How to Setup Cross-Domain Tracking for Eventbrite | Ellaw Digital | Event Marketing
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- Опубликовано: 10 фев 2025
- Learn how to setup cross-domain tracking for your Eventbrite events and ensure data is being correctly passed between your website and Eventbrite page.
You need to make sure you have:
✅ - Website
✅ - Eventbrite event
✅ - Google Tag Manager Installed onto Website
One Further Blog Post ⬇⬇⬇
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First Code Needed ⬇
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Second Code Needed ⬇
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If you're having any issues let me know in the comments and I can help troubleshoot!
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I wish I new that before creating my event. Now I have only direct traffic in my Google Analytics account. In spite of that a very good video. Thank you for the explanation.
Great video thank you. Does this still work with GA4?
Great video Jared. I have followed the instructions and the eboga bit is appearing so I think it has been done correctly. I want to set up a goal in GA to measure event ticket purchases so I want to look at what pages were coming through but I can't see any page with "eboga" listed so I think I must have done something wrong - or do I need to set up another view. And if so do I need to do a view for each event? Getting confused here! Cheers
Great video Jared! Well presented and documented. I have carefully followed the instructions and doubchecked my tags, but the GA ID is not getting appended to the Eventbright URL. It returns the value "false" instead. This is in preview mode. Do I need to publish the GTM tags before it will work as in you video?
Hey that's right you need to publish the container in GTM before it is deployed onto the website and appends your GA ID! Give that a go :)
@@jaredlaidlaw8866 Thanks for quick response. There are two buttons on the page. One works in preview mode the other does not on www.saharalasvegas.com/promotions/2021-march-mania-viewing-at-sahara. March 29 works. March 30 does not.
@@grandsierraresort I'd say go back through the instructions and make sure everything is done 100% correct and then publish the container. You can unpublish it later if you're nervous about anything breaking. The code that adds the eboga parameters should work on all links pointing to eventbrite. I've checked those two links on your webpage and it looks like it should all work as planned. Give that a go and let me know :)
@@grandsierraresort You've also got Google Tag Manager installed twice on that webpage which might be causing the issue. Can you have the code only on there once?
I tried this and got an error message for the custom html. It had an unsupported reference the part for get client id
GA4 update? Can't get mine to work.
Hey Jared, very informative video. I've read that it's recommended to create a separate Google Analytics property for Eventbrite and our domain. Is this necessary and if so, how would the attribution work for say someone clicking from a Google Ads ad to signing up for an event?
Hi Mike,
I'd use the same property for website and Eventbrite AND THEN DO THIS - ruclips.net/video/zshGHv-xZeg/видео.html
@@jaredlaidlaw8866 Awesome! Turns out we're going a different direction, but will keep this tactic in mind if it comes up in the future. Cheers.
Hola! muy buen video, ¿sabes cómo sería con GA4? seguí estos mismos pasos, pero no he logrado ver el "eboga" saludos
Hi. How would you go about Linkedin to client website to eventbrite?
Hey Media Manager,
So obviously you can’t install Google tracking on LinkedIn but you can use UTM parameters when you send people to the website.
In the url you’d append UTM parameters identifying what type of LinkedIn traffic. So if it’s post comments, links on profiles, and paid ads you’d add specific UTM strings to your ‘destination’ url.
This tags the visitor to the site appropriately and because you’re linking your website and eventbrite via CDT, that user is followed all the way through to hopefully a ticket purchase/registration.
Does that help and/or make sense?
@@jaredlaidlaw8866 yes thanks so much.
@@jaredlaidlaw8866 OS I can track ticket sales in analytics but not in the linkedin platform. Is that correct?
@@mediamanager2703 from the looks of it, Eventbrite currently doesn't have an integration with the LinkedIn tracking pixel. I'd imagine that this will be added eventually as most of the other major social channels have one. At the moment the best you can do is UTM everything, and then set up custom reports or dashboards with LinkedIn only traffic either in Google Analytics or better yet - Google Data Studio!
Hi, nice video :)
I have a question: do you install the same GTM tracking code on your event site and ticket sale site?
Thanks !
Hi Virginie,
Important question! You need to have the same Google Analytics code on your website as what's on your Eventbrite page. Does that make sense?
Hi @@jaredlaidlaw8866 . Thank you for replying! Wouldn't you only have the GTM code on your website and Eventbrite page then add the Google Analytics tag in GTM ?
Hi @@virginievandecasteele4067, If you can add GTM to your Eventbrite event then it should work the same as in the video. In the Eventbrite accounts I've worked on there isn't a way to install GTM which is why that option isn't covered here, in theory it would work just the same if you can get GTM on your Eventbrite page. Can you find where to install Google Analytics and/or GTM in Eventbrite if that's your bottleneck right now?
@@jaredlaidlaw8866 Ha ok! I am not using Eventbrite for our events but another owned website where our conversions take place so that shouldn't be an issue.
I am using different property/App for website and Eventbrite. Do I need to use one?
Hi Vinay, what are you using?
All traffic is getting logged as Referral when I look at acquisition
Hey, is this before or after setting up cross domain tracking? And have you added your website to the referral exclusion list?
Hey, Jared. Thanks for the video. Followed the instructions but for some reason can't get it to work. This is our landing page: vestadivorce.com/events-ca/. Is it the fact that we're using an ? We're also using the tag manager wordpress plugin--not sure if that is interfering with the data that needs to be sent. Any advice you can offer here?
Hey Gordon,
Sorry you're having a bit of trouble. It does look like your is the likely issue. To test this you could create a link on your site (can be a simple piece body copy that links to an event). If you can set up Google Analytics with the software then that could potentially fix this issue. From what I can tell looking at the site and clicking on a link you've got the rest of what's needed implemented.
Cheers Jared