Will Guidara | Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation Radical reinvention, a true partnership between the kitchen and the dining room - and memorable, over-the-top, bespoke hospitality. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more - not less; and the magic that can happen when a busser starts thinking like an owner.
Today, every business can choose to be a hospitality business - and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, Guidara urges us all to find the magic in what we do - for ourselves, the people we work with, and the people we serve.
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WILL GUIDARA is the cofounder of The Welcome Conference, and the cofounder and former co-owner of Make It Nice, a restaurant group behind Eleven Madison Park, Made Nice, and The NoMad.
Will was in conversation with Porchlight Managing Director Sally Haldorson.
SALLY HALDORSON's mission as Porchlight’s Managing Director is to make Porchlight a great place to work for employees, and a consistently high-performing service organization for everyone in or orbiting the publishing industry. After 25 years working in book retail, she has developed a penchant for business strategy, both as a socio-economic force and a literary genre. Happy to put her English and Creative Writing degrees to work, she helped craft three editions of The 100 Best Business Books of All Time, and she reads, writes, and reviews for the company’s marketing team.