SEO trends and triumphs: a look back at 2023 and what to expect in 2024

Not only has Google announced several updates throughout the year, but the easy access to AI tools like ChatGPT and changes in user and search behaviors forced businesses to adapt their SEO and content strategies to maintain their authority and reach their goals.
SEO has always been akin to solving complex website problems, and 2023 is no exception. Join Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, in an exclusive live event with Hotjar where she’ll review SEO highlights of 2023 and help you prepare your website for the year to come.
Walk away from this webinar understanding:
- New insights from Lily's deep analysis on algorithm updates: Lily's studies on algorithm update winners and losers have made her one of the most followed and recognized SEO influencers in the industry.
- How to prepare your business for the future: while retrospection is vital, prognosticating and prepping for the future are equally crucial. Lily will share her thoughts on forward-looking SEO predictions for 2024.
- The new ways to optimize your website: EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has cemented itself as a pillar in Google's search algorithms. But how can businesses, particularly in the B2B spectrum, evaluate their performance against those criteria and optimize accordingly?
Hungry for more insights? Dive into our on-demand recordings and live streams for growth stories, insider hacks, conversion-boosting tips, and more here: htjr.io/n0u