I noticed the change in how you structure and format these reviews. You seem to tackle questions more directly and more objectively now--reserving judgment when needed. Much appreciated and refreshing compared to your old style of review.
100%. just a do it all bike. its going to be worse than either and the weight difference between the gen 7 madone and emonda is less than half a pound and data has shown no matter where your riding the aero gains even on climbs more than make up for the difference.
To be fair, Specialized and some others are getting close-ish to the UCI weight limits which means that at least for pros, there is literally zero benefit for additional weight savings. So they might as well try to make that 6.8kg system more and more aero. Trek is a fair bit off here though.
Oh no! I ride an Emonda. Part of the attraction was that it is a simple frame design with no gimmicks. Perhaps my next bike will be a Cervelo Soloist or Giant TCR.
It's still relatively simple, no iso speed. Keep your emonda for now, they're still crazy fast. But there's no gimmick here it's just different from what you're used to seeing.
I just swapped my 2016 Emonda S5 for an Emonda SL6 pro - looked at the soloist, but couldn’t justify the price for the same spec (di2 - carbon wheels) … I’m not unrealistic that Trek carbon wheels and finishing kits are the best - but at the price point, they appear nicely finished, and good paint jobs (looked at Canyon and Orbea and they just look budget by comparison)
I'm glad I didn't drink the Coolaid and buy a heavy bike believing that weight didn't matter and only aerodynamics mattered (unless you're at a 9% incline). I guess now we're back to "weight matters" so I'll wait a year to buy this bike when they Trek can't sell any for $14,000 and it will be on sale for $7999.
I bought my canyon Endurace disc in 2018. It was the lowest tier with carbon frame and 105 Shimano. At 8,2 kg it was considered to be a bit heavy. How times have changed and people quickly forget. Guess we now are going back to anything over 8 kg is heavy again.
"We've tried to break it". Not until you've given it to an overweight English rider like me to test ride it on our wonderful lanes! Paris Roubaix? Pah, Staffordshire lanes with fat old me on the bike will kill it dead.....lol. Seriously though, I do wonder how reliable it will be for heavier riders like me on our really terrible roads!
Staffs lanes! Luxury! the roads around Lichfield are like silk smooth, thus needs to try roads round York, like ploughed field wit soom stoney tarmac throwen ont top, and we r grateful for dem.
Was up over Huddersfield way at the weekend and those roads great inclines but by god the state was chronic truly bad potholes! I really believe I could snap those bike especially that (pathetic) dual seatpost
I’ll just buy the new bottles and bottle cage on my 2021 Emonda SL6 Pro and BAM! I got my somewhat a Gen 8 update! 😅 Cheapest way to deal with this. Emonda ❤ Forever!
Top shelf content, thanks. Excellent ride footage and high level of detail. Great shots of the bikes. This is in contrast to so many others who focus on them talking instead of ride & bike footage.
@@Andy_ATB well thats a matter of opinion, you can say there was nothing wrong with the emonda or the madone. Domane is like just about the heaviest in class and the isospeed while confortable - people have complained about it as the bike ages. Still it is a beautiful bike as is there is no denying that.
I like how frank you are and also detailed..I just wish that someone did a video on Trek FX Sport 6 .I just want to ride on paved trails and feel light, but I don't know if it's worth spending $2700 for a city bike ...Thanks for your videos
Wow….Trek guys seem super excited to talk about the bike (heavy sarcasm). Probably worried they’re about to get cut along with the retail employees and SKUs 😂
I can’t help but think that the seatpost set up is a real potential point of failure. Am sure it’s suitably reinforced but it just looks shonky. Aethos for me, thanks.
Madone to rule them all... Not for me though. I know the seat mast is safe, but it always looks like it's about to snap off. I prefer your more old school, staid, and conservative seat tube design, thanks. I'm also skeptical about Isoflow, no matter what yer man says: just how much is airflow quantitatively improved in that section of the bike, behind the head tube and in the midst of the big, messy human stirring it up?
So they thinked down the tubes and use a new carbon fiber layup but still somehow manage to keep the weight the same ? 🤔🤦🏻♂️ .... I cant find any advantage compared to the last gen madone
I’m cycling for 10 years and each year I hear, 5% lighter, faster, aero. But actually there not so much difference to buy new bike each year and even 5 years. Actually my 6 years old bike was 7.5 kilos, and very fast, cost me 4k usd , today same model from same company 9 kilos and cost 6k (so where is improvement?) . Actually, there is no reason to upgrade. And someone can say disk brakes better, but they are sucks, on dry conditions they stop exactly the same, they need much more maintenance, and I don’t cycle in rain. Electric shifting also has so many problems and cost a lot of money and already had issue in competition with that gear. So, all that marketing sucks, industry trying to get our money by selling stories. After bike upgrade, I don't find too many improvements even I have now aero, disk brakes , 12 speed electronic gear, my speed is not changed, my feelings on the bikes are the same my happiness level from cycling is the same on 1k bike and on 6k bike
I like what they did here to compete with the Tarmac, but I think the Emonda could have been turned into an Aethos competitor, UCI illegal light weight beast.
Trek needs an all aluminum race bike for the entry level and recreational consumers. The weekend warriors. The kids getting into the sport. The people who don't want to panic when they get in a wreck because they just damaged their savings as well. They should have made the emonda from the beginning the go to all aluminum race bike. A competitor to Cannondale's CAAD series. No gimmicky junk just race geometry with conservative aesthetics. The madone should have ALWAYS been their Ferrari. Their developmental platform. Their top tier. Always carbon with different components and wheelsets for different price points. But no doubt their secret weapon for speed. Trek should have done this from the beginning. Should have stuck with it.
La principal razón es que antes hubo un boom de ventas en bicicletas, y al cliente se le quería convencer de que necesitaba una escaladora (emonda) y una aero para el llano (madone). Lo que el cliente no se daba cuenta es que tenia la misma bici, misma geometria, una con tubos algo mas finos y otra mas rectos con una diferencia de peso a igualdad de componentes de unos 400 grs en el mejor de los casos (dependiendo de la marca, en mi caso son 200 grs), y que para nada es determinante en su rendimiento. Ahora que hay una crisis en ventas, quieren convencer al cliente que lo mejor es tener una bici (gen 8) que "tiene lo mejor de la escaladora y la Aero" cuando es la misma bici que las anteriores. La realidad es que se trata de reducir costes.
And then merge this light allroad aero bike domane/checkpoint with the light aero madone. At the end one bike for everyone, and one size M/L to be in the middle😂
Heavy Bike less aero then their Aero bike but nearly same weight… what is that 900 series carbon? Sorry Trek this is not how you will get out of the sales misery…
Let's be real. Weight has ALWAYS mattered. We were told that to convince us that disc brakes were the way to go, at a time when the masses were uncertain. Now we ride disc and weight is at the forefront again. It never left but most people were too narrow-minded to see it. Whether it's on your body or on the bike, weight will always matter to some degree. That's a lot of what we pay for when buying a bicycle.
I have a trek madone 9, 2018 model, the cheaper version, rim brakes with the original isoflow, changed hanldebars to a lighter pro hanldebar, changed saddle to a selle italia lighter one, changed wheels to prime black 50mm. Weight with no pedals/bottle cages/computer = 6750 grams....and comfortable as hell.....braking not so good.....I have stocked bottom brackets and looking for better rim brakes....never gonna buy another bike.....
I think what they mean is without the overlap or closeness of sizes with the old approach there'll be less confusion when choosing the size, if that makes more sense?
@@davidarthur I think that makes sense but FEWER sizes overall is a bad thing - it's frustrating to hear it spun around like that in the marketing. A greater overall range across sizes is cause to celebrate though
7.3? Weight without pedals my scott addict without pedals its 7.340 with aluminum wheels handle Bar and bike for 1900 bucks like wtf? 10k bikes become rubbish all those bullshits about aerodynamics its just marketing
This is a total and utter rip off. They are hoping that fools who part with their money will indeed part with their money as they are fools. Research and developement is frqeuntly quoted by peole who buy these expenisve bikes , as to why they are so expensive. This theory goes out the window when you compare how much car or motorcycle you can get for 22k. But the real crime is the fact that the bike is ugly and odd looking. It is filled with gimmicks that actually look dangerous and are not even arodynamic. Dont telll trek that.
Yes, it is about SKUs, but I've ridden the last few gens of emonda and Madone and the new one really is fast and just feels nice to ride. The balance of stiffness, compliance and speed is well done and the fact that they were able to reduce SKUs without too much compromise is still impressive
At Trek HQ: Boss: We need to increase the bottom line. The Madone is our highest margin model. We need to sell more Madones! Guy: Yeah.. how can we sell more Madones? Accountant1: A lot of people are buying Emondas rather than Madones Logistics guy: We are buried in different SKUs / sizes / paint colors. Logistics guy 2: If we simplify our SKU range, we can reduce inventory costs by 10% and also manufacturing and development costs even more Manufacturing manager: yeah the factory scheduler says we'd save money, and having less molds would save a ton.. Guy: oh guys I have an idea. If we eliminate the Emonda model then the people who would have bought and Emonda will buy a Madone! Logistics guys: yeah.. and like we said... Guy 2: We will sell more madones!!! Boss: Brilliant idea Guy 1 and 2. Let's do it. Hey engineers, make the Madone a bit lighter and say that we combined the models. Show them charts and stuff, Engineering mgr: but..... Marketing: Yeah they love charts! Let's do it.
Like specialized. Low cost production and premium prices to costumers combined with bull shit marketing. It is a wonder that costumers keep buying these brands. All the claims with Venge and old Madone now seams hollow because of the one bike to rule them all concept. I don't belive all the claims and marketing + reviews any more. You simply have to do the test your self.
I still can't get behind the mechanically stupid seat tube junction. It's a gimmick that won't stand the test of time and makes the fitment more limited.
It is NOT DRAMATICALLY lighter - total BS marketing. Website states the SLR 7 in a medium is little over 16lbs- was in trek shop and that bike weighs over 17- roughly 17.3lbs
If buyers keep paying savagely high prices for bikes, the manufacturers will keep on making them. Lets face it, the majority of those who can afford to buy them, will never realise the apparent tech advantages anywhere near in full. Remember, the pros don't pay for the bikes they ride in the grand tours. Cycling used to be a sport for the working class. Manufacturers have changed this to a sport/recreation for the upper class. Buy your next bike with your head, not with your ego.
Well yeah, there's that. But cycling is an industry, too. All of the R&D goes into the high-end bikes, and the tech eventually filters down to reasonably priced models over time. I'm okay with this. I would never pay thousands of dollars for one of these bikes, but they're fun to look at and see them reviewed. I'd be afraid to scratch the paint brushing past one in a bike shop! Still cool, though. I think that most of those buying these can afford them, and they can spend their money how they like. I feel for the guy (well, his wife) who can't afford it but buys it anyway!
That's one fugly bike, gen 7 is gonna massively appreciate in value now. Lets cut the BS this is a cost-cutting move. Nobody asked for a skinnier/less aero Madone.
The C cluster / seat post design looks so odd and unstable. Also too busy. Simple is beautiful guys, simple is beautiful and with that cluster your bike is now UGLY.
Trek should just include two top tube stickers with the bike, one that says "Madone" and the other "Emonda"... then you can choose which bike you want it to be. 🙂
The real reason...reduce the number of models in the range due to current state of bike industry
Just more cost effective regardless of the industry state, works for Specialized
And screw what the customer wants
No need for two races bikes....You don't see motorsport teams use two different models in one series. It's ridiculously expensive.
100% nail on the head
💯
I noticed the change in how you structure and format these reviews. You seem to tackle questions more directly and more objectively now--reserving judgment when needed. Much appreciated and refreshing compared to your old style of review.
I totally agree. Good format David🤗
Love how these companies present cost-cutting measures and less choice for customers as an improvement.
Truth
100%. just a do it all bike. its going to be worse than either and the weight difference between the gen 7 madone and emonda is less than half a pound and data has shown no matter where your riding the aero gains even on climbs more than make up for the difference.
Well, it *is* and improvement. For them.
To be fair, Specialized and some others are getting close-ish to the UCI weight limits which means that at least for pros, there is literally zero benefit for additional weight savings. So they might as well try to make that 6.8kg system more and more aero. Trek is a fair bit off here though.
"Spin" of the marketing type. "Spin", in my book, is to maintain a high cadence. They seem to get the two confused! To their benefit of course.
A guy in a bike shop gave me the best advice years ago. he said you want to go up hills faster ?? Lose 20 lbs. And he was right...
Or draft the guys on the Sl8s and new Madones, I'll keep my old Madone my old Venge 🔥
So he was calling you fat.
@@derekbiggerstaff Everybody's fat compared to the pros.
And with this bike…..
Cool story bro
If we can't believe the claimed weight, can we believe the claimed Aero?
The previous gen is much better looking.
This new model saves more drag from the new aero bottle design 😅
Oh no! I ride an Emonda. Part of the attraction was that it is a simple frame design with no gimmicks. Perhaps my next bike will be a Cervelo Soloist or Giant TCR.
Why? Stick to your current emonda if you don't like this version
Keep the Emonda.
It's still relatively simple, no iso speed. Keep your emonda for now, they're still crazy fast. But there's no gimmick here it's just different from what you're used to seeing.
Giant TCR is wickedly underrated
I just swapped my 2016 Emonda S5 for an Emonda SL6 pro - looked at the soloist, but couldn’t justify the price for the same spec (di2 - carbon wheels) … I’m not unrealistic that Trek carbon wheels and finishing kits are the best - but at the price point, they appear nicely finished, and good paint jobs (looked at Canyon and Orbea and they just look budget by comparison)
I'm glad I didn't drink the Coolaid and buy a heavy bike believing that weight didn't matter and only aerodynamics mattered (unless you're at a 9% incline). I guess now we're back to "weight matters" so I'll wait a year to buy this bike when they Trek can't sell any for $14,000 and it will be on sale for $7999.
I bought my canyon Endurace disc in 2018. It was the lowest tier with carbon frame and 105 Shimano. At 8,2 kg it was considered to be a bit heavy. How times have changed and people quickly forget. Guess we now are going back to anything over 8 kg is heavy again.
Spot on. The 180 is breath taking
7.3 kgs without pedals + having Sram Red is diabolical. Whack
"We've tried to break it".
Not until you've given it to an overweight English rider like me to test ride it on our wonderful lanes!
Paris Roubaix? Pah, Staffordshire lanes with fat old me on the bike will kill it dead.....lol.
Seriously though, I do wonder how reliable it will be for heavier riders like me on our really terrible roads!
He tried to break it...Meanwhile, he weighs 110 pounds.
I'm close to the bikes limit... So give it to me for a week.... Challenge accepted 😂
I think they don’t hire old fat people for test ride. See how fit they are. Even the big guy there is not fat.
Staffs lanes! Luxury! the roads around Lichfield are like silk smooth, thus needs to try roads round York, like ploughed field wit soom stoney tarmac throwen ont top, and we r grateful for dem.
Was up over Huddersfield way at the weekend and those roads great inclines but by god the state was chronic truly bad potholes! I really believe I could snap those bike especially that (pathetic) dual seatpost
I’ll just buy the new bottles and bottle cage on my 2021 Emonda SL6 Pro and BAM! I got my somewhat a Gen 8 update! 😅 Cheapest way to deal with this. Emonda ❤ Forever!
Top shelf content, thanks. Excellent ride footage and high level of detail. Great shots of the bikes. This is in contrast to so many others who focus on them talking instead of ride & bike footage.
It’s about Reducing SKUs . It makes sense . But the geometry may be too extreme for most .
agreed
Yes, now they need to revamp the domane, lower the weight and get rid if the iso speed. Or bring back the h2 fit on this model.
@@scottf3456 Nothing wrong with the Domane; the perfect bike for the 'normal' rider......
Marlin, Roscoe and alloy Procaliber surely aren't all needed?
@@Andy_ATB well thats a matter of opinion, you can say there was nothing wrong with the emonda or the madone.
Domane is like just about the heaviest in class and the isospeed while confortable - people have complained about it as the bike ages.
Still it is a beautiful bike as is there is no denying that.
I like how frank you are and also detailed..I just wish that someone did a video on Trek FX Sport 6 .I just want to ride on paved trails and feel light, but I don't know if it's worth spending $2700 for a city bike ...Thanks for your videos
Look at that brutal attack at 16:11!!!! Crushing dreams there David!
Haha 😂
Gen 7 is a piece of art by comparison. Might try to get myself one used, now that this is out.
And as always it is 200 grams lighter, more aero, and rides faster. Just we are older and slower. Comedy gold.
In a blind testing, most wouldn't be able to distinguish a difference between the outgoing model and this one.
@@davidkennedy4845 You're right! Well, position will be bit different (different sizing brings slightly different angles here or there).
17:15 Trek is definitely a cool bike, but still I prefer the view. The view and the speed.
Wow….Trek guys seem super excited to talk about the bike (heavy sarcasm). Probably worried they’re about to get cut along with the retail employees and SKUs 😂
"dramatically lighter".... Meh, I'm "dramatically lighter" if I have a number two before a ride, in that case 😂🚲
And only put half the amount of fluid in my bidden!
Strange looking contraption. I guess it’s what they do to reinvent the wheel/run out of ideas on what to do with a bike frame.
I can’t help but think that the seatpost set up is a real potential point of failure. Am sure it’s suitably reinforced but it just looks shonky. Aethos for me, thanks.
That was the first thing that stood out to me, too.
So trek released the gen 7 knowing that in like 8 months they were going to release the gen 8. I wonder when the gen 9 is going to come out.
Looks like you’ve a layback seatmast, stock is inline on all models. Is this correct? Did you spec a 20mm layback for the test bike?
what an incredible ride in Spain. Beautiful riding!
Reminds me of the Look Mondrian paint job, love the look. It’s not worth the price however.
Hi David,
You mentioned in the video that you'll be testing the SL model. Do you know when that'll be?
Still waiting I’m afraid
Madone to rule them all... Not for me though. I know the seat mast is safe, but it always looks like it's about to snap off. I prefer your more old school, staid, and conservative seat tube design, thanks. I'm also skeptical about Isoflow, no matter what yer man says: just how much is airflow quantitatively improved in that section of the bike, behind the head tube and in the midst of the big, messy human stirring it up?
So they thinked down the tubes and use a new carbon fiber layup but still somehow manage to keep the weight the same ? 🤔🤦🏻♂️ .... I cant find any advantage compared to the last gen madone
Long life to the Specialized Allez Sprint first gen
I’m cycling for 10 years and each year I hear, 5% lighter, faster, aero. But actually there not so much difference to buy new bike each year and even 5 years. Actually my 6 years old bike was 7.5 kilos, and very fast, cost me 4k usd , today same model from same company 9 kilos and cost 6k (so where is improvement?) . Actually, there is no reason to upgrade. And someone can say disk brakes better, but they are sucks, on dry conditions they stop exactly the same, they need much more maintenance, and I don’t cycle in rain. Electric shifting also has so many problems and cost a lot of money and already had issue in competition with that gear. So, all that marketing sucks, industry trying to get our money by selling stories. After bike upgrade, I don't find too many improvements even I have now aero, disk brakes , 12 speed electronic gear, my speed is not changed, my feelings on the bikes are the same my happiness level from cycling is the same on 1k bike and on 6k bike
That's exactly I need to learn for selling my 2023 Emonda SL6. I ain't keeping an obsolete bike. I ain't loosing money hanging in my garage
I like what they did here to compete with the Tarmac, but I think the Emonda could have been turned into an Aethos competitor, UCI illegal light weight beast.
looking forward for the sl6 review
I have no regrets that I bought a gen7 last year, it's a great bike. However, that new one does look like great!
Why would you regret buying a better product?
@@davidspagnolo4870 So you've ridden both and can objectively say the 7 is better? Please share the details.
Trek needs an all aluminum race bike for the entry level and recreational consumers. The weekend warriors. The kids getting into the sport. The people who don't want to panic when they get in a wreck because they just damaged their savings as well.
They should have made the emonda from the beginning the go to all aluminum race bike. A competitor to Cannondale's CAAD series. No gimmicky junk just race geometry with conservative aesthetics.
The madone should have ALWAYS been their Ferrari. Their developmental platform. Their top tier. Always carbon with different components and wheelsets for different price points. But no doubt their secret weapon for speed.
Trek should have done this from the beginning. Should have stuck with it.
i am on the fence between the new tcr pro1 and the gen 8 madone sl6. which should i get? you rode both so it would be nice to share your opinion 😊
My CAAD 10 from 10 years ago is lighter. 20k aud for a 7 kg bike, the SL frames are nearly 9kg!
Comes with lifetime discount in Lidl if you take it in those colours
La principal razón es que antes hubo un boom de ventas en bicicletas, y al cliente se le quería convencer de que necesitaba una escaladora (emonda) y una aero para el llano (madone). Lo que el cliente no se daba cuenta es que tenia la misma bici, misma geometria, una con tubos algo mas finos y otra mas rectos con una diferencia de peso a igualdad de componentes de unos 400 grs en el mejor de los casos (dependiendo de la marca, en mi caso son 200 grs), y que para nada es determinante en su rendimiento. Ahora que hay una crisis en ventas, quieren convencer al cliente que lo mejor es tener una bici (gen 8) que "tiene lo mejor de la escaladora y la Aero" cuando es la misma bici que las anteriores. La realidad es que se trata de reducir costes.
Just combine the checkpoint and domane next to cut costs lol
And then merge this light allroad aero bike domane/checkpoint with the light aero madone. At the end one bike for everyone, and one size M/L to be in the middle😂
You mean the Checkmate, I think that's on the way.
Check. Done.
For sure it is the economics of cheaper to have one frame, rather than two, but still attract the same demand
how is the compliance vs TARMAC SL-8 s-works almost the same or better ?
There is only a 50g difference between Madone SLR9 gen 7 vs gen 8 according to their website...
Heavy Bike less aero then their Aero bike but nearly same weight… what is that 900 series carbon? Sorry Trek this is not how you will get out of the sales misery…
@@pablor1768 but... but... 900 is bigger number than 800! Please, buy our $17000 superbike! Pahlease!
how does it compare to the Cannondale Evo?
Bring back rim brakes and mechanical shifting. We might get reasonable rrps then. Joke at the moment
Amen to that.
2 Bottles, nice. Premier cru chablis up front, Pomerol bringing up the rear
Why is Lidl Trek so expensive. I thought Trek was lidl on price, big on quality? Or wait..
As a Trek fan I am a bit disappointed. The bike is too heavy. I am curious to see the Tour Magazine Aero testing and how it compares to the tarmac.
A bike less than 8kg isn't heavy - and surely doesn't matter if you don't race at a high level.
Let's just agree that the only real winner here are the mechanics from teams sponsored by Trek
Let's be real. Weight has ALWAYS mattered. We were told that to convince us that disc brakes were the way to go, at a time when the masses were uncertain. Now we ride disc and weight is at the forefront again. It never left but most people were too narrow-minded to see it. Whether it's on your body or on the bike, weight will always matter to some degree. That's a lot of what we pay for when buying a bicycle.
Newer, lighter, more arrow, stiffer, faster. Always lol
That’s progress for you 😂
I want those bottles/cages
No two ways about it that is a hot looking bike.
Love the Lidl paintjob. They hit the ground running with that one.
Hold on. Did he say dramatically faster ???? Please stop the nonsense.
Also "dramatically lighter", when it is barely 0.4kg going by the claimed weight (or 0.1 as presented in the video lol). Bit dramatic this guy
@@arthlig that's how he gets paid, bro. using superlatives to sell another pointless road bike when they all do the same thing.
Trek just leaked they'll add an electric motor. That should about cover the target market. This too 🌈
I have a trek madone 9, 2018 model, the cheaper version, rim brakes with the original isoflow, changed hanldebars to a lighter pro hanldebar, changed saddle to a selle italia lighter one, changed wheels to prime black 50mm. Weight with no pedals/bottle cages/computer = 6750 grams....and comfortable as hell.....braking not so good.....I have stocked bottom brackets and looking for better rim brakes....never gonna buy another bike.....
Too expensive / Don't care
Even the cheapest model?
fewer sizes makes choosing a size easier...🤦 that's next level
I think what they mean is without the overlap or closeness of sizes with the old approach there'll be less confusion when choosing the size, if that makes more sense?
@@davidarthur I think that makes sense but FEWER sizes overall is a bad thing - it's frustrating to hear it spun around like that in the marketing. A greater overall range across sizes is cause to celebrate though
My 10s 5.9 is so much different and I would take it 💯 over that monstrosity
7.3? Weight without pedals my scott addict without pedals its 7.340 with aluminum wheels handle Bar and bike for 1900 bucks like wtf? 10k bikes become rubbish all those bullshits about aerodynamics its just marketing
Bring back old school bikes with rim brakes, this is complete and utter garbage
Not my cup of tea. Still enjoyed the review.
Trek and their sales gimmick. That's why I ditched Trek. So ugly.
They stole the Look color scheme and treatment...
Lottery winner. Only.
LOL, that bike weighs only 150 grams less than the Aeroad CF SLX8 (7.48kg) which isn't even Canyon's top spec race bike. Screw Trek.
The previous Madone being a lot more striking might become a collector's item.
Hope so. I just got (June 5th) a 2024 Madone SLR9 Mads Peterson ultra chromatic.
An old Madone and Venge is a sweet quiver, not into these Ozempic bikes at all
I love my green slr gen6.
Agree. Much prefer the gen 7. And it’s definitely more aero/faster on the flats than gen 8
its the fastest bike on the market and best looking no question.
I hope this bike comes for sale to Lidl near me!
You can pick yours off from local USPS office near you!
In that bargain isle 😁
Well Trek did not disappoint. The new bike is still heavier and more expensive than the competition! Such a shame...
This bike with the fancy paint job costs up to $22,000 CAD, that is ridiculous.
My £200 second hand Giant TCR 2 with full duraace from 17 years ago weighs about 0.5kg more than a new £22k bike? "Ridiculous!" Indeed.
It makes the S-Works SL8 Tarmac at $18,000 CAD look like an absolute deal! 😂😂😂
That's how much the last NEW car I bought cost.
Why go for the top tier version? the SL (105/Ultegra) version is far better choice IMO
This is a total and utter rip off. They are hoping that fools who part with their money will indeed part with their money as they are fools. Research and developement is frqeuntly quoted by peole who buy these expenisve bikes , as to why they are so expensive. This theory goes out the window when you compare how much car or motorcycle you can get for 22k.
But the real crime is the fact that the bike is ugly and odd looking. It is filled with gimmicks that actually look dangerous and are not even arodynamic. Dont telll trek that.
Outgoing aero Madone looks ages better
Yup,,this looks gayi 😅
Absolute joke.
Bike manufacturers hit the wall on improvements.
Can’t watch the trek guys boast about the bike while keeping a straight face knowing this is because of SKUs
Facts 100%
Yes, it is about SKUs, but I've ridden the last few gens of emonda and Madone and the new one really is fast and just feels nice to ride. The balance of stiffness, compliance and speed is well done and the fact that they were able to reduce SKUs without too much compromise is still impressive
They should have gone with a new name: ADEMON same lettering new name
At Trek HQ:
Boss: We need to increase the bottom line. The Madone is our highest margin model. We need to sell more Madones!
Guy: Yeah.. how can we sell more Madones?
Accountant1: A lot of people are buying Emondas rather than Madones
Logistics guy: We are buried in different SKUs / sizes / paint colors.
Logistics guy 2: If we simplify our SKU range, we can reduce inventory costs by 10% and also manufacturing and development costs even more
Manufacturing manager: yeah the factory scheduler says we'd save money, and having less molds would save a ton..
Guy: oh guys I have an idea. If we eliminate the Emonda model then the people who would have bought and Emonda will buy a Madone!
Logistics guys: yeah.. and like we said...
Guy 2: We will sell more madones!!!
Boss: Brilliant idea Guy 1 and 2. Let's do it. Hey engineers, make the Madone a bit lighter and say that we combined the models. Show them charts and stuff,
Engineering mgr: but.....
Marketing: Yeah they love charts! Let's do it.
The accountant need more lines 😂
@@MrJlopez88 nobody cares what an accountant says. His job is to... COUNT 🤣
@@FT__Bicycling_____-sc7yv it’s like you were at the meeting….
You are that Guy 1. Admit it!!! 😅
Cant afford..but nice to watch progress. Nice video, David! Keep it up🎉
Thanks! 😃
Like specialized. Low cost production and premium prices to costumers combined with bull shit marketing. It is a wonder that costumers keep buying these brands. All the claims with Venge and old Madone now seams hollow because of the one bike to rule them all concept. I don't belive all the claims and marketing + reviews any more. You simply have to do the test your self.
I still can't get behind the mechanically stupid seat tube junction. It's a gimmick that won't stand the test of time and makes the fitment more limited.
It is NOT DRAMATICALLY lighter - total BS marketing. Website states the SLR 7 in a medium is little over 16lbs- was in trek shop and that bike weighs over 17- roughly 17.3lbs
Keeping my emonda SL6 pro. Carbon frame, carbon wheels, mechanical ultegra and rim brakes. 16 pounds with tubes.
My missis says, it looks like an Airfix model put together wrongly. I think she is right 😂
So it is not lighter than the old model and not more aero?
Correct.
If buyers keep paying savagely high prices for bikes, the manufacturers will keep on making them. Lets face it, the majority of those who can afford to buy them, will never realise the apparent tech advantages anywhere near in full. Remember, the pros don't pay for the bikes they ride in the grand tours. Cycling used to be a sport for the working class. Manufacturers have changed this to a sport/recreation for the upper class. Buy your next bike with your head, not with your ego.
Well yeah, there's that. But cycling is an industry, too. All of the R&D goes into the high-end bikes, and the tech eventually filters down to reasonably priced models over time. I'm okay with this. I would never pay thousands of dollars for one of these bikes, but they're fun to look at and see them reviewed. I'd be afraid to scratch the paint brushing past one in a bike shop! Still cool, though. I think that most of those buying these can afford them, and they can spend their money how they like. I feel for the guy (well, his wife) who can't afford it but buys it anyway!
That's one fugly bike, gen 7 is gonna massively appreciate in value now. Lets cut the BS this is a cost-cutting move. Nobody asked for a skinnier/less aero Madone.
"dramatically faster, dramatically lighter", pro bs marketer in full-send mode.
The same speed and the same weight for newer generation is the drama, indeed. A tragedy, I'd say.
The C cluster / seat post design looks so odd and unstable. Also too busy. Simple is beautiful guys, simple is beautiful and with that cluster your bike is now UGLY.
When you do the comparison review Dogma F vs SL8 vs new Madone, remember to compare them with the same tires and wheels 😉👍
What a bike! It's light, it's aero, it's stiff, 900 OCLV Carbon (??).. it's everything I want in a bike.. wait, how much? Meh.
An underwhelming looker with the marketing hole.
I think it looks horrendous around the seat tube area. Does not inspire confidence at all. Frankenstein monster of a bike.
the real reason is the emonda is such a F-ing slow bike. you feel it even doing 30km/h.... really slow.... and the madone is super heavy....
I don’t trust their aero claims with these at all
True, some other bikes might be a bit lighter but I'd take aero and compliance (comfort) any day.
Still not as fast as my direct mount brake Émonda SLR
More trek BS , its all just a cost cutting exercise, less models , less range , less tooling, same sales!?! Bling bling more profit
Trek should just include two top tube stickers with the bike, one that says "Madone" and the other "Emonda"... then you can choose which bike you want it to be. 🙂
@buster.keaton A wise man!
No Trek, the upper seat DID break in a pro race so, no it's a stupid design! I wouldn't have one if you gave me one..
I predict a drop in sales.