The History of Mattels Marvel Secret Wars
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- Опубликовано: 6 авг 2024
- We dive into toy history and present Mattels Marvel Secret Wars.
Back in the early 80's Marvel Secret Wars by Mattel came and went pretty quickly. But it did leave quite an impression with it's sometimes weird choice of characters from wave to wave and interesting play gimmicks.
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Finding out in my 40s that almost everything from my childhood was an integrated marketing scheme hurts but makes so much sense now.
The beyonders were still a feature of marvel in 2015.
exactly im really just about to give up....but i cant stop buying transformers
I felt the same way, then i turned around and dropped 4k on funko pops. i hope they're not just in it for the money too.
The truth is, I really enjoyed them all... and the widespread marketing scheme made it all a reality. From the pages of much beloved comics to actual toys you can hold and play with, with your imagination being the limit.
I actually apologized to my mom about it in my twenties. She said she understood.
My first job during high school was at Woolworth's in 1993. There was still a Kang figure in the toy department.
I would ask if the Kang figure is still there, but I'm assuming the Woolworth's is long gone.
My woolworth's store closing was that same year. I'm assuming the Kang went unsold. LOL
rumor has it the figure still sits in the building to this day... or in the rubble of the now plowed and destroyed building.. I dunno which. I don't live there.
Michael Cabrera i remeber woolworth mine had a diner made the best grilled cheese
I miss Woolworth. I think they are still around in Australia.
HA! Love the Crow T Robot and Tom Servo cameo..
RUclips decided I needed to see the entire catalog of this channel, so I’m watching Dan grow progressively more handsome as he ages…. Again.
I actually really liked the Marvel Secret Wars action figures. Looking back at them now, they weren’t all that great but I was always more of a Marvel fan than a DC fan.
Marvel was my favorite comic book company when I was growing up , but the DC Super Powers figures where so much better than the Secret Wars figures. I had the Doctor Doom and Kang figures ( and yes I was happy to see a Kang figure :P).
I totally agree with you. Like you I really loved these action figures even though they weren’t the best figures out there at the time. What mattered is that they were Marvel Characters and I’ve always been a Marvel fanboy since before I could remember. Overall I’m sure you have find memories playing with and collecting these childhood action figures.
I always wanted one of the action figures but never got one. Marvel was amazing back in the 80s.
Same here. Whereas everyone I knew as kid watched Superfriends, I watched Spider-Man and his Amazing Friends.
I wanted the Secret Wars figures but only got Doctor Doom.
Oh well.
I'd love to see TOY GALAXY revisit the Secret Wars line in an updated video but until then this still does the trick! I've been using the new Marvel Legends Retro 3.75" figures as a Secret Wars dream line and it works nicely. The figures scale great with the old Mattel stuff like the Tower of Doom. You guys rock!
I absolutely loved the comic series. Having this giant superhero/villain mashup was just awesome to me a kid. I only had the Doc Ock figure but would look back on that series fondly when collecting Marvel Legends figures decades later
Growing up in the eighties I remember pharmacy stores in Southern CA like CVS and Thrifties often had a great selection of these superhero figures. Most of my vintage ones were purchased in those stores
mine were at the new dollar general right beside the osco next to the safe way in N.L.R arkansas....i dont think any of those stores still exist there
The Secret Wars Spider-Man red and blue action figure. Is one of my all time favorite action figures!!!
my favorite Spidey figure of all time
agreed. while the figures seemed to slender for some some of the characters, like Wolverine for example, it was perfect for Spidey's build... He always seemed too bulky in later figures.
I found the Secret Wars Tower of Doom playset at an indoor flea market 4 years ago for $2.
No freaking way!!! :O
Nice
I used to have that thing for years. No clue what's become of it.
I still have 1, used to use it w/ my GI Joes
Another interesting tidbit is Magneto is presented as a villain in the toyline, but was on the heroes' side in the comic series
Very true.
The Beyonder must have seen some good in him.
He was a member of the X-Men at the time
No, Magneto was NOT a member of the X-Men, nor had he been at that time.
The heroic Magneto were developed partially as a result from secret wars.
Also, Beyonder did not see something "good" in Magneto, the difference It saw between the heroes and the villains, was that the Villains had petty and selfish dreams and goals, whereas the Heroes also frequently were ready to put their lives on the line for something far greater than themselves, for ideals, and for people they don't know.
Magneto, misguided in methods as he were, still had an ideal greater than himself, about Mutantkind.
That's why he was grouped with the Heroes.
RubberyCat Thanks for the excellent explanation.😎
I was 13 when these figures came out.So I was right on the edge when playing with toys was getting weird back in the 80's..But I searched high and low to finally find a Black Suit Spidey..It kinda was a secret wars because I would play with these guys when no one was looking..
I was really little when these came outing loved them. I still love them to this day. I like the baseness of them. Iceman would have done great considering that Spiderman and his amazing friends was going at the time. I always wanted an iceman figure to play with during the cartoon.
I actually liked the Kang figure when I was a kid.
He's so cool.
I had him too. He looked pretty cool. Oddly enough even tough he was in the Secret Wars comics. He was quickly killed off if I remember correct.
Dave John killed off, probably, because of the wreck he would make of the story. Lol.
@@scottwarren3948 I wonder if he wasn't simply forced on the writers because they made the figure.
Me too, i think Kang is the only one I still have.
one of my aunts bought a Kang figure for me when I was 5. Totally remember that day.
I had the Wolverine figure. Logan gifted all of my Star Wars figures the ability to pop their adamantium claws. It was beautiful.
Familiar with this.
Secret Wars era was before my time. But even as a 90s kid I didn't have many Marvel toys, but I still became a fan regardless. It's the stories that matter when it comes to comics. But I've been collecting Lego Marvel products since 2002's Spider-Man movie sets. And it became an official tradition in 2012.
I remember asking my mother for a red and blue Spider-Man as a kid. Because we were living in a small town, I couldn’t be able to find one in our town store. I had Dr Doom, Iron Man, Captain America, Kang or Wolverine, but no Spider-Man. One day, she went to Paris for visiting friends, and what did she brought me ? The Red and Blue Spider-Man. It was nothing, but I was so happy. Secret wars weren’t the best toys, but they were, for us Europeans, the first Marvel toys available, and we were very happy with that. Still have my collection, mostly composed from my childhood ones including Wolverine, Spider-Man, Ironman, Dr Doom, Magneto, Daredevil, Kang, Hobgoblin (complete), Dr Octopus (with his four arms), Captain america and that little unicolor figure (still with its shield) that my parents bought me a long time ago... Iceman
Hey Toy Galaxy, that MST3K reference is chef's kiss...
Without Secret Wars, we wouldn't have Venom.
Of course, I mean the comic! I remember the action figures, and wanting some of them, but couldn't buy any. I was bummed!
Ya, I couldn't imagine Spiderman without Venom...their making a Venom movie speaking of which!
I also wanted the Secret Wars toys, but I couldn't get any of them at the time. I was about 4 or 5 years old at the time and I was at a toy store (I think it was Kaybee toy store in a mall) and I wanted to get the Captain America figure. At the time, I thought having two dollars meant that I could buy ANY two toys, so I wanted Captain America and something else (both being more than two dollars). My older sister (about 14 at the time) stopped me and told me that I didn't have enough money and told me to put it back. I then argued with her and told her that I had two dollars (believing I could buy ANY two things I wanted) and that I could get them. We both argued in the store for a good five minutes (with my sister telling me that's not how money works. LOL) until my parents came over and took us out of the store. LOL. I ended up getting that Captain America figure many, many years later on ebay, and I have it sitting in my office. LOL.
John Penguin the 3rd good for you ::nods approvingly:: yup good for you
What's odd is that Rhodey has Tony's face on his shield. I guess that's one way of hiding your identity!
For this reason I would conclude that the figure is actually supposed to be Stark and not Rhodes. Mattel didn't seemed too concerned with making sure the figures represented the story accurately, as evidenced by other figures in the line not being in the story itself...
Mattel: Why do we care it's not like MARVEL's ever going to be popular
(2018)
Mattel (seeing the reviews for Infinity War): GOD DAMN IT!!!!!
Brings back fun memories from my childhood.
Nooo! I remember having almost the whole set of "secret wars" figures. Kang was actually one of my favorites to the point of obsession! I didn't really know him from the comics that well, but that figure changed that. I was just mesmerized by how interesting and cool he looked. This entire toy line got me super into marvel comics and was the best marvel line for the longest time.
I still have my childhood black costume spider-man, cpt America, wolverine (still have both black claws), Kang Hobgoblin with glider and Dr Octopus. I spent the summer of 1998 backpacking through Europe with friends, and able to find Iceman and Constrictor loose in Venice at an outdoor market. Hobgoblin will always be my favorite toy from that line. He got played with A LOT.
I had all of the first wave when I was a kid. That was a good birthday.
that's the secret, all the villains have PhD's. Dr. Red Skull d.d.s.
My friends and I would starve ourselves all week by saving our lunch money in order to buy Secret Wars action figures at the 5&10 store on Saturday. Between the ten of us we got all the Secret Wars, GoBots, and Voltron (all three versions!) figures. We totally freaked out when Spiderman came out with the black/symbiote outfit. It was awesome!
*Mattel's Marvel: Unicorn Farts*
Coming to store shelves 1984!
I feel like I was watching a baby Dan during this. Lol. Good stuff as usual
I have a black spiderman somewhere at my parents'. It was the only one that ever attracted my attention from that line, but I do remember the advert that shouted SECRET WARS!!!!! at you.
Great video!! I love your videos!! I think you are very well articulated and love every script you write!! Thank you sir!!
wolverine was blowing up in the comics and was wildly popular just as the secret wars figures were released. to my 10year old mind, it was wolverine and the secret wars. daredevil was gravy
Luckily I have the whole line and both variants of Logan's class. I went backpacking through Europe in the summer of 1998. I made it my mission to pick up as many foreign exclusives as possible. I got the 3 secret wars on a street in Rome. The seller was unloading his childhood toys. I nabbed several Euro action masters from him. Tracks, Sideswipe, Bombshell, Skittles Thundercracker, Doublepunch and Omega Spreem. great trip!
"KANG" YOU SAY!? How crazy relevant is this episode today?
Oh that crazy MCU Multiverse! 😳😜❤🍻
My small collection was very cool: symbiote spidey, reg spidey, cap, and doom. Those were great. So well sculpted and proportionate.
As a kid, I always wanted a Thing action figure but could never get one. I never knew how close I was to seeing it, until now.
I feel in love with this line in 1984 when i was 2 and my first figures was Spider man because i was too young to get Wolverine at that time. Now that i am older i am trying to get them all and make cool customs to fit in with the line
Not as a kid, but as an adult collector, I definitely said, " yay! Kang!" When I found him at Walmart in the Marvel Universe line:-)
love this line. also best Spidey figure of all time, fight me?
Cool vid! Loved Secret Wars! The Captain America bike made a lot of appearances in my toy adventures and the Tower of Doom was shared by all villains! lol I had the first wave except for Kang & only Falcon from the second wave(great figure!)
No mention of the vehicles and playsets? I still liked it...
So glad this showed up in my suggestions...
"children positively respond to the words 'secret' and 'war'" is hilarious
I had Kang, iron man, and spiderman. And I remember those shields for sure!
"No kid has ever said to himself, 'YES! KANG!'" Uhhhh... I was a weird kid.
I still have the first wave of figures (including Kang and also wave 2's Daredevil and Symbiote Spider-Man), plus Doom's Tower and the hero's helipad playset!
I loved that line. I was a huge Iron Man fanboy by that time, so I grabbed him first. The only one I still have is black Spidey.
Excellent work, Dan 😎
Thank you for making me laugh every time.
Oh wow! I totally remember that! I remember wanting some of those figures so bad. Especially Spider-Man.
I finally got a DD action figure thanks to this line of figures. So it will always have my love.
The Daredevil figure is bad. It is nearly impossible to have a good one because the red dye in the plastic oxidizes. IT ruins the figure. To my knowledge, only the Daredevil figure suffers from this.
This is an especially good episode
Loved those as a child.
That Hobgoblin is still a fantastic figure.
Obligatorily like for the mystery theather 2k image.
BTW, Kang was my favorite villain at the time, circa 1986 in Brazil.
God, I love that colouring book.
i loved these figures! i was at the store as soon as they came out. later i was able to nab an alien costume spiderman, still in the box 😎
Thanks for that mystery science theater reference
Still have all my original Secret Wars figures had the whole set with the little hologram shields
Finally! I could remember being a kid and getting the Spider-man toy for Christmas! I remembered the shield not making sense even as a child.
Had most of these figures. Thank you for pronouncing it Mag-NET-o.
Mike Zeck is a super nice guy, and phenominal artist and made an amazing spidey suit!!!!
The Secret Wars toy line was how I first knew about Wolverine and symbiote Spiderman.
this was my toy line as a kid in the 80,s heh now at 38 it the marvel legends line for me .
My little brother stuffed all these figures in a super soaker box, then changed the price tag to $2.99. He even grabbed batteries for the water gun. It was like Christmas!
This is my favorite action figure line. Good stuff!
The Zombie Toy Galaxy host did a really good job...!
I don’t care if Mattel’s Marvel Secret Wars was second fiddle to Kenner’s DC Superpowers toyline. As a life long Marvel fanboy (Don’t get me wrong I like DC too) these Marvel action figures were part of my introduction to The Marvel Universe right after Spiderman and His Amazing Friends. Even though they had seriously limited articulation I still loved these guys and I have the fondest memories playing with these figures. When my parents bought me The Spiderman figure I was so freaking happy! After all he is one of my all time favorite Superheroes. I will say that I was pretty bummed out when the last line of action figures didn’t come out. They definitely advertised for it but alas it was never meant to be. As always great video and I look forward to seeing the next one!
The Iceman figure being released in Europe actually worked quite well for us as his miniseries was reprinted in the back of the UK Secret Wars comics, so we knew who he was when he appeared on shelves.
Man, 2022 may be the year kids finally want Kang.
I had a bunch of those guys from the 2 US runs when I was a kid.
I liked the alternate suit Wolverine
I had Secret Wars sox as a kid. They came with a comic and each pair had a different guy on them.
Crow and Tom Servo on the bottom right!
Doctor all the things!
The Daredevil figure was my first exposure to the character. This led to my buying the comics and DD becoming my favorite superhero.
I remember I couldn’t wait for the each issue to hit the store. My friends and I would share reading one comic and then play Marvel RPG. Good times.
SECRET UNICORN FARTS.... FREAKIN LOVE THIs!!!!
I went all in on those puffy stickers.
I remember being a kid. I went to the store, and there was a spider-man figure in original costume. I couldn't get is, because grandpa had already bought me a He-Man figure earlier in the day. A few weeks later, we went back to the store. Spider-man was still there, but only black costume available. I was furious. I hated black costume at first, but I bought the toy anyway. Black suit spider-man was better than no spider-man. I grew to love it. These toys were actually fun to play with for my 9 year old self. The Captain America shield was a huge bummer, and I had to use my imagination to compensate. They were superior to the DC characters produced at the time. I loved G.I. Joe because of the articulation. The bendy arms created an alternative to multiple joints.
I never knew that the Secret Wars comics series was only meant to be an advertisement for the toy franchise. Cool.
I paid a pretty penny for Hobgoblin at the Chicago Comicon (currently Wizard World) back in the early 90’s. Worth it.
I LOVE this channel so much. You do a wonderful job at visualizing and bringing back my childhood🙂🙂❤️
Thumbs up immediately after the 1983 Mattel market research bit. Lol
The other 2 sculls are actually HULK and Abomination (not the Thing). The Hulk prototype has surfaced. You can find a great image of it in the Engineering The Galaxy book that came out in 2019.
I really like that you listed the characters who had their first action figures made in this line! Thank you! What about Dr. Doom? is that his first action figure? If it is not what is his first action figure? Also is there a resource that designates this information somewhere? Thanks for your great content! I look forward to hearing from you soon.
These where my first marvel toys.
I would’ve purchased that Dazzler figure. She’s one of my favorite X-Men members!
in a parallel universe, the line continues to this day, with practically a figure for EVERY Marvel character...right now, it's on the wave that includes Aunt May and mail-in offer Forbush Man...
I'd buy those.
the iron man shield showed tony with brown hair while the bio comic on the back figure card said James Rhodes.
Interesting.
I remember seeing endless supplies of Kang at KMart when I was a young lad. Also, "pulling them out of their Corporate Cornhole" would have been so much better -- the alliteration!
Brought back memories.
I remember seeing somewhere that even the “blueprints” for those figures are very expensive
I personally preferred secret wars II, would've loved a Beyonder figure
Can you imagine the same delicate poses but strong physique poses for hulk and thing? Even a juggernaut or in between peter rasputin? Oh my gosh. I wish this line went on.
This Was ALL We Had, and We were MORE Than Happy!
3:02 - LOL, Kang got killed by Ultron in Issue #4 of the Secret Wars comic.
He was never a major character in the series.
Thank you so much for this video. This made me remember some real shit.
I'm just watching this video because I like your videos.
+Autobot Ironhide I'm liking this comment because I like your comments.
Thanks, pal.
I got the Capt. America figure as a gift. Had to hide my disappointment that he didn't have his "real" shield.
I loved secret wars . I was always trying to get my hands on black spider man ; never found one but I still have my Hob Goblin
Regular and Black Spidey from that line are still 2 of my all time fav Spideys.