EP2402A | OSOs Aren't for Everyone (Here's Why)

TIME TO BUST SOME OSO MYTHS
In this episode of the Smile Doctors Off-Mute Podcast, we dive deep into the realm of dental support organizations (DSOs) and orthodontic support organizations (OSOs). Our special guest, Dr. Zach Casagrande of Northern Virginia Orthodontics, shares his journey of affiliating with the OSO Smile Doctors. He provides valuable advice to independent practitioners considering affiliation and guidance in navigating the process.
The episode also charts Dr. Casagrande’s professional journey, his various business decisions and their resultant growth, and the role of OSO affiliation in his career progression. The discussion further sheds light on the significant role of collaboration, innovation, and continuous learning in personal and professional growth within an OSO framework.
A significant part of the conversation delves into doctor autonomy and collaborative efforts within an OSO, shedding light on how administrative duties can be managed by industry professionals, allowing practitioners to focus more on patient care. The episode highlights the impact of affiliation on growth dynamics and revenue generation.
The episode concludes by exploring the innovations in orthodontic treatment, patient-centric care, and modern marketing strategies effectively implemented at Smile Doctors. The insights and experiences shared in this episode provide a comprehensive understanding of the potential benefits and challenges of DSO or OSO affiliations, making it a must-listen for practitioners willing to explore this path.
KEY TAKEAWAYS:
1. Important Questions to Ask When Considering OSO Affiliation (00:09)

2. Dr. Casagrande’s Entrepreneurial Ventures (05:09)

3. Early Challenges of Growing Northern Virginia Orthodontics (06:59)

4. When is OSO Affiliation a Bad Idea? (11:11)

5. Smile Doctors 'Freedom Within a Framework' Model: What Changes (and Doesn't Change) After Affiliation (19:57)

6. The Growth of Northern Virginia Orthodontics as an Affiliate of Smile Doctors (23:22)

7. Dr. Casagrande's Future Vision (30:56)

8. Life for Associate Doctors at Northern Virginia Orthodontics after Smile Doctors Affiliation (33:58)

9. The Exponential Growth of Smile Doctors Mutual Relationship with Invisalign® (36:38)

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