Inside POC | Cycling Helmet And Clothing Design At POC HQ

We've been invited to POC HQ in snowy Sweden to learn more about their history and exciting developments that they're bringing into the cycling world.
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In association with POC.
With the launch of the new Ventral road cycling helmet, we hopped on a flight to Sweden to learn more. After a quick espresso, Simon talks to the people behind POC. From skiing and MTB, they've moved into road cycling and now design and engineer safety-led materials, eyewear and helmets for cyclists.
Remember to head over to GCN Tech to find out more about the new Ventral helmet too!
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GCN Tech: The Ventral First Look 📹 gcntech.co/ventral
Photos: © Velo Collection (TDW) / Getty Images & © Bettiniphoto / www.bettiniphot...
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Pawn Shop - Andreas Jamsheree
Wah What's Up 2,3 - Anders Bothén
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