Aerodynamics most likely has to do with that. Being efficent is especially required for EVs. I actually don't know many who have GMs anymore. When I am in one for say Über it is an SUV.
Funny, "they don't make knobs and buttons like they used to" is one of the main reasons I don't like new vehicles. They're huge, heavy, expensive, ..and yet as bland and boring as can be. All this design space and what we get out of it are shapeless boxes or blobs with interiors that have zero design effort, just blank dashes with a tablet slapped on. What happened to elegance? Being able to see how everything was actually thought out, with buttons and knobs that feel good, sound good, and a centre screen, (barely necessary anymore with digital main gauge clusters,) that's sculpted into the dash instead of cheaply slapped on top.
Agreed. This 2B investment could be a case study as to why this company will continue to decline. Failing auto giants are really good at investing in flashy concepts that will never get built. Making functional, lag-free UI is a bit too much to ask. Reliability is a Japanese thing. Common, interchangeable parts across models is also no good.
They made those original buildings sound nicer than they were. Sure, the mahogany and cherry wood was nice, but only the executives enjoyed that. The test of the building was cold and dark in the winter time
Did you ask Mike Simcoe how different was Australia Holden design studio to this American studio? I remember Mike in Australia designing VT Holden Commodore n legendary Monaro before it became Pontiac GTO.
"Dear Carolyn: My boyfriend of four-plus years and I are both in our mid-30s and have what I would consider a very healthy and generally happy relationship. It’s not perfect, but the respect, communication, genuine affection are there. However, we’ve hit a point of contention on getting engaged." To Whom it May Concern, Do not confuse "affection" for lust, "communication" for lies and deception, and "respect" for disguised insults. Do not confuse "healthy" for emotional and physical co-dependence. Do not confuse "generally happy", for generally disconnected, unfulfilled and lonely. Cut and run, a.s.a.p.. You've hit a dead end.
It increases the value of the real estate the entire Tech Center sits on. It's one gigantic sprawling complex. A lot more than a couple design buildings.
It doesn't.... It's just waffley arty-farty car designers demanding an OTT design space to create really dull-looking road cars... These guys are pampered beyond belief, what's the incentive anymore to create greatness in a road car when they can toss it off for years & years in their wood panelled design HQ...🤨
very nice documentary and great architecture, hope that paves the way for a new and better mobility future. Does GM have an interactive visitor center? listen to your customers they will give the inspiration , suggest you use modern connectivity fullout troughout the live of the car to get userfeedback and improve quality! the warranties are not convincing compared to mercedes where you can get optional 200.000km and or 10 years full warranty: believe in what you make they say in germany.
@@Dumbledore6969x Not really because they also make budget cars; providing vehicles for people all across the spectrum. Plus if you look up the sales figures, those automakers are doing pretty well. If anything Stellantis is struggling.
The dome , where the vehicles are displayed. Reminds me, of Test Track. The Showroom where new chevy's are displayed. Cant eait for Test Track to open 2025
In the end, actual production cars struggle in foreign markets, as few customers outside the US want them. This has always been American cars problem. You Design cars no one wants outside North America…
Change those screens to Apple XDR pro, and voila, brighter nits and anti reflective. Also looking at those screens, hwz would thez not give the designers better screens is baffling to me as they invested so heavily.
Let me get this right: GM designers using computers struggled in their 1960’s-era building, so GM built a new building in 2024? It took more than 25 years of struggling employees for GM to react? Explains sooooo much.
2B for the facility? I mean, I remember Nintendo announced a new development facility in 2022 and it's gonna cost about 80M US dollars. And that's because the land alone cost like 40M. It's a dull, 12-story building resembling their headquarters and that's it. But then hey, if you have money to burn? Surely GM has? Right, right?
Amazing how such a beautiful old building can consistently turn out so many absolute turkeys of automobiles...👎
Месяц назад
I found it very striking the “supposed” real sculptors working physically in the car 😂. Cars' sculpture and aerodynamics are tested and designed in the computer then in the different physical labs and back and forth until the desired final product. Is this a fake montage? 😅.
GM needs to invest in their transmission. 2 GMC acadias transmission gone. And their wiring harnesses. Invest in their engineering. Offices typical. How about tooling and factories increase pay.
Does it really take that much to design the RAM? Gm only needs any decent design studio for their corvette. Every other car is so generic they could just buy a scale model of some other car already in the market
Maybe try and build a reliable, durable truck, heck all the vehicles make better and more affordable. Not 65,75,85 k. More committed to work space than a product!
GM hasn't made reliable cars for nearly 70 years; that's how they're losing market share everywhere, across the globe. The standing advice is to avoid GM and Stellantis products, the two American giants who went bankrupt in 2009. Seeing the designers tour these buildings feels quite disconnected from that. It's not a design fault, more of a quality philosophy kind of thing, of course. But is this small campus really the source of all their American designs?
so much thought put into looking at the past for a company that isn't competitive and headed to bankruptcy with failed leadership - don't worry, Elon will clean you guys up
What Saarinen was doing was futuristic at the time. That was the point. This new building should reflect the future as well. Instead they designed a building that takes zero risk and does not represent the future or dreams. It’s probably a reflection of GM. Huge lack of vision.
and they will still turnout boring looking vehicles except for Cadillac where they only turn out over styled vehicles because there isn't someone who knows when to say no.
Barely any Asian American designers. No wonder GM is behind the curve and on the verge of bankruptcy. If you want to be competitive you need talent that has an intrinsic understanding of the competition. Fight fire with fire. I've always said that for America to win, they will need to embrace their Asian American talent.
Lithium Americas says GM boosts investment in lithium project: on.wsj.com/3A2C4Y2
WOW NICE!😄
"They don't make knobs and buttons like they used to." ironic.
GM still does, their cars are fulll of them instead of modernizing like Tesla and Rivian.
@@timbo7277not everybody wants that 😂
@@timbo7277Touchscreens is a cost-cutting novelty that is sold as something progressive and luxurious.
Really like how they made the building modern while keeping it comforting and also a throwback to the og design
All that fancy stuff so at the end all cars end up looking the same ... weird
Ugly and weird cars don't sell. so simple.
Aerodynamics most likely has to do with that. Being efficent is especially required for EVs.
I actually don't know many who have GMs anymore. When I am in one for say Über it is an SUV.
@@dianapennepacker6854 gm is actually selling quite well right now. their suvs and trucks and of course, the corvette is doing great
they only sell suvs and trucks @@dianapennepacker6854
Funny, "they don't make knobs and buttons like they used to" is one of the main reasons I don't like new vehicles. They're huge, heavy, expensive, ..and yet as bland and boring as can be.
All this design space and what we get out of it are shapeless boxes or blobs with interiors that have zero design effort, just blank dashes with a tablet slapped on. What happened to elegance? Being able to see how everything was actually thought out, with buttons and knobs that feel good, sound good, and a centre screen, (barely necessary anymore with digital main gauge clusters,) that's sculpted into the dash instead of cheaply slapped on top.
Need to invest on making reliable cars, not overpriced junk
Gm is actually doing pretty well. Lately Toyota has been failing
@@portcybertryx222 Depends on how you specify failing. Also depends on which models your talking about.
@@portcybertryx222 Yes, Toyota reliability fell from 98 to 96. GM reliability increased from 46 to 48 😆
and electric cars.
Its not 5000 degrees Kelvin, just 5000 Kelvin because its an absolute measure unlike °C and °F
Cadillac is the only decently designed GM car. The golden age of American automotive design has been gone for decades.
Even that's a stretch.
I’m forced to go into the office 3 days a week now to be on zoom calls with other people in the same building 😂.
Welcome to the future
Since 1980s auto shows Cadillac had the best looking concept cars but never in production? Why the fear?
Simple. They dont want to take chances that is not 120% safe to make some money. They are just a bunch of wimps.
Always Same reasons: aerodynamics, laws, restrictions. Thats Why Most modern Cars look so similar
Concept cars are never meant to be put into production. It would be a nightmare to try and mass produce them.
Wow, Cadillac vehicles look so beautiful
THANK YOU SO MUCH!!!! CONGRADULATIONS ON YOUR DESIGN DEPARTMENT UPGRADE!!!! I LOVE EVERYTHING!!!! YOU DID YOUR HOMEWORK AND IT PAID OFF BIG TIME!!!!
Awesome video, what a update to their new design building and all the tech❤❤
As a Finn, I'm really surprised that a Finn designed the original center... So cool! :D
Their issue is not design. It’s just about everything else. It’s almost comical how they invested this much money.
And everyone wondered how they went bankrupt. 😆
Agreed. This 2B investment could be a case study as to why this company will continue to decline. Failing auto giants are really good at investing in flashy concepts that will never get built. Making functional, lag-free UI is a bit too much to ask. Reliability is a Japanese thing. Common, interchangeable parts across models is also no good.
Just in time for another bailout
classic GM.
tunedbyai AI fixes this. Tour inside GM tech campus.
It is just pure art, talented people developing cars! Beautiful
Impressive investment GM, future of cars is here! 🚗
focus on reliability
Gimmicks sell today, not reliabilty. Ever hear of planned obsolescence? Probably GM's greatest gift to multinational corporations everywhere.
I 💙 GM Tech Center architecture. Most of the buildings are works of 50’s optimism
This is so cool. I never knew this place existed. Now all I need is a "Golden TIcket." 😉 Thank you for sharing.
I really excited which models 😊 match with me 😊❤❤ .
Yeah, Warren Michigan the epicenter for creativity and forward thinking.
And corrupt city government...
PLEASE CONTINUE TO CREATE AND INNOVATE!!!!
nobody wants their electric cars. GM doesn't innovate.
They're surprisingly forward and honest in this.
They fooled you too, huh? 😂🤣😅
@@lapurta22nice one 😅
Feels like gm has been on a design heater and i hope it continues
The company I always wanted to be apart of! 💙
Thank your lucky stars if it never happened. Take it from an ex-employee
I love my GM Cadillac
Still think the '65 Buick Riviera, '65 Corvette Stingray and '67 Mercury Cougar mark the high-point of Detroit styling.
All classics, although I prefer the boat-tail Rivvies.
i can still remember the smell of Chavant clay .... models forever.
They made those original buildings sound nicer than they were. Sure, the mahogany and cherry wood was nice, but only the executives enjoyed that. The test of the building was cold and dark in the winter time
The only GM building I care about is in Bowling Green Kentucky baby
Annnnddd the Koreans are still crushing them with great design 🎉
And maybe China soon… but right now Korean cars are 🔥😎.
Can they spend that money on making normal sized, practical trucks?
Not if the execs running the design process have anything to say about it.
Holy shoulder pads Batman.
Did you ask Mike Simcoe how different was Australia Holden design studio to this American studio? I remember Mike in Australia designing VT Holden Commodore n legendary Monaro before it became Pontiac GTO.
A lot of companies go bust after building a new head office. Good luck.
Like Apple’s spaceship office 😂
And a lot just grow and prosper
Don't worry, you taxpayers will bail them out again. Wait and see.
And yet they are abandoning CarPlay. A shame.
"Dear Carolyn: My boyfriend of four-plus years and I are both in our mid-30s and have what I would consider a very healthy and generally happy relationship. It’s not perfect, but the respect, communication, genuine affection are there. However, we’ve hit a point of contention on getting engaged."
To Whom it May Concern, Do not confuse "affection" for lust, "communication" for lies and deception, and "respect" for disguised insults. Do not confuse "healthy" for emotional and physical co-dependence. Do not confuse "generally happy", for generally disconnected, unfulfilled and lonely.
Cut and run, a.s.a.p.. You've hit a dead end.
How does this increase shareholder value?
It increases the value of the real estate the entire Tech Center sits on. It's one gigantic sprawling complex. A lot more than a couple design buildings.
It doesn't.... It's just waffley arty-farty car designers demanding an OTT design space to create really dull-looking road cars...
These guys are pampered beyond belief, what's the incentive anymore to create greatness in a road car when they can toss it off for years & years in their wood panelled design HQ...🤨
very nice documentary and great architecture, hope that paves the way for a new and better mobility future. Does GM have an interactive visitor center? listen to your customers they will give the inspiration , suggest you use modern connectivity fullout troughout the live of the car to get userfeedback and improve quality!
the warranties are not convincing compared to mercedes where you can get optional 200.000km and or 10 years full warranty: believe in what you make they say in germany.
taking so much time to design and expensive office to make but in the end they just add a little features to the previous model of there cars.
Is GM a luxury brand??
They have clearly lost their way. That’s a very fancy office to design unreliable cars for the upper class.
They’ve lost their way right. Along with ford, Toyota and Honda,, they will be out of business by the end of the decade.
@@Dumbledore6969x Not really because they also make budget cars; providing vehicles for people all across the spectrum. Plus if you look up the sales figures, those automakers are doing pretty well. If anything Stellantis is struggling.
@@JlnJck doesn’t matter, everything is about to change. They cannot adapt
@@Dumbledore6969x Stellantis and GM might be having troubles, but I don't think Toyota has any problem lol
@@minhdo1728 they will when no one buys their cars anymore. It’s not looking good
a transmission not made of glass and keeping 5.3s from grenading would have been a better spend of $2 billion
The dome , where the vehicles are displayed. Reminds me, of Test Track. The Showroom where new chevy's are displayed. Cant eait for Test Track to open 2025
The way the electric cars market is developing seems like China is the future of automaking...
I like how they use photo studio ideas in to design space, like black sealing that reduce light glare from top and enhance contrast.
In the end, actual production cars struggle in foreign markets, as few customers outside the US want them. This has always been American cars problem. You Design cars no one wants outside North America…
Now, if they can just figure out how to create lifters that don't collapse in the engine of a $70,000.00 Silverado.
All car company's concept cars always look cool
But the current production cars don't
I've never understood this disconnect
So bring back HYBRIDS and start there!
Now we know why cars are getting so expensive…
Change those screens to Apple XDR pro, and voila, brighter nits and anti reflective. Also looking at those screens, hwz would thez not give the designers better screens is baffling to me as they invested so heavily.
These corporate buildings are so incredibly wasteful. They build like palaces. It's insanely wasteful.
Notice how this is only being done fore Cadillac
Beauiful. I love the US. It's my biggest dream to migrate to their.
Let me get this right: GM designers using computers struggled in their 1960’s-era building, so GM built a new building in 2024? It took more than 25 years of struggling employees for GM to react? Explains sooooo much.
GM urgency
GM doesn't need a studio. All they make any more are trucks, Cadillacs, and the Corvette.
Right. I guess their best selling Chevy SUVs and Buicks in China… don’t exist?
A spaceship full of dinosaurs.
2B for the facility? I mean, I remember Nintendo announced a new development facility in 2022 and it's gonna cost about 80M US dollars. And that's because the land alone cost like 40M. It's a dull, 12-story building resembling their headquarters and that's it. But then hey, if you have money to burn? Surely GM has? Right, right?
So what? Design some good looking cars, already.
How much of that 2 Billion came from taxpayers money
I bet the State of Michigan and City of Warren have a big hunk of that.
What a waste of money maybe they should focus on their cars
no worries GM will closed this soon rather than spend so much on design they need to start doing creatively
Yea so I'm definitely not buying their stock
Thought GM started to make car's from chocolate 😋
Amazing how such a beautiful old building can consistently turn out so many absolute turkeys of automobiles...👎
I found it very striking the “supposed” real sculptors working physically in the car 😂. Cars' sculpture and aerodynamics are tested and designed in the computer then in the different physical labs and back and forth until the desired final product. Is this a fake montage? 😅.
wsj gets custom made car there
They should focus on improving their product and service instead of redesigning their HQs.
The designers need to go to China for some serious lessons. Chinese designs are decades ahead😊
They can start by being smart and bringing back Android Auto and Apple CarPlay.
GM needs to invest in their transmission. 2 GMC acadias transmission gone. And their wiring harnesses. Invest in their engineering. Offices typical. How about tooling and factories increase pay.
Nice building, but I doubt Chinese EV competitors, who are busy conquering the world, are spending $2B on glorified office space. Priorities!
they’re in warren bc they abandoned detroit in all but name long ago. the workforce at their “headquarters” is basically a skeleton crew
i dont understand how they make such profits, i understand how they build cars, but how TF is it profitable?
that is beautiful?
Does it really take that much to design the RAM? Gm only needs any decent design studio for their corvette. Every other car is so generic they could just buy a scale model of some other car already in the market
Maybe try and build a reliable, durable truck, heck all the vehicles make better and more affordable. Not 65,75,85 k.
More committed to work space than a product!
Just look at the surrounding area though. It's hardly inspiring.
I used to live in Warren as a kid and it was still nice. Now everything south of 12 Mile should just be called North Detroit.
Without colour it's depressing
GM hasn't made reliable cars for nearly 70 years; that's how they're losing market share everywhere, across the globe. The standing advice is to avoid GM and Stellantis products, the two American giants who went bankrupt in 2009.
Seeing the designers tour these buildings feels quite disconnected from that. It's not a design fault, more of a quality philosophy kind of thing, of course. But is this small campus really the source of all their American designs?
so much thought put into looking at the past for a company that isn't competitive and headed to bankruptcy with failed leadership - don't worry, Elon will clean you guys up
Headed to bankruptcy? How? With EV Demand softening I’d say Tesla is at higher risk than GM
@@bob14775523 They did it once they can do it again. Look at Chrysler.
What Saarinen was doing was futuristic at the time. That was the point. This new building should reflect the future as well. Instead they designed a building that takes zero risk and does not represent the future or dreams. It’s probably a reflection of GM. Huge lack of vision.
Nobody wants full Ev yet
Can you narrate without the accent?
Zero chance I would ever buy a GM
That bailout money hard at work...
Too bad GM only makes luxury cars now, nothing affordable for the working class American... Never mind AFFORDABLE EV's! SMH...
You can change the building. Not the culture. :)
Some buildings outlast a culture
and they will still turnout boring looking vehicles except for Cadillac where they only turn out over styled vehicles because there isn't someone who knows when to say no.
Same company that killed the electric car..multiple times.
and yet they can't make a sub-compact profitably.
The title and thumbnail are to give the impression it's a chocolate car. That is ugly click bait.
Caddies only....the rest arent good at all😢
GM shareholders might be wondering why they’re spending $2 billion on office upgrades for innovation 😅
such ugly vehicles
Still can't get quality right. One of the lowest reliability ratings in the industry.
Still gonna make unreliable vehicle.
Barely any Asian American designers. No wonder GM is behind the curve and on the verge of bankruptcy. If you want to be competitive you need talent that has an intrinsic understanding of the competition. Fight fire with fire. I've always said that for America to win, they will need to embrace their Asian American talent.