanicelacy7894 3 месяца назад +4

    I wish the workers who actually came up with and created her products get the recognition they deserve. The ones getting their labor value stolen so Rhianna can gain financial success and hoard wealth.

  • @waterdog737
    @waterdog737 3 месяца назад +1

    Fenty Beauty is How Riri achieved True Queen status

  • @th4teasy
    @th4teasy 3 месяца назад

    Please do rhode and rare

  • @zachrully5672
    @zachrully5672 3 месяца назад +3

    The Best make up in the world

  • @Vhuman2021
    @Vhuman2021 3 месяца назад +4

    First

  • @thelovelylove-sk7oz
    @thelovelylove-sk7oz Месяц назад

    Rihanna, the ICON, the LEGEND!

  • @anyaaa2801
    @anyaaa2801 3 месяца назад +1

    I view Riri as chaotic but I thank her for opening barriers for us women who come in multiple shades 🫶.