Trade Me uses Twilio Segment CDP and CustomerAI Predictions to improve campaign performance by 20%

With increasingly heavy business demands on their data science team, Trade Me’s marketing team needed a solution to enable them to rely less on data science resources and empower them to solve their own data science challenges.
Using Twilio Segment and CustomerAI Predictions, Trade Me’s marketing team was able to easily leverage flexible, out-of-the-box predictive AI models to predict buyer and seller behavior, then use those predictions to run more targeted, timely, and personalized campaigns without needing a dedicated resource from their data science team.