There in lies the crux... You have to advertise your directory to visitors as well as member businesses. How to structure your homepage? Should it be visitor centric with a member business info sidebar, or do you try and sell both on the homepage?
Excellent question! 1. Focus on listings to help SEO and drive traffic organically... no one wants to pay for a listing on a dead directory website. This mean... 2. You must focus on reaching out with free listings at the beginning.. 3. Make sure there is an easy way to get listed if the site is visited by a business that wants to list. ... I think I need to chew on this more though.
There in lies the crux... You have to advertise your directory to visitors as well as member businesses.
How to structure your homepage? Should it be visitor centric with a member business info sidebar, or do you try and sell both on the homepage?
Excellent question! 1. Focus on listings to help SEO and drive traffic organically... no one wants to pay for a listing on a dead directory website. This mean... 2. You must focus on reaching out with free listings at the beginning.. 3. Make sure there is an easy way to get listed if the site is visited by a business that wants to list.
... I think I need to chew on this more though.