I often complain that when I buy a bag of seasoned AIR I tend to discover a few potato crisps littered within, I think the customer complaints department is finally taking me seriously this time
Do you want crumbs or do you want chips? This joke as been made a billion times, the air is the pocket of protection. Do you want your chips to come in a tin can and cost 50% more?
@@firedriver8367 Pringles comes in a cardboard container with a single aluminum round at the bottom. And for the amount you get for the price you are paying for the packaging. 235g for Doritos in a bag vs Pringles at 156g for the same price.
That's what happens when the government uses the monetary printing press as means to fund their promises and programs. The dollar died in 1971 when Nixon finally severed its tie to gold. At that moment on, government could tax citizens indirectly by debasing the currency through inflation. This rolls down the hill, finally resting on the backs of the common (no-asset holding) person. We blame companies for being greedy; however, they are responding naturally to maintain shareholder value. The government is getting off scot-free and continuing to wreck the economy and people's lives through this hidden tax--all to fund nonsense programs and export funding to warlords, wars, and other governments.
Product quality has gone down as well. Someone in local media complained about watery mustard. Long and behold, the first ingredient in mustard now is water. Water used to be the second ingredient.
I just hate it when they downsize but still have the audacity to raise the price. It comes off as shady. Now with the internet - when one person notices, everyone notices. It's one thing to gossip about shrinkflation in a closed group like your neighborhood but now on the internet - its global.
noticed it on Big Macs when i was around 8 by the time i was 18 the gen after me was used to that big mac that's esentially a medium mac. they even cut on the sauce .
Let's call this out for exactly what it is. It's DISHONEST. There's no difference between doing this and putting the price up except that it's a deliberate attempt to mislead customers. When the contents is reduced, or ingredients changed, companies should be obliged by law to display the fact very prominently on the packaging.
I experienced shrinkflation in my maggi packet :')....one cake of noodles used to cost Rs12...it somehow has gotten smaller and now costs Rs14 in India !
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Checks were a new thing. Then became norm. Credit cards were a new thing. They became norm. U-scans were a new thing. Companies are still pushing them to become norm. Major names are always "training" us.
I find it cute that this gets reported like something that has just come up in recent years. The difference is that by now its way too obvious to ignore and no one can do anything legally, hence this little cute video from the WSJ.
Shrinkflation has been going on for years. My liquid detergent used to be 5 litres, then 5 kg. It got progressively smaller through the years until 3.5kg now with pack price also having increased. Actual unit price far exceeds compounded official government inflation rates. As a result, I changed to a different brand that is better but cheaper. I wonder how much wsj got paid by those shrinkflatiors to potray them as innocently reacting to costs pressures. Those shrinkflating companies should look into how much they waste on advertising & marketing (bullshitting activities that do not give consumers value). I also wonder how much wsj was paid to not mention consumers turning to lower price alternative brands.
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Reeses chocolate even brags about it. With McDonalds at some point you realize that you can make your own at home even you buy premade patties you are saying saving a lot.
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I would rather have companies increase prices so they can stop playing this silly game. I would gladly pay to have a full sized item. like a 64 OZ container of orange juice instead of a 56 ounce "half gallon"
WalMart has learned a new trick! Lately I've noticed an awful lot of very poor grade chips in my bags - lots and lots of black spotted chips. I don't dare eat them without looking at them first now. Guess we are in a new normal.
Costco down sized there Toilet paper and Paper towels when I stocked up in late 2020....I noticed it recently when I already had 3 previous packages on hand and I just brought more and the price has gone up , I guess it's been more noticeable oh the last 16 teen months.....Come on Man. Thanks Joe
Jesus Christ. Corporations love comments like this. They love the fact that they can screw we the American people and instead of looking at them, ppl immediately blame their political opponents. Sleepy Joe or DT have little do with this. It's the ENTIRE corrupt political system built by both parties. We don't have a democracy or socialism, in America we have CORPORATISM. They get away with whatever they want: Raising prices, subscription based models. Tier based services and goods just to charge more. Shrinkflation. And from the workforce side? Mediocre salaries and wages that have become stagnant since the 80s. Outsourcing American jobs, cutting pensions and benefits from their loyal employees all to make more and more that they end up using in stock buybacks, you name it. Every greedy tactic under the sun. All because corruption is legal in the USA, where lobbyism is legal. No other 1st world country would accept such as disgusting and corrupt system. They own politicians from BOTH SIDES who have helped in the de- regulation process, and now they can literally get away with anything. To make it even better the vast majority of Americans blames the other political side, while mega corporations enrich themselves by screwing us more and more with each passing day. It's the perfect crime...
yeah, lets create more garbage by increasing the amount of packaging per volume sold... I'd rather have the family packs. But then I always shop by looking at the cost/weight or volume.
If you stop buying all that expensive, processed junk food, you will have more money to buy better quality food such as sirloin steaks, shrimp, real butter, whole grain pasta, non-starchy vegetables and whole fruit. Compare the price per ounce of Doritos to the price per ounce of filet mignon and see for yourself. Ditch the expensive junk food and feed your body well with minimally processed whole foods. You can become leaner and healthier if you avoid consuming all those sugary, starchy, low fiber, low vitamin, junk foods.
I opened a bag of chips .But when I opened the bag .There was a quarter of a sliced potato in the bag .With directions that told me what else would be needed to turn the potato slices into potato cooked chips .
All corporations are using the pandemic, war and inflation as an excuse to become more and more extreme in their cost saving greedy tactics. The worse of all? ITS WORKING BEAUTIFULLY FOR THEM. Look at all the CEOs reporting record breaking profits in their earnings calls! To top it all, the average American blames the political side they disagree with. Meanwhile corporations are laughing their way to the bank while 90% of American fight between each other and blames the blue or the reds. Perfect crime, for the perfect criminals.
the way I see it just buy the big bag and eat a small bag every day or just buy a small bag once in a while go to the smallers store to buy snacks this is good when it comes to snacks eather go to churchs free stores get free food or wic to feed ur kids healthy fruit free but it's good to keep from eating so many junk foods or not as much good thing junk food is usely cheaper in smaller stores
PPA is just another example of the nonsense used by lousy companies that sell junk with expensive advertising, marketing & promotion instead of giving consumers real tangible quality & quantity.
Nothing new it's been happening for about 10years I have always looked at the amount in containers to me its common sense I live overseas and I buy local products more bang for the buck and in most cases healthier 😅 🙃 🙂 ☺
Starting early is the best way of getting ahead to build wealth, investing remains a priority. The stock and crypto market has plenty of opportunities to earn a decent payouts, with the right skill and proper understanding of how the market work's. With primerica new trading bot algorithm Investors can now earn 1% daily ROI from the forex and digital assets Market.
There weren't many chips in the bag to begin with. They already gave us the 1 chip challenge. That was a precursor of the future of snacks right there.
The PPA gurus will probably sell that as super rare limited edition chip worth its weight in gold and sell it not just for an arm and a leg but also your organs.
Commodity prices continue to fall, so company costs are also down. Companies are just price gouging to increase profits since everyone believes there is inflation anyway, even though there isnt.
Companies are wasting more than ever on marketing. There used to only word of mouth, then print, then radio, then tv and these days celebrity endorsements & influencers. None of these add real quality or quantity to the products nor any real value for the consumers.
They’ve been doing this for years…. Something that used to feed a family of 6 can only feed a family of 4, and so on. Instead of being transparent they trick the consumers and we just take it because what can we do?
You can do nothing, just as most consumers consume, and no consumer actually produces anything themselves, you're along for the ride because you've given up the steering wheel for a grocery cart.
Forget doritos ...... At this point lays is selling packaged air!! With chips that have fallen into the packaging by mistake
Right lol
🤣
Whaaa? Why would they put chips in our bags of air
Leftover from ceo
I often complain that when I buy a bag of seasoned AIR I tend to discover a few potato crisps littered within,
I think the customer complaints department is finally taking me seriously this time
Do you want crumbs or do you want chips? This joke as been made a billion times, the air is the pocket of protection. Do you want your chips to come in a tin can and cost 50% more?
@@thatguy5801 Theirs some that do..... Pringles and their so good 👍
@@firedriver8367 Pringles comes in a cardboard container with a single aluminum round at the bottom. And for the amount you get for the price you are paying for the packaging. 235g for Doritos in a bag vs Pringles at 156g for the same price.
If your complaining about buying potato chips the problem probably isn't a potato chip.
@@thatguy5801they are not the same price
WSJ- You're presenting this as a new phenomenon. Consumer products have been undergoing downsizing since at least the 1980's.
yes thanks, I wanted to reply and say the same thing too; thanks for that good point.
Where can we read more about this
1980s, no apostrophes in plurals.
Interesting...
That's what happens when the government uses the monetary printing press as means to fund their promises and programs. The dollar died in 1971 when Nixon finally severed its tie to gold. At that moment on, government could tax citizens indirectly by debasing the currency through inflation. This rolls down the hill, finally resting on the backs of the common (no-asset holding) person. We blame companies for being greedy; however, they are responding naturally to maintain shareholder value. The government is getting off scot-free and continuing to wreck the economy and people's lives through this hidden tax--all to fund nonsense programs and export funding to warlords, wars, and other governments.
Product quality has gone down as well. Someone in local media complained about watery mustard. Long and behold, the first ingredient in mustard now is water. Water used to be the second ingredient.
The COOL act was repealed in 2015 started a lot of B's with that
I just hate it when they downsize but still have the audacity to raise the price. It comes off as shady. Now with the internet - when one person notices, everyone notices. It's one thing to gossip about shrinkflation in a closed group like your neighborhood but now on the internet - its global.
a hypothetical problem: what happens when EVERY company is like this?
Depends what it is.
It doesn't come off as shady- it is 🤨
@@kalui96 You don't think they already are?
@@billbillerton6122 it was a rhetorical question
Imagine that... Companies don't like the phrase "shrinkflation." Never would've guessed.
This doesnt only go for chips, my greek yogurt went down 3 oz and Gatorade went down 4 oz.
noticed it on Big Macs when i was around 8 by the time i was 18 the gen after me was used to that big mac that's esentially a medium mac. they even cut on the sauce .
@@PHlophe i knew i wasnt crazy, they charged 3.50 for the big one a few years ago and its over 5 for the new one now! crazy
I hate the 28oz drinks now. I want my full 32oz back!
@@xoMissTaylorDivine you know what I'm talking about.
Let's call this out for exactly what it is. It's DISHONEST. There's no difference between doing this and putting the price up except that it's a deliberate attempt to mislead customers. When the contents is reduced, or ingredients changed, companies should be obliged by law to display the fact very prominently on the packaging.
A standard yogurt went from 8 oz to 6 oz to 5.3 oz
In a few years they'll sell it by the tablespoon
I experienced shrinkflation in my maggi packet :')....one cake of noodles used to cost Rs12...it somehow has gotten smaller and now costs Rs14 in India !
Nepali noodles now cost NRs20😭 Actually some cost Rs50😭😭
Package size of Ruffles now shrunk down to a tiny 8 oz package AND a hefty price increase on top of it.
It's not inflation its greed. Higher Profits is the Proof.
Ok but when it comes to Chips it’s probably for the best if packets get smaller
People usually eat them in one sitting
Just don't charge the same price for a tiny packet
@@randomlygeneratedname7171 Oh they do! It already begun 😑 Family size is no longer family size.
Now they have to eat one more bag in one sitting due to shrinkflation 😇
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Bags of chips was 1.49 back in 2016 after the stimulus check bs they’re now 2.19 plus tax 🤦🏾♂️
I always thought the air was free until I bought a bag of chips ahahahah
ja ja ja !
😂😂😂
"Once they've 'trained' the consumer." Pure evil!
Checks were a new thing. Then became norm. Credit cards were a new thing. They became norm. U-scans were a new thing. Companies are still pushing them to become norm. Major names are always "training" us.
'... part of ongoing product evolution.' Lol, good one, Pepsi. GOOD ONE.
It has nothing to do with costs; companies will ALWAYS have an incentive to reduce costs.
I respect Tukkamook being honest..
I find it cute that this gets reported like something that has just come up in recent years. The difference is that by now its way too obvious to ignore and no one can do anything legally, hence this little cute video from the WSJ.
Shrinkflation has been going on for years. My liquid detergent used to be 5 litres, then 5 kg. It got progressively smaller through the years until 3.5kg now with pack price also having increased. Actual unit price far exceeds compounded official government inflation rates. As a result, I changed to a different brand that is better but cheaper.
I wonder how much wsj got paid by those shrinkflatiors to potray them as innocently reacting to costs pressures. Those shrinkflating companies should look into how much they waste on advertising & marketing (bullshitting activities that do not give consumers value). I also wonder how much wsj was paid to not mention consumers turning to lower price alternative brands.
WSJ has to be friendly to maintain their advertisement revenue, they'll never be too hard on the companies
No they do it for 1 reason, to make more money. It’s not to help to stop from raising price or offsetting costs, it’s so they can make more money.
These companies need to acknowledge consumers aren't stupid. I for one no longer buy certain products.
Most consumers are stupid
@@varunvangimalla9001 - No. That's the fallacy believed by corporations, and an excuse they use to lie.
Nice move... You know starting early is the best way of getting ahead to build wealth, investing remains a priority.
The stock and crypto market has plenty of opportunities to earn a decent payouts, with the right skill and proper understanding of how the market work's. With primerica new trading bot algorithm Investors can now earn 1% daily ROI from the forex and digital assets Market.
Me too
Actually, yes most customers are stupid. They keep buying those products.
I noticed McDonalds burgers have shrunk too. They keep getting smaller. Any more shrinkage and I'm gonna have to call them sliders
@Adora Tsang yes they have gotten smaller I got a Big Mac the other day u would’ve that it was a bread and lettuce sandwhich
Reeses chocolate even brags about it. With McDonalds at some point you realize that you can make your own at home even you buy premade patties you are saying saving a lot.
that's why they have the grand big Mac. dare them to call the big Mac little Mac lol !
there doing this with beer too used to get 12 oz of mikes lemonade now u get 11.2 .
If they keep reducing the size pretty soon there will be nothing left. Stop buying their overpriced products.
Starting early is the best way of getting ahead to build wealth, investing remains a priority.
The stock and crypto market has plenty of opportunities to earn a decent payouts, with the right skill and proper understanding of how the market work's. With primerica new trading bot algorithm Investors can now earn 1% daily ROI from the forex and digital assets Market.
I stopped buying Gatorade when it went from 32 oz to 28 oz. I buy crystal light now.
Here in Michigan....Whole Foods...now puts 2 Shrimp Spring Rolls instead of 3 (prior to pandemic). Also the peanut butter sauce has become smaller:)
i would also call this "product austerity"
Call it what you want, they’re being crooks.
I would rather have companies increase prices so they can stop playing this silly game. I would gladly pay to have a full sized item. like a 64 OZ container of orange juice instead of a 56 ounce "half gallon"
Yes but employees have annual reviews and people need to look clever.
It's a colossal waste of time.
You say that but people would not be happy paying higher prices for the same size package they're already complaining about the cost of food.
@@debbieframpton3857
Worse, people just won't buy it. Makes more sense to fool around with other numbers.
@@chrislim7976 I would rather them be honest instead of being the crooked little fks they are.
@@billbillerton6122
Lot of worse things than in life than people fooling around with weight and volume of Doritos man... 😂
I saw this several years ago.
Included charging cables get shorter and shorter 😔
Nice video.
It happens to software, too. One need only think about the features that RUclips, for example, used to have.
All the more to slow up or stop buying all together
WalMart has learned a new trick! Lately I've noticed an awful lot of very poor grade chips in my bags - lots and lots of black spotted chips. I don't dare eat them without looking at them first now. Guess we are in a new normal.
Well it was not new normal that was just inflation as usual
Do the CEO Salary of these companies show Shrinkflation? 🤔
Never.
Costco down sized there Toilet paper and Paper towels when I stocked up in late 2020....I noticed it recently when I already had 3 previous packages on hand and I just brought more and the price has gone up , I guess it's been more noticeable oh the last 16 teen months.....Come on Man. Thanks Joe
I used to struggle with the packages because they were so big. Now I handle them easily.
Jesus Christ. Corporations love comments like this. They love the fact that they can screw we the American people and instead of looking at them, ppl immediately blame their political opponents. Sleepy Joe or DT have little do with this. It's the ENTIRE corrupt political system built by both parties. We don't have a democracy or socialism, in America we have CORPORATISM. They get away with whatever they want: Raising prices, subscription based models. Tier based services and goods just to charge more. Shrinkflation. And from the workforce side? Mediocre salaries and wages that have become stagnant since the 80s. Outsourcing American jobs, cutting pensions and benefits from their loyal employees all to make more and more that they end up using in stock buybacks, you name it. Every greedy tactic under the sun. All because corruption is legal in the USA, where lobbyism is legal. No other 1st world country would accept such as disgusting and corrupt system. They own politicians from BOTH SIDES who have helped in the de- regulation process, and now they can literally get away with anything. To make it even better the vast majority of Americans blames the other political side, while mega corporations enrich themselves by screwing us more and more with each passing day. It's the perfect crime...
Noticed this with Gatorade bottles.
Pop Tarts are very small, and cost 4.65 I will never by those again
Already expalianed beautifully on @WION News channel
Airliners! Before two free baggages, later one free baggage, now only carry-on. And in some tickets prices in jetBlue not even carry-on
The bag is already half air
yeah, lets create more garbage by increasing the amount of packaging per volume sold... I'd rather have the family packs. But then I always shop by looking at the cost/weight or volume.
Oreo has gotta be one of the worst, especially with those "limited edition" ones.
and non stop ads !!!!!!!!!!!!!
One new approach is a consumer gets a bigger discount the more they buy. Who wants to buy 5 or 7 bags of chips?
I did I just found a deal buy two get three free cost me $1.67 for bags of Lay's chips. You don't have to eat them all in one week
If you stop buying all that expensive, processed junk food, you will have more money to buy better quality food such as sirloin steaks, shrimp, real butter, whole grain pasta, non-starchy vegetables and whole fruit. Compare the price per ounce of Doritos to the price per ounce of filet mignon and see for yourself. Ditch the expensive junk food and feed your body well with minimally processed whole foods. You can become leaner and healthier if you avoid consuming all those sugary, starchy, low fiber, low vitamin, junk foods.
Don’t forget one-pound packages of dried lentils and beans. Cheaper than anything, and the best thing for your health.
Has this been happening to every high school lunch room chip bags like for real tho
Could be good for us.
Even McDonald's have way smaller burger. Like a Big Mac is a medium Mac.
Seen it everywhere
Not one mention of PRICE ELASTICITY.
Yeah, there is a lot to it; agreed - all aspects need to be considered.
Soon, Lay's and doritos packs will have only AIR
lol i remember joking about this
One packet of chips will have literally one chip.
I opened a bag of chips .But when I opened the bag .There was a quarter of a sliced potato in the bag .With directions that told me what else would be needed to turn the potato slices into potato cooked chips .
Happening At restaurants too
Welcome to the real world , kids . Nothing new about this .....but apparently now it's a thing .
Used to put 1.5 in a dutch. Now can only fit a gram
Yeah we consumers caught on
It happens to most companies..airlines are the worst...
So we getting more air?
Publix changed there 10 lbs and 20 lbs bags of ice to 7 lbs and 16 lbs. We are talking about ICE. This is absurd!
All corporations are using the pandemic, war and inflation as an excuse to become more and more extreme in their cost saving greedy tactics. The worse of all? ITS WORKING BEAUTIFULLY FOR THEM. Look at all the CEOs reporting record breaking profits in their earnings calls! To top it all, the average American blames the political side they disagree with. Meanwhile corporations are laughing their way to the bank while 90% of American fight between each other and blames the blue or the reds. Perfect crime, for the perfect criminals.
I gave up buying Chips and Chocolate for this reason, not much point when they are soooo very very small.
i notiiced the oreo limited holiday bags got smaller
Dude.
M&ms don't have peanuts in them anymore
hah ah ahhahahahah ahahaha i laughed beer out my nose when I read this lol.
@@ydvisual5530 thanks. But its true. M&M in the peanut bag, all of them don't have peanuts
Goodbye half-gallon ice containers, or even pint size (16oz).
Solution: shoplift all your household items. As much as you can anyway. 5 finger discount, works like a charm.
hahaha good one 😂
the way I see it just buy the big bag and eat a small bag every day or just buy a small bag once in a while go to the smallers store to buy snacks this is good when it comes to snacks eather go to churchs free stores get free food or wic to feed ur kids healthy fruit free but it's good to keep from eating so many junk foods or not as much good thing junk food is usely cheaper in smaller stores
I havent had a chip bag full to the top since the 90s. Every bag has been half full for years. Scamming is legal now.
"Price Pack Architecture" sounds so sophisticated, Im sure they have some real architects working on those prices over there. High IQ Field for sure
PPA is just another example of the nonsense used by lousy companies that sell junk with expensive advertising, marketing & promotion instead of giving consumers real tangible quality & quantity.
I used to wear 9 1/2 or 10s and now I wear 13s shoes
i'll just buy 2 bags.
We get ripped off constantly by corporations. They could at least pay taxes.
Just boycott these junk food companies period. It will be good for you in the long run
Great more air for me,I just buy it for the air anyway
Nothing new it's been happening for about 10years I have always looked at the amount in containers to me its common sense I live overseas and I buy local products more bang for the buck and in most cases healthier 😅 🙃 🙂 ☺
Year 2075: Doritos family size chips 0.7 ounces.
Shrinkflation has been a thing for a long time and is a certainly to take place.
If it is junkfood, I think its a good thing.
Still remember tim tam had 8 pieces. Not just 7
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The stock and crypto market has plenty of opportunities to earn a decent payouts, with the right skill and proper understanding of how the market work's. With primerica new trading bot algorithm Investors can now earn 1% daily ROI from the forex and digital assets Market.
Sardines & sausage took a hit too
I'm now paying 20 cents per ramen packet, up from 10 cents. Blasphemy!
They used to be .08 then .12 then 17. Now there .34
veldig populert her i Norge!
There weren't many chips in the bag to begin with. They already gave us the 1 chip challenge. That was a precursor of the future of snacks right there.
lays be doing that since the dawn of time itself
I always try to buy generic brands.
When i was a kid a chocolate bar was 300g. Now is 100g.
My latest tube of toothpaste was made of plastic, and half empty!! I held it up to the light and saw it. RIPPED OFF!!!
Buy TWTR today 13 Apr 22. SEMPER FI
Just do 1 chip per bag.
The PPA gurus will probably sell that as super rare limited edition chip worth its weight in gold and sell it not just for an arm and a leg but also your organs.
Dwl
Commodity prices continue to fall, so company costs are also down. Companies are just price gouging to increase profits since everyone believes there is inflation anyway, even though there isnt.
Companies are wasting more than ever on marketing. There used to only word of mouth, then print, then radio, then tv and these days celebrity endorsements & influencers. None of these add real quality or quantity to the products nor any real value for the consumers.
My first time eating that ice cream I came across it 2 months before they shrunk it and I instantly noticed since I was buying it like once a week 😒
Even Modelo and corona made their bottles much smaller lol 🤣
Gabrielita, now that sounds like community betrayal. Qué Triste !
They’ve been doing this for years…. Something that used to feed a family of 6 can only feed a family of 4, and so on. Instead of being transparent they trick the consumers and we just take it because what can we do?
You can do nothing, just as most consumers consume, and no consumer actually produces anything themselves, you're along for the ride because you've given up the steering wheel for a grocery cart.
Stop voting Democrat.
Maybe we need to stop buying and start our own farms
I bought a multi pack of chips. One of the bags in it felt empty, I opened it up and it only had 3 chips in it!
Garbage. It sucks that everything is money in this world. Profits matter more than anything else. Very sad.
That took my Oreos ,now it’s personal.Mark my words !
Hearing the Campbells CEO actually say the words "price pack architecture" makes me want to throw up in my mouth.
Just a normal day of building back better
Maybe it'll shrink into a healthier serving size
Shrinkflation: no more chargers! Lol! 🤣
FOR SMART PEOPLE:
WHY PEOPLE SAYING "THANKS TO BIDEN"?* We have inflation/ shrinkflation.