Hungry for Illustration: Art Director Rodolfo França on Design, the Creative Process, and Bad Taste

In this episode, I meet the amazing Rodolfo França, an art director from São Paulo, Brazil. Rodolfo reflects on his journey from studying advertising to making a name for himself in Brazil’s magazine scene and reaching the level of expertise he has today. We discuss how he first fell in love with magazines, the influence his artsy grandfather had on him, and why rock star biographies are his guilty pleasure.
I discover his philosophy on what makes a layout truly unique, the importance of handling white space, and his passion for meaningful projects. This 10-minute masterclass is not only for design lovers: Rodolfo is a true powerhouse when it comes to creativity, magazine culture, and collaboration.
01:02 What role did your family play in your career?
04:46 Do you need to be passionate to succeed in design?
05:53 What is a definite “no-go” in the creative process?
06:38 What advice would you give to aspiring art directors?
07:02 Is there a significant design you are particularly proud of?
09:02 What is “bad taste” in design?
10:02 What is your guilty pleasure?
Follow Rodolfo here:
rodolfo.design
www.behance.ne...

[@danielmotta25]

Loved it! Great talk, great guy

[@aqsaadil1685]

Awesome! Thanks for sharing all these insights :) Hope to see more interviews/artist dates