Michaël Hamelinck: The Evolution of Experimentation @ANWB
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- Опубликовано: 8 янв 2025
- Michaël Hamelinck's talk at Analytics Summit 2024.
Speaker: Michaël Hamelinck, Lead Web Analysis and Conversion Optimization at ANWB
Description: Discover how a small team of three grew an experimentation-first culture over nine years, now scaling across the organization. Learn key strategies for securing stakeholder buy-in, navigating organizational changes, and transforming experimentation into a core driver of growth and innovation.
