Like, Comment and COMPLY!
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- Опубликовано: 6 окт 2024
- The ASA rules for ads and advertising content when you're a RUclipsr are a bit murky sometimes, but I did my best. And no, I don't fancy an influencer box, though I'm sure it's a very kind offer.
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![Just Stab Me Now [The Fantasy Heroine Series]](http://i.ytimg.com/vi/m-axbuh6v68/mqdefault.jpg)
New armour video on Monday (albeit a short one, for reasons I will explain). Hope you enjoyed this weird dive into the world of *influencer marketing*, and I'll see you then!
Hi Jill! Could you do an armour video on the Seanchan in the Wheel of Time (books by Jordan/Sanderson now adapted into a series by amazon)? They're a really interesting culture with some... interesting fashion sense!
I'd love to see you react/review some of Nerdforge's armour cosplay makes/builds
You have a very honest and (dare I say?) sassy commentary, you also don't do things just for click bait, stay authentic and give Nemo plenty of love!
Also I did not realise that the title would encourage people to comment that they had complied with the Dalek-esque demand to comment.
Should have thought of that. :D
@@JillBearup I guess the Dalek-esque comments would be "COMMENTATE! COMMENTATE! COMMENTATE!" and then a complete failure to deal with stairs?
You’re right, the candle joke is top tier and definitely deserved another mentioning.
I think she should make it again in the next video too.
Ahem. The candle joke is 'lit'.
That is all.
@@vacuumdiagram, thank you for that.
I would add that it's wicked. ;-)
@@Blafmaf Straight fire, one might say.
Highlight of the video
As an American, I am _not_ bound by the ASA, but I still think those guidelines are just generally a good thing. A transparent "I am trying to sell you a thing now" tag can only be positive.
I think the FTC's guidance is similar, but I'm pretty sure we can get away with simply stating when we received an item for free.
@@thefaboo I'm not aware of any US regulations that apply to RUclips. Doesn't mean there aren't any, just that I don't know them.
@@JamesTM There are. Basically you have to disclose when you are being paid to advertise. You also have to disclose if you are given, given a discount, or paid to use a product. Hence the reason why a lot of RUclipsrs clarify that they bought an item with their own money or state otherwise. Much of it is overlap from TV and radio advertising regulations but the FTC is responsible for the bulk of the regulations. There are guides that explain the topic in detail, RUclips provides a comprehensive guide for creators.
@@PetrolJunkie FTC regulations regarding RUclips and other internet social media are actually far more strict than those regarding broadcast media, where a company can outright pay "news" to cover their product without ever stating it is an ad. I can't remember who covered it a couple years ago (Tom Scott maybe?) and my google fu is rather weak tonight.
Why are they a "good thing?" Are you stating that you are incapable of making your own purchasing decisions? Do you, superciliously, believe others aren't? Unpack the entire idea of such nanny-state regulations, they have nothing to do with objectively rational safety concerns, but are presumptively intellectually insulting. We aren't children, we do not need "minding" by governmental drones and incompetents.
Hey Jill, just want to say I appreciate the "behind the scenes" and open / transparent talk about the business behind the channel
I appreciate it as well *and* find it truly interesting. Thank you, Jill!
Yes! I can't think of any other RUclipsr who has gone into ANY sort of detail about the business end of content creator.
@MDRShab Yes, thankyou for putting this sentiment into words for me.
@annbrookens945 I have seen or more accurately heard several podcasters talk about their revenue model.
What happens if fans send you things?
@@annbrookens945 there's a couple that started a clothing line, and the guy (a league streamer) has talked about the logistics of receiving, storing, and shipping merchandise.
Now I am hearing a little Dalek in my head screaming, "COMPLY! COMPLY! COMPLY!" 🤣
Thanks, Jill. Have a safe and relatively stress free move. 🚛
Now I am too. :)
When people offer me work for exposure I tell them, "people die from exposure."
Oh my god that's brilliant
My new favorite sentence ever uttered.
I greatly appreciate the level of effort and thought you put into this and that you chose to share your reasoning with us. Being a RUclips person sounds hard. Thanks for all the fun you bring us.
When you move do you have to explain to any of your new neighbors that the boxes of swords and axes are nothing they need concern themselves with?
may be put on the chain mail etc and just turn up fully medieval. the new neighbours will be more curious the perturbed then.
It might be the best way to NOT be invited to their monthly 'swapping party'
I will Like the video.
I will share the video.
But I will *NOT* leave a comment.
You can't make me.
I have nothing to add.
love it, hilarious.
@@BandOfHarjapsMe too: nothing. 👍🏻
Good job, everyone. You all failed successfully.
...
Thank you for the clarity and honesty regarding ads, Ms. Bearup.
I want my creators to be compensated for their effort and for the attention they share with others for pay. Profits must be shared with those who make those profits possible.
I am glad that you made this decision. There's nothing worse than a well-spoken informative channel airing an ad for product that is slightly topically adjacent and of questionable quality or company.
Yes. I actually pay for RUclips premium to watch videos without ads and to more directly pay the channels "directly" with my money since I can't afford patreon. A brand or product insert makes me feel cheated in my efforts.
And as a person with little money I extremely dislike channels that are not content with their advertising-via-RUclips-money but want more money by wasting my precious time with brand inserts. I usually unsubscribe or jump across the ad. SciShow and Veritasium are exceptions that come to my mind. But Veritasium is borderline for me.
My personal opinion: if you need ad inserts to finance your exclusive content - be less exclusive. I dislike the concept of continuous growth. You don't need to continue to grow. But that's just me.
Edit: Charity is another thing but I expect the channel inserting ads to donate to good causes to be extremely transparent with what they do and why they do it.
@@susanne5803creators needing money isn't about growth but about survival and paying bills. I also dislike continual growth. I also feel similar about having premium.
Say it louder! Also, they're giving you like $150 in stuff and that was written off on their side at a lot lower rate than the $150. Plus, content is basically eternal. So they're paying even less in the long run.
'course, now I want to see Jill doing a 3 second unboxing vid. y'know - at the going rate, and all. ;-] (modulo the moving/storage problem, naturally)
Heck, if I had something I wanted her to advertise, paying the reasonable 3k for a 3 second advert might well be worth the money. It'd be memorable, if nothing else for the novelty at least.
@@llearch "Hey, [company] sent me a box of their stuff to unpack... but their time is up"
@@Coldheart322She could film for longer, then edit it to a 3 second montage: " {Company Name.} Stuff." {Shot holding box with company name on it}, {Shot of contents, spread out.}
@@Mecharnie_Dobbs But that still requires more time than 3 seconds to work on it ;-)
Very transparent and ethical of you! Love your content and hope to see more meta writing stuff :)
I have started seeing a lot more creators doing the merch plugs in exactly the same way the do sponsorship. Right down to saying "this video is sponsored by my merch". I guess this is why
Informative, but my first thought upon seeing the title was "I don't think you'll have much problem getting your viewers to comply, Sword Lady."
Side note, just try to remember to use your powers for good. :)
This video is so refreshingly candid.
Thank you for not being a sponsor-goblin.
Seconded
Sponsor goblins are the worst goblins.
You know what doesn't count as an ad? More kitty content!
Meow 😻
Gotta say, i love the transparency of this video. Very interesting insight into this.
Thank you, Jill.
I really enjoyed this, because I'm always very impressed by entertainment workers who are willing to say "this is my job, pay me." Entertainment work in particular is vulnerable to the fact the most of the workers really enjoy doing the work and will often do the same thing just for fun, which means it's much less common to find one that's willing to say "no, pay me," than it is to find, say, a cabinet maker. (Although even there it can happen; my dad used to build houses and he had to get out of the company because his partner really liked just building things so the partner kept doing lots of extra work for free and the company was hemoraging funds.)
Anyway, my point is that it's very satisfying to listen to a creative worker firmly and confidently say "no, *pay* me," because it helps shift the conversation towards recognising that creative work is *work*.
Jill, thanks for the transparency and for having the INTEGRITY to not sell out to anyone looking to purchase a sponsor slot. I have found that integrity is rare these days in almost every area and it’s so refreshing to see it from someone who I find amazingly interesting and knowledgeable. My estimation of you has increased during the course of this video.
ASA aside, I always appreciate when people properly mark advertising content. Thank you for being clear.
As an extra point (very much not an expert) I always assumed that the value of payment in products still have to be declared for tax etc.
This video reminds me of a Psychology presentation I did in uni where I explored the question of why I was too nervous to speak in front of people as myself, but could do so fine if I was performing a monologue and acting the character of...myself. Very meta.
It's like ep. 60 of The Lizzie Bennet Diaries where Lizzie and Darcy do costume theatre as each other.
I’m thankful for a glimpse behind the scenes and your overall transparency, it really shows how sincere your approach is to the whole RUclips thing and how lost the average person is when trying to make heads or tails of the system, even when they have experience
I'm so glad you shared the framing of stuff vs money as payment and that the stuff does not provide the value you seek or deserve.
It's the RUclipsr equivalent of when a company buys a couple of pizzas to say thank you to their staff. Because they're only prepared to spend £10 per person and they know that if they offered a cash bonus of £10, everyone would be insulted.
This was a super enlightening and refreshing departure from the ad-saturated cluster storm of promotional videos out there. Thank you for taking the time to go in depth and share your reasoning with us Jill! It’s stuff like this that lets us know you’re one in a million!
You know, I recently realized that here in NZ, the national 6 o'clock news does advertizing for the tourism industry - it isn't framed as advertizing, but it absolutely is. They do a 'story' every time the skii season opens for gods' sakes! So, ironically, decades of increasing scruitiny of online content as to what qualifies as advertising and making that crystal clear to the average user is probably one of the more ethical trends of our shadowy overlords, confusing and exacting as it may be at first glance.
Thanks for the explanation! Transparency is great for everyone. Also, please pet the cats for me!
"Let me be abundantly clear..." Jill, your policy shows you know what you are worth. Excellent.
Greatly appreciate the amount of transparancy and, even if it isn't legal advice, the detail you went into.
On another Note. Never thought about hiring a RUclipsr to read your book and promote it. Though the rate for it was, just as when giving cautious pokes to artist I know for Illustrations and or covers, way beyond what I was expecting. But not unreasonably so.
Love that you addressed this with your usual vim and vigour, it definitely deserved adressing! And please remember that plenty of us buy things from having seen you wear them too (snoods, headbands, dresses, etc) without you ever having mentioned them specifically or in more than a 2 second passing comment.
...except, of course, the Just Stab Me Now hoodie!
I didn't realise sponsor rates were that high. I thought it was in the hundreds of dollars domain, not the thousands. It puts Critical Role's advert fee in perspective.
My favorite thing about Jill is that you can tell she's just a regular person who's making this up as she goes despite all the Internet Clout
I love this sort of content, and I think it's really great for everyone to be open about money issues. It really helps prevent junior, inexperienced or naive people avoid being taken advantage of
I am a simple man, I see cats and I smash like buttons. As for the 'influencer box' ... the cost of a week's groceries (no way are they selling their stuff at anything near cost) vs nigh-eternal 'Jill talks about our stuff' content. I'd respond to their email with a laughing J.Jonah Jameson 'You're serious?' gif.
It's real informative that recently so many RUclips creators have been so open about the hidden and seemingly labrynthian financieal aspect of creative the content you work so hard to provide your audiences. Thanks!
Complying with the Al Gore Rhtyhm here. Also with your implied command, but for different reasons.
Your rates are reasonable and your reasons for them are entirely reasonable. Your disclosure of them and explanation of why you felt it necessary to share them, as well as your selection process, while possibly seeming a bit scattered is also entirely reasonable. Sometimes, in fact IMO a lot of the time these days, there just isn’t a simple straightforward way to say such things.
Maybe it’s just that your style of exposition dovetails nicely with my ADHD, but I appreciate you covering so much legal and ethical ground with real and hypothetical examples so… what’s the opposite of “concisely”?
Oh, and I’m particularly fond of emmenthaler.
Thanks for clarifying how it all works. I never realised how complicated being a RUclips creator was, and the deep implications of what does and doesn't constitute advertising. Really enjoy both your normal fighting and writing videos, but these insights into what goes on behind the sce9, gives me a much deeper apperception of the effort you put in. Keep up the excellent work.
So interesting to see a behind the scenes, not many channels do that and it's so comforting to see how another layperson interprets that legal stuff. Be it taxes of advertisement rules, it is so easy to get the impression that this is super easy and understandable for everybody else and that you are the only one wondering if your interpretation of that paragraph is good enough not to get you in trouble.
Commenting for support! We just finished moving ourselves, so we understand that the stress is real. Hope it all goes well and the move goes smoothly
I appreciate the transparency. I think that the reason that Instagram and the like are so heavily featured is because there was a whole thing where celebrities got free stuff from brands and posted about it without ever disclosing that it was free.
I'd love to see a video from you about when you decided you needed an agent, why, how you got one, and what the general rules of such things are. I'm an indie author, but have nowhere near the level of success to need such a thing. Nor the level required to request to purchase a spot from you...I'll add that to the list of goals.
6:48 I’m reminded of a story I heard about the Mozart family: They were all very talented musicians and were beloved by the noble families of Europe; *but* said noble families often gave the Mozart family gifts rather than paying them, so the Mozarts often struggled to get enough money to eat *while* being surrounded by beautiful and expensive gifts that they dare not sell for fear of insulting their noble patrons.
I love easy going, rational content creators like you. Thanks for all you do 😁
1. Love the candle joke, glad to hear it again.
2. Thank you for your transparency and integrity. It's interesting to me to see how that works in the background
I'm explicitly here for the cat content. The rest of the content is great too, but as of this video I'm officially here for the cats.
Just shared this video with my "how to use social media" class on FB. If the tutors come back with any insights, I'll add them here.
Thanks for the transparency, and the clear explanations.
As required, i have liked and now commented! Thanks for showing us the behind the scenes, it sounds so complicated...
and COMPLY!
...Am I doing it right?
I’m glad you are demanding your worth for the work you do. 🤗 It’s kind to offer different rates for different kinds of businesses, and I’m glad you found a solution that allows you to both take on those clients and earn the living you deserve.
Your cats definitely belong in the "I'd carry them"-category
So thankful for you stating an actual rate! hope it goes around the youtube world as a known baseline so more people have more data by which to negotiate with would be advertising partners.
This does remind me of Tom Scott's "RUclipsrs have to declare ads. Why doesn't anyone else?" though, which is just a nice reminder of wow, nigh EVERYTHING in the modern world is marked by consumerism and capital
That's interesting. And complicated. Presumably the rules in USA are quite different as many creators seem to make whole videos out of product placement but only mark the 'sponsor thanks' section as the ad, or just say they've been sent a box of dresses and then the video is styling the dresses.
Also 👍to stringless candles
Welp, I know more about this topic than I ever think I'll need to know. Thank you, love your videos.
I read the Millennial Mage series, from Indie-Author J.L.Mullins because you mentioned it, and it was awesome... now one of my all-time favorites.
I'm so glad to hear that!
May have to give it a look.
I was just about to comment the same thing.😄
Just need to say the Nemo is the spitting image of my long departed Kirby Cat
Down to the behavior of visiting neighbors and taking their cat food , And Toys !!
Yeah For Nemo 👍👍
I really appreciate the transparency when it comes to advertising. This video felt rather Tom Scott-esque, since he talks about ads and sponsorships in a similar fashion, and I like where y'all are setting the standard.
Jill, I've LICKED and I've COMMITTED, but I'll be gosh darned if I COMPLY before I see you do an armor ranking for Deerstalker Production's "1 For All" series. I'm really interested in what you have to say about the Minitorium Emporium's discount shelf armor in Burning Elf, or the duds that the BBEG Necromancer wears. Or Evandria's "Light Armor".
That was a subject I didn't expect to see on your channel Jill, but understand its' importance to yourself as a RUclips content creator.
😎😎😎😎
Plus, I, not being a content creator learned something about the whole ad and sponsor process, so thank you for that.
👍👍👍👍
Those prospective sponsors will have to really go above and beyond Jill's normal rate to get her to do an ad read for the new line of combat heels
I can't hear about "candles" without thinking about Sub Rosa.
If you know, you know.
As in under secrecy? The history of the Rose being used to allude to clandestine meetings and the like is fascinating and if you are not referring to that I recommend the wiki rabbit hole
TNG? Shudder...
(in worst scottish accent imaginable) Don't light the candle! It will summon the ghost!
This was very well said. And I really appreciate your saying it. And I agree, a box of free stuff is so not worth it.
You are amazing, and I enjoy your content even more (if that's possible) knowing how much thought goes into not just what's on camera, but behind and around it. Life so often feels like a confusing jumble of wrong choices, and I find it uplifting to encounter this process of finding a Right one.
I don't know if this makes sense to anyone else, but still. Thank you.
Sword Lady needs a Sword cat. You've got the cat, just need a cute, tiny, SAFE sword for the cat, just to complete the package. :)
And a little "just feed me now" hoodie...
Jill you absolutely have it correct. It's much much cheaper for a company just to send a box they say is worth x amount of dollars (which actually cost them much less to make) then to pay for an ad read. Unfortunately a lot of youtubers don't know how much an ad read is actually worth and unboxing videos are easy views. A lot of these box services just buy a bunch of cheap junk from a wholesale retailer and then put it in a box with some custom art and then sell it at a huge mark up.
What's really scary is that mobile games have no problem throwing giant piles of money for an add read. A few youtubers have revealed that Raid Shadow Legends will pay a moderate sized channel 4-10k USD for a sponsorship deal. That's a lot of money when it's just you or a couple of people.
Web services like VPNs and domain host also throw out a lot of money as they have basically no operating cost. So they can throw out giant piles of money which pretty much always generates more money then was spent on advertising.
Established Titles was throwing out giant piles of money. They also had basically no operating cost so they could throw money at pretty much everyone and still make a profit.
I never really thought about why “Influencers “ are.
In my ignorance I just assumed it was an ego thing , backed up by desire to feel liked, listened to or important.
Now, I’ve started thinking about it, and you are responsible. Well done and thank you, for your time and effort (and of course, your excellent content!)
Light, love and Kindness.
It never fails to shock me how much money is actually involved in advertising. Interesting to hear some of the legalities and considerations broken down, though.
Thank you for transparency! It's pretty interesting to hear about.
first of all, i really like the title! second of all thanks for being so transparent its so nice to see the bts of this youtuber stuff
Just so you know, a lot of us would absolutely watch a video of you talk about your cat. He is precious.
Re Nemo: when I was a kid we had a cat that would bring home frozen chicken portions - we finally worked out she was camping out on a neighbour's windowsill waiting for their chest freezer to be opened then rushing in and stealing one. We had another (more recently) that would steal Koi Carp but we never found out whose pond they belonged in ...
Nemo is a gowjus, hungry, sneekee boi
Excellent video about the less than great aspect of 'public' life. Thanks for being so transparent... while not being a ghost.
We only knew ye as "Sword Lady"... then we learned of your discernment, wit and love of cheese. Now we find that you're a scrupulously honest and up-front sort.
AND ye share a home with a rascally cat.
*Just more to admire.*
Thank Ye.
so basically an "influencer box" buys 3 seconds of mention, including the legalities.
Which is really only helpful if you knew who it was from :D
@@JillBearup such a shame if you got to the 3 seconds before you had time to mention the provider.
Such a shame!
"money pays my bills... and cool merch does not." That sounds like a good T-shirt.
Lawyers brains are like bags of cats (not an endorement of placing cats in bags, just an illustration). I don't see a problem with taking sponsors or free merch to feature on your channel, after all you need to make a living. I will still support you by watching and, once I can afford it, buying that Just Stab Me Now shirt which I dying to wear. 🙂
Yes, cats don’t like bags - they like boxes! 😜
They live, we sleep. Obey. Consume. Obedience. Comply. All hail Jill Bearup!
This is the kind of (necessary) overthinking that I like to see in intelligent RUclipsrs.
This is why I enjoy Jill's channel. She's just a good person!
i would totally see you get a sponsorship selling cheese. if i could afford it, i'd pay for you to do a sponsorship for cheese...
Jill, this was a fantastic video! Thank you for talking about any of this, none of which I've ever heard before, and which is hugely helpful in understanding how RUclips actually works for someone who isn't a content creator but wants to support people who are. We need more disambiguation in our lives! ⚔️🧡
the peak behind the RUclips-as-a-job curtain was actually quite fascinating
I upvoted the video when I saw the cats, then it turned out that the rest of the video was very interesting!
It took me three minutes to realize (through direct statement) that "infuencer box" was not:
A somewhat nice seat at a sporting event
A section of a web page where your channel etc. would be promoted.
A section in produced media other than a web page where your channel etc. would be promoted.
Why is "we'll give you a physical embodiment of a loot box for free" even thought of as a marketing strategy?
Your transparency is admirable. Thank you so much! I don’t have money to spare right now but I’m eyeing that mug. Lol maybe I can talk my husband into getting it for me for Christmas!
I preordered your book. I love supporting content creators by buying their books.I appreciate you being upfront.
Thank you Jill for being so honest and genuine! Love your content - I hope moving goes well
"I'm moving house" is an excellent reason not to accept a free box of anything, unless the box itself is excellent for moving your stuff. I like recycle box piles behind liquor stores as a source, since their boxes are relatively small but made for heavy contents.
You and your candle jokes enlighten my day.
Not Jill perfectly summing up her feelings on the topic with her clothing choices!
Thank you for your enjoyable energy and pedantically honest compliance.
I'd wear it.
Tabby cats with white undercarriage can be quite decorative. I used to have one. She chewed a power cord while I was away for most of a day, as far as I could tell, and I’m pretty sure that that’s what killed her.
She was orange. Orange cats tend to be insane though.
*decorative* lol
What if the "no strings attached" candles truely come without a string, because they have wood wicks? How would you ever live that down :)
Thank you for explaining some of the backstage information. I was a little shocked at how little some companies want to pay.
The verb "Comply" for me is automatically Borg related.
geeze i listened to that just to listen to your voice. You, your content, the complete package
Thank you for the clarity around this topic. It is much appreciated.
Transparecy is something sorely lacking - defo plaudits for that! 👍 Also, general agreement with the vibe, and not selling yourself short, sounds sensible. 🙂
I love what your eyebrows do when you whisper-yell "COMPLY!"
"The Influencer" sounds like a diabolical mind control weapon.