India's consumer space, premiumization, growth & AI | ET Now

'India is in a shiny spot today with GDP per capita expected to hit $5000 in the next 5 years. From our vantage point, we see growth across multiple dimensions with increased overall consumer spending and a clear desire to premiumize purchases for better quality and unique experiences' - Mayank Khanduja
'There is no pressure to grow 200/400% YoY given that the India opportunity is completely here for the taking and not changing anytime soon. Having a strong PMF is the way to go.' - Chirag Chadha
We recently were a part of ET NOW's Startup Central, where our Partner, Mayank Khanduja and Principal, Chirag Chadha, spoke to Bhavya Dua about the consumer opportunity in India.
We at Elevation are convinced, now more than ever, that massive opportunities in the consumer space in India are waiting to be tapped, and audacious founders will build large, mission-driven, lasting companies in the coming years in this space.
View and download our latest "What If.. We Win?" report on consumer tech opportunities here: consumeropportunity.elevation...
If you are building in this space or are as excited about these and other opportunities in this space, our consumer practice would love to hear from you. Reach out to us at [e-mail].
00:00 - Introduction
01:10 - Evolution of Indian consumer
02:27 - Why is India premiumising?
04:11 - Growth & profitability in consumer startups
07:05 - Impact of AI in consumer space