How to Facilitate Discovery for Brand Identity - Part 1
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- Опубликовано: 22 сен 2024
- This is the first part of a mini-series on how to conduct a Discovery Session for a Brand Identity project. When facilitating these sessions, it’s best to do them live, in-person. However, with the rise in remote meetings we’ve adapted to accommodate virtual Discovery Sessions for those who request them. In this first video, I share how I typically start our sessions with an introduction.
The complete Discovery slide deck, as well as study guides and examples, are included in the Strategy Course at agency.butlerb....
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Butler Branding is a full-service branding and marketing agency. Learn about our company, see our work or start a project on our website: butlerbranding...
Are you a CREATIVE ENTREPRENEUR looking to level up your agency? See our Agency Scaling website where we have courses and content JUST for you: agency.butlerb...
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I can't believe this is free! Bless y'all for real!
Blessed to know it’s helpful 🙌
You don't know how much is this help. Thank You!
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I love doing this with clients. Really cool to see the relationship they have with their business develop into something more. Shifts the focus of the 'want and think we need' to the quantitative goals structured specifically for their brand. Yah - this is the cool factor for sure. And btw...love your channel. Thank you for sharing your insights. 😎
Thank you 🙏
I really appreciate this series... im doing brand strategy as well! thanks for the high quality content.
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Really great stuff, can't believe this is free and less than a year old.
🙏 thank you!
Thank you Sean. I just starting my career as brand strategist last this early month. I love your content and it help me!
Nice! Congrats on the new career as a strategist - you’ll only grow to love it more.
Great info. Worth considering doing the strategy and then pricing deliverables after you have all the info from the research. This way you can gauge the scope of work with all the knowledge and research you've done.
Stationery** Material Design
This is amazing content! Thank you for sharing your process :)
Thank you 🙏
Thank you for creating and sharing this insightful video. When reaching the "Reveal" step, do you typically present the new logo design along with the recommended brand colors simultaneously, or do you first seek their approval or commitment to the logo design before introducing color options?
For brand identity reveals We share a full on presentation with usually 2 concepts, each with color pallets, proposed typography, and contextual mockups.
Good day is the Discovery template slide available for download?
Thanks for the amazing content you guys. I've been learning about branding for a bit more than half a year now in order to develop myself; tons of reading, things like getting all of the marty neumeier books and I'm still at the beginning because I still don't *exactly* know what I'd like to do. Maybe this video series will help me more- thank you :)
One question though: Are the products you have on your page only really for agencies or also for single entities who are into branding as well?
They will definitely apply for solo creative entrepreneurs looking to level up. We also have a 30 day 100% money back guaranty if you don’t feel the courses are what you need.
Thanks for the fast response, keep it up!
Nice. Okay so as a solopreneur this could take me double the time… How do you charge clients?
@@rigbychantia368 we charge anywhere from $5,000-$20,000 for brand identity, depending on what all we are doing.
@@ButlerBranding Thanks! I’ve signed up for the webinar and a free download earlier this am, but I haven’t gotten the emails as yet.
Hey can one do this as a part time business?
Yes they can
Good content it’s just that this seems more strategy oriented than identity focused
That’s a fair assessment.
what is going on at 7:44 ?
No clue. Looks like an acid trip though 🤷♂️
@@ButlerBranding thought I was seeing something for half a second
@@ButlerBranding appreciate your videos though!
Must have been some strange stabilization thing