IBA Digital Marketing Batch 15 Student: Fawnette Dlima

IBA Diploma in Digital Marketing at IBA Karachi City Campus
This is a Case Study Video, which is shot after Completion of 4 Months Diploma Program
This Digital Marketing diploma aims at providing training to a wide range of professionals. Being a cornerstone certification, the Professional Diploma in Digital Marketing can give you exposure to digital marketing specialists, from Social Media Marketing and Mobile Marketing to PPC Marketing, Email Marketing, and SEO. People who are looking for a change in direction in their careers or marketing newbies who want to make the switch to digitalization can benefit from this diploma.
Key Features:
Digital Advertising:
• Promoting products/services on platforms like Facebook, Instagram, Twitter. Part of digital strategy for online customer engagement.
• Includes paid advertising.
• Course covers strategy, ads, and performance assessment.
Performance Metrix & Key Performance Indicators (KPIs):
• Ways to track and evaluate success and progress.
SEO and WordPress:
• Boosting Online Visibility through SEO.
• Elevate website ranking in search results and draw organic traffic by optimizing content and structure for search engines like Google.
• Widely-used CMS with built-in SEO advantages, enhancing search rankings effortlessly.
Google Pay-Per-Click (PPC):
• Advertisers pay per click on online ads.
• Drives targeted traffic to websites.
• Generates leads and sales effectively.
Automated Email Marketing:
• Software sends scheduled marketing emails.
• Targets subscribers.
• Trigger-based automation for timely communication.
Live Project: Create and execute a social media campaign for your own business focusing on Instagram and Facebook platforms, emphasizing visual content and engagement tactics.
Diploma in Digital Marketing Details: cict.iba.edu.p....
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