The Science of Marketing: Using Neuromarketing to Boost Your Digital Presence

In this episode of Marketing Rebels, we explore neuromarketing and share strategies to help you connect with your audience and boost your digital marketing results.
What exactly is neuromarketing? (00:02:05)
Comprehensive grasp of how neuromarketing works on an interpersonal level - on a human level. (00:04:13)
Asserting your authority, both through business-level marketing and personal interactions, to ensure others recognize you as an expert and seek your guidance. (00:07:42)
How to really refine your language and your strategy on a neuromarketing level to make sure that you're connecting deeply with the people around you. (00:14:59)
Introduction:
Neuromarketing uses psychology and biology to create strategies that connect with consumers on a subconscious level, enhancing business success.
Main Point #1: Neuromarketing is not a trend, it’s a strategy.
Main Point #2: Understanding your audience's mood and needs is crucial.
Main Point #3: Small adjustments to your marketing strategy can lead to big results.
Real-Life Example:
Maliha allowed her team to learn from mistakes, fostering trust and data-driven insights for better decisions in future campaigns.
Key Quotes from the Episode:
“Neuromarketing is how we combine the studies of how our brain works to churn out marketing campaigns that create value. It’s about understanding where in the brain does your marketing message resonate, stay, and convert into a sale."
"You only need to be a few steps ahead of the person you're helping to be seen as an expert. Context is everything, and if you can meet people where they are and give them the next best step, you're already winning."
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About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
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Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
ABOUT MALIHA FAROOQ
Guest Name: Maliha Farooq
Bio: Maliha Farooq is Pakistan’s 1st certified neuromarketer with over 16 years of professional experience with a focus on digital marketing and corporate affairs. As a distinguished graduate of Warwick Business School and a Cornell University Alumni, Maliha's exposure to international best practices and a leveraged network keeps her abreast of global initiatives and trends. She champions "smart communications" and excels in developing data-driven strategies that yield tangible results. She has leadership experience with HBL, ABN AMRO, Reuters (BMC Group) TPL Life Insurance, Dolmen Group and MCB Bank. She is an author, a public speaker, a women’s rights advocate and the co-founder of Thinkers Digital; Pakistan first 1st & only Human Experience (HX) Agency.Being a Certified Board Director, a part of the Advisory Council at Harvard Business Review and serving as a jury member at Pakistan Digital Awards, her opinions have appeared in Dawn, The Express Tribune, People Magazine and the Aurora magazine. Her recent book on digital marketing featured on Amazon has made her one of the few Pakistani female authors to be featured on Amazon on the subject.
@thinkersdigital1
/ malzspeaks
[e-mail]
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Until next time, keep breaking barriers and building businesses that change the world!

[@SusanJanzen]

Great conversation!! Thank you both 😊

[@ShaunaLeighVM]

@@SusanJanzen I'm so glad you joined us! What was your biggest takeaway? Do you have any questions we can support you with?

[@hridoyhasnat2343]

Great. From bangladesh 💝

[@ShaunaLeighVM]

Thanks for watching from Bangladesh! I hope this helps you take your marketing to the next level.

[@swarup-w1x]

I loved your video! I have a question. I'm currently pursuing a Master's in Digital Marketing and have been exploring online courses to expand my knowledge in this field. I recently came across a specialization course in neuromarketing. Is it worth pursuing a course in neuromarketing in 2025? Also, why do you think this topic isn't widely discussed or explained by most people?

[@ShaunaLeighVM]

There are a WIDE variety of angles you can take when specializing in Digital Marketing so if this is something that intrigues you - go for it! As for why neuromarketing isn't discussed more prominently in this pace - my humble opinion resides in the study of marketing itself: When marketing Marketing as a study or practice, adding the underlying sciences can complicate the discussion (unless you geek out about it, like you and I ;P). "Sell them what they want - Give them what they need." EVERYTHING in Marketing relies on elements of neuromarketing -- understanding the human psyche... but not everyone is interested in diving that deep (even though it improves execution tenfold). Some people are ok with good enough &/or letting the few people who love this stuff do their thing behind the scenes (and kudos to them for letting us). Hope this helps!