Building a CPG Community One Startup at a Time

Listen to the full episode (with transcript) here: hubs.li/Q01Zd3hn0
Having the grit to turn lemons into lemonade, or better yet, elderberries into syrup, when presented with a very personal challenge gave way to a startup journey that eventually spread internationally. On this episode of the Consumption to Conception (C to C) Podcast, Erin Mann of namesake Erin’s Elderberries tells her story of how ‘no’ became a brand that would create “yummy” products, as well as a CPG community.
This episode highlights how determination, mission-driven values, and shared knowledge with other like-minded individuals can help turn a passion into a successful business for those just starting out with their CPG companies. Erin’s insights are relevant to all types of brands, whether you’re identifying a gap in the market and creating a product based on a family recipe, seeking guidance from mentors in your industry, or pursuing a completely different path to create a brand/product you’re passionate about. Tune in for more advice that will assist you at any stage of your journey.