How Chinese Consumers Shop Online - 11.11 Global Shopping Festival

It’s that time of year again when Chinese consumers embark on the biggest shopping spree globally. This year’s 11.11 Global Shopping Festival is more than just great discounts; shoppers are exploring interactive games, trending luxury items and more sustainable consumption. Watch how the festival is capturing the imaginations of over 900 million consumers.
Follow Alibaba Group news and stories at: www.alizila.com