I struggle when I run ads. If I make them too specific, they never run, but if I make them too broad, I don’t get qualified leads. How do I find the happy medium?
Thanks Jason 🌎10:56 Target seller leads with geo-targeted RUclips ads based on Google's audiences and detailed demographics to generate interest in homes for sale and those moving or purchasing a home soon.
Love ❤Love ❤Love - I’ve shared it with my VA to use to take our Ripleys Luxury Real Estate channel to the next level! Thank you, Jason! You are freaking amazing! 🎉❤
Curious if maybe google already updated the way their ads center looks? My google ads campaign looks nothing like what Jason just showed us. Will have to play around with it, but I don't know where he is to run this ad. *EDITED TO SAY YOU HAVE TO SWITCH TO EXPERT MODE!. For anyone struggling!
You mentioned in a previous video to add the address so it keeps coming up when the sellers looks it up. Should we add it under headline or preferably the community name if we are farming? Thank you
Great Video Thanks Jason 🎯 Key points for quick navigation: 00:00 *📰 News and Updates on ChatGPT, Instagram Ads, Google Business Profiles, and TikTok* - Overview of recent updates in tech and social media platforms, - Detailed look at ChatGPT's new features including data analysis and integrations, - Insights into Instagram's new unskippable ad tests and changes to Google Business profiles, - Discussion on TikTok's developments amidst ongoing controversies. 08:27 *🎯 Strategy: Running Geo-Targeted RUclips Ads for Seller Leads* - Detailed guide on setting up geo-targeted RUclips ads, - Importance of RUclips in capturing local seller leads, - Step-by-step instructions on configuring Google Ads Manager for RUclips campaigns targeting local sellers. 18:00 *🎥 Setting up RUclips Ad Campaigns* - Setting up a RUclips ad campaign involves linking your video, selecting targeting options, and setting a bid. 19:38 *📊 Setting Bid and Budget* - Specify your target cost per view bid and budget allocation for effective ad performance. 20:47 *💡 Strategy for Effective RUclips Ads* - Focus on high-intent actions like views, leveraging cost-effective strategies for optimal reach. 21:13 *🎬 Types of Videos for Seller Leads* - Utilize listing tours, market updates, and seller program promotions to attract potential sellers.
If I build this campaign to target my neighborhood ONLY I cannot choose any demo or detailed demographic narrowing because of the Housing policy. But it does look like it can be done on a city level (based on this video)- do you you know how the big the minimum size of the targeted area must be to be able to choose demo and detailed demo targeting?
Also run those youtubes ads to link to your google business profile and you give powerful signals to google that your profile matters and is relevant. And you help spread proximity beyond your address as people on youtube can be from all over town and even out of town.
Great content. Jason: does Google allow "micro" geo targeting, like Meta used to? Like if I wanted to only target my suburban area that is about 1-2 mile radius?
They will theoretically let you target what’s called a privacy-safe radius, which has to do with population density and so it’s not a one size fits all. They also let you, in some cases, target subdivisions and neighborhoods so long as those are searchable and findable in the list of available areas when you’re sifting through the geography section.
I usually listen to videos at the gym. This if for sure one I will have to watch again when I get to the office.
So do I, Jayson. I've watched it 6 times already.
I struggle when I run ads. If I make them too specific, they never run, but if I make them too broad, I don’t get qualified leads. How do I find the happy medium?
Thanks Jason 🌎10:56 Target seller leads with geo-targeted RUclips ads based on Google's audiences and detailed demographics to generate interest in homes for sale and those moving or purchasing a home soon.
AWESOME as always, Jason, thank you!
SUPER helpful. I've been waiting for a tutorial like this
Love ❤Love ❤Love - I’ve shared it with my VA to use to take our Ripleys Luxury Real Estate channel to the next level! Thank you, Jason! You are freaking amazing! 🎉❤
I have started this and it's been a week and so far so good. No leads yet but the views and impressions are very good.
Curious if maybe google already updated the way their ads center looks? My google ads campaign looks nothing like what Jason just showed us. Will have to play around with it, but I don't know where he is to run this ad. *EDITED TO SAY YOU HAVE TO SWITCH TO EXPERT MODE!. For anyone struggling!
Thank you!!
Going to watch again. N
ever thought about this for marketing.
Excellent
Yeah I did it and I think this is a great idea!… but mine keep getting disapproved for housing
You mentioned in a previous video to add the address so it keeps coming up when the sellers looks it up. Should we add it under headline or preferably the community name if we are farming? Thank you
Great Video Thanks Jason
🎯 Key points for quick navigation:
00:00 *📰 News and Updates on ChatGPT, Instagram Ads, Google Business Profiles, and TikTok*
- Overview of recent updates in tech and social media platforms,
- Detailed look at ChatGPT's new features including data analysis and integrations,
- Insights into Instagram's new unskippable ad tests and changes to Google Business profiles,
- Discussion on TikTok's developments amidst ongoing controversies.
08:27 *🎯 Strategy: Running Geo-Targeted RUclips Ads for Seller Leads*
- Detailed guide on setting up geo-targeted RUclips ads,
- Importance of RUclips in capturing local seller leads,
- Step-by-step instructions on configuring Google Ads Manager for RUclips campaigns targeting local sellers.
18:00 *🎥 Setting up RUclips Ad Campaigns*
- Setting up a RUclips ad campaign involves linking your video, selecting targeting options, and setting a bid.
19:38 *📊 Setting Bid and Budget*
- Specify your target cost per view bid and budget allocation for effective ad performance.
20:47 *💡 Strategy for Effective RUclips Ads*
- Focus on high-intent actions like views, leveraging cost-effective strategies for optimal reach.
21:13 *🎬 Types of Videos for Seller Leads*
- Utilize listing tours, market updates, and seller program promotions to attract potential sellers.
I did exactly this and it was disapproved for "Housing".
Thank you Jason!!
If I build this campaign to target my neighborhood ONLY I cannot choose any demo or detailed demographic narrowing because of the Housing policy. But it does look like it can be done on a city level (based on this video)- do you you know how the big the minimum size of the targeted area must be to be able to choose demo and detailed demo targeting?
Jason. In your video you used someone else's video tour of their listing? Or is that your brokerage you used?
Good stuff!
🎉THANK YOU!!🎉
YESS
YESS!!
Also run those youtubes ads to link to your google business profile and you give powerful signals to google that your profile matters and is relevant. And you help spread proximity beyond your address as people on youtube can be from all over town and even out of town.
What do I do if I don't have any listings currently??
I would either advertise what you’ve done for previous listings or explain why sellers should consider you for their next listing.
Great content. Jason: does Google allow "micro" geo targeting, like Meta used to? Like if I wanted to only target my suburban area that is about 1-2 mile radius?
They will theoretically let you target what’s called a privacy-safe radius, which has to do with population density and so it’s not a one size fits all. They also let you, in some cases, target subdivisions and neighborhoods so long as those are searchable and findable in the list of available areas when you’re sifting through the geography section.
Can you retarget the viewers with a second ad? Can you go over that?
Yep