How to Deliver Quality Customer Service in B2B Sports Technology

In B2B Sports Tech, Customer Service Should Be More Than Just Support Docs
With the rise of automation and AI, the customer service role can-and should-go far beyond support documents in B2B sports tech. Given the relationship-based nature of our business, I believe customer success should be proactive, almost like a front-facing product marketer. This means introducing similar clients to one another, analyzing user stats and suggesting optimization strategies, and sharing new features and best practices.
As a customer, would you prefer a glorified call center, or someone who consistently delivers quality experiences to enhance your user experience?
__
It would mean a lot if you took a moment to say ‘Hi’ in the comments and let me know what you thought of the video, and hey that subscribe button up there ^, it would be great if you clicked it ;)
Email: [e-mail]
Website: www.ourzuz.com
Facebook: www.facebook.c...
Instagram: / ourzuz
LinkedIn: / jamesgrigson