Why I'm Breaking Up With Facebook Groups
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- Опубликовано: 29 ноя 2024
- Is social media really worth it for your business? I'm sharing my experiences with social media, the pros and cons, and why I'm shifting away from Facebook.
Here's what you'll learn:
• My perspective on the benefits and drawbacks of using social media for business.
• How social media has helped me
• The challenges of finding clients and dealing with low-ball offers on social media.
• Why owning your content through a website and email list is crucial.
• My experiences with restrictive group rules and the importance of community.
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This makes total sense, man.
To follow up. Those groups are shooting themselves in the foot as far as I'm concerned as you were always very generous to people with your time and expertise. It's there loss at the end of the day... :(
My absence won’t make much of a difference to one of the groups. One of them I was able to provide a lot of assistance as a power user. Those aren’t big losses for me.
The one that really frustrates me is Podcast Editors Group. That group was always billed as being about the community and a place for editors. It was created by Steve long before he had Podcast Editors Academy. For me, them deciding only their products can be mentioned in the group where feels a lot like a more like a branded endeavor than a community. I was there to help the community, not to help them build a commercial vehicle for themselves. It feels like a decision made in their best interest without regard to the people that make the community valuable.
@@jesse.mccune Indeed... It seems a bit of a selfish move on their part. :(
@robnecronomicon1570 Selfish or not, it's their group and their call, but I know I'm not the only one who has felt pushed away from that group.
My experience is almost EXACTLY the same as yours (without the posting of leads and my own content, because I'm not yet at the stage where I've left the editing hole for my own work!).
I reckon I'll be closely following your evacuation, my friend. FB is not a place for professionals anymore - it's poorly crowd-sourced information for people to do podcasting cheap or free, or for platforms to create rooms that they can push you out of.
There is SUCH a strong need for Community for Editors, and I'm really starting to see the obscurity that leads to competition in the space... though that might be a subject for a different video! 😅
It’s something that I’ve known in the back of my head that I needed to do, but needed something to encourage me to do it. I’m not surprised that you’re experiencing the same thing.
I’m curious about your comment “and I’m really starting to see the obscurity that leads to competition in the space.” I think I know, but want to clarify with you.
@jesse.mccune I mean that when editors float in a vacuum without support, the price-setting, professional developmen and, self-esteem can all get quite low. Then they second-guess everything leading to burnout, low pay, exploitation, etc.
If we can share our skills and support without fear of losing clients like we're trying to "beat" every other editor, it would help 😊
@matthewblisspod It's a good thing I asked because that wasn't quite what I thought, but close. I agree that we need community, but so many of us are so protective of certain things out of fear that it might provide a competitive edge to someone else. Even though we all do the same work, we are rarely ever competing for the same clients, so I don't understand that fear and need to hold "trade secrets" close to the chest. It's why I've been open with sharing my experiences and knowledge since there aren't many people doing that in the editing space. I also don't mind going against the grain of what's accepted as "the norm" if there's room for improvement.
I'm a big believer in the idea that there isn't only one way to do things. My way isn't the only way. Your way isn't the only way. Their way isn't the only way. We are at our best when we get to hear from diverse voices. When we're starting out, it is extremely important to have access to as many viewpoints as possible so we can decide what is best for ourselves. One of the biggest things I've seen, and this applies to other industries as well, is that many people providing advice or coaching have been doing the thing for 10-20 years and are already well established in their field. Trying to establish a podcast editing business in 2024 is a lot different than it was in 2018. It just is. A lot of things have changed over the years and it's very likely that what worked for these people back then isn't going to work today.
[Apologies this ended up really lengthy and I do not have to edit.]
I'm mostly in agreement with your assessment and your responsive actions, Jesse. I've followed your participation in many groups and subscribe to this channel as well. Given my day-to-day general and work life (lives?), I have tended to avoid the consistent time-suck you describe despite having similar instinct and desire to help. Ironically, one of the reasons I've been successful at avoiding spending too much time is actually your participation in groups I subscribe to. I would sit down to answer a question and you -- specifically - had beaten me to it. So, I would only jump in to clarify or maybe I'd catch the next question sooner.
I've had the same frustration you've had in that most of the groups that have significant enough participation to warrant my time - both as someone who can help and someone who needs intermediate to advanced advice - are all "owned" by a person or institution with commercial stakes in the opinions being discussed or soliciting business either from the participants themselves or their (potential) clients.
What I've been looking for is a more pure "community of practice" where people (editors) of similar experience and generosity of approach can share, learn, and maybe collaborate on technique, troubleshooting, etc. I've been a member of multiple communities of practice outside of the audio editing realm (open source web software developers/open source web software users/arts-based community development) and these have helped me grow enormously and have been greatly satisfying socially. I get very small doses of the same feel and results from some Facebook groups but none that fully check all the boxes.
I do know that Tansy Aster has offered a service that seems closer to this model than any Facebook group or other service I've found but I've balked at joining due to the cost - not the level per se but that it costs at all. My most valuable experiences have all been with groups whose existence has not been predicated on providing someone's or some institution's income. That said, I do appreciate that value, especially at the professional level, comes at a cost (someone or some group of people's time/experience at the very least) and requires remuneration to be sustainable. In the case of the Facebook groups you refer to, this remuneration comes in the form of ancillary business prospects. At least in your case it is a one-to-one business relationship not loss-leading time wasting or glad-handing.
So, long story longer, I applaud your decision to re-allocate your time more fittingly to your personal and professional goals. I have found your advice helpful -- even when we disagree which has definitely happened. I do hope to continue to benefit from your wisdom and should probably stop doing so for free. I also hope I can similarly provide wisdom from the niches outside of your experience in some forum or another down the line. All that said, I'm inspired to revisit your services to see if the community that you have set up would be beneficial for me to buy into.
Thanks, Jesse, for your generosity and clear, transparent and always helpful communications.
No need to apologize about the length, Barry. I appreciate your response and, sometimes, they need to be longer to say what we want to say. I understand what I'm getting into with branded groups, but I take issue with the groups that are branded groups that hide that fact.
I originally started trying to build a community like you mentioned away from social media. Unfortunately, there are costs, both in terms of money and time, to running a community. I've provided a number of free accounts to people to try to get it going, but the truth is that most people would just forget about it because it doesn't pop up in their feed. I tested a $5 per month option, but there was no interest, so I closed that and turned the community into something that exists only for people who sign up for our hybrid courses. The community now is essentially a place where students can get direct access to me to get their questions answered, find guidance, or even mentorship.
I also ended up closing down our Pro Group which focused on the business side of things because people would sign up for a couple of months but wouldn't ask questions or participate, so they would cancel and drift away. This has forced me to re-evaluate things and continue to look for better ways I can help those who want it. It's why I started the YT channel. And I love having these types of discussions. I feel we are in a better place to learn when we get to see a variety of methods or hear from diverse voices. I know you and I have different working styles in Hindenburg, but I learned a new way of approaching things if I need it by reading how you do things. That's the beauty of things, there's usually not only one right way, only the right way for you or the right way for me.
I'm always looking for new ways, better ways, faster ways, or just smarter ways of doing whatever it is that I'm doing and that usually doesn't happen in a silo. At least it doesn't for me.
Thanks, Jesse. I appreciate your account of trying to create and run a community - I have had similar experiences on a professional level with only the organically grown user groups surviving (in-person component being a key attribute). I agree with your other assessments as well. Just finishing editing a 10 episode podcast (including SFX and sound design) in Hindenburg and all the things good and bad arose. A few new techniques developed. Live, learn, share. That’s the takeaway and you exemplify that workflow. Thanks!