Jonathan Lee gives us insight into Google's rebranding

Google's rebranding is a step towards tackling the world's complex problems with simple, accessible design.
Jonathan Lee is the head of design and founding member of Google UXA, a team responsible for the new interface design of Google applications. Among other things, this team was responsible for the recent re-design of the Google logo and the design of Material Design, the new Android visual language. The fundamental task of Google UXA is the development of a unified design framework in direct collaboration with the Google product design teams, transforming products into a more consistent, beautiful, mature and accessible platform for all its users.

[@davidkonevky7372]

Daaamn! I can't imagine a world where the redesign was a lowercase g instead of the current one. It's so weird to see the old concepts, but fun too!

[@AkankshaVarshney93]

Need more such videos. Really help the noob designers to think big and needle moving

[@ryanmago08]

As far as I noticed, it all started when Google brand logo start to "debrand" way back from 2013 then another in 2015 and all the other brand's logos, app logos followed up until today.

[@cylnx4174]

Very interesting and good video! :)

[@JamarD421]

So that's the reason behind the change some years ago. Simplification.

[@marirodriguez.]

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Apple by serif Google

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