BED j.w. FORD - Fall Winter 2025 Collection "Alternative Elegance" (Concept film)

BED j.w. FORD Fall Winter 2025 Collection "Alternative Elegance"
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There is that one garment that has lived alongside you for a decade, met again while changing wardrobes with the seasons. "That coat is more you than you are" - someone once said. It's not a recent addition to match current tastes. It bears the "wear and tear" born of years of devotion. There is no other piece identical to it. The material, infused with its owner's gestures and habits, quietly holds passed time within, becoming something far removed from its original state. Yet this incomparable softness mirrors the essence that emerges from daily life. With each wearing, the cloth remembers the body's movements, revealing "an alternative completeness" that even its creator couldn't fully envision. Perhaps the practice of making clothes is the beginning of a narrative that time alone can weave, singular in its existence.
Starring: Gendai
Design & Styling: Shinpei Yamagishi
Movie Director: Genki Nishikawa
Art Direction & VO Script: Tatsuya Yamaguchi
Hair Make Up: Mikio Aizawa
Voice Over: Shunsuke Kawada