15:10 FYI- Panasonic didn't come out of the grave as if this is their first OLED attempt. They've been producing OLEDs in higher end Europe/Asia markets since 2017. They just decided this year to reenter the U.S. market because of the Amazon deal they have with using FireTVOS. Other markets like Europe have more choices for OLED than U.S.....just like you mention Phillips in the segment after well Phillips has been selling OLEDs in Europe as well for many years.
15:10 FYI- Panasonic didn't come out of the grave as if this is their first OLED attempt. They've been producing OLEDs in higher end Europe/Asia markets since 2017. They just decided this year to reenter the U.S. market because of the Amazon deal they have with using FireTVOS. Other markets like Europe have more choices for OLED than U.S.....just like you mention Phillips in the segment after well Phillips has been selling OLEDs in Europe as well for many years.