Trying The New 'Dupes-Only' Makeup Brand... THIS IS INSANE!
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- Опубликовано: 26 сен 2024
- I recently discovered this brand online and was surprised to find it in my local grocery store.. Now, it's time to put everything to the test! What are your thoughts on all of this? xoxo, Allie
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Aussie here, the price difference might not seem a lot in usd but in aud there’s a larger difference. For example the flawless filter in aus is 70 dollars while the the mcobeauty one is around 30 dollars, also something to note is that a lot of places where mcobeauty is stocked have frequent sales and you can get the products for a lot cheaper !!
I still love Revlon Colourstay (I've tried well over 100 foundations, if I was rich I'd use Estee Lauder or Lancome). Revlon is 1/2 price at Chemist Warehouse at the moment, HOORAY
Yes! Totally agree! And how hard is Elf to get? In Adelaide almost impossible!
Aussie here also and Chemist Warehouse stocks this. I do feel it’s quite expensive though and they don’t usually have a price drop like other brands.
Literally half price at woolies today
Even in US dollars….it’s a big difference. The elf one is then even more a more significant. I think $30 doesn’t sound cheap but when comparing it to CT…it’s huge.
Cosmetics that are imported into Australia are so much more expensive than the same product in US/UK or Europe. Also, there are lots of brands who don’t ship to Australia at all. Hello, Merit Beauty, Glossier, Rhodes and so many others. So dupe brands in Australia don’t just offer a slightly cheaper product; sometimes the difference is $50 or is actually the only option for customers in Australia to access a similar product, particularly in regional areas outside of big cities.
agree! we can't even get the new elf products here.
Merit’s customer service sucks! Feel lucky they don’t ship there.
Glossier started shipping to Australia last year. The shipping experience was a bit chaotic, but eventually everything got here.
Try McBeauty and Naito.. made in Australia and much more affordable
@@lynettefinnigan9540McBeauty is Not Made in Australia, it is just Australian owned, it’s Made in China…not sure on Natio, where it is made, big difference between being Owned by Australia and being Made in Australia…. I won’t purchase anything in makeup that’s made in China, I’d rather pay the extra and have it made elsewhere, it’s cheap labour and the companies don’t pass on the cheaper cost to the consumers…😢😢
Aussie here! Everything costs so much to ship here that Mco often is $40-$60 cheaper than their duped counterpart.
The most popular ones here are the mascara, highlight wands and bronzing drops!
What is the mascara a dupe for? X
@@oneshiningstar281I think Dior mascara dupe ❤❤
I have zero issues with dupes. The cost of cosmetics is so high now and if I can find something comparable that works for me for less then I'm happy (especially if it's a lot less like Elf)
everything is toooooo expensive and the luxury brands,,,heck, even so many of the drug store brands are completely ridiculous and getting more ridiculous! So the answer to the question "how many dupes do we need?" Answer: as many as we can get....bring on the competition...most of us don't have the money to stock a luxury collection, especially anything that cost anywhere near CT.
I agree 100%. I’m 51 and I have never purchased a high end/luxury product in my life. I wore Avon cosmetics from the late 1980s until 2012 almost exclusively . Our Avon lady passed away that year so I started buying drugstore cosmetics. 😊
With the price of things rising and rising, I feel we'll need dupes FOR the dupes soon!
Good one @AJaymes91 😂 But unfortunately very true!!
I fully agree, but I don't fully support the copy... I mean dude, at least change the packaging 😅
I worked at a company who manufacture and distribute the generic OTC drugs, health and beauty aids, vitamins and several other categories. For example if you see the equate brand at Walmart it's probably from this company. I spent 7 years in chemistry and the last 3 years in Regulatory Affairs heading the Department of Health and Beauty Aids.
According to what the laws were when I worked there, making "dupes" is fine as long as you don't violate patents. Where this company could get in trouble is that the packaging cannot be "confusingly similar" to the main brand. Maybe it's fine in Australia but they could get a hit on that here. If they came to me to get that packaging approved I would say no way.
By the way, I did a lot of testing comparing National brand OTC drugs to some of the generic ones and side by side the generic products generally tested quicker acting and more effective. Especially with SPF products.
Now, it's been some time since I worked there and there's a lot more companies making SPF products now but I would say if you're buying it from the drugstore, save your money folks and choose the generic.
At least with the diff colors it gives the consumer more variety.
I frequently buy Equate, so good to know❤
Yes, and sometimes the generic is even made in the same manufacturing plant
Super interesting!
M Co. Is produced in China ... so they have their own rules 😅😅😅
The mascara is the “backbone” that MCo beauty has been made on. It’s not a dupe for anything it’s their own formula. It is incredibly popular and you can often get a tube for $12-$15 at the supermarket. The Australian makeup market is heavily impacted by conversion rates and shipping costs. It often makes ranges like Glossier and Charlotte Tilbury out of reach for the masses.
I own a lot of MCo beauty and have reviewed most of their range. They have definitely leant (in recent years) into duping not only formula but now packaging, which really put them on the map in Australia, as it was a much more affordable option but just as good in quality. It’ll be interesting to see how this translates in USA. I can confirm though, the quality is very impressive to their OG competitors.
Love your videos!
@@starwilde4252 🤩🤩 thank you!!!
❤❤❤❤ fav Aussie RUclipsr
Yes check out Samantha's videos for some great Aussie content and heaps of mco reviews and info! ❤
The makeup world, for the most part, forgets Australia exists. We either pay an exorbitant amount for the high end brands or they just don't ship down under. Congrats MCoBeauty & thanks 😊 👍
NZ is worse, amd mcco now at chemist warehouse here!!
So I personally don't have the budget for high-end products so I appreciate drugstore brands stepping up their game in the last couple of years. I would say 90% of my makeup is drugstore-priced makeup. I do not have a problem with brands taking inspiration from other brands and offering a budget-friendly version as long as there aren't any patent or copyright violations. For instance, Charlotte Tilbury did not lose me as a customer when Elf duped their products because I was never going to buy from Charlotte Tilbury and was already an avid Elf customer.
The mascara is a “dupe” of the Kevyn Aucoin tubing mascara.. but also as an American, I was SOOOOOO excited when MCo finally came to us. As a consumer, I LOVE dupes. I simply can’t afford $45-$70 for a product and their products are so similar and SO much more affordable.
I think the mascara doesn't compare to Kevin Aucoin. But there's another Australian brand called 'DB Cosmetics' and their mascara is a really good dupe and really cheap (only aud$17.50).
Really good to see these dupes because here in Australia we do not get a great range of Elf in stores and there’s not many stores that stock even a skeleton range, and it’s not as cheap to get it on the website… when Elf came out with their halo glow dupe, I could never find it, but I can buy MCO beauty. I just hope our ranges don’t become skeleton now it’s being sold in the US. There are so many brands we can’t get here… 😢
Agree completely with you! I live in rural Aus. & makeup is so limited which is extremely frustrating. So I usually order online.
Yes, we need affordable products here. They were importing ELF, but the shelves are more empty than full of stuff to buy, and there's no way we can afford $100 for just a foundation!
Cosmetic prices in Australia are wild. Elf Halo Glow Liquid Filter is $35. Elf Contour Wand is $29. Elf Camo Blush is $20. You can see why companies like MCo (used to be named Model Co) exist here. Products that are called "drugstore" prices in the US are priced pretty highly here, certainly not the "drugstore" prices you enjoy there. The problem is not just pricing either. We usually don't get the brands you do but also the product range within the brands. It's so frustrating as a makeup lover.
Exactly why i’ve been holding out on getting the Elf one, it’s $35 and never on sale😢 Just ordered the Mcobeauty and 2 of the glow wands for 50% off at Big W (paid $12 for shipping but still was less than $60 total)! So excited to try them😊
Similar situation in Singapore. Elf Halo Glow costs S$33, Elf Bronzing Drops S$25, Elf CC Camo powder S$30, just to name a few. I have stopped buying/using ELF products for a very long time, despite watching the rave reviews of their products. I missed those times when they were still known as Eyes Lips Face, and i could afford their products which retails below $10. 😭
I posted this on the Tati video also:
Im not opposed to dupes, regardless of their packaging. These times have many of us looking for ways to save money.
They may get an initial bump in sales, but if the products aren't quality, its a one-time sale, IMO.
Aussies have been enjoying this brand for some time 👍👍
I'm not from Australia, but I'll just say that if makeup companies cared enough to make these products available all over the world, and even then not charge double or more for shipping , they wouldn't be feeling the need to create copycats.
And... why shouldn't the common working woman, who has to put feeding the kids and paying the bills, as a priority before make-up... not get supported by a company that is willing to bring them a top-notch product at an affordable price! We want to look good at work too... and lets face it, they are not stealing any clientele, as us commoners are Never going to regularly buy these topend products, i might buy one a year for my birthday, and its more likely a perfume or eye-palette than a foundation or lipstick....
I think dupes are a nice option for those who can’t afford expensive brands. BUT I also think some brands need to be more original and create things of their own!
Aussie here & I’m thankful for companies like this that dupe products. It is so frustrating watching influencers show & rave about products that we just can’t even get here from overseas websites because they don’t ship here let alone in physical stores (Merit comes to mind). Luxury/high end products that we can get here are more expensive and then if we have to pay postage from overseas in some cases we’re paying as much for postage as the product itself. I just hope McoBeauty dupe more of the brands/products like Merit that we can’t get here.
Fun fact, Mcobeauty is on sale in Australia this week. This review is out at the perfect time
It’s on sale here every few weeks thank god!
Aussie here! In Aus you usually buy this product at a 30% - 40% off discount. These products are so good!
Which products are your favourite?
@@trinablum7102I know you’re not asking me but definitely the flawless filter dupe. The shade range skews less orangey in mco (they keep expanding the shade range too) and I like it a lot more as an actual foundation than the charlotte tilbury, which i admittedly don’t own but I have tried testers many times. I like a lot of the beauty tools, like the triangle powder puffs. I like the glow blush wand too and the setting spray !
Aussie here, i get SOOOO many compliments when i wear that mascara. I hated it at first though, give it a week or 2 after opening and its amazing!!!!!
Might need to try it again
I bought the one that has lash serum in it, and it has definitely improved my lash growth and length.
As an Aussie, I'm SO HAPPY to see you reviewing this brand!! I keep seeing it at the shops and haven't known if it's worth trying.. would love you see you try more brands from other countries like this 😊
Same here 😊
Aussie here - love the Xtend lash mascara! It’s been around for quite some time. I *believe* they took inspiration from the Kevyn Aucoin tubing mascara, but this was back when the brand was not trying so hard to create a very similar looking packaging. It probably is the most if not one of the most popular mascaras in Australia, based on what I’ve seen in beauty FB groups. I find the formula gets better with time, so around two weeks after opening it tends to be even better. Thanks for the video!
Came here to say same thing 😊
Hi from Australia - so many people love this brand. It is super popular here and they are always coming out with new products.
I just saw this brand at my Kroger. I got the blush glow and the powder dupe. The powder is so good. Honestly it looks better on my skin than CT. The glow wand is really nice too. I am super impressed.
Good to know! I don't try new brands/viral products much, but the CT powder is one I've been considering but I cannot with the price. Might pick this one up if ELF doesn't have a good version.
One of Australia’s main supermarkets Woolworths has started a half price Mco sale today, watching and adding to cart as I go! Agree that the price isn’t that compelling but for half price it certainly is
Small brands don’t always have access to innovations. A lot of times labs only offer large successful companies contracts for their new formulas in order to launch it, and often there are exclusivity rights given to that brand for a period of time. When the exclusivity expires, other brands get access to the formula or packaging and can make their versions. It’s corporate lab hierarchy. I see it time and time again in my field (perfumery). New aromatics are only released to the luxury brands to secure the success of that material by way of largest volume and largest profit margin, then later it trickles down to smaller producers.
Tati did a review on this company as well. She had the mascara as a dupe for the Tarte xl tubing mascara
After watching this video I don't know if I can trust her (tati) review. She seemed to have hated everything.
@@mrs.m1015 to those yes, which I was surprised by, but again, maybe they did not work for her skin.
You would have been ALL OVER these when you were younger! 😆 Charlotte Tillbury will survive!
Plus not everyone can afford higher end products.
I rarely buy dupes, but I definitely would for my daughter!
I don't mind seeing dupes. As someone with a tight budget I will save to get the original if I really love it. But I believe that people that just don't have the budget to get the original should be able to buy something that might be/or is just as good
I don't mind dupes but straight up copying, packaging as well is a no for me.
I don't know but I would feel pretty upset to see Revie brand lipstick duped!! Allie has put her heart and soul into her brand!
I'm sure Charlotte Tilbury and others would say the same.
Of course they would... @@shendisackett
They aren't loosing any clientele, as the people that buy these products want good products, but don't have the disposable income to throw away $1000 on makeup that they can get for $200 from these brands. Like one of those exotic lipsticks in money exchange went from $145 to over $200 + postage... unrealistic!!!
Makeup is really expensive in Australia. Revlon Colourstay foundation is around $40, & Estee Lauder is $75. I usually wait until Revlon is 1/2 price and buy 2.
Gotta love chemist wearhouse
Fellow Aussie here. I went to buy Thin Lizzy pressed powder foundation as I had run out and the price had gone up so much I wasn’t about to pay $50 for a pressed powder. Even Nude by nature that I used for years has gone up in price. For someone who wears makeup every day to work in a chemist, and liquid often breaks me out so finding an Australian brand dupe that is cruelty free….but can’t understand how it is if it’s made in China. Will definitely try it out.
As an aussie ,The tubing mascara has been around for years lol and here its a cult item
Hate to say it Allie, but the McCo Beauty blush..on camera... looked pretty much the same as the CT wand colour. We have a big sale on in Australia this week, im going to buy it tomorrow, thanks 👍👍👍👍💋
Interesting, that's the ONE thing I didn't agree on.
Everyone is so heated about dupes if you have the money spend it on the nicer products if you’re poor enjoy having a nice product at a good price. Everyone should be able to enjoy makeup no matter their income.
Exactly..and the high end brands all copy each other anyway... they just hate it when a company comes along and shows them up by making and selling it at a modest profit for 1/3 the price. All the top brands are just making megga-profit!
Hey, Allie! I'm glad our Aussie friends have an affordable dupe or alternative to the original. I'd probably go with a drugstore alternative if I'm not buying the original, since that's even less. But sometimes the original is worth the price.
Honestly I would never spend $50-70 dollars on any makeup product. So, the dupes are not " taking my business" from the prestige brands. They were never getting my money anyway.
Aussie Here!! I LOVE that tubing mascara 😍
As a consumer, WHY should I care if a company is duping high end products if they’re SAVING me money.
Wut?
They’ve saved money somewhere. Sometimes it’s by using suspish ingredients (asbestos and feces have been found in some cheap makeup), or by unsafe labour practices. We as consumers have a responsibility to educate ourselves and not just look at the price. I’m not saying that this company is not ok, just that cheap is often cheap for a reason. And other pay dearly for that cheap price. Sometimes it even funds terrorism. I really don’t think this is the cape here, I just really want to bring home the point.
@@swedishmake-upgeek5650nah, not true, except for cosmetics pirates that literally whip up a batch of crap at home, and those are not sold in stores. I’ve been a cosmetic chemist for a lot of prestige brands. Finding feces or asbestos in a brand sold in thousands of grocery stores is not gonna happen, ever. This brand is in major markets and no CMO in the us or Europe would ever touch a banned substance- and why would they? You can’t even order asbestos or rat crap…so do you think they’d go out of their way to find a huge volume of these disgusting things? For what? It would destroy their GMO license and shut them down, and no brand found in mass markets like this would risk even releasing a product without doing micro on every batch.
Sorry to burst your bubble, but brands that charge “premium” prices are simply marking up until they hit an 80-90% margin. The ingredients ARE NOT EVEN A FACTOR the vast majority of the time- meaning they don’t use better or even different base ingredients vs a mass brand. The packaging is more expensive…sometimes. Charlotte Tilbury is charging you a ton of money because they can. They may use a trend ingredient or two, they may use a slightly higher end package (but they don’t, trust me), they may fill in Italy (which is pricey, but they probably make up for it in logistics costs), but they’re just gouging you. Mass brands charge way less because they buy in major bulk and their margin is lower. That’s it.
Thank you
Fr
As someone on a low buy.... these are awesome products 😍 love the blush and highlight wands.... the bronze drops are amazing ❤ here in AU you can easily buy 1/2 price at either woolworths or chemist warehouse..... so you can buy 4 wands for the price of one CT wand 😊 They not long ago released dupes of Sol de janeiro sprays❤
They look like the same to me and I loved that one mcobeauty pink blush! Dupe's don't bother me as long as you are happy 🥰
I dont think the XTend lash is a dupe, but it is amazing! We don’t get Thrive Cosmetics easily in Australia if at all
Have collaborated with McoBeauty before - the mascara is meant to be a dupe for Kevin Aucoin
I think you are a lovely person, so please don’t take my disagreement as criticism, I just see it from a different point of view. The point of companies like this is not to innovate, their mission is to dupe, so it may not be a fair expectation to ask them to create new products. Also, most of us don’t get tens of thousands of dollars in cosmetics free in PR, so $20-$30 savings on one product is nothing to sneeze at. Add that up with a dozen products, and you’re talking serious coinage for those on a budget. And if the dupe performs well, I don’t think it is worthy of my disdain, rather, my praise. Thanks for listening.
I feel like the brands are working really well with the new products launched. I also have zero issues with dupes and love to have the opportunity to buy some similar products. But felt like the blush got a little patchy.
Australian here. Yes, this mascara was huge when it came out a couple of years ago - it was sold in supermarkets for under 10 bucks back then. It was meant to be a Glossier dupe, but we didn't have Glossier at all in Aus at that time. As soon as the mascara became a hit, they upped the price and rode the wave to dupe further products. Now it's far less afordable, sadly.
Australian here! I have been using the MCO beauty tubing mascara for years it really hits the mark of quality and cost and is one of their oldest most popular products. The thing is this brand is most commonly found in supermarkets and is often on sale and 1/2 price. Most of the brands that we can get in Australia are much more expensive than in the US or we just can’t get here- that includes the affordable brands. For many Australians buying charlotte Tilbury just isn’t available in their town hence the popularity of the dupes. I haven’t really delved into their dupes much I am lucky being near a major city I have much more access to a variety of brands. Having said that if I had access to this brand 10 years ago when I was living in rural towns I would have been all over that!
Oh gosh I'm aussie whose lived in the uk for more than a decade and about to go back, just now realising how much stuff im going to have to hoard to bring home!
Another Aussie here. Glad to have one of our brands in the US.
Ok this is my first time watching one of ur videos let me just start off by saying I will definitely be subscribing and ur eyes are soooooo pretty I love the little brown spot mixed with the like icy blue green color ur eyes r
This video is making me want to go on a Charlotte Tilbury shopping spree
Your eyes are so pretty
The reason it sounds so expensive is because they have to charge extra for overseas shipping all their products over there to stock. Here in Australia we’re paying less than 30 Australian dollars for the MCO flawless glow because we obviously don’t have to pay extra for the overseas shipping. Over here we have to pay so much extra on the big US brands because of the shipping price so this brand is really good pricing for us so we don’t need to spend so much on the big brands, they are unfortunately just getting too expensive and unaffordable over in Aus
European cosmetics products are priced similarly all over the world slightly cheaper in Europe of course. But cosmetics that comes from USA (CT, Tom Ford, Bobbi brown, Elf, Estée Lauder product basically) will have prices jacked up. Why does shipping cost more from US? Because they profit from it that’s why.
They are “able to (dupe) it” because they aren’t worried about having to pay the workers hardly anything. Safety and quality should matter more to consumers, as well as human rights.
Omg, your grey eyes! They are to die for, luv that for you!
MCo didn't used to be all about dupes, and I believe the xtendlash mascara is a holdover from that time (it is the mascara I use, but I also buy it on sale).
I really love the Mco flawless filter dupe. Everything is kinda expensive. But before I buy anything else so glad you did this video
Omg that MERITT foundation stick is my fave foundation EVER! It also has the only color that I’ve found that matches my skin perfectly 👏
I like the look of the MCoBeauty products on your face and have no problem with a dupe
Yeah we love MCObeauty in Australia. They’re great! And yesss, they’re not cheap.
I feel that the problem isn't the idea of offering a similar product , for me what feels wrong is the absolute copy if packaging and colors and all. They could make their own version of it like elf does or how Loreal for example id rhe drugstore version of Lancome. But I've read in the comments a lot of people from Australia explaining the market there and i get it because im in Canada and our prices are also way more expensive than the US
MCo used to be called ModelCo, I used to get some products in subscription boxes, but never saw in the store.
I'm from NZ and that is my favourite mascara. Easily. The only one that's close to it for me is the Kevin Aucoin's tubing one. The brown-black shade is beautiful, it's on sale super cheap all the time. It was part of their earliest launches that weren't dupes, just lowkey good products. The switch to dupe is a relatively new strategy, I don't know if they got bought or what.
Omfg I love this brand. I've been using it for ages as I live in Australia. 💝💝
The flawless filter by Mcobeauty I love. In my experience, It out performed the OG Charlotte!! The concealer that duped the Nars is actually my favourite everyday concealer!! I find the shade ramge is less but it kind of adapts to your skin tone. The Mascara I believe is a Dupe for the Kevin Aquan Mascara.
I like all of the dupes but the blush. I think the Char Til is a clear winner in the bush department.
Your eyes are so prettyyy ❤❤
I think the CT side looks a bit better. The colors look smoother to me and the undertones more to my liking. Would I pay for CT? No. Would I buy those dupes? No. Elf comes close enough for me.
Omg okay i screamed at the highlighter dupe i am so in love with that !!! I love highlighter anyway and thats so pretty and almost identical to the Charlotte wow im so excited to buy that!!!!!
Months ago, I had a mascara from this brand in a monthly beauty box. I had never before heard of them before (here in Europe), but I really liked it.
This product is better than the real thing! It has far better coverage than the Charlotte one. You can always get it half price somewhere here in Australia.
Honestly I’m so tired of dupe culture. I enjoy the excitement of new products that legitimately have something special about them. Feels like each new dupe is beauty brands’ way of just trying to steal customers from each other in a really cheap and tactless way.
It’s not always stealing a customer though. Many consumers cannot afford a higher ticket item, so that would not have been a customer for that high end brand in the first place.
@@adrichats Exactly!
Maybe because for you it is accessible. But for me for example, having dupes is a life savior. Pet them copy for the less fortunate ones.
@@adrichatsbut there’s having a similar product and then literally copying a product…which is ridiculous that people get away with it
@@karinascosta1218well said
The topic of dupes is a hot one right now!! I tend to not go for the dupes because I love the packaging or experience of the original one best! But it is slightly complicated. I’d love to know what Natasha Denona or Tilbury would say if they saw these dupe brands that exist to copy their work?! But also not every person can afford Natasha or Charlotte’s prices. 🤷🏻♀️
Slight difference in coloring. I think the M Co is softer & looks more filtered. Shockingly, I like the M Co better than Tillbury & will give some stuff a try if I see it in NY.
Generically speaking, I liked the "dupe brand" side better on U EXCEPT the color of the contour.
Hi Allie, as a Australian MCO beauty is popular here, however I haven’t tried any of their products,the reason is the price, yes they are lower prices than the high end products but for a dupe product MCO beauty is still high on the drugstore prices, Elf’s halo glow here is around $35, and US $14, so it makes you think is the dupe really worth buying, Allie the MCO beauty tubing mascara can it look like the Rare beauty one?. Love Katherine xoxo
Can you do a dupe segment on Pat McGrath ? And Stila?
21:43 I am wracking my brain right now for what I believe to be one of the first, if not the first, tubing mascaras (in the US) that was actually drugstore that I used to love, and used all the time. I remember the significant lengthening effect, and how fascinating it was when removing, as I could almost peel off the “tubes”, as if peeling off fake lashes🤓! I cannot remember the name for the life of me but I think that is what MCo is duping. Obviously, I could be wrong!
PROUD MCO AUSSIEEEEE! As someone a bit younger, I can’t afford $70 FOUNDATION (even tho I don’t wear foundation but 7 get the point). It kinda feels good to have stuff that FEELS like the real version, but it feels BETTER knowing u didn’t spend like 30 bucks on a lipstick. Whenever I go to Woolies I always have a look at the Mco section because literally all my makeup is from there. Australian prices are very different to America. This is kind of our version of “drugstore” makeup. PPL WHO BUY LIKE EVERYTHING FROM MCO👇👇👇👇👇👇
Another Aussie here... love MCo beauty. As mentioned a lot of our stores will do 30%-50% off sales. I love their stuff for every day and save my CT stuff for special occasions.
I also think the mascara is a dupe of the Kevin Aucoin one❤
I live in Australia. Today I just got the flawless filter foundation for AUD$17 (it’s half price at Woolies starting today!) I loved it.
I also got the blush wand & lip treatment, all for half price.🥰 They’re definitely good for the price I paid for.
Hi Allie. FYI the mascara is duping the Kevin Aucoin The curling mascara. Much love from Queensland Australia. xoxo
I didn’t realise it was duping Kevin aucoin, I’ve used this for a while as I wanted to try the thrive but didn’t want the hassle of getting it shipped from the US. I like this for everyday chilled look especially in the black/brown shade.
I need a nail polish dupe for my car's paint. Lol Mazda's Soul Red Crystal.
ELF is not affordable in Australia. Not much makeup or anything really is these days. We can sometimes get 50% off "drugstore" items which prob brings it into line with regular US non-sale prices. Also impossible to access a lot of brands or shipping costs end up crippling. Mco products I've tried are great & there's def an xtend lash in my makeup stash!
That was so fun❤ I’m excited for a more affordable option to CT
How many dupes do we need? Well I don’t call them duped, I call them quality affordable make-up. So we need as many we can until they take over the make up industry and we are no longer victims of the marketing of unnecessarily expensive make up brands.
The mascara is a dupe for an Australian brand Mirenesse who was a pioneer in tubing mascara.
Australian brands and EU brands have to meet stricter standards because American cosmetics companies are not regulated by the FDA even the products that claim to be makeup and skincare in one. There’s all kinds of questionable ingredients allowed in American cosmetics that are banned in the EU and Australia. I’m not sure if that includes the British or not now.
I love the fact that it said "is this legal?" 😂
I'm pretty sure you can't legally dupe the formula + shade + packaging. Seems these products either dupe the formula and package but not the shade, is or the formula and shade but not the packaging. 😂
I feel like the Charlotte blush side had a little more pigment but not that much thats a pretty dang good duoe mama you sold me im gonna go look for these !!!!!
I'm with you Allie "Do we really need another dupe?" No, the answer is no.
In the US you might not want it, but here in Australia where our dollar is half of yours and a third of the UK sterling…we need it. I’m 56/ and have been using MCO Beauty for years , it’s a great product.
Loved this Allie! X I feel like dupes are great for us consumers who are on a budget. It could be an issue to the creators of the originals maybe? . I really wonder how Allie might feel about it all if someone duped effortless lips? Its interesting.
The original side looks slightly better ❤️
total speculation here but the mascara immediately reminded me of the look of the Mecca Max tubing mascara (pastel pink tube, shiny gold cap). the mecca tubing mascara is my absolute fav since the thrive isn’t available here in Aus :) thanks for this video!! loved it
And how do you know Charlotte Tilbury didn't create a company named MCoBeauty, and is profiting off of these dupes as well? Corporations, they do this all the time. That's what I'd do as a businesswoman if I owned Charlotte Tilbury's company, and she would have the cosmetic experience to dupe those other brands
Is the dupe mascara for tarte?
The other shade of the Mco beauty contour wand looks super dark but once blended out it’s the perfect contour shade and I think is a closer match to Charlottes. Also in another video I saw someone said the mascara was supposed to be duping a Kevin Aucoin mascara but I’m not sure.
I keep seeing these at Kroger, glad I found a video about them!
I'm totally disappointed that you didn't call Tyler down to come guess 🤣🤣
I just recently saw the display in my Kroger and couldn’t help but try some. I actually REALLY enjoy most of what I bought. I don’t mind this brand or most others duping the high end products because not everyone can afford the high price tags. This way,more people are able to try things they never would have been able to otherwise. I do hate for brands to dupe indie products, though! It’s really unfair and just plain WRONG to steal business from small brands! All that said, this brand does intrigue me and I’ll definitely be trying more from them in the future!
I am so excited for this video!! I’ve been wanting to try this brand.
The mascara is a 'dupe' for the Kevyn Aucoin tubing mascara. Even our 'drugstore' makeup isn't cheap in Australia. ELF Halo is going to cost us $35AUD, I see it is $14USD, so looking at $ exchange rates it should only cost us around $21. Then there is the issue of brands just not being available here. Glossier have only just started to get shipped here, and there is no Merit at all. I remember being excited to try the MCo Glossier balm dupe! I badly wanted CT Pinkgasm and it was sold out for soooo long so I got the MCo dupe and was quite happy with it. I did buy the CT when it became available as I am also the sort of person that will buy the dupe AND the high end, lol.